There is an unexplored Brazilian asset, with enormous scalable economic potential, capable of becoming a strong economic, social and strategic agent, with the power to promote Brazilian culture abroad and still promote a great strategic advantage in the preservation of Brazilian indigenous tribes and, consequently, our threatened biomes - Cauim.
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It is important to say that Cauim, a 100% fermented manioc beverage, is produced by indigenous people all over Brazilian territory, by the more than 305 remaining ethnic groups and probably by hundreds of others already extinct, millennia before the arrival of European colonists, as part of rituals that differentiate between native nations, belonging to ancient oral traditions, preserved by elders - this beverage and all its cultural / religious context should in no way be reduced to an element of commerce, that is not what we are talking about here.
I refer to a commercially produced drink, whose salivary amylase, used by indigenous villages, has been replaced by industrial processes, result of the work I have been doing, with a small group of people - a booze that I have been researching for over 10 years, which I have a patent, but still needs to be classified by the Brazilian Ministry of Agriculture, Livestock and Supply (MAPA) and I propose to leave my rights open for the benefit of the Brazilian cause, in the same way that Santos=Dumont did, giving up the patent on his flighting devices, aiming at the prosperity and integration of the peoples all over the world, in an economic current that I call prospenomics.
Once an indigenous community accepts the project, this transformative agent has the power to bring the Brazilian people to toast together and raise the glasses of a rare champagne from the forest, to a fraternal and noble cause.
How do we know if this booze could be effective generator of prosperity?
I have been working in the international beverage market for over 20 years, I traveled the world promoting, learning ande teaching how to sell the most different categories of beverages, it was with this mindset that I started to become interested in Cauim.
I must say that at the beginning of my research I had great difficulty in producing a delicious quality beverage, but since 2016, together with my associate, Hildo Sena we've been promoting tastings and dinners in harmony with the new vintages and the result has been surprisingly good.
The quality of this beverage, as well as the most varied forms that it can present, has the potential to grow exponentially as they are accepted and improved by each accepting ethnicity, plus their idiosyncrasies.
CAUIM HAS THE POTENTIAL OF BEING A EQUALIZER OF FORCES IN A BATTLE WHICH THE ENVIRONMENT AND INDIGENOUS COMMUNITIES HAVE BEEN LOOSING BADLY
We see that different ethnic groups in their villages have an increasing need to obtain monetary resources, whether through the reduction of game forest, loss of fertile territory or the degradation of the quality of rivers. The money they earn from selling handicrafts or from social benefits provided by government is often their only source of livelihood.
Alcoholic beverages have scalable potential returns.
In Brazil we face a harsh reality, the Amazon rainforest, the Pantanal, the Cerrado, the Atlantic Forest and other Brazilian biomes are being decimated at an alarming rate, there are several forces that are acting freely and indiscriminately.
|In our experiments we achieved an outstanding sparkling Cauim! this drink could be considered as "champagne from the forest", due to its programmed shortage - the drink must be made in small quantities, to increase its rarity, to have a premium profile and price by design|
These antagonistic forces are composed of illegal miners, land grabbers, loggers, predatory farmers and invaders in general. They are motivated, violent agents and holders of financial resources, which allows them to play good lawyers, lobbyists, and to achieve corrupt means to perpetuate their actions.
Indigenous peoples are the ones most exposed to this nightmare, and are at risk of being decimated mercilessly, in a desperate battle and with almost no prospect of victories.
Usually, indigenous tribes opt for oral tradition only, without adopting a written records. With the disappearance of these ethnic groups, all and any cultural record of their existence shall certainly disappear with them.
AN INVALUABLE CULTURAL LOSS
The forest or the ethnic groups are not supposed to be protected by placing a dome over, the idea is to strengthen these preservation cells individually, through intellectual capacitation and monetary reinforcement. The external assistance provided by FUNAI, ICMBio, NGOs and other institutions are worthy of praise, but still insufficient in the current scenario, the ideal would be to have robust and efficient protection cells in all social spheres, without losing its essence - Cauim have the potential to fulfill this function perfectly.
|Two things must be very sophisticated in this project; the drink itself and the reverse logistics system - Adaptation to the PNRS. QR Code and other systems that allow 100% recycling of their packaging will be mandatory - the environmental impact on Kaûĩ afterwards should be as close to zero as possible.|
It is also very important to say that this project has no political bias, criticizing this government or previous governments - the prospenomic philosophy, the driving force behind this project, understands that we must entrust the solution of practical problems that affect harmonic coexistence of man with the environment, to science, not to politics.
3-WHAT ARE THE NEXT STEPS?
The beverage itself already exists and already meets the quality standards needed to enter the market, however, for the project to take off, reach full commercial viability and become sustainable we will need 3 stakeholder with the following profiles:
1-Indigenous Communities - In addition to being the protagonists who will hold the return from the sale of bottles, they will also be able to choose to expose elements of their own culture through consumption habits and trade-marketing actions;
2-Investors and philanthropists - In the case of philanthropist donors, they will be able to see the fruit of their donations multiply, due to the scalable profile of the project. As for investors, this risky project has the potential for growth just like other categories of beverages created since the 1980s:
- Energy Drinks emerged with Red Bull in 1987, has a market value of US $ 53.01 billion and estimated CAGR growth of 7.20%;
- RTD (Read to Drink) drinks like Smirnoff Ice, which appeared in the late 90s, have an estimated market for the year 2025 of bi $ 25.96, with an estimated growth of CAGR of around 4.5%;
These two categories of drinks were suggested as mere points of comparison. Cauim, as a classic historical drink, may have potential to be Brazil representative, as tequila represents Mexico and sake represents Japan, its real growth behavior is unknown.
3-Technical Professionals - With the Coronavirus pandemic, the number of unemployed people with technical skills increased dramatically. Once we have investment in production units, distribution logistics, sales, marketing, trade-marketing, etc. we will have new job opportunities, as well as promoting the training of the new generation, with sustainable projects;
4-PRODUCTION AND FEASIBILITY COSTS
As for raw material, the only mandatory prerequisite is that manioc or cassava, a basic raw material, should be produced in an indigenous village or tribe, with the roots planted in the middle of the forest, without trees being cut down, so that it is not characterized as monoculture. The production must be very small, in harmony with nature, without pesticides, so that its scarcity justifies a premium classification, as happens with beverages produced in the Champagne region;
The basic structure of a production unit is no different from the backyard micro breweries, quite common in recent years. For the production of 100 liters of Cauim, is required a cooking pot, a 100-liter vat and a chiller, estimated at approximately R$ 60,000.00;
Glass bottles should be very characteristic and returnable, reverse logistics will be mandatory in production plants.
At first, we will have a business structure in São Paulo BR, which may expand to other regions of Brazil - however, there is nothing to prevent the business from growing organically, in a different region, according to the dynamics and needs of the investor / ethnic groups adhering to the project.
AN IMPORTANT CURIOSITY!
It is important to say that I am Ominireligious, I believe in all the religions I'm exposed to, including Christian ones, as well as those of our native peoples. I encourage free religious practice and I am adamantly against catechism, as well as any other form of imposition of faith.
That said, I would like you to know that the first time I was successful with the saccharification and fermentation of manioc, was on a holiday of Our Lady, very important religious date in Brazil, with my experiences in my studio. After that, I coincidentally made great advances in the project on that same date in the following years, one of them at the Pernod Ricard of Rezende unit, in Rio de Janeiro, near the Our Lady of Aparecida Sanctuary.
I was stunned when I noticed that I published this post today, on October 12th, without having the prior intention, in that sense, I decided to add the prayer of the Virgin Mary in Tupi-Antigo, as translated by Father Anchieta, to celebrate the date:
graça resé tynysémbae,
nde irúnamo Jandé Jára rekóu;
imombeúkatúpyramo ereikó kuňã suí.
Imombe´úkatúp yrabé nde membyra, Jesús.
Sancta Maria Tupãsy, eTupãmongetá
oré iangaipábae resé, koyr irã,
oré jekyl oré rúmebéno.
May the Virgin Mother bless this project, which has a multicultural, fraternal, intelligent purpose and with the potential to reverse negative predictions, prolonging the human stay on this hermetic planet!
As for Cauim itself, nothing is written in stone, as it is an embryonic project with social good objectives, the most important thing is that it takes off and achieves its various prosperous goals.
If you are interested in making this project possible, please contact me, Luiz Pagano or my partner, Hildo Sena.
T'ereîkokatu ('cheers' in Old Tupi).