tag:blogger.com,1999:blog-4286783974064217532024-03-15T22:12:36.253-03:00BlemyaLuiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.comBlogger104125tag:blogger.com,1999:blog-428678397406421753.post-276012542370527812024-01-02T22:13:00.006-03:002024-01-02T22:47:05.645-03:00Prospenomics and Its Impact on World Peace<div style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdfFJL089EIEwJPK5_wRFO2Wb1btZvRhbrNxyZfobmqwwzex1e2Pd1vznb3Atgi64E2p0k09y5qFUxVH0WNzB06PBjNdJV6SOREhVSNkGfVI0Qklw2L-DBfG_Ua4ttVZVBeRmOArDKexB0moBrQvtZoXMZtJS8GeeueVHo_xHGk5SRlR5Dkqws41ZvduCw/s826/Prospenomics%20and%20Its%20Impact%20on%20World%20Peace.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="826" data-original-width="815" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdfFJL089EIEwJPK5_wRFO2Wb1btZvRhbrNxyZfobmqwwzex1e2Pd1vznb3Atgi64E2p0k09y5qFUxVH0WNzB06PBjNdJV6SOREhVSNkGfVI0Qklw2L-DBfG_Ua4ttVZVBeRmOArDKexB0moBrQvtZoXMZtJS8GeeueVHo_xHGk5SRlR5Dkqws41ZvduCw/w632-h640/Prospenomics%20and%20Its%20Impact%20on%20World%20Peace.jpg" width="632" /></a></div><br />Positing that post-scarcity is a true catalyst for global pacification, <a href="https://prospenomics.blogspot.com/">prospenomics</a> is based on the premise that overcoming resource limitations will instill "behavioral plasticity" in humanity, diminishing biological and evolutionary instincts for human conflict. This creates a conducive environment for international cooperation and the promotion of peace and prosperity.</div><div style="text-align: left;"><br /></div><div style="text-align: left;"><span style="font-size: xx-small;"><a href="https://blemya.blogspot.com/2024/01/a-prospenomia-e-seu-impacto-na-paz.html">leia esta matéria em Portuuês</a></span><br /><div><br /></div><div>Acknowledging our biological heritage, we understand that clan formation generates a "us against them" dynamic – Thomas Hobbes' bellum omnium contra omnes. Hobbes' political philosophy, encapsulated in the expression "war of all against all," is deeply rooted in the belief that humans possess a bellicose and conflict-prone nature. In his seminal work "Leviathan," Hobbes describes a state of nature where the absence of a centralizing power leads to fierce competition, with each individual pursuing their interests at the expense of others.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1Gw2ETXCj9Dt3i846Ngw_KE1PYjuBuTG9uSjwhCJa0BF2P72aCTx3qW8SpOrfc3gtgVAdLpWhzgztL-cBXwPOJxu837924nFH5ZluCneZBFMC3lZeLXCkdd7340mhNES61-dO7YXMVjOvWcDa4xPgMdy2jV4z6Pavns9chnmdy3dkh5IcGoQEqPl-vxIV/s1114/LIFE%20MAGAZINE%20ON%20PROSPENOMICS%20COVERS%20THAT%20NEVER%20WAS.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1114" data-original-width="861" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1Gw2ETXCj9Dt3i846Ngw_KE1PYjuBuTG9uSjwhCJa0BF2P72aCTx3qW8SpOrfc3gtgVAdLpWhzgztL-cBXwPOJxu837924nFH5ZluCneZBFMC3lZeLXCkdd7340mhNES61-dO7YXMVjOvWcDa4xPgMdy2jV4z6Pavns9chnmdy3dkh5IcGoQEqPl-vxIV/w494-h640/LIFE%20MAGAZINE%20ON%20PROSPENOMICS%20COVERS%20THAT%20NEVER%20WAS.jpg" width="494" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">LIFE magazine whose cover story is the Prospenomics study - covers that never was</span></td></tr></tbody></table><br /></div><div style="text-align: left;"><div>The metaphor of "Leviathan," a monstrous figure mentioned in the Bible, represents the need for a powerful and centralized force to subdue the conflict-prone nature of humans. To avoid the chaos and anarchy inherent in the war of all against all, the emergence of a sovereign authority stronger and capable of imposing order on individuals is imperative.</div><div><br /></div><div>Hobbes' conception is intrinsically linked to the idea of the "social contract." He proposes that, to escape the chaotic state of nature, individuals tacitly agree to relinquish part of their freedom and power to a central authority in exchange for security and social order. This agreement forms the basis of the social contract, wherein citizens give up certain rights in favor of a sovereign authority, creating a pact aimed at maintaining peace and social stability.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinZI9iqzx-plOijLvyIEIv-BTP2IJceZKXY3To1nZibiYjgcxERr_Up3O6ofGwSl2sQL_ujiSv5Rw8IufJNdyJ7RgWgoEin4cB4FJGTLZ1kB0yZhmgyltx_tgHqMpx_AR7O5MQeN6ushqHV_9qnc9HJxfHET08a8U2tTuhvwox6E8pUTBtVxsYjdNhtvqu/s1114/LEVIATHAN%20FILM.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="826" data-original-width="1114" height="474" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinZI9iqzx-plOijLvyIEIv-BTP2IJceZKXY3To1nZibiYjgcxERr_Up3O6ofGwSl2sQL_ujiSv5Rw8IufJNdyJ7RgWgoEin4cB4FJGTLZ1kB0yZhmgyltx_tgHqMpx_AR7O5MQeN6ushqHV_9qnc9HJxfHET08a8U2tTuhvwox6E8pUTBtVxsYjdNhtvqu/w640-h474/LEVIATHAN%20FILM.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Poster for the film Leviathan, by Thomas Hobbes - ads for films that never was</span></td></tr></tbody></table><br /><div>Hobbes' "Leviathan" is not only a feared figure but also a social organizing agent representing the authority of the State. Its coercive power is necessary to keep the selfish and belligerent impulses of individuals in check. Could this force be rooted in our own consciousness?</div><div><br /></div><div><b>The First Time We Saved the Planet</b></div><div><br /></div><div>The ozone layer, a thin and crucial atmospheric structure formed over ancient eras, shaped by the delicate balance of life since the planet's creation, plays a vital role in absorbing most harmful ultraviolet radiation, protecting life on Earth. Without this thin protective layer, life would be impossible on Earth.</div><div><br /></div><div>However, the balance of this delicate shield was threatened when, in the 1950s, scientists discovered a class of substances – chlorofluorocarbons (CFCs) – being artificially generated and released by humans. Widely used in consumer products such as aerosols, refrigerants in refrigerators, and air conditioning systems.</div><div><br /></div><div>In the 1970s, two scientists from the University of California Irvine, Mario Molina and Sherwood Rowland, asked, "What happens to gas particles released into the atmosphere after leaking from air conditioners?" and "What will happen to the enormous amount of gases released by rockets at the beginning of the space exploration era?"</div><div><br /></div><div>Molina, in particular, questioned the fate of freon particles released into the atmosphere and their impact on the ozone layer when he made a terrifying discovery – the ozone layer providing protection against harmful ultraviolet radiation was being decimated by CFCs.</div><div><br /></div><div>This led to global awareness of the damage caused by CFCs and triggered an unprecedented mobilization campaign. The realization that the destruction of the ozone layer could result in a global catastrophe, endangering life on Earth, transcending borders and cultural differences, propelled international cooperation.</div><div><br /></div><div>In 1987, the global community took a significant step with the signing of the Montreal Protocol, not only signed but also faithfully adhered to by all human inhabitants of the planet, regardless of their race, culture, and political orientation.</div><div><br /></div><div>This international agreement aimed to gradually reduce and eliminate the use of substances that destroy the ozone layer, including CFCs. The mobilization to reverse the damage to the ozone layer became a global priority, with the unprecedented participation of virtually all countries in the world.</div><div><br /></div><div>The successful social mobilization campaign resulted in the gradual elimination of CFCs, a remarkable story of how awareness, collective action, and international cooperation can tackle the most complex and significant challenges.</div><div><br /></div><div><b>How Will We Mobilize for Prosperity in Such a Divided World</b></div><div><br /></div><div>Samuel Huntington's book "Clash of Civilizations" highlights the profound division existing in the world, fueled by civilizational conflicts that separate us from each other. This fragmentation not only threatens our lives but also jeopardizes life as a whole on the planet. Faced with this scenario, the crucial question arises: How will we mobilize to achieve prosperity in such a divided world?</div><div><br /></div><div>Primatologist Robert Sapolsky, providing an in-depth view of human social dynamics, emphasizes that human conflicts have roots in biological factors, such as brain chemistry and hormonal patterns. He identifies four social reasons for belligerence: competition for resources, group selection, establishment of social hierarchy, and reproductive rituals. This thorough analysis reveals the underlying forces of human conflicts, providing crucial insights.</div><div><br /></div><div>Sapolsky highlights the plasticity of human behavior, emphasizing that, although there are biological predispositions to aggression, the environment and life experiences play crucial roles in the manifestation of these predispositions. In other words, the more a man lives in a prosperous environment, with adequate food, territory and protection from the elements, with a resolved and active sexual life, among trusted friends and a healthy social life, he is able to eliminate all primatological impulses of aggression, part of your original biological programming.</div><div><br /></div><div>This complex understanding reinforces the need for a holistic approach to dealing with issues of conflict and cooperation, considering multiple factors.</div><div><br /></div><div>As we become aware of these weaknesses, similar to the successful social mobilization against the use of CFCs, we can pave the way for global prosperity. Recognizing and understanding the biological roots of human conflicts empowers us to develop strategies that promote global cooperation, overcoming divisions, and building a more prosperous future for all of humanity.</div><div><br /></div><div>But as We Become Aware of Our Nature, We Must Adopt Prospenomic Attitudes and Reach the Post-Scarcity Stage</div><div><br /></div><div>As our awareness of our nature deepens, it becomes evident that mere consciousness of our bellum omnium contra omnes posture is not enough; it is essential to adopt prospenomic attitudes and reach the post-scarcity stage.</div><div><br /></div><div>Prospenomics, grounded in the premise that overcoming resource limitations catalyzes global pacification, combined with the plasticity of behavior in the face of awareness of our belligerence, reducing biological and evolutionary instincts that lead to conflicts and wars, this approach not only provides a conducive environment for international cooperation but also promotes feelings of peace and prosperity.</div><div><br /></div><div>Samuel Huntington, in his book "Clash of Civilizations," points out that the rapid economic development in Southwest Asia in the 1990s initially brought optimism to the world, aligning with the idea that on a planet with more efficient resource use, the likelihood of achieving peace and prosperity increases, and the feeling of animosity and belligerence decreases.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtJNZZJpJS4fC94E9VjTv553tDddyjf8GXDHeJC-p032i8UMidrNMmrOpTSg1nDxBFXVfFCRyIGfAEzqu8Y9c9C7R1z3SGKH0yULff_ycVil0K8cFSg0l9cEwL8ZqkFLImjAe5xbY7vh4QBzPqBFsRu-E-4YS2pzgZyxqoWqPjAhYTat-LP7NZxUqHO7AA/s956/OMNI%20MAGAZINE%20ON%20PROSPENOMICS%20COVERS%20THAT%20NEVER%20WAS.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="956" data-original-width="755" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtJNZZJpJS4fC94E9VjTv553tDddyjf8GXDHeJC-p032i8UMidrNMmrOpTSg1nDxBFXVfFCRyIGfAEzqu8Y9c9C7R1z3SGKH0yULff_ycVil0K8cFSg0l9cEwL8ZqkFLImjAe5xbY7vh4QBzPqBFsRu-E-4YS2pzgZyxqoWqPjAhYTat-LP7NZxUqHO7AA/w506-h640/OMNI%20MAGAZINE%20ON%20PROSPENOMICS%20COVERS%20THAT%20NEVER%20WAS.jpg" width="506" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">OMNI magazine whose cover story is the Prospenomics study - covers that never was</span></td></tr></tbody></table><br /><div>However, regrettably, the book indicates that this optimistic expectation did not materialize as expected. The reason for this outcome is related to social reasons intrinsic to our human nature, as discussed by Huntington in his work.</div><div><br /></div><div><b>Towards Post-Scarcity and Planetary Prosperity</b></div><div><br /></div><div>Analyzing the economic mistakes that brought us to the current situation and correcting our attitudes toward a more prosperous planet is what we must do.</div><div><br /></div><div>Avoiding the mistakes of liberalism, which fails to distribute wealth, and socialism, which falters in generating wealth to be shared, puts us on the path to a more prosperous and equitable planet.</div><div><br /></div><div>Valuing and respecting civilizations for what they are, encouraging peaceful coexistence towards planetary prosperity, plays well into the role earned by Homo sapiens as the protagonist of the planet, responsible for the well-being of Earth and all species in balance, ensuring a full and healthy planetary evolution. This is our role.</div><div><br /></div></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-76101744001024422962023-11-29T11:50:00.003-03:002023-11-29T12:08:07.754-03:00Error Free Red Bull Branding<div style="text-align: left;"> </div><div style="text-align: left;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrBvroutGqjGxawmKW2i6_CFf-1e3HJdCiF32I3P7THX800fGn8UvxD9GztW57WZnIYIzzlPmPrgbBUbME863oshAPXm4QhKC5zkZl-NQZt0Is6rH4wHzo2lF0ZZeb7F4OX9YX6_teVrWOxq9CvXh0OxzLm6rqnOlINH_39t7ru5_rfn2N7fuwQmneL-k/s1114/Luiz%20Pagano%20em%20Fuschel%20business%20prs.png" style="margin-left: auto; margin-right: auto;"><span style="font-size: xx-small;"><img border="0" data-original-height="826" data-original-width="1114" height="474" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrBvroutGqjGxawmKW2i6_CFf-1e3HJdCiF32I3P7THX800fGn8UvxD9GztW57WZnIYIzzlPmPrgbBUbME863oshAPXm4QhKC5zkZl-NQZt0Is6rH4wHzo2lF0ZZeb7F4OX9YX6_teVrWOxq9CvXh0OxzLm6rqnOlINH_39t7ru5_rfn2N7fuwQmneL-k/w640-h474/Luiz%20Pagano%20em%20Fuschel%20business%20prs.png" width="640" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano at the Red Bull Global Headquarters in Fuschl am See, Austria - ft business prs</span></td></tr></tbody></table><br /><div><div>Red Bull's branding was so well-crafted that it seems to have been created with the help of a crystal ball.</div><div><br /></div><div><span style="font-size: xx-small;"><a href="https://alimentoecultura.blogspot.com/2023/11/red-bull-branding-sem-erro.html">leia esta matéria em Português</a></span></div><div><br /></div><div>In the early days here in Brazil, I was part of the team responsible for the successful introduction of Red Bull into the market, serving as the first on-premise manager, overseeing establishments such as bars, clubs, and restaurants where beverages are acquired and consumed on-site. At that time, the energy drink market was already well-developed, with significant investments from brands like Flash Power, a company I had worked with from 1997 to 1999 as part of an outsourced team, and Flying Horse.</div><div><br /></div><div>Facing intense competition, our challenge was to create an introduction strategy in the Brazilian market as creative and powerful as those developed in Austria for the brand's creation. At that time, Red Bull's distribution in Brazil was coordinated by the Madasa company, which held the distribution contract, while Red Bull itself managed marketing strategies.</div></div><div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih5mn5lp4SSMdaPLkhyphenhyphenr9O9U8S42ZsK13TNronK_G6C7_SX95_-ecQKQbZ7sE82HniAog9n7LqZxKAk8WVEjBIdA_xHfULU8DFEhR7cdQhVvO6w8vw8Qyj14Pzj22KNTA-SVuLcdIaGEktNuofYsq0lZJFhBZhbEvSVAZzMaf_C3BSNxBWaparwCOrYHM/s996/maquina%20em%20fuschel.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="866" data-original-width="996" height="556" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih5mn5lp4SSMdaPLkhyphenhyphenr9O9U8S42ZsK13TNronK_G6C7_SX95_-ecQKQbZ7sE82HniAog9n7LqZxKAk8WVEjBIdA_xHfULU8DFEhR7cdQhVvO6w8vw8Qyj14Pzj22KNTA-SVuLcdIaGEktNuofYsq0lZJFhBZhbEvSVAZzMaf_C3BSNxBWaparwCOrYHM/w640-h556/maquina%20em%20fuschel.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">One of the first Red Bull Vending Machines april, 1999</span></td></tr></tbody></table><br /><div><div>In April 1999, we traveled to Austria with a team of over 40 employees for marketing training. </div><div><br /></div><div>Brazil was a highly valuable market, and the transmission of strategies could not afford deviations like those that occur in the "Chinese whispers" game.</div><div><br /></div><div>Our goal was not only to introduce the brand but also to ensure a lasting competitive advantage in a highly competitive market. This mission demanded creativity, innovation, and a deep understanding of the local market, resulting in the solid establishment of Red Bull in Brazil, a trajectory that continues successfully to this day. </div><div><br /></div><div>The creation and distribution of high-quality content are also key elements of Red Bull's marketing strategy, including press releases, formal news, customer stories, and later, with the advent of more sophisticated social media from 2000 to 2010, blogs and YouTube channels with thousands of videos, further strengthening the connection with its target audience.</div><div><br /></div><div>Founded in 1987 in Austria, Red Bull quickly became the creator and leading company in the energy drink market, boosting the brand's value through brilliant marketing strategies, reaching an impressive global market share of 38% in 2020 (which was once over 80% in the early 2000s). The company adopted various tactics to achieve this success.</div><div><br /></div><div>Red Bull's marketing strategy is multifaceted and begins with an inspiring and memorable slogan, "Red Bull gives you wings" (Red Bull verleiht Flügel), created in 1997 and maintained since then.</div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqIiaqXOnqBwVtBObn3W4uz2uBaLyS1TxJjYbk27nIaHkFGXplf8RNi_gFMMgW25oGKTDdHQTLzCAhNhaYkEC7LdXsAjulPQ866JKbWWqGh67sg6dMqpgVh0EMvJdE0O2lDaxFq9r929yumQ-3tzpKUwKhvQM7_5YtEjPFm-owNg2F-J8GX3Hz5vjz-eE/s729/Luiz%20Pagano%20praticando%20esportes%20radicais.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="729" data-original-width="708" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqIiaqXOnqBwVtBObn3W4uz2uBaLyS1TxJjYbk27nIaHkFGXplf8RNi_gFMMgW25oGKTDdHQTLzCAhNhaYkEC7LdXsAjulPQ866JKbWWqGh67sg6dMqpgVh0EMvJdE0O2lDaxFq9r929yumQ-3tzpKUwKhvQM7_5YtEjPFm-owNg2F-J8GX3Hz5vjz-eE/w622-h640/Luiz%20Pagano%20praticando%20esportes%20radicais.png" width="622" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Encouraging the practice of extreme sports as part of the experience and team formation. Luiz Pagano and the Brazilian introduction team , April 1999. ft business prs</span></td></tr></tbody></table><br /><div><div>In the late 1980s, surveys indicated that the image of the two bulls confronting each other in the logo was perceived as excessively intense. Faced with this perception, the brand's strategy evolved ingeniously, introducing a self-ironic character in animated advertising films. This character not only brought balance to the intensity of the previous image but also injected a dose of grace and humor, aligning more effectively with the audience's preferences and consolidating the brand's uniqueness. These creative strategies contributed to the brand's uniqueness, and despite facing some legal challenges throughout its history, the consistency in using this slogan strengthened the marketing strategy over time.</div><div><br /></div><div>Furthermore, Red Bull heavily invested in extreme sports sponsorships, requiring courage, physical, and mental fitness - attributes of the brand. This culminated in the Stratos event in 2012, where Felix Baumgartner parachuted from the edge of space. These events not only broke world records but also boosted company sales.</div><div><br /></div><div>The innovative and humorous advertising approach, initiated in 2000 with distinctive videos, solidified the brand's identity. Red Bull also excelled in using Guerrilla Marketing, such as the strategy of free drink distribution on university campuses.</div><div><br /></div><div>Additionally, Red Bull built a strong and consistent brand around the slogan "Red Bull gives you wings," effectively directing its message to young men seeking adventures. The company utilizes word-of-mouth marketing, leveraging extreme sports events to reach millions of viewers and enhance the effectiveness of this form of advertising.</div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjioUASsBQN9l1rUOqLg_zJz3O3d_M6cbGack7qT5SszzVVp86KcfU8mLoOIi4FX6FTFiLnw0K3YenlQjGcz3b_e3DwMfbYgTHOFoWfHJSqb3yn3p4XLWcd4rEUVXrWCFqMXkPyQi1BjqTgrRw2zvsCoSXq2XYoT_w09Veqn_09JrwXClHxolK2QqUZv3o/s1185/centro%20de%20treinamento%20d%20Red%20Bull%20business%20prs.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="743" data-original-width="1185" height="402" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjioUASsBQN9l1rUOqLg_zJz3O3d_M6cbGack7qT5SszzVVp86KcfU8mLoOIi4FX6FTFiLnw0K3YenlQjGcz3b_e3DwMfbYgTHOFoWfHJSqb3yn3p4XLWcd4rEUVXrWCFqMXkPyQi1BjqTgrRw2zvsCoSXq2XYoT_w09Veqn_09JrwXClHxolK2QqUZv3o/w640-h402/centro%20de%20treinamento%20d%20Red%20Bull%20business%20prs.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Red Bull Professional Training Center in Austria, April 1999 - ft business prs</span></td></tr></tbody></table><br /><div>In summary, Red Bull adopted a comprehensive marketing strategy, combining quality content, extreme sports sponsorships, guerrilla marketing, innovative advertising approach, strong branding, and word-of-mouth marketing to achieve and maintain its dominant position in the energy drink market in Brazil and worldwide.</div></div></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-2471734833462141322023-11-28T13:44:00.010-03:002023-11-29T14:39:34.870-03:00Maison Program of Pernod Ricard<div style="text-align: left;"> </div><div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj3D6l6upM2dlDGN1rEuiFZr6-8gQCW2wY84xu9QO_svnpEl_Gmyz4TKt1FfWRg4m95yDRu5fxGQNoNIcINKid64_3ud0ZidXIlC9sngLQqMUwZbgySSdM0Nqma2dC35pjBSN1rx9NzqRwa_iw2I9cgXffZs5XWayLlzrNMSVViEP7gyz081NiNTsw8RA/s2390/Luiz%20Pagano%20na%20pernod%20ricard%20au%2012%20place%20des%20E%CC%81tas%20Unis%20Paris.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2390" data-original-width="2210" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj3D6l6upM2dlDGN1rEuiFZr6-8gQCW2wY84xu9QO_svnpEl_Gmyz4TKt1FfWRg4m95yDRu5fxGQNoNIcINKid64_3ud0ZidXIlC9sngLQqMUwZbgySSdM0Nqma2dC35pjBSN1rx9NzqRwa_iw2I9cgXffZs5XWayLlzrNMSVViEP7gyz081NiNTsw8RA/w592-h640/Luiz%20Pagano%20na%20pernod%20ricard%20au%2012%20place%20des%20E%CC%81tas%20Unis%20Paris.jpg" width="592" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano at Pernod Ricard in Paris - ft business press</span></td></tr></tbody></table><br /></div><div><div><div>The goal of most corporate strategies is to build a real and lasting competitive advantage by enhancing the quality of customer service.</div><div><br /></div><div><span style="font-size: xx-small;"><a href="https://alimentoecultura.blogspot.com/2023/11/programa-maison-da-pernod-ricard.html">leia este artigo em Portugês</a></span></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqKppWsDOOO7nXr-adFHPeD5ra2QC41Aje2XUu5RxuKckI7qcFw9BXf2sjn8BWHwzKoFfuEcSLYAJEmRuyDVufmYxYkffd_pIZC2dpS5jtajm1GdeOIyPHCCftivjW8PLJ5N9oOHCFZqfhzS_4I0BHQK4c6jlZFxaMdg_uZqR5isxOzCy0KzN8ZKj7hJ1K/s1226/Screen%20Shot%202023-11-28%20at%202.59.37%20PM.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="861" data-original-width="1226" height="450" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqKppWsDOOO7nXr-adFHPeD5ra2QC41Aje2XUu5RxuKckI7qcFw9BXf2sjn8BWHwzKoFfuEcSLYAJEmRuyDVufmYxYkffd_pIZC2dpS5jtajm1GdeOIyPHCCftivjW8PLJ5N9oOHCFZqfhzS_4I0BHQK4c6jlZFxaMdg_uZqR5isxOzCy0KzN8ZKj7hJ1K/w640-h450/Screen%20Shot%202023-11-28%20at%202.59.37%20PM.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Maison Program in Canada. ft John Ormston </span></td></tr></tbody></table><br /><div><br /></div><div>In this spirit, the Maison Program emerges as an innovative initiative by Pernod Ricard, representing an approach to improving customer service quality in the bartender community. Aligned with the corporate strategies of building a lasting competitive advantage, Pernod Ricard created the Maison Program as an educational journey to enhance the skills of professionals in bars, restaurants, and mixology, with a focus on customer service.</div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKOCVk5QhkVc2G6dJwY_NiG77N8eHbL0oPOP5SGd2ocl2Mr2_IqGwydhieZhc4MyKcNNsQZsZ356pCVdw1_9vZb3DVI4_0DQsTHjLyOJcS6K_JzRJVqZEWJqX9eJ62JdeGIjxw_9MzCbQA8CWC20BQjl0H8FKAzpaR8XPrqz0ybztNID9PZXRUSQH37lo/s856/pernod%20Ricard%20paris.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="575" data-original-width="856" height="430" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKOCVk5QhkVc2G6dJwY_NiG77N8eHbL0oPOP5SGd2ocl2Mr2_IqGwydhieZhc4MyKcNNsQZsZ356pCVdw1_9vZb3DVI4_0DQsTHjLyOJcS6K_JzRJVqZEWJqX9eJ62JdeGIjxw_9MzCbQA8CWC20BQjl0H8FKAzpaR8XPrqz0ybztNID9PZXRUSQH37lo/w640-h430/pernod%20Ricard%20paris.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano and other contributors to the Maison Program - Paris, July 2013 - ft business press</span></td></tr></tbody></table><br /><div><div><div>The innovative partnership between Pernod Ricard and École Hôtelière de Lausanne took its first steps in November 2012 but was officially announced on November 19, 2013. It was marked by the signing of a partnership agreement with the aim of providing excellence in teaching and professional training, gaining recognition in global customer service. The collaboration between Pernod Ricard and École Hôtelière de Lausanne had existed since 2008 when they jointly participated in the "Responsible Party," a consumption program developed by students and later expanded to a European level.</div><div><br /></div><div>The course to educators consisted of 11 modules, covering categories such as whiskey, gin, scotch, vodka, cognac, champagne, rum, customer service, and Bartender Theater. It concludes with a substantial diploma.</div><div><br /></div><div>Targeting both novice and experienced bartenders looking to enhance their skills, the program was made available in various countries, including Canada, Australia, Colombia, Hong Kong, Germany, Finland, South Africa, and Gulf countries. Plans for expansion include Switzerland, Austria, Brazil, and France.</div><div><br /></div><div>As part of the Pernod Ricard brand education team in Brazil, I had the privilege of participating in the first group of educators.</div><div><br /></div><div>The program's significant strength undoubtedly lies in its partnership with École Hôtelière de Lausanne (EHL), an institution with a prestigious history dating back to 1893, adding an exceptional dimension to the training and reinforcing Pernod Ricard's commitment to excellence.</div></div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghXTHsfBk_BZlZXZSPcZZ0DAAPYsxa0Qnc1qYvjh7IRVuBbqBWCwL5cc8j5FxvH5AirzvcSQTgfZsvh1VIaPEhrnXPAIH1QKkPim2QXp1euvcH5WFcqqAak4okrrcEX6BFzR2nyu_eER0p2vkrM-HUtICIszjPX0lzKFYVaYSqrmy6HgvkW9L0mvx21Dg/s3264/IMG_2319.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="3264" data-original-width="2448" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghXTHsfBk_BZlZXZSPcZZ0DAAPYsxa0Qnc1qYvjh7IRVuBbqBWCwL5cc8j5FxvH5AirzvcSQTgfZsvh1VIaPEhrnXPAIH1QKkPim2QXp1euvcH5WFcqqAak4okrrcEX6BFzR2nyu_eER0p2vkrM-HUtICIszjPX0lzKFYVaYSqrmy6HgvkW9L0mvx21Dg/w480-h640/IMG_2319.jpg" width="480" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td class="tr-caption"><span style="font-size: xx-small;"><br class="Apple-interchange-newline" />Pernod Ricard has its own university, a global training function throughout the company for all aspects of personnel development.</span></td></tr></tbody></table></td></tr></tbody></table><div><br /></div><div>During my participation in the educator training at the Pernod Ricard University at the company's headquarters in Paris in July 2013, I was inspired by the lectures of two prominent mentors: Will Pitcforth, Global Maison Coordinator, and Eric Fossard, Global Maison Trainer, whose practical experience and profound insights enhanced my understanding of brands on an equally important scale, despite being a Pernod Ricard employee.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimHL0GKrpC1_HhFRH7mHHpsWwRJCHh3guRkrCLEYw5pmMM88b2tUhb8s4NL09sZFhIAGQjhyphenhyphenaDGUf88UjXSwm0zU3CDC1upBPLLYGnyJXjp06kqvhThgghLeQpdz4hQKuRjaILJK585KEFse8t8y-uADnhz_9wE_SFjpI-corjcO_t8RM2PCYQWAeRC6c/s852/Luiz%20Pagano%20em%20paris%20business%20press.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="852" data-original-width="656" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimHL0GKrpC1_HhFRH7mHHpsWwRJCHh3guRkrCLEYw5pmMM88b2tUhb8s4NL09sZFhIAGQjhyphenhyphenaDGUf88UjXSwm0zU3CDC1upBPLLYGnyJXjp06kqvhThgghLeQpdz4hQKuRjaILJK585KEFse8t8y-uADnhz_9wE_SFjpI-corjcO_t8RM2PCYQWAeRC6c/w492-h640/Luiz%20Pagano%20em%20paris%20business%20press.png" width="492" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano in Paris, July 2013 - ft business press</span></td></tr></tbody></table><br /><div><div>The Maison Program aimed to have an independent perspective on beverage choices, whether from Pernod Ricard, Diageo, or another competitor, focusing on the real benefits of beverages and ignoring marketing guidelines from their respective companies.</div><div><br /></div><div>This unprecedented approach was supported by a strategic collaboration with École hôtelière de Lausanne, whose Educational Director, Isabelle Martin, played a vital role in the partnership and accreditation.</div><div><br /></div><div>Furthermore, the innovative iPad technology, developed by the London-based agency Contagious, brought an interactive and dynamic dimension to learning, reflecting the Maison Program's commitment to technological advancements. Educators trained at the Pernod Ricard University distributed iPads in their home country classrooms, controlled by them, unlocking and locking access as the class progressed. This dynamic approach was complemented by comparative tastings and clarification sessions.</div><div><br /></div><div>Each educator and their local country had approved content translated and ready for use, featuring state-of-the-art graphics allowing the visualization and rotation of over 1000 bottles, reading labels and back labels, in five initial languages, with the expectation of adding more.</div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4ikgg-P4024EViexYzND9QkcdS0v3IW-4D92pr1aO-lARW4WB7Cuaxiz-TM92ZkfaUhcvgZW2SFfhvVNvojUrb3JfsZrQjwN0Vn_7Llw2Zg1mwOxYrns5GcSoHoru_yejlGFPyntgycgFGJYFM1E5LL3pnQzyDr41eZB12oQqHSCKBLUmNwOs4TR0ilE/s992/Luiz%20Pagano%20nos%20escritorios%20de%20PARIS.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="920" data-original-width="992" height="594" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4ikgg-P4024EViexYzND9QkcdS0v3IW-4D92pr1aO-lARW4WB7Cuaxiz-TM92ZkfaUhcvgZW2SFfhvVNvojUrb3JfsZrQjwN0Vn_7Llw2Zg1mwOxYrns5GcSoHoru_yejlGFPyntgycgFGJYFM1E5LL3pnQzyDr41eZB12oQqHSCKBLUmNwOs4TR0ilE/w640-h594/Luiz%20Pagano%20nos%20escritorios%20de%20PARIS.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small; text-align: start;">Luiz Pagano at the Pernod Ricard offices in Paris, August/July 2013 - ft business press</span></td></tr></tbody></table><div><br /></div><div>When the program was still in its pilot format, brand educator Ben Davidson, Brand Education Manager in Australia, conducted 64 Maison training sessions in Australia in 2013, conducting initial tests and demonstrating the global reach of this program.</div><div><br /></div><div>The Maison Program went far beyond being a simple training course, representing a significant milestone in the global training of beverage professionals. </div></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-35891088686637672212023-09-18T10:01:00.028-03:002023-11-17T11:34:30.473-03:00Ancient Tupi as a 'Cultural Code' to Introduce CAUIM to the Market A Brazilian Spiritual Journey<div><div class="separator" style="clear: both; text-align: center;"><br /></div></div><div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisX45YopIjmNgrjD3pJt5uCh1AddgOb_FTP_yUP3JVKsTRY3nE86kFoGtrPmuqXdoF3KnC65jV710ZVahJykKIy_CkQ22uaXiIsg1UVYqdbgDAH4eR7-jC7R8YDDLbakKTzG7jHeDuEn9SNODsLMCrW0m4hSd1w9TFTEL3jlX9VztqxvoDqd_pFebsIZ6E/s1970/Ancient%20Tupi%20as%20'Cultural%20Code'%20to%20Introduce%20CAUIM.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1970" height="520" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisX45YopIjmNgrjD3pJt5uCh1AddgOb_FTP_yUP3JVKsTRY3nE86kFoGtrPmuqXdoF3KnC65jV710ZVahJykKIy_CkQ22uaXiIsg1UVYqdbgDAH4eR7-jC7R8YDDLbakKTzG7jHeDuEn9SNODsLMCrW0m4hSd1w9TFTEL3jlX9VztqxvoDqd_pFebsIZ6E/w640-h520/Ancient%20Tupi%20as%20'Cultural%20Code'%20to%20Introduce%20CAUIM.jpg" width="640" /></a></div><div><br /></div><div>Tupi Antigo works as the right 'Cultural Code' to present and represent Cauim to the Brazilian market, transmitting the entire essence of Brazil from our ancestral peoples, in addition to adding an entire product acceptance strategy worthy of great and inspiring marketing geniuses. acculturation, which we will see below.</div><div><span style="font-size: xx-small;"><a href="https://blemya.blogspot.com/2023/09/o-tupi-antigo-como-codigo-cultural-para.html"><br /></a></span></div><div><span style="font-size: xx-small;"><a href="https://blemya.blogspot.com/2023/09/o-tupi-antigo-como-codigo-cultural-para.html">leia este artigo em Português</a></span></div><div><br /></div><div>There are cases related to marketing and alcoholic beverages that stand out as true feats of visionary masters such as Clotaire Rapaille, with his innovative approach to 'Cultural Codes', and Sydney Frank, the genius behind iconic brands such as Gray Goose and the Jägermeister.</div><div><br /></div><div>Without wanting to be pretentious, I have a challenge of great proportions and I would love to be supported by these geniuses to introduce Cauim to the world, an alcohoic beverage like that, as sake for Shintoism, it represents all of Brazilian spirituality and its cultural treasure.</div><div><br /></div><div><b>The Challenge of Product Acculturation by Clotaire Rapaille</b></div><div><br /></div><div>Clotaire Rapaille and Sydney Frank are known for understanding the psychology behind consumption and the importance of unraveling the "cultural codes" that shape consumer preferences.</div><div><br /></div><div><div>Rapaille, a renowned marketing guru, offers an intriguing perspective on cerebral complexity, dividing it into three distinct parts: the Cortex, the Limbic, and the Reptilian. In the context of the provided political example, this theory sheds light on how political decisions can be shaped.</div><div><br /></div><div><b>Repitilian brain always wins</b></div><div><br /></div><div>In general, we can summarize this situation by saying that our brain is divided into three large groups: the reptilian brain where the main decisions are made; the limbic system responsible for emotions, heartbeat and autonomous functions of the body, where the generation of doubts can function as a possible agent of inference and changes in decisions made by the reptilian brain; and finally, the cerebral cortex, which is the rational and strategic part of our brain.</div><div><br /></div><div>The Cortex, representing the seat of logic and reason, is often associated with the human ability to argue and justify choices. However, Rapaille argues that the real decision-making power lies in the Reptilian brain, located beneath the Cortex and accessible only through the subconscious. According to his theory, this component houses primitive instincts linked to survival and reproduction, serving as the driving force behind fundamental choices.</div><div><br /></div><div>Applying this theory to the political scenario, the decision to adopt a left or right position is seen as an instinctive response of the Reptilian brain. This choice is driven by a range of factors, including deep-seated values, social identity, and fundamental belonging needs. At this stage, the Cortex comes into play to articulate and rationally justify these choices, creating arguments and narratives that underpin the adopted political positions.</div><div><br /></div><div>Just as an alligator uses its teeth as defense tools, the Reptilian brain, in Rapaille's view, the man uses his Cortex as the intellectual defense mechanism, providing rational justification for instinctive decisions.</div><div><br /></div><div>This intricate interplay between deep instincts and rationalization highlights the underlying influence of the Reptilian brain in shaping political opinions. Ultimately, Rapaille's theory suggests that understanding and recognizing the interaction among these three brains can offer valuable insights into political decision-making and, by extension, human behavior in general.</div></div><div><br /></div><div>Rapaille, challenged traditions by introducing coffee candies to the Japanese market, helping to create a coffee drinking culture in the country.</div><div><br /></div><div>Nestlé's Remarkable Journey: How Clotaire Rapaille Transformed Japanese Tea Culture into Coffee Lovers</div><div><br /></div><div>In the late 1970s, Japan was a nation of tea enthusiasts, traditional tea culture was deeply rooted in Japanese society, and coffee was a foreign concept. However, global food and beverage giant Nestlé saw an opportunity in this tea-dominated market and was determined to introduce coffee to the Japanese.</div><div><br /></div><div>Japan's transformation into a major coffee consumer may seem like an overnight success, but it was far from it - changing the marketing of the coffee industry took 50 years of a pure and well-conceived acculturation process. Nestlé faced a considerable challenge: how to get the Japanese to embrace coffee when their hearts and taste buds were loyal to tea. </div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDvplwqSw8Ead6xdQa9no3wWnVxhKnhkrCkolBk62zEM8AYgL59CUr9CbCW1JGXEgg8ZURI8PHz9U02jZSaNifP04XMSghzyL6EfJctQVIcnonoQT-ZzH9AaFFSlq2wqXNhZVPOA1MiQ2nh8rc0tqzUOF6-bnt_rqYd7LwC_Xyjs8EH0u_UInm1UhU4QY/s825/Clotarie%20rapaille.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="617" data-original-width="825" height="478" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDvplwqSw8Ead6xdQa9no3wWnVxhKnhkrCkolBk62zEM8AYgL59CUr9CbCW1JGXEgg8ZURI8PHz9U02jZSaNifP04XMSghzyL6EfJctQVIcnonoQT-ZzH9AaFFSlq2wqXNhZVPOA1MiQ2nh8rc0tqzUOF6-bnt_rqYd7LwC_Xyjs8EH0u_UInm1UhU4QY/w640-h478/Clotarie%20rapaille.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="text-align: left;"><span style="font-size: xx-small;">Clotaire Rapaille</span></span></td></tr></tbody></table><div><br /></div><div>Enter Clotaire Rapaille, a marketing consultant with a unique perspective on consumer behavior, Rapaille, originally a child psychiatrist, had a deep understanding of human behavior, he believed that much of our decision making is influenced by our unconscious minds and intuitive - what he referred to as the "reptilian brain". This part of our brain works on instinct, often hidden beneath our conscious thoughts.</div><div><br /></div><div>When Rapaille arrived on the scene, he quickly realized a fundamental problem: Japanese children grew up watching their parents drink tea, leaving them with minimal exposure to coffee. As a result, his preference naturally leaned toward tea.</div><div><br /></div><div>Rapaille's solution was ingenious, he advised Nestlé to produce coffee-flavored sweets, a sweet that would allow Japanese children to experience the taste of coffee in a familiar way, this strategy aimed to create a positive association with the taste of coffee from an early age. age, nurturing a future generation of coffee lovers.</div><div><br /></div><div>The plan worked remarkably well. Kids who liked sweet coffee eventually transitioned to sugary coffee-flavored drinks and, later, to cappuccinos and lattes. Before anyone knew it, Japan was in the midst of a coffee revolution, with people of all ages drinking large mugs of hot coffee.</div><div><br /></div><div>Today, after Nestlé accepted Rapaille's vision, the Japanese coffee market looks like this: “Japan imported almost 500,000 tons of coffee in 2020, valued at US$1.18 billion, making it the 7th largest coffee importer worldwide, accounting for 3.8% of all coffee imports. ”</div><div><br /></div><div><b>Sidney Frank: The Psychological Marketing Master Behind Gray Goose</b></div><div><br /></div><div>In 1997, a true marketing genius, Sidney Frank, began an incredible journey by transforming a brand that started with insignificant sales, reaching an astonishing value of US$2 billion in an all-cash deal with Bacardi - all of it happened in just 8 years.</div><div><br /></div><div>Sidney Frank's story may not be well known, but you've certainly heard of his products, such as Jägermeister and Corazon Tequila.</div><div><br /></div><div><div>Frank was born in 1919 and grew up as the son of a farmer in Connecticut, living a modest life. He managed to enter Brown University, but had to abandon his studies due to lack of financial resources.</div><div><br /></div><div>Fate led him to marry a wealthy woman whose father owned a prosperous liquor business, it was there that Frank had the opportunity to learn the nuances of the liquor trade. In the end, he left the family business to go his own way with his beverage company. Success was not immediate, and Frank almost went bankrupt several times.</div><div><br /></div><div>The turning point came when he discovered German immigrants enjoying a licorice-flavored drink called Jägermeister, which until then had been a niche after-dinner choice. Jägermeister became a favorite among partying college students, and the rest, as they say, is history.</div><div><br /></div><div>However, Sidney Frank had greater ambitions. In the 1990s, drinking trends in the United States were changing, with people seeking fancier cocktails instead of beer. and he started the Submarinos drink trend, in which doses of Jägermeister dipped into glasses and gave new magic and ritual to the world of cocktails.</div><div><br /></div><div>It was then that Frank decided that his next big venture would be to create a luxury vodka, at the time, the most elegant vodka on the market was Absolut, known for its iconic bottle and advertising, Absolut was expensive, costing between US$15 and 17 per bottle, a price considered exorbitant.</div><div><br /></div><div>Frank understood the psychological power behind pricing, rather than compete directly with Absolut, he decided to adopt a Veblen approach, in which the more expensive the product, the greater the perception of quality.</div><div><br /></div><div>The so-called 'Veblen goods' have this name because they take into account the theory of the American economist Thorstein Veblen, who first identified conspicuous consumption as a mode of seeking status, the Veblen Approach consists of valuing luxury items that connote status in society , such as cars, yachts, fine wines, celebrity-endorsed perfumes and designer jewelry.</div><div><br /></div><div>Frank knew that the way people value products is not objective; it depends on contexts and how these contexts make them feel, in addition, he was based on the effect that price has on the perception of quality.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQTeCKS_6ocTmq1weA4KcdptWcqdlMzwvrOgQIVg7RxNO7446SSipP-R7uh-dWl3Yon4QjLk1k1hcK08oFAVlG6ffrBZvUXVWSRycg8xz66pG6iBsTfT6An2GmlzCJQJscMKdWY2WFzOEXQ2Ngm3sq1cHhfLUsdvL8cHRijumulT-cNC_wQgAVWA-M_6AG/s1920/Sidney%20frank.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQTeCKS_6ocTmq1weA4KcdptWcqdlMzwvrOgQIVg7RxNO7446SSipP-R7uh-dWl3Yon4QjLk1k1hcK08oFAVlG6ffrBZvUXVWSRycg8xz66pG6iBsTfT6An2GmlzCJQJscMKdWY2WFzOEXQ2Ngm3sq1cHhfLUsdvL8cHRijumulT-cNC_wQgAVWA-M_6AG/w640-h360/Sidney%20frank.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="text-align: left;"><span style="font-size: xx-small;">Sidney Frank</span></span></td></tr></tbody></table><div><br /></div><div>So instead of reducing the price of Gray Goose vodka, he increased it considerably, charging a whopping $30 per bottle - this strategy worked wonderfully due to two fundamental psychological principles:</div><div><br /></div><div>Irrational Value Assessment: People do not assign an objective value to products; instead, they determine price based on contextual cues and how those cues make them feel;</div><div><br /></div><div>Price-Quality Effect: For certain types of products, people often associate a more expensive product with higher quality compared to cheaper products;</div><div><br /></div><div>However, Sidney Frank knew that simply increasing the price was not enough to guarantee success, he needed an interesting and unique product narrative that highlighted the Gray Goose brand and made it synonymous with luxury and sophistication - two characteristics that vodka didn't have it at the time.</div><div><br /></div><div>To do this, Frank gathered his team at his company's headquarters and sent them to a country famous for its luxury and sophistication: France. France, however, had no tradition of vodka production.</div><div><br /></div><div>Instead, Frank's team met with cognac distillers, who were experiencing a downturn in business, and they agreed to move their stills to create the world's first French vodka.</div><div><br /></div><div>In this way, Sidney Frank was able to create a product, set a price, choose a name and develop a psychologically grounded strategy that transformed Gray Goose into one of the fastest growing and most successful spirits brands of all time.</div><div><br /></div><div><b>Laura Ries - The Category is Created by the Consumer and the Media, not the Owner of the Company</b></div><div><br /></div><div><div><div>Laura Ries, specialist in branding and marketing strategy, author of “Positioning: The Battle for Your Mind” and “Marketing War” in the 80s and “The 22 Immutable Laws of Marketing” and “Focus: Your Company’s Future Depends of that” (my favorite) in the 90s.</div><div><br /></div><div>Ries highlights the importance of understanding that it is not the creator or the company that determines the name of the category, this legitimacy and validation can only come from the consumer public and the media.</div></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmtUqQ0W15DOaOODHtPPT3aCAkL22HIU1nSvJ4symCxToIDfUl3L4viaSzAxr-BudN_Mk1Zch661VUeCupZKmcgYlTpSfj_pbcbEB3-Q-qiAbLwVjW5NplH25u2bD1V8jrh9O8D4v86Bo_oim4oQt9oCa-koZh6AWd1g0XMBHnN0H_HT-ghQrO8LO8ch8/s500/All%20and%20laura%20Ries.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="495" data-original-width="500" height="634" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmtUqQ0W15DOaOODHtPPT3aCAkL22HIU1nSvJ4symCxToIDfUl3L4viaSzAxr-BudN_Mk1Zch661VUeCupZKmcgYlTpSfj_pbcbEB3-Q-qiAbLwVjW5NplH25u2bD1V8jrh9O8D4v86Bo_oim4oQt9oCa-koZh6AWd1g0XMBHnN0H_HT-ghQrO8LO8ch8/w640-h634/All%20and%20laura%20Ries.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Laura and All Ries</span></td></tr></tbody></table><div><br /></div><div><div>Therefore, Luiz Pagano's work in presenting Cauim Tiakau at public opinion-forming events is fundamental, as he is creating the foundations for the Cauim beverage category to be recognized and accepted by the market and the public.</div><div><br /></div><div>Laura Ries would emphasize that this strategy of gradual acculturation and market education is essential for the success of the new product category.</div><div><br /></div><div>Other points that Al and Laura Ries make about creating a new marketing category through the concept of "positioning." they are:</div><div><br /></div><div>Being the first in a new category is critical: Al Ries and Jack Trout have argued that being the first in a new category of products or services is critical to marketing success. This allows a company to establish a dominant position in the minds of consumers;</div><div><br /></div><div>Focus on a specific category: They advocate that companies should maintain a narrow focus on a category of products or services rather than expanding too much. This helps build a solid and clear brand image in the minds of consumers;</div><div><br /></div><div>Create a “visual hammer”: In addition to words, they emphasize the importance of a “visual hammer” to reinforce the brand message. This could be a symbol or image that is strongly associated with the brand;</div><div><br /></div><div>Avoid brand dilution: They warn against brand dilution through excessive line extensions or expansion into too many different categories. This can weaken the brand image and confuse consumers;</div><div><br /></div><div>Direct and specific messages: They advocate the use of direct and specific messages in marketing campaigns rather than abstract words. Clear and simple messages tend to be more memorable and effective;</div><div><br /></div><div>Overall, Al Ries and Laura Ries believe that creating a new marketing category involves pioneering, maintaining a tight focus, communicating a clear message, and using impactful visuals to build and protect the brand. His ideas have been widely influential in the field of marketing and branding.</div></div></div><div><br /></div><div><b>Marketing Strategy for the Launch of the 'Cauim' category and the CAUIM TIAKAU Brand: A Journey Inspired by Sidney Frank and Clotaire Rapaille</b></div><div><br /></div><div>As we embark on the exciting journey of introducing the commercial cauim category and launching the CAUIM TIAKAU brand, I am inspired by the successful experiences of these two true marketing masters. Our strategy incorporates fundamental principles that shaped their success and that will now shape the future of cauim in the market:</div></div></div><div><br /></div><div><div><b>1. Tupi Cultural Code - Preserving the Origins</b></div><div>The contemporary world is in constant search of its roots and authenticity, it is in this context that regions with production villages, as well as AOCs (Appellations d'Origine Contrôlée) in France, gain prominence. I believe that cauim, a traditionally Brazilian drink, should respect and celebrate the rich Tupi cultural code, preserving its authenticity and origins. Just like French AOCs, we highlight the importance of promoting cauim as a drink with history and tradition deeply rooted in Brazilian culture.</div><div><br /></div><div><b>2. Gradual Acculturation – Winning Hearts and Minds</b></div><div>Given that cauim involves a diversity of more than 300 Brazilian indigenous ethnicities, we understand the need for a gradual acculturation process. This strategy involves constructive debates and presentations to opinion-forming audiences, at a relatively low cost and effective, we recognize that, for cauim to be appreciated by everyone, we need to educate and gain the trust of consumers, showing that we value and respect different cultures. indigenous people involved in the production of cauim.</div><div><br /></div><div><b>3. Gradual Development - Quality Above All</b></div><div>We understand that the development process of commercial cauim must be gradual, allowing rigorous testing and continuous refinements, with each batch since 2016, we have taken the cauim to Brazilian restaurants such as Dom, or Hotel Emiliano to be evaluated by their sommeliers and bartenders, our ours efforts will include the collaboration of these Brazilian professionals who demand high quality, where we will be able to carry out sensory tests and ensure that the final product is in fact good, with a demonstrably excellent flavor, and with a high value, to pay for all the research and development to date. . The launch of CAUIM TIAKAU will be supported by solid evidence of its superior quality and authenticity;</div><div><b><br /></b></div><div><b>4. Continuous Journey</b></div><div>In addition to these core principles, we will continue to explore other factors crucial to the success of CAUIM TIAKAU. This includes developing marketing strategies that resonate with target audiences, strategic partnerships that expand our market presence, and a sustainable approach that respects the environment and the indigenous communities involved.</div><div><b><br /></b></div><div><b>5. Involvement of Indigenous Communities</b></div><div>Lastly, most importantly - the fundamental aspect of our strategy for launching the cauim category is the active and collaborative involvement of 'opting' indigenous communities (it must be the village's choice to join the project), we recognize that these communities face significant challenges, With its forests and rivers suffering the impacts of white man's expansion, cauim emerges as a solution that benefits both these communities and the market in general.</div><div><br /></div><div><b>Sustainable development</b></div><div><br /></div><div>Cauim will not only provide a crucial source of economic income for these communities, but also embraces a sustainable development approach, working in close partnership with opting indigenous communities, to ensure that cauim production is conducted in an environmentally responsible manner, preserving local ecosystems. This not only protects natural resources, but also helps communities to recover their lands, have a scalable source of income, which will help in hiring good lawyers, consultants and other players in the modern world, strategic points in disputes such as predatory civilization, and maintain its harmonious relationship with nature.</div><div><b><br /></b></div><div><b>Promotion of Culture</b></div><div><br /></div><div>In addition to the economic benefits, Cauim will play a vital role in promoting and preserving the rich cultures of these "opting villages". By valuing their traditions and ancestral production methods, we will help promote and project the cultural heritage of these communities. This will include incorporating indigenous cultural elements into our marketing strategy, highlighting the importance of indigenous culture in the production of cauim.</div><div><br /></div><div><b>Production Process in Ancient Tupi: Reviving the Cauim Tradition</b></div><div><br /></div><div>In a country full of linguistic diversity, with more than 21 linguistic branches and 270 languages spoken, we chose to use Ancient Tupi to describe the production process for several reasons:</div><div><br /></div><div>1- Tupi Expansion - The original groups of this ethnic group, which probably emerged in the region that is today the Xingu, expanded throughout Brazil and parts of South America. They extensively occupied the coastal strip, going from north to south, east and west, leaving a deep cultural heritage;</div><div><br /></div><div>2- Most spoken language in Brazil until 1750 - Nheengatu and general languages were widely used until the ban by the Marquis of Pombal, it was the language of Brazil at the time.</div><div><br /></div><div>Tupi was more widely spoken than Portuguese, raising concerns in Portugal about Brazilian colonization and the preservation of the colonizing linguistic identity;</div></div></div><div><br /></div><div><div>3- Historical and Cultural Link - The commercial resurgence of cauim in the Piratininga Historical Triangle region, combined with the fact that Luiz Pagano, creator of the project, is a descendant of Tibiriçá and João Ramalho, from the village of Inhapuambuçu, makes Tupi Antigo a significant choice, the language they speak is part of our history and identity.</div><div><br /></div><div>Therefore, I propose that, in the same way that it is done in renowned regions, such as Champagne and other AOCs around the world, where the pairing of dishes with drinks is promoted and terms such as “remuage” and “disgorgement” are learned, it should also be It is important that the "cauim" preserves its processes in Ancient Tupi.</div><div><br /></div><div>Following this line of thought, I share the production processes of "CAUIM" in Tupi Antigo:</div><div><br /></div><div><div><div>We can divide the cauim production process in Ancient Tupi into 6 open basic groups and one yet to be defined, called POKÕI (The 7) in Guarani:</div><div><br /></div><div><b>POKÕI - The 7 Basic Cauim Production Processes</b></div></div><div><div><b><br /></b></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEIm3qlvnPk9lg7vcmkxiFwekeAP_3ikSqU6gaAu7GxOjmy0w_X8D4BGAsE7o0JK2geINavBqrYD-Iu0mwR1B6-Dsh9mr4sWHhRH7FdstzJ2kA9mRV2NGPR1Ecq_h8Gjmk-Al1uutiVZn91Czrq4o2o2RQ34Vutk-_bGWR_p9pcXpNb4d43Pxv99CwRuA/s1958/Poko%CC%83i%20os%20processos%20ba%CC%81sicos.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1474" data-original-width="1958" height="482" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEIm3qlvnPk9lg7vcmkxiFwekeAP_3ikSqU6gaAu7GxOjmy0w_X8D4BGAsE7o0JK2geINavBqrYD-Iu0mwR1B6-Dsh9mr4sWHhRH7FdstzJ2kA9mRV2NGPR1Ecq_h8Gjmk-Al1uutiVZn91Czrq4o2o2RQ34Vutk-_bGWR_p9pcXpNb4d43Pxv99CwRuA/w640-h482/Poko%CC%83i%20os%20processos%20ba%CC%81sicos.jpg" width="640" /></a></div><div><br /></div><div><div>1/7 MANDIOMITYMAS-In the first phase of Cauim production, ‘Manivas’ must be planted, cut pieces of the stem measuring approximately 10 cm in ‘Mandiomitymas’, sections interspersed in the forest through the agroforestry system. As for the raw material, in the case of the Japanese method we use cassava pearls, ‘Itatinga Beiju’ and in the enzymatic process, cassava starch ‘Manikuera’;</div><div><br /></div><div>2/7 MBEÎU APÓ- comes down to all the ways to obtain a solid source of cassava for producing Cauim, preparing flour, separating gum and tucupi, etc.</div><div><br /></div><div>The gum 'Minga'u-Pomonga' and the acid broth, 'Tucupi', are separated using a Tipiti, and the flour, 'Mbeîu apó', is produced. As we saw previously, sweet cassava starch only goes through the drying and grinding processes, while sour ‘Karimã Ku’i’ cassava starch goes through a fermentation process before being ground. In general, the cassava flour used to make ‘Mbeîu’ beiju is ‘Tipirati’;</div><div><br /></div><div>The obtained flour can be pounded 'Apasok', and just as tapioca is made, beiju "Mbeîu apó" is made. By spreading the 'U'i' flour in the frying pan, the U'i is placed in a A 'Ygassaba ', heated in an oven called 'Tapyaba', and the 'Kunhã-Muku', women who produce and serve Cauim (Kaûĩapó-sara) spread it and turn it over with a 'Pia'sawa';</div><div><br /></div><div>3/7 - SABẼ MBEÎ MOE'Ẽ (or simply MOE'Ẽ) - Literally, 'the spore makes the beiju tasty', 'and in this phase the breakdown of starch into sugars is carried out, in an enzymatic process, in the ancestral method, the Kaûĩ apó-sara used salivary amylase for this purpose, chewing and spitting out the cassava 'Aîpi o- su'u su'u I nomu'</div><div>In the Japanese method, the koji spores are spread over the Itaitinga Beiju and, in the case of the enzymatic method, the starch is completely dissolved in the hot water 'T-y-pûera mopupu ra–sara';</div><div><br /></div><div>4/6 - HAGUINO- Alcoholic Fermentation, (the word haguino - comes from ygynõ – staleness, musty smell, unpleasant smell - "Mbeîu, tygynõ ndibé Kaûi-namo s-ekóû", lit. the kiss with mold, like cauim becomes 'turns into cauim').</div><div><br /></div><div>In this fourth phase of Cauim production, when the starches that have already been broken down into sugars (Sabẽ mbeîu moe'ẽ, literally 'the spores make the beiju sápido - sweet'), 'Haguino*' alcoholic fermentation begins, in a process called multiple parallel fermentation – at the same time that enzymes continue to decompose starch into sugars, these sugars are transformed into alcohol, in a process that lasts an average of 16 days;</div><div><br /></div><div>5/7 - MBOARURU & KÛARA - Literally filtration and clarification. As for filtration, in the Japanese method, is done by pressing in cotton bags, just like sake, while in the enzymatic method, where hydration was very well done, there is just a simple passage through the mesh. In both processes, it is recommended to go through the clarification process, which in our case is done with sodium betonite clay and takes an average of 40 days;</div><div><br /></div><div>6/7 – MONDYKABA - The conclusion, the final destination of the processes, this is where pasteurization, bottling, etc. come into play. In this sixth and final phase of Cauim production, the drink is ready, as it has already undergone alcoholic fermentation in vats (KAUBA), through filtration (Mbeîu mogûaba)</div><div><br /></div><div>Basically, bottling (Ybyraygá pupé) and pasteurization are carried out, Pasteur rupi kaûĩ rerekó, literally, "treating the cauim according to Pasteur".</div><div><br /></div><div>As in the Japanese method there is a porridge, two different types of drink can be made, Katu (raw Cauim) and Poquya (filtered Cauim).</div><div><br /></div><div>In the enzymatic method, the hydration was done so well that the porridge almost disappeared, but it is still important to carry out filtration and clarification, which in the case of Cauim Tiakau is decanted with sodium betonite clay, in a process that can take more than 40 days.</div><div><br /></div><div><div>7/7 -T'ÎAKA'UNE - o serviço do cauim (lit. Vamos beber) </div><div><br /></div><div>A sétima etapa (pokõí em Guarani) não foi incluída no texto por todavia não existir, sua forma de consumo ainda não foi descoberta e divulgada pelo público consumidor.</div><div><br /></div><div>Por ser uma bebida ainda em seus primórdios, ainda temos muito que aprender sobre sua melhor forma de consumo, ou seja, o público consumidor que descobrirá as melhores formas de consumo da bebida, qual a melhor combinação de Cauim para drinks, harmonizações com pratos, copos, etc. Esta é talvez a melhor experiência que você pode ter com Cauim nos momentos que estão por vir.</div><div><br /></div><div>.-.-.-.</div></div><div><br /></div><div>.-.-.-.</div></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr></tr></tbody></table></div></div><div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghM4akbtw82Qw7QMnC2vZbZAQhagZ5jXYKbFtP2OQW4X0XFLQO7IBRp4dU29_CUEiRKYibKToC8fd6xVRb-_wmQw0ztPVZrVLs926jURP2W7EytBLuF22acFWjQFwLaT6Xhwcw1l-rkH2aDFSqf57evhjsD_s0xLYBn711z2wwnHKQ6N-JGI-5tuC4jOw/s1000/Luiz%20Pagano%20Cauim%20Tiakau.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1000" data-original-width="700" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghM4akbtw82Qw7QMnC2vZbZAQhagZ5jXYKbFtP2OQW4X0XFLQO7IBRp4dU29_CUEiRKYibKToC8fd6xVRb-_wmQw0ztPVZrVLs926jURP2W7EytBLuF22acFWjQFwLaT6Xhwcw1l-rkH2aDFSqf57evhjsD_s0xLYBn711z2wwnHKQ6N-JGI-5tuC4jOw/w448-h640/Luiz%20Pagano%20Cauim%20Tiakau.jpg" width="448" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano presenting Cauim Tiakau at the 'Encontro Selvagem' event, held at Cervejaria Tarantino in São Paulo to present Cauim and Manipueras (wild fermentation and manioc beers)</span></td></tr></tbody></table><br /><div>Based on the inspiring marketing strategies of the brilliant minds of Rapaille and Frank, I designed a strategy for the creation of the Cauim commercial category and the launch of the CAUIM TIAKAU brand in which the spiritual and cultural challenge brings to light not only an ancestral drink, but also a piece of the Brazilian soul. Just as sake is to Shintoism, Cauim represents an important part of our spirituality and cultural heritage.</div></div><div><br /></div><div><span style="font-size: xx-small;"><a href="https://blemya.blogspot.com/2023/09/o-tupi-antigo-como-codigo-cultural-para.html">leia este artigo em Português</a></span></div><div><br /></div><div>I sincerely hope that, through this venture, we can rescue and value the traditions of Brazil as a whole, while building a future of prosperity and unity. Let us toast not only to Cauim, but also to understanding and respect for the different cultures that enrich our country.</div><div><br /></div><div>T’ereîkokatu – may we all be well (in Old Tupi)!</div></div><div><br /></div><div><br /></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-5647364203027624712023-07-27T10:27:00.003-03:002023-08-31T11:50:25.745-03:00Celebration of Anahngá Day with Cauim Tiakau<p><br /></p><div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizZUpAQZSyP8kFoloXnYKvvihttCKv93uwuWdENEAfqIJcb6xcLL5QAQ_w05mrQFSLce_ojjuzs3FUr0yWW0gMGCirK4AfQwHN-XcFTShtLlVacQNL5CKLA-b_aUp1VE_B-7zHd58T65MkZYycQ6jN_t2HfZx5XEanxVlnayXAJh5POY3YhCLV1j9Qw1M/s1440/Dia%20do%20Ananga%CC%81%2017%20de%20julho%201.jpg" style="margin-left: auto; margin-right: auto;"><span style="font-size: xx-small;"><img border="0" data-original-height="1440" data-original-width="1440" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizZUpAQZSyP8kFoloXnYKvvihttCKv93uwuWdENEAfqIJcb6xcLL5QAQ_w05mrQFSLce_ojjuzs3FUr0yWW0gMGCirK4AfQwHN-XcFTShtLlVacQNL5CKLA-b_aUp1VE_B-7zHd58T65MkZYycQ6jN_t2HfZx5XEanxVlnayXAJh5POY3YhCLV1j9Qw1M/w640-h640/Dia%20do%20Ananga%CC%81%2017%20de%20julho%201.jpg" width="640" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Cauim Tiakau at Patio do Colegio, over 400 years old, an ancestral ritual that is being performed again<br /></span></td></tr></tbody></table></div><div><div><br /></div><div>On Sunday, the 16th, we celebrated Anahngá Day in the Anahngabau Valley in advance, since the 17th of July was a Monday. We toast to the protector of the forests with this incredible bottle of the commemorative edition of Cauim Tiakau, 100% cassava, authentic cauim from Inhapuambuçu.</div><div><br /></div><div><span style="font-size: xx-small;"><a href="https://blemya.blogspot.com/2023/07/dia-do-anahnga-17-de-julho-com-cauim.html">leia este artigo em Português</a></span></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXL2lHbtKPM-BXO_YxE1zYFknWEXIRW29osUPwotATcWvDqFNx8NnmO0LHTneExO63CexpbHV5gSnx6mL9aUIKwHKZWI8ui3A-oc66b10rtMoiVPsScqfWRRphALWmrym7rFNl1a-sw9WQTNYTUJljrJ9v_-tckDCrd2d5eeaB7tsRFjBGPnTJISS7ivU/s1440/Dia%20do%20Ananga%CC%81%2017%20de%20julho%202.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1080" data-original-width="1440" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXL2lHbtKPM-BXO_YxE1zYFknWEXIRW29osUPwotATcWvDqFNx8NnmO0LHTneExO63CexpbHV5gSnx6mL9aUIKwHKZWI8ui3A-oc66b10rtMoiVPsScqfWRRphALWmrym7rFNl1a-sw9WQTNYTUJljrJ9v_-tckDCrd2d5eeaB7tsRFjBGPnTJISS7ivU/w640-h480/Dia%20do%20Ananga%CC%81%2017%20de%20julho%202.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano, creator of Cauim and Ricardo Magalhães, who makes the city's birthday cake at Mercadão, toast to Anhangá. Valuing our cultural legacy and valuing the central region of the city is a job that must be done and celebrated by citzens.</span></td></tr></tbody></table><div><br /></div><div><div>“We've been doing this regularly since 2019, more than four hundred years after Cacique Tibiriçá and João Ramalho did it in the Anahngabau Valley,” said Luiz Pagano, who is <a href="https://luizpagano.blogspot.com/2023/08/correia-de-moraes-os-herdeiros-do-trono.html">Tibiriçá's 16th generation grandson</a> and creator of the project and creator of the Japanese method.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMSUWHZZG-pHF6_SSYxW5YmwWU5E3sPqsI8dMjml_B9flM3xXWrqfb906eahlkve53mNuFGOtRlS_dxkCtJa5dl67jCXypIwmsJdINfSjdfkU_tPGExW-1UxuLdfZRoUcHA0HgNRdN6rV0cyWyD_W03-G1KvKPV4cRoY-DDOnp1oaX91CeKS1RQmpHnrA/s2500/Genograma%20Descendente%20de%20Tibiric%CC%A7a%20ate%CC%81%20luiz%20Pagano.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2500" data-original-width="2500" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMSUWHZZG-pHF6_SSYxW5YmwWU5E3sPqsI8dMjml_B9flM3xXWrqfb906eahlkve53mNuFGOtRlS_dxkCtJa5dl67jCXypIwmsJdINfSjdfkU_tPGExW-1UxuLdfZRoUcHA0HgNRdN6rV0cyWyD_W03-G1KvKPV4cRoY-DDOnp1oaX91CeKS1RQmpHnrA/w640-h640/Genograma%20Descendente%20de%20Tibiric%CC%A7a%20ate%CC%81%20luiz%20Pagano.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Descending Genogram from Tibiriça to Luiz Pagano </span></td></tr></tbody></table><div><br /></div><div>"EThis achievement is not mine, but a group of friends and brothers that I have for life, the dear and brilliant 作永 ひかる, who even without speaking a word of Portuguese helped me enormously to develop the Japanese method, based on production of sake using koji; Hildo Sena, that big brother that life brought me, creator of the enzymatic method, which not only evolves the process year-by-year, but also teaches his method to all his students at FATEC in Araçatuba ; Chefs Kalymarakaya and Fabio Eustaquio, who made the first dinner harmonized with CAUIM in Brazil, SENAC team from Campso do Jordão represented by Victor Pompeu, Kârasy Ko'ema, the great revivalist of Potiguara and Ancient Tupi culture, scholar of fermentations, language ancestor and bees at Aldeia TRAICAO in Paraíba, Mário Rubens .'., Chefs Thiago and Felipe Castanho, whose love for the Amazon and its people brought great inspiration in projects such as TEMBIU, Cassio Cunha, with whom I fulfill the old dream of working alongside , by stakeholders James Guimarães, Priscila Mallmann, Domingo Montanaro, Edu Guedes, along with a huge list of other important dream makers".</div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhamRwDdNh8VJINSXADIrMu1yKtxdbNSXYSKnpQWSZqSGbMgiM4m0DIz-4BEycpFynhU4du7A2DIFEg683Io6HQ-CG0VOA0YhXLmUTuFTEhImpHs2AF9N0Mw8BwhlT_We_dFi4y-vpuWIDelSiXA3YESKb3GCdQ30pE1gKYt2EezoGv6bU7mbJIVf7odNg/s870/Dia%20do%20Ananga%CC%81%2017%20de%20julho%208.jpg" style="margin-left: auto; margin-right: auto;"><span style="font-size: xx-small;"><img border="0" data-original-height="870" data-original-width="870" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhamRwDdNh8VJINSXADIrMu1yKtxdbNSXYSKnpQWSZqSGbMgiM4m0DIz-4BEycpFynhU4du7A2DIFEg683Io6HQ-CG0VOA0YhXLmUTuFTEhImpHs2AF9N0Mw8BwhlT_We_dFi4y-vpuWIDelSiXA3YESKb3GCdQ30pE1gKYt2EezoGv6bU7mbJIVf7odNg/w640-h640/Dia%20do%20Ananga%CC%81%2017%20de%20julho%208.jpg" width="640" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Celebration of the day of Anhangá - cosplay of the God represented with a white deer, of atrocious size and eyes the color of fire</span></td></tr></tbody></table><div><br /></div><div><div>This event is yet another stage in the development, acculturation and commercialization of Cauim, a traditional Brazilian indigenous alcoholic beverage that is beginning to be produced using modern methods and sold to the general public. An excellent change of paradigms that, in addition to generating resources for villages and ethnic groups, can promote knowledge and appreciation of different Brazilian ancestral cultures</div><div><br /></div><div>It is curious to realize that the drink, which existed long before the arrival of Portuguese and Spanish colonists in America, had not yet been successfully produced by means accepted by the industry and the market, as well as never having a marketing law in the country.</div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTEUZPwWgi7n5Doh2fk47pFzW_dVwk_i_sdCM1YOFKGT6lle7-UKwE-UByYTq8NSXNYBfeqIZvevrou6ubjYHIdNlSwuow42a-aA0BK5pJyOV6ed-3Jfte8aQJ5awCAI_BdcGxRbhD6vLwMNXtzF6UJvTrEUTZDvPvNckSlUJkh0oH1EEYU53XgWMa5UA/s1440/Dia%20do%20Ananga%CC%81%2017%20de%20julho%203.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1440" data-original-width="1440" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTEUZPwWgi7n5Doh2fk47pFzW_dVwk_i_sdCM1YOFKGT6lle7-UKwE-UByYTq8NSXNYBfeqIZvevrou6ubjYHIdNlSwuow42a-aA0BK5pJyOV6ed-3Jfte8aQJ5awCAI_BdcGxRbhD6vLwMNXtzF6UJvTrEUTZDvPvNckSlUJkh0oH1EEYU53XgWMa5UA/w640-h640/Dia%20do%20Ananga%CC%81%2017%20de%20julho%203.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Cauim Tiakau close to ancient Jesuit ruins, 400 years later this ancestral ritual is being celebrated again.</span></td></tr></tbody></table><div><br /></div><div><div>In April 2022, a public consultation was held for the revision of Decree No. 6,871, of 04/06/2009, which regulates Law No. 8,918, of July 14, 1994, on alcoholic beverages, with the publication of a new legal provision, which includes Cauim in the regulation of alcoholic beverages, a great opportunity arises to project Brazilian ancestral culture, inside and outside Brazil. The article presents a suggested business plan for the creation of Cauim production and marketing units, with an estimated payback of 18 months. This project brings hope for the preservation and appreciation of Brazil's rich cultural diversity.</div><div><br /></div><div>The Cauim used in the toast is of the CAUIM DO INHAPUAMBUÇÚ type, a name that comes from the village of Tibiriçá, in reference to the rock formation that existed between the Anhangabau and Tamanduatei rivers, since Luiz Pagano's initial work was to rescue these ancient traditions of São Paulo de Piratininga, before Christian catechization.</div><div><br /></div><div>The drink was developed at Fatec in Araçatuba by Hildo Sena's students, under his guidance in the classroom. It is slightly frizzy, with the characteristic flavor of the manioc flour biscuit, which catches on the tongue with balanced acidity. "It is a culture that is in its first steps, the way of serving, the glasses and the ritual of consumption are still open. Everything is possible as long as we guarantee respect for indigenous ancestral traditions, and that everything is named in ancient Tupi, language spoken by Tibiriça and Potira.</div><div><br /></div><div>Cauim is in the acculturation phase, it is not yet available for sale.</div><div><br /></div><div>T’ereîkokatu*” - ‘may you be well! - health in old tupi</div><div>Prohibited content for under 18s 🔞</div></div></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-55925166433267777812023-04-05T12:53:00.050-03:002023-06-01T18:14:58.869-03:00Cauim Commercial Rediscovery of an Ancestral Brazilian Beverage<p> </p><div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvvlOXu6tp4j2CEPTBX1H3lHfsVMcOgnWN9mGB-Jp7eRhIdUJw9uLCctnqW_qtIevKe0Bbjp8KqPnQFZompy1J8INKMRKYA0K64Y1Jm0tfpcU3tadcFIUT_XSrALuObmXizK0N2ee7gI94QpUF4NZQJxlIkJhfmrdDX_GhaYLdQ0G-3L2CEgql59Ak/s4032/fermentac%CC%A7a%CC%83o%20de%20Cauim.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="3024" data-original-width="4032" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvvlOXu6tp4j2CEPTBX1H3lHfsVMcOgnWN9mGB-Jp7eRhIdUJw9uLCctnqW_qtIevKe0Bbjp8KqPnQFZompy1J8INKMRKYA0K64Y1Jm0tfpcU3tadcFIUT_XSrALuObmXizK0N2ee7gI94QpUF4NZQJxlIkJhfmrdDX_GhaYLdQ0G-3L2CEgql59Ak/w640-h480/fermentac%CC%A7a%CC%83o%20de%20Cauim.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Allegorical Fountain - chewing cassava to break down starch into sugars - Ancient Tupi Aîpi o- suu suu I nomu - Luiz Pagano Tupi Pop</span></td></tr></tbody></table><div><br /></div><div><div>This article explores the process of market introduction and acculturation of the beverage category called 'Cauim', an ancient drink. The study suggests generalized ideas about what might and might not work for safe category introduction.</div><div><br /></div><div><span style="font-size: xx-small;"><a href="https://alimentoecultura.blogspot.com/2023/05/cauim-sugestao-de-aculturacao-e.html">leia este artigo em português</a></span></div><div><br /></div><div><b>The Commercial Rediscovery of an Ancestral Beverage</b></div></div><div><br /></div><div><div><div><b>What is Cauim?</b></div><div><b><br /></b></div><div>Cauim is a traditional fermented beverage that has been produced and consumed by indigenous communities in different parts of Brazil for centuries. It is made from Mandioca (Manihot esculenta Crantz, a kind of Brazilian cassava also known as manioc or yucca) and typically has a low to moderate alcohol content.</div><div><br /></div><div>The process of making Cauim involves fermenting cassava roots or cassava starch, which are first chewed or grated to break down the enzymes and convert the starches into sugars. The chewed or grated cassava is then mixed with water and left to ferment in large vessels, often made from clay or wood. During fermentation, natural yeasts present in the environment convert the sugars into alcohol, resulting in the production of Cauim.</div><div><br /></div><div>Cauim holds great cultural and social significance for indigenous communities. It is an importat part of religious rituals, ceremonies, and social gatherings, serving as a symbol of community unity and ancestral traditions. Songs, dances, and storytelling, reinforcing the cultural and spiritual connections of the indigenous people with their land and heritage, often accompany the preparation and consumption of Cauim.</div><div><br /></div><div>In recent years, due to Luiz Pagano and Hildo Sena efforts, Cauim has begin to gain attention beyond indigenous communities, with some efforts made to promote and commercialize the beverage to a wider audience. These initiatives aim to preserve and celebrate indigenous culture, while also providing economic opportunities for the communities involved in Cauim production. However, it is essential to approach the commercialization of Cauim with sensitivity and respect for indigenous traditions, ensuring that it is done in collaboration with the communities and in a way that preserves the cultural integrity of the beverage.</div></div></div><div><p> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgm4pqFtsYWATnv6Ks_GxpmLeVNQZfwS8Fj0DbMC82dgijgr8fYDeMrnCms6TWHRqoE_tpjxtYLbxSawjok5zVOg1Dxo1PIfRISOQvaxl_gfHwz7FXz7CpWkvBYkB_uPRj43MkHDvM29LIDcq8Uu-ICjv2FLVJPddEj_6pD6ccwXYeAYRihANzm-mxswQ/s586/Policarpo%20Caramuru%20Paraguac%CC%A7u.jpg" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="586" data-original-width="431" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgm4pqFtsYWATnv6Ks_GxpmLeVNQZfwS8Fj0DbMC82dgijgr8fYDeMrnCms6TWHRqoE_tpjxtYLbxSawjok5zVOg1Dxo1PIfRISOQvaxl_gfHwz7FXz7CpWkvBYkB_uPRj43MkHDvM29LIDcq8Uu-ICjv2FLVJPddEj_6pD6ccwXYeAYRihANzm-mxswQ/w470-h640/Policarpo%20Caramuru%20Paraguac%CC%A7u.jpg" width="470" /></a></p></div></div><div><div><b>Disclosure</b></div><div><div><br /></div><div><table class="table table-hover" style="background-color: white; border-collapse: collapse; border-spacing: 0px; color: #333333; font-family: Ubuntu, "Open sans", Helvetica, Arial, sans-serif; font-size: 14px; margin: auto auto 20px; max-width: 680px; width: 680px;"><caption style="background-color: #410000; box-sizing: border-box; color: #f0f0f0; font-size: 16px; padding-bottom: 8px; padding-left: 23px; padding-top: 8px; text-align: left;">Important Notices</caption><tbody style="background-color: #f2f2f2; box-sizing: border-box;"><tr style="box-sizing: border-box;"><th style="border-top: 1px solid rgb(221, 221, 221); box-sizing: border-box; font-weight: lighter; line-height: 1.42857; padding: 8px; vertical-align: top;">1 <br /><span face="arial, sans-serif" style="background-color: white; color: #202124; font-size: 16px; text-align: left;"><br /><br /></span>2<br /> </th><th style="border-top: 1px solid rgb(221, 221, 221); box-sizing: border-box; line-height: 1.42857; padding: 8px; vertical-align: top;"><span style="font-size: medium; font-weight: lighter;">Respect for Brazilian Ancestors</span><br /><span style="font-weight: 100;"><br />Cauim is the generic name given to the fermented manioc alcoholic beverages, defined as such in several Portuguese language dictionaries, which should not be confused in any way with cauinágem, an ancestral ritual of Brazilian immaterial culture, pre-Columbian, still celebrated today in several villages, whose dynamics vary from ethnicity to ethnicity and deserve all our love, admiration and respect. We must never reduce this ritual and all its cultural context, of such importance and relevance, to a mere drink for recreational use.</span><br /><br /><br /><span style="font-size: medium; font-weight: lighter;">Respect for this Alcoholic Beverage</span><br /><br /><span style="font-weight: 400;">Still considering the 1st point above, within my purpose of culturally rescuing the village of Inhapuambuçu, the village of São Paulo de Piratininga, Tupi Antigo (old Tupi language) and Cauim, I strongly suggest taking into account all the religious and cultural aspects involved in preparing the drink, using Tupi names for the processes and having due respect for the evocations of the goddess Mani, as suggested by indigenous consultants from different ethnic groups, who helped me in the development of the project.</span><br /><br /></th></tr></tbody></table></div></div><div><b><br /></b></div><div><div>Cauim Project, as the name implies, aims to recreate the oldest and most emblematic Brazilian alcoholic beverage, Cauim, in order to value Brazilian culture, especially indigenous ones, promoting its protagonism, with sustainable development of the communities involved in the process.</div><div><br /></div><div>The project was conceived in 2006 and has been ongoing ever since.</div><div><br /></div><div><b>1. Executive Summary</b></div><div><br /></div><div>This work aims to address the promotion of the acculturation of Cauim, indigenous ancestral drink, with the objective of creating a new category of drinks and conquering consumers in Brazil and in the world.</div><div><br /></div><div>The first part of the study will provide some basic information about production methods; give tips and guidance on how to promote this acculturation in a respectful way, preserving the authenticity and tradition of the ancestral drink. A collaborative format, similar to a wiki, will be proposed, allowing others to contribute their knowledge and enrich the project on a multiplicative scale.</div><div><br /></div><div>The second part will outline our project implementation strategy, the steps and actions necessary to consolidate Cauim as a recognized and respected beverage category in the market. The business plan includes market research and analysis to identify target consumers, market trends and potential competitors. It also describes the production process, quality control measures and distribution channels for Cauim. In addition, this section highlights the financial aspects of the project, including cost estimation, revenue projections, and potential funding sources.</div><div><br /></div><div>The aim is to provide a comprehensive and practical roadmap to successfully introduce Cauim to the market and build a sustainable business around this cultural beverage.</div></div><div><br /></div><div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoK5RmOHQ4FbEqDscfVPuEAxUrnRQWNGbCNdVylNj0TQS4LLk-GFVWQClNC4oWy1XeRvEpDUMtvSpaZ4ig_3Zidui4WeNYV35DS4hX3MoupUmOdvmJez7v6eNHB_ijYiKL5KtnCWmrBF6bAROiB0J_GvX0RsCmtLMNftW8gS-Wt2HkBQICSQK82yPAHQ/s559/20%20Tiakau%20Cauineiro.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="559" data-original-width="388" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoK5RmOHQ4FbEqDscfVPuEAxUrnRQWNGbCNdVylNj0TQS4LLk-GFVWQClNC4oWy1XeRvEpDUMtvSpaZ4ig_3Zidui4WeNYV35DS4hX3MoupUmOdvmJez7v6eNHB_ijYiKL5KtnCWmrBF6bAROiB0J_GvX0RsCmtLMNftW8gS-Wt2HkBQICSQK82yPAHQ/w444-h640/20%20Tiakau%20Cauineiro.jpg" width="444" /></a></div></div><div><br /></div><div><div><div><b>FIRST PART - Suggestion of Production Processes Introduction and Product Acculturation</b></div><div><b><br /></b></div><div><b>1.1- Production</b></div><div><br /></div><div><div>1.1.1<span style="white-space: pre;"> </span>- The first is the ritualistic method performed in indigenous villages, which involves breaking starch into sugars using salivary amylase, </div><div>this form of production is exclusively for ceremonial purposes and is not intended for commercial market, as this sort of Cauim is considered part of a sacred ritual;</div><div><br /></div><div>1.1.2<span style="white-space: pre;"> </span>- The second method is known as the Japanese method or Pagano Method, named after Luiz Pagano. In which koji (Aspergillus oryzae), a fungus used in the production of SAKE and various other traditional Japanese beverages, is used to break down starch into sugars;</div><div><br /></div><div>1.1.3<span style="white-space: pre;"> </span>– The third method is the Sena method or enzymatic method, where the starch is broken down by laboratory enzymes. This method allows for precise control over the fermentation process and can be used to produce Cauim with specific characteristics.</div><div><br /></div><div>Each method has its own unique characteristics and significance. The choice of method depends on the cultural/market context, available resources, and desired outcome.</div><div><br /></div><div><b>1.2 - Who are we?</b></div></div></div><div><br /></div><div><b><br /></b></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJv6qzQrWLrOl2Sj7jm4xPzhqatT07UXh165OX9krdBC43bpnKSvaonAYxhmiQXyA1Qv3QVzN9Y3019zWInVUvMzPJkPDe3wBSNI6Ww16-KLmtlsybmxmgThgZet_UOpJdo3x1NbJAUaUTFLYTNtZDnk7yF--ZLvqRSUqibERrorjCiDUtadhEMJc3/s837/Hildo%20Sena%20e%20Luiz%20Pagano%20com%20Cauim.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="837" data-original-width="553" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJv6qzQrWLrOl2Sj7jm4xPzhqatT07UXh165OX9krdBC43bpnKSvaonAYxhmiQXyA1Qv3QVzN9Y3019zWInVUvMzPJkPDe3wBSNI6Ww16-KLmtlsybmxmgThgZet_UOpJdo3x1NbJAUaUTFLYTNtZDnk7yF--ZLvqRSUqibERrorjCiDUtadhEMJc3/w422-h640/Hildo%20Sena%20e%20Luiz%20Pagano%20com%20Cauim.png" width="422" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Hildo Sena and Luiz Pagano at the first presentation of Cauim Tiakau for beverage professionals at the BCB Bar Convent in São Paulo</span></td></tr></tbody></table><div><br /></div><div><b>Luiz Fernando Pagano Brundo</b></div><div><br /></div><div>Consultor de empresas especializado em aculturação de produtos, com extensão em Marketing pela ESPM (2017), pós-graduação em Negócios Internacionais pela FGV-PEC (1992) e graduação em administração de empresas pela UNIFIEO (1990); com larga experiência na introdução de produtos no mercado brasileiro (Flash Power, Red Bull, Franziskaner Weiss Bier, Löwenbräu, Russian Vodka, Russkiy Razmer, Veda Waltz Boston, Veuve Clicquot Ponsardin); artista plástica, idealizadora de projetos de valor à cultura brasileira e ao meio ambiente (movimento artístico Tupi-Pop iniciado em 2010, TEMBIU 2015, ao lado dos chefs Tiago e Felipe Castanho, valorizando elementos da Amazônia em alta coquetelaria, e o Desfile Capivara 2016 em Curitiba , campanha de manifestação ecológica nos centros urbanos brasileiros);</div><div><br /></div><div>- Pedido de Patente do Método Pagano</div><div>INPI BR10 2017 013711 2</div></div><div><br /></div><div><div><b>O Cauim de Luiz Pagano</b></div><div><br /></div><div>Producing Cauim is essentially a Brazilian job and an essentially Tupi job. It is much more about rescuing our roots than making the alcoholic beverage itself, this work reflects a journey of fascination through Brazil and being Brazilian, from a very young age I was captivated by the cultural and historical richness of this extraordinary country, since when I heard stories from Pará, Amazonas and Mato Grosso told by my great-uncles, with each passing year I tried to enrich even more my compendium of Brazilian aspects with the novelties that most enchanted me.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmFsJQfy7i4zQ_grgzFcWCVysqbjlD8qBNNMOlkT029KYst-8ebhTPvsn871RgbCw1x2UGd--VRLMdAXMxPFLF0HOetKmFByhjgonjzBhYqzFrZOSczXqMnJBogtwGX7P1tFGi5whFElg63GeKiBCqq8mrBhPWwNVKDqBYDyFLJ-kqNHMNvtNrhFuQ/s1440/producao%20do%20Cauim%20Tiakau.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1440" data-original-width="1440" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmFsJQfy7i4zQ_grgzFcWCVysqbjlD8qBNNMOlkT029KYst-8ebhTPvsn871RgbCw1x2UGd--VRLMdAXMxPFLF0HOetKmFByhjgonjzBhYqzFrZOSczXqMnJBogtwGX7P1tFGi5whFElg63GeKiBCqq8mrBhPWwNVKDqBYDyFLJ-kqNHMNvtNrhFuQ/w640-h640/producao%20do%20Cauim%20Tiakau.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Instruments, artistic and religious objects that Luiz Pagano used to create Cauim Tiakau - Aware that commercially developing Cauim would be something of enormous importance, compared to the adoption of sake throughout the Japanese nation, intrinsically bringing the culture and religion represented in a drink, Luiz Pagano, when developing the Japanese method of producing Cauim, took into account not only science, but also art and spirituality.</span></td></tr></tbody></table><div><br /></div><div><div>As an artist, I created a personal art style that I call Tupi-Pop (which illustrates this post), in which I try to enhance our elements with a national passion, similar to the one that the Japanese cultivate in their own history, but it was through literature , mainly from the works of Lima Barreto, which I found a deep connection with the Brazilian identity. The book "Triste Fim de Policarpo Quaresma" (The decline and fall of Policarpo Quaresma. Tradução Francis K. Johnson - Brazilian Classics Collection. Kindle edition, 2014) had a remarkable impact on me to the point of creating a comic book entitled "Os Heróis da Bruzundanga" with characters created from his works.</div><div><br /></div><div>I remember that I got so involved with the character of Quaresma that wanted Tupi as the national language, to the point of awakening in my heart the perception that we too should have a drink that represented us as powerfully as sake in Japan or tequila In Mexico. And so Cauim ended up being the essence I was looking for.</div><div><br /></div><div>It is important to point out that, with all the respect and love that I have for the product, cachaça plays a part in this role, mainly because of Caiirinha, an essentially Brazilian drink that my great friend, Mestre Derivan, made so much effort to place as a Brazilian drink in IBA next to Rabo de Galo (brazilian drink that satire with an English word ‘cocktail’).</div><div><br /></div><div>But even so, cachaça does not have the potential to represent Brazil with as much authenticity as Cauim, since other drinks made from sugar cane are present around the world, a raw material that is not even from the Americas, Cauim made of the very Brazilian cassava, by our most ancient ancestors fulfills this role perfectly</div><div><br /></div><div>I have been working for more than 30 years with the introduction of products on the market, many of which are beverages, I learned from the French school of beverage marketing that a dish paired with a drink is a way of introjecting the culture of a given geographic region, hence the importance of Denominations of Origin.</div><div><br /></div><div>I feel immense gratitude for being able to contribute to the appreciation of our history and culture through Cauim. I realized that there is immense potential in our traditions and that they are often underestimated or even forgotten - so I decided it's time to change that.</div><div><br /></div><div>Brazil is a nation of exciting and fascinating stories, but they don't always receive the attention they deserve, a good example is that we had our own "gold rush" with expeditions of flags even more daring than the American ones of Jack London, which deserved to have been told with the same enthusiasm and emotion, but unfortunately very few writers have given voice to our heroes to relate the unimaginable dramas and extraordinary adventures.</div><div><br /></div><div>This project in my hands is the result of my passion for Brazil, my belief in the strength of culture and the importance of celebrating our history, it is ultimately an exciting journey that will lead us to discover the essence of our ancestral people, our identity and its connection with the past.</div><div><br /></div><div>I hope that, by reading these pages, you will also become involved in this love for Brazil and our culture, and that you will help me to make this drink stick, that you will be inspired to value and celebrate all that we are and that, together, we can strengthen the ties that bind us together as a nation.</div><div><br /></div><div><b>Hildo Costa de Sena </b></div><div><div><br /></div><div>Master in chemical engineering from UNICAMP (2011) and chemical engineer from the Federal University of Sergipe, Brazil - UFS (2008); researcher in the area of Food Science and Technology with an emphasis on Postharvest Physiology and Beverage Technology, professor of higher education in the Higher Course of Technology in Biofuels at the Faculty of Technology (Fatec) of Araçatuba-SP administered by the State Center for Technological Education Paula Souza (CEETEPS) for the disciplines of Instrumental Analysis, Unit Operations, Fermentation Processes and Bioethanol Production; still master by CANA BRASIL (2016), researcher in the area of fermented-carbonated and fermented-distilled and/or rectified beverages; </div><div><br /></div><div>- Sena Method Patent Application</div><div>INPI BR10 2019 015534 5</div></div><div><br /></div><div><div><b>1.3 - A Road Map for Introduction</b></div><div><br /></div><div>As I said before, I'm not going to talk about my specific strategies here, the idea is to offer a 'road map' for anyone who wants to follow in my footsteps with their own strategy.</div><div><br /></div><div>The study also investigates the motivations for reviving and promoting Cauim as a commercially available beverage to the general public. The importance of the market is examined, highlighting opportunities for Cauim in the beverage industry. In addition, a comprehensive analysis of cases of successes and failures is presented, extracting valuable lessons for the introduction of Cauim.</div><div><br /></div><div>Subsequent chapters focus on marketing strategies, covering targeting, product positioning, communication, distribution, and pricing. The involvement of indigenous communities, holders of ancestral knowledge of the ritualistic consumption of Cauim, is discussed, emphasizing the importance of preservation and cultural collaboration. The work also discusses the importance of sustainability and social responsibility in the production of Cauim, considering the environmental impact and the reinvestment in indigenous culture. By studying these aspects, this research aims to provide a roadmap to successfully introduce and acculturate Cauim, ensuring its recognition as a culturally significant beverage in the Brazilian market.</div></div></div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTkXDerLpDBz5NaEoyBiKlOhF5QAt8DGPrHw7T0GW1xICTpUKMQHanBdfIWJ1PiFi4jtNwUs4na_itJxZli4nSpd9LE_YAKZJXXdqYdsbDaiLY_DWXLiUWquvr8gtK5oYXl74orAYFpZPpsVr2rTH1t2PfbNPT4gBOimGXrf2qLm7Gbn65UqogPUIzrQ/s640/Guiadores%20a%20Cavalo.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="480" data-original-width="640" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTkXDerLpDBz5NaEoyBiKlOhF5QAt8DGPrHw7T0GW1xICTpUKMQHanBdfIWJ1PiFi4jtNwUs4na_itJxZli4nSpd9LE_YAKZJXXdqYdsbDaiLY_DWXLiUWquvr8gtK5oYXl74orAYFpZPpsVr2rTH1t2PfbNPT4gBOimGXrf2qLm7Gbn65UqogPUIzrQ/w640-h480/Guiadores%20a%20Cavalo.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Tupi Pop Art by Luiz Pagano</span></td></tr></tbody></table><div><b><br /></b></div><div><div><div><b>1.4 - The importance of the new category of alcoholic beverages ‘Cauim’</b></div><div><br /></div><div>The introduction of a new beverage category, such as CAUIM, in the Brazilian and world markets can bring a series of significant benefits. These benefits encompass cultural, economic, social and environmental aspects, among others. Below, let's explore these benefits in detail:</div><div><br /></div><div>1.4.1 - Cultural Diversity: The introduction of CAUIM in the market contributes to cultural diversity, promoting the preservation and appreciation of ancestral traditions. CAUIM is a beverage traditionally consumed by several indigenous cultures in Brazil, and its entry into the market expands the offer of beverages, providing consumers with a unique and enriching experience;</div><div><br /></div><div>1.4.2- Valuing the Cultural Heritage: By introducing CAUIM to the market, the cultural heritage of the indigenous communities that have produced and consumed this drink for centuries is valued. This contributes to the recognition and respect for indigenous culture, helping to preserve their traditions and knowledge transmitted from generation to generation;</div><div><br /></div><div>1.4.3 - Stimulus to the Local Economy: The introduction of CAUIM in the market boosts the local economy, benefiting the indigenous communities that produce the drink. The production and commercialization of CAUIM can create employment and income opportunities for these communities, generating a positive and sustainable economic impact.</div></div><div><br /></div><div><div>A good example is the possible replacement of the use of sago in the Japanese method:</div></div><div><br /></div><div><div>One of the points proposed in this article is the 'Wiki' effect, in which, when a process is presented to the general public, innovation grows exponentially according to the number of readers who try to redo the experiments, a good example of what can be improved is the use of the raw material of the Japanese Method (Pagano).</div><div><br /></div><div>When I was in the process of developing the Japanese Method, I realized at the time that cassava could be an ideal substitute for the starch, lipid, protein, as well as other substances that make rice a chemically perfect substrate for koji, but my experiences with cassava in natura, as well as its starch, did not show satisfactory results because koji not only requires chemical similarities, but also specific morphological ones - the shape and texture of rice directly influence Koji's growth.</div><div><br /></div><div>Realizing this in our experiments, I used cassava pearls (sagú / itaitinga beiju) as a more suitable substitute for rice and it worked well, but I recognize now that if anyone, from any other ethnicity/community who chooses to be from the State of Pará, can replace sago with Bragança water flour, especially if the producer makes an effort, in the production process, to try to obtain physical properties similar to those of rice when producing the flour.</div></div><div><br /></div><div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_ybb8RmvPzgvrfyuGWg8_VxJ4Q7Z-GIR0qgaDVlDzt-w3_DHhYpd6jV5CAoJ65gV-idudxPQvnumbNYVWuUkV6JYwY_TDyWwjWs3ZMO8KO5urlaBTyu8IIITib1Q9078fCTotejjhFf75XQwEhgLh-uQXeAu3UvrM5eG5_zoEDTUNKkE8h_htMtX9/s1200/sagu%CC%81%20itaitinga%20beiju%20por%20Farinha%20dagua%20de%20Braganc%CC%A7a.jpg" style="margin-left: auto; margin-right: auto;"><span style="font-size: xx-small;"><img border="0" data-original-height="800" data-original-width="1200" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_ybb8RmvPzgvrfyuGWg8_VxJ4Q7Z-GIR0qgaDVlDzt-w3_DHhYpd6jV5CAoJ65gV-idudxPQvnumbNYVWuUkV6JYwY_TDyWwjWs3ZMO8KO5urlaBTyu8IIITib1Q9078fCTotejjhFf75XQwEhgLh-uQXeAu3UvrM5eG5_zoEDTUNKkE8h_htMtX9/w640-h426/sagu%CC%81%20itaitinga%20beiju%20por%20Farinha%20dagua%20de%20Braganc%CC%A7a.jpg" width="640" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Replacing cassava pearls (sagú / itaitinga beiju) with flour from Bragança, in the State of Pará, can generate enormous qualitative benefits for Cauim, as well as enormous commercial potential for valuing the beverage produced in that region</span></td></tr></tbody></table></div><div><br /></div><div><div>This would be an important step for Cauim, both in creating more advanced sensory properties and in increasing its commercial appeal, since in May 2021 the Farinha de Bragança de Caeté (mandioca / cassava flour from this specific region) received the title of Geographical Indication from the INPI, which generates a enormous commercial potential for valuing the Cauim produced in that region, greatly increasing the success of the Cauim acculturation process, before a more sophisticated public;</div><div><br /></div><div>1.4.4 - Cultural Tourism: The presence of CAUIM in the market can attract tourists interested in experiencing the indigenous culture and tasting this traditional drink. This boosts cultural tourism, promoting visits to indigenous communities, sustainable tourism and appreciation of less explored tourist destinations.</div><div><br /></div><div>1.4.5 - Innovation and Differentiation: The introduction of CAUIM as a new beverage category brings innovation and differentiation to the market. This provides consumers with a unique and authentic option, differentiating itself from conventional beverages and offering a distinct sensory experience;</div></div><div><br /></div><div><div>1.4.6 - Environmental Responsibility: CAUIM, when produced in a traditional way, generally uses natural ingredients and sustainable processes. This can contribute to a more responsible approach towards the environment, encouraging sustainable production practices and the use of organic ingredients;</div><div><br /></div><div>1.4.7 - Cultural Exchange: The introduction of CAUIM in the Brazilian and world market promotes cultural exchange, allowing people from different origins and nationalities to know and appreciate this traditional drink. This strengthens ties between cultures, encourages intercultural dialogue and promotes greater understanding and respect for diversity;</div><div><b><br /></b></div><div><b>1.5 - The art to successfully produce and introduce Cauim</b></div><div><br /></div><div>Although this text deals mainly with generic strategies and I have stated that I would not address individual experiences, I open a parenthesis here to talk about my artistic drivers, since, from an artistic point of view, the creative needs to be bombarded with references to create something robust. Interacting with these references and how the creative uses them are key to achieving creative results. Based on that, I would like to share some of my personal motivators and references, which served as the basis for my creation.</div></div><div><br /></div><div><div>As for the production of Cauim, I did what everyone who wants to produce Cauim does, I cooked the cassava and chewed it, using my own salivary amylase, as is done in the villages. After that I explored some possibilities that didn't result in success until I understood the similarities with sake and researched koji and with that I created the Japanese method.</div><div><br /></div><div>My biggest inspiration for the development of the Japanese method of producing cauim was George Washington Carver.</div></div><div><br /></div><div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAzg2pewimdF3UHn9LJbsEOFh5t-nNus2gjbll4692wkgwHk_6sEV00e0TfBLXKYHabXyV7tnb44dzOE3MAUnic9lR_zzcThDmMZedFtYRDw7w5SbgKCH5XxLqxkBpmzD94OpG0s1MFz9qwTZaVZyTvRxjcyMwIAdlom5KlKnil3xLz9BYEsKdqk7Y/s500/George%20Washington%20Carver.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="500" data-original-width="426" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAzg2pewimdF3UHn9LJbsEOFh5t-nNus2gjbll4692wkgwHk_6sEV00e0TfBLXKYHabXyV7tnb44dzOE3MAUnic9lR_zzcThDmMZedFtYRDw7w5SbgKCH5XxLqxkBpmzD94OpG0s1MFz9qwTZaVZyTvRxjcyMwIAdlom5KlKnil3xLz9BYEsKdqk7Y/w546-h640/George%20Washington%20Carver.jpg" width="546" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Doctor George Washington Carver was an American scientist, educator and inventor - Photo courtesy of the National Archives and Records Administration. “I love to think of nature as an unlimited broadcasting station, through which God speaks to us every hour, if we will only tune in.” With this speech, Dr. Carver demonstrates how we should proceed with our efforts to create Cauim, combining the discoveries of scientific knowledge in perfect harmony with all the spirituality involved in Cauim and Cauinagem.</span></td></tr></tbody></table></div><div><br /></div><div><div>George Washington Carver (Diamond, Missouri, 1864 or 1865 - Tuskegee, Alabama, January 5, 1943) was born during the time of slavery, he suffered a lot, but he never let himself be reduced by it. He was an American botanist, inventor, scientist, painter and agronomist (self-taught) who worked in the agricultural expanse of the southern United States of America.</div><div><br /></div><div>He taught former slaves agricultural techniques for self-sufficiency and was known for suggesting hundreds of uses for peanuts. </div><div><br /></div><div>Among his many contributions, he created the 'Indigo' blue that we use in Jeans and pigments from several other plants aimed to increase the prosperity of the individual through agriculture.</div></div><div><br /></div><div><div>Soy and peanuts was the object of Carver's great and pioneering research, which are still the basis of the American and world food industry. He was a pioneer in the application of substances derived from agriculture for the chemical industry, chemolurgy, as well as in research on soybeans transformed into plastic, used by Henry Ford in the automotive industry. His story and contributions profoundly influenced me in the search for a meticulous, innovative scientific approach without neglecting the human sensitivity linked to the spiritual side of the object of study.</div><div><br /></div><div>Carver, like me, shared a burning desire to pursue his passion, painting. He had the habit of waking up before everyone else, around 4:00 am, and roaming the fields, believing that he managed to establish a connection with God during these times.</div><div><br /></div><div>His hyper-interest in peanuts and cotton, as well as his detailed studies through careful observation and meticulous experimentation, resulted in the creation of a wide variety of products.</div><div><br /></div><div>This dedication and perseverance by Carver was a powerful example for me as I sought to develop my own method for producing cauim.</div><div><br /></div><div>As far as my personal historical drivers are concerned, an element of authenticity that drives my proposal to bring indigenous culture to the people of today is my Brazilian historical heritage. My grandmother, Dona Zuzú, Emília Correia de Moraes, was born and raised in the historic triangle of São Paulo, in the mansion on Rua da Glória number 4, a region that dates back to the ancient village of Inhapuambuçu, home to the iconic Morubixaba (clan leader) Tibiriçá, Padre Anchieta and Manoel from Nobrega, founders of the São Paulo city. I imagine that at some point, Tibiriçá invited João Ramalho to a cauinagem to celebrate and worship the spirit of Anhangá, in the Anhangabaú Valley.</div></div><div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie1mMYXx9yVfW7ACG4NQlSltkIG8BAFM5Y9xc2_m2B4YbKYyx6huFEoTYwh8KqBHhL4UezpW7sog929bJnNhzsku8NO1qWXEW3HsUfdHxdyv4cWWBxzd6zJlGSvTmfSFYKx4mAJk4O4TyU7bkbTa2ZoVKqExj8IiinFrKu0IaM6LQ4I9ieIphhQvDDgg/s1440/Luiz%20Pagano%20e%20Vo%CC%81%20Zuzu.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1416" data-original-width="1440" height="630" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie1mMYXx9yVfW7ACG4NQlSltkIG8BAFM5Y9xc2_m2B4YbKYyx6huFEoTYwh8KqBHhL4UezpW7sog929bJnNhzsku8NO1qWXEW3HsUfdHxdyv4cWWBxzd6zJlGSvTmfSFYKx4mAJk4O4TyU7bkbTa2ZoVKqExj8IiinFrKu0IaM6LQ4I9ieIphhQvDDgg/w640-h630/Luiz%20Pagano%20e%20Vo%CC%81%20Zuzu.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano with Grandma Zuzu (Emilia Francisca Correa de Moraes Pagano), who was born at Rua da Gloria #4, right in the middle of the Historic Triangle, descended from the oldest inhabitants of São Paulo de Piratininga (possibly from Tibiriçá), in the house of Dom Duarte Leopoldo n. 43, where the great uncles told stories about Brazil and the ancestors of Pará, Amazonas and Mato Grosso.</span></td></tr></tbody></table><div><br /></div></div><div><div>These historical and cultural elements come to life in my proposal for the acculturation of Cauim and in the artistic expression of Tupi pop. Along with the fact that the "Correa" in my surname goes back to Diogo Álvares Correa, Caramuru who, when he married Catarina Paraguaçú on July 30, 1524, celebrated the first union of love, Adam and Eve who formed the whole Brazilian people.</div><div><br /></div><div>These points of authenticity connect me deeply with indigenous roots and inspire me to share this cultural heritage with people today.</div><div><br /></div><div>This ancestral link with the region and the historical figures that inhabited it strengthens my determination to promote Cauim as a genuinely Brazilian drink and a symbol of the rich indigenous culture. These historical elements are an integral part of the history of Brazil and my history. In this way, it is my mission to bring them to the fore, valuing and disseminating this cultural heritage for present and future generations.</div><div><br /></div><div>By recognizing the importance of these historical references and seeing them as sources of authenticity, I feel even more motivated to bring indigenous culture to today's peoples, through Cauim and the artistic expression of Tupi pop. It is a way of honoring the past, preserving our cultural identity and creating a lasting legacy that celebrates the richness and authenticity of Brazilian indigenous culture.</div><div><br /></div><div>I fully understand that the work of Cauim acculturation goes beyond the limits of my lifetime, I recognize that the creation of this new category is a difficult and long journey, which needs to be continued and taken forward by other generations after me. In this sense, art plays a crucial role, as it is capable of transmitting the essence of Cauim and Tupi pop in an impactful and immediate way.</div><div><br /></div><div>Through art, people's imagination can be captured, awaken their curiosity and engage them in a dialogue about Brazilian indigenous culture and the importance of Cauim. Art has the power to communicate beyond words, conveying emotions, stories and ideas in a visually appealing and emotionally engaging way.</div></div><div><br /></div><div><div>By using art as a vehicle of expression, we can reach different audiences, awakening their interest and involvement with Cauim. It is through art that we can establish an initial connection with people, awakening in them their curiosity and the desire to explore this ancient drink and the indigenous culture that surrounds it more deeply. </div><div><br /></div><div><b>Life is Short, but Art is Long </b></div><div><br /></div><div>If we really want to keep the Cauim project alive and evolving for generations to go and we don't know how to do it, well, the hint was given a long time ago by Hippocrates ( Ο βίος βραχύς, ἡ δὲ τέχνη μακρή." - Ιπποκράτης ), who actually did his extensive knowledge of the human body and the ethics behind medicine survive 2,400 years after his death.</div><div><br /></div><div>Art has the ability to transcend the barriers of time, preserving and transmitting the essence of Cauim throughout generations. Through artistic creations, we can tell stories, transmit knowledge and preserve cultural memory, ensuring that Cauim's legacy is perpetuated for future generations.</div><div><br /></div><div>Therefore, I recognize that the work of Cauim's acculturation must be carried forward by other generations, and art plays a fundamental role in this process. It is through artistic expression that we can impactfully communicate the essence of Cauim, awakening people's interest and connection with this ancestral drink and with the rich indigenous culture that surrounds it.</div><div><br /></div><div><b>1.6 - The science to successfully introduce Cauim</b></div></div></div><div><br /></div><div><div><b><br /></b></div><div><div><b>Part 1.6.1 The Science of Marketing – </b></div><div><b><br /></b></div><div>Throughout the history of Brazil, there have been several attempts to reproduce Cauim, without the use of salivary amylase, and to offer it to the general public, but these attempts were never successful.</div><div><br /></div><div>The question that arises is "why was Cauim never made available to the general public?"</div><div><br /></div><div>The answer can be divided into two parts:</div><div><br /></div><div>-The first is that there was no effort to acculturate and;</div><div><br /></div><div>-The second is that Brazil's ethylic-culinary traditions are recent in history, although Pará and Salvador have their own style and São Paulo has gained international fame with several positive points in the Michelin Guide, the development of our gastronomy is still in the adolescence of the process of development. The same goes for drinks.</div><div><br /></div><div>Ever since the colonizers had their first contact with Cauim, they tried to make it the drink of choice locally, but they rejected the idea because it was produced with the saliva of indigenous women, as reported by the creator of structuralist anthropology, Claude Lévi-Strauss in Tristes tropics , 1955 "of the manufacture of cauim fermented by the saliva of virgins... it continues, intermediate between beer and soup, and its tasting is accompanied by an instinctive repugnance".</div></div><div><br /></div><div><div>Lery also tells in the 1578 Histoire d’un voyage faict en la terre du Brésil that the Portuguese tried to produce the so-called clean cauym, “grinding and cooking the cassava, without the chewing process; but it did not work”.</div><div><br /></div><div>The fact is that the breakdown of starch into sugars, a very simple technology, has always been the great barrier, with unsuccessful attempts and almost always unsatisfactory results.</div><div><br /></div><div>The first time I had the privilege of drinking Cauim, in ancestral rituals, I was very moved. I found freshness and unique flavors in the drink, which, in my opinion, characterize it as the Brazilian drink par excellence.</div><div><br /></div><div>The second great pleasure came when we recreated the drink using modern production methods, almost 450 years after João Ramalho toasted with Tibiriçá at Inhapuambuçu, an emotion I will never forget.</div><div><br /></div><div>In another intriguing episode, during a visit to Kyoto to buy Koji from a traditional company called Hishiroku Moyashi, I discovered that a Japanese descendant had tried to produce a specific type of Koji capable of breaking down cassava starch in the 1970s. The individual never returned, and the Cauim project, which could have started back there, was abruptly interrupted.</div></div><div><br /></div><div><div>Finally now, after almost 450 years since it was taken into the family by Tibiriça and joão ramalho, cauim is resurrecting as a drink intended for consumption outside the limits of indigenous villages. Their dedication and innovation paved the way for cauim to be reintroduced to the general public, marking a significant milestone in its rebirth.</div><div><br /></div><div>In other words, Cauim will never catch on commercially if it doesn't have a targeted acculturation effort, creating a new category and making them accepted by the general public.</div><div><br /></div><div><b>French Scholl of Acculturation</b></div></div><div><br /></div><div><div>French cultural marketers are recognized as the best when it comes to associating beverages such as wines and cognacs with food and promoting acculturation through elaborate storytelling, with great ability to delight consumers after gastronomic and alcoholic experiences, in a carefully created environment, in which every detail contributes to a great mental impact. A notable example is the case of Champagne wines, which were considered even unpalatable compared to their competitors in Bordeaux and Burgundy, but with the sudden appreciation for the sensation of bubbles (the "prisse de mousse") by English consumers, Dom Pérignon and Dom Ruinard, who realized the market potential in the 17th century, improved the production process and created all marketing around champagne.</div><div><br /></div><div>As I had the opportunity to work with French people at Veuve Clicquot and Pernod Ricard for more than 10 years, I adopt methods of acculturation of French products and am inspired by provoking extraordinary experiences with the product, aiming to create an incredible imprint in the consumer's mind.</div><div><b><br /></b></div><div><b>But first of all, what is 'Acculturation'?</b></div></div><div><br /></div><div><div>Acculturation is a phenomenon that occurs when different cultures come into direct contact with each other, resulting in changes in the original cultural patterns of both. There are several definitions, such as the one proposed by Redfield. (1936):</div><div><br /></div><div>"...those phenomena which result when groups of individuals with different cultures come into direct contact, with subsequent changes in the original cultural patterns..." (p. 149).</div><div><br /></div><div>At its summer seminar in 1954, the Council for Social Research proposed the following definition:</div><div><br /></div><div>"...cultural change that is initiated by the conjunction of two or more autonomous cultural systems..." (SSRC 1954, p. 974)</div><div><br /></div><div>In the context of marketing, acculturation can be seen as a powerful resource for the presentation and subsequent acceptance of new products and services, taking into account cultural influences and adapting them to the needs and preferences of consumers, as denoted by Kroeber and Kluckhan (1952). ):</div><div><br /></div><div>"...we think that culture is a product; it is historical; it includes ideas, standards and values; it is selective; it is learned; it is based on symbols; and it is an abstraction of behavior and products." All cultures are, to a large extent, made up of open and patterned ways of behaving, feeling, and reacting. But cultures also include a characteristic set of unspoken promises and categories that vary widely across societies (p. 157).</div></div><div><br /></div><div><div>This quote reflects the beliefs that culture is learned and shared with others, and it influences not only how one person behaves, but also how one expects another to behave. The best way to understand culture and to explain how culture works and how it has changed over the years. For example, many anthropologists now prefer the term "enacted" (rather than learned), which recognizes that people not only passively accept culture but actively create it (cf. Keesing 1974; Swidler 1986).</div><div><br /></div><div>Swidler (1986) in his penetrating analysis sees culture as shaping a repertoire or "toolkit" of habits, skills, and styles from which people construct "strategies for action" (p. 273). To act purposefully, the individual needs procedural and contextual knowledge, that is, domain-specific knowledge that allows for "contextual rationality" (March, 1978, p. 592), in addition to rules and procedures to exhibit "procedural rationality" (Simon 1978, p. 8). The acquisition of a repertoire of habits and skills, as proposed by Swidler (1986), reflects the belief that knowledge relevant to exhibiting intentionally rational behavior can be learned or performed in a specific context, and that this knowledge can be (more or less) limited by context.</div></div><div><br /></div><div><div>Cauim is an alcoholic beverage obtained by the simultaneous saccharification and co-fermentation of cassava, which was and still is ritualistically produced by several Brazilian indigenous cultures. In this sense, their cultural and historical significance is of extreme importance, and rescuing them for the general public must be done through a perfect acculturation approach, essential for their better readjustment.</div><div><br /></div><div>A crucial aspect of acculturation is understanding the unique cultural elements of each of the ethnicities and adapting them in a respectful and authentic way. Among the more than 300 ethnic groups present throughout the national territory, it is natural that some of them opt for the commercialization of Cauim, recognizing the possibility of this drink based on the local tradition, functioning as a form of ethnic diffusion, bringing significant benefits to the village or community. . However, it is equally important to recognize that there will be those who consider it profanity for their ancestral ritual drink to become an object of consumption for the general public. In this context, it is fundamental to establish the concept of "opting" and "non-opting" villages/communities, respecting the autonomy of each community in relation to the Cauim Project and guaranteeing the preservation of the sacredness and authenticity of their traditions.</div><div><br /></div><div>I know that I played a crucial role in the introduction of Cauim, my knowledge of Brazilian indigenous culture and my experience working with French alcoholic beverage producers provide a solid basis for adapting Cauim to the contemporary context. Its vision of cultural rescue and appreciation of indigenous traditions is an important guide for the development and promotion of the product.</div></div><div><br /></div><div><div>Studying references such as the Association for Consumer Research (ACR), with their research on consumer acculturation, offers valuable insights into the environmental and cultural factors that influence consumer acculturation. This scientific approach provides a solid theoretical basis for understanding the barriers and incentives that may influence the adoption of cauim by the contemporary public.</div><div><br /></div><div><b>Part 1.6.2 – Entry Timing</b></div><div><br /></div><div>Determining whether a product or service introduction is at the RIGHT TIME seems to be the biggest challenge a marketer faces when introducing an innovation.</div></div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBxTUBY0IFugMjPuWQr0UZZUyAzz-OFEThNjWJSaqMBomk3JsT0EMDN9jeXiQ8GC6x3C5fOC5f73GzTFqFALFCMA4YHdQSDQz5pfQaSh0G8-1hllpoEvDxe-GqHaQcMLgfJYkBakh5Ac9FPEJqff320J1vgA1AHR-pKwJyHnstWXd_zOxNTjoQZzO_aA/s526/XeroxAlto.jpg" style="margin-left: auto; margin-right: auto;"><span style="font-size: xx-small;"><img border="0" data-original-height="526" data-original-width="441" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBxTUBY0IFugMjPuWQr0UZZUyAzz-OFEThNjWJSaqMBomk3JsT0EMDN9jeXiQ8GC6x3C5fOC5f73GzTFqFALFCMA4YHdQSDQz5pfQaSh0G8-1hllpoEvDxe-GqHaQcMLgfJYkBakh5Ac9FPEJqff320J1vgA1AHR-pKwJyHnstWXd_zOxNTjoQZzO_aA/w536-h640/XeroxAlto.jpg" width="536" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">The Xerox Alto was created in 1972 at the Xerox Palo Alto Research Center (PARC). It had a significant impact on the design of PCs in the decades that followed, particularly the Macintosh and the first Sun workstations.</span></td></tr></tbody></table><div><br /></div><div><div><div>In the case of Xerox and Apple, we can say that Xerox was on the wrong track, while Apple was on the right track with regard to the development and commercialization of innovative technologies.</div><div><br /></div><div>Xerox pioneered the development of several revolutionary technologies, such as the graphical user interface and the mouse, which are fundamental elements in the way we interact with computers today. However, Xerox was unable to adequately capitalize on these innovations, missing out on an opportunity to become a leader in the personal computer market.</div><div><br /></div><div>Xerox did not fully realize the commercial potential of its innovations and failed to efficiently bring these technologies to market. This can be attributed to several factors, such as a lack of strategic vision, a conservative corporate culture, and an overemphasis on its traditional products, such as copiers.</div></div><div><br /></div><div><div>Apple, founded by Steve Jobs, on the other hand, took a different approach. Jobs recognized the potential of the technologies developed by Xerox and had a vision of turning them into commercially viable products. Apple introduced the Macintosh, the first personal computer with a graphical user interface and a mouse, and it managed to attract a wide audience.</div><div><br /></div><div>Apple managed to find the right timing when launching the Macintosh, taking advantage of the growing demand for personal computers and the need for a more user-friendly interface. In addition, Apple's marketing strategy, emphasizing user experience and innovation, also contributed to the company's success.</div><div><br /></div><div>Therefore, it is fair to say that Xerox was on the wrong track in that it failed to adequately capitalize on its innovations, while Apple was on the right track in recognizing the potential of these technologies and bringing them to market effectively. This underscores the importance not only of developing innovations, but also of identifying the opportune moment for their commercialization.</div><div><br /></div><div>While Xerox did develop innovative technologies such as the mouse and the graphical user interface (GUI) in the 1970s, there are several reasons why these technologies were not immediately commercially successful and why Apple subsequently did. with similar products nearly 20 years later. Here are some key factors:</div></div><div><br /></div><div><div>1.6.2.1 - Focus on the corporate market: Xerox, at the time, was a company focused mainly on the corporate and business market. Its innovations, like the Xerox Alto, were designed to meet the needs of offices and research labs. Commercializing these technologies for personal use was not a priority;</div><div><br /></div><div>1.6.2.2 - High cost: The first personal computers developed by Xerox, such as the Xerox Alto, were expensive and beyond the financial reach of most people. This limited its widespread adoption in the consumer market;</div><div><br /></div><div>1.6.2.3 - Limited Marketing: Xerox has not been able to effectively market its innovations to the general public. Its marketing and distribution strategy was more geared toward business customers, which contributed to a lack of awareness and interest among mainstream consumers;</div><div><br /></div><div>1.6.2.4 - Lack of Strategic Vision: Xerox, despite its technological innovations, has failed to fully recognize the commercial potential of these technologies for personal use. They did not adequately capitalize on their own creations and did not invest in developing products aimed at the large-scale consumer market;</div><div><br /></div><div>1.6.2.5 - Apple and the focus on design and user experience: Apple, on the other hand, when it launched the Macintosh in 1984, managed to combine technologies developed by Xerox with an attractive design and an intuitive user experience. The company had a strategic vision of making technology accessible and easy to use for the general public. In addition, Apple invested heavily in marketing and branding, building a strong image and attracting consumers.</div><div><br /></div><div>These factors, combined with a host of other circumstances, led to Apple's success in the personal computer market and the widespread adoption of technologies such as the mouse and the GUI. It's important to remember that success in the market depends on a complex combination of factors, including not just the technology itself, but also marketing strategy, price, design, and user experience.</div></div><div><br /></div><div><div><b>1.6.3 - Unexpected Acceptance & Rejection Factors</b></div><div><b><br /></b></div><div>Comparing the RTD and Energy Drinks beverage categories reveals an interesting contrast in terms of market performance. While Sub Zero, despite high expectations and the backing of the famous Foster's brand, struggled and failed, Red Bull prospered even with less than high initial expectations.</div><div><br /></div><div>One of the determining factors for Sub Zero's failure was the unpleasant taste of the product, which did not win consumer preference. As much as the brand invested in solid branding and held impressive launch parties, the cloying taste became a significant obstacle to its acceptance in the market.</div></div><div><br /></div><div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6k8VhdLhpVvNGGRLevRqttneb_qlsTn-TRtAkthadRfpRvI5K8vJWARy-ziRmN7NtWC8mjc81N67IdGaFXQJq5Sgr9GHKlGUjtDI74QTUG3URAsyT5eIIBsT-SjD_jY_cputy6w3hEjy0VSHmyiaubVQPemGFBGDo3sN5NV50n0SUR7buEFw7z1LL/s900/Sub%20Zero%20chegou%20antes%20da%20hora%20c.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="900" data-original-width="898" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6k8VhdLhpVvNGGRLevRqttneb_qlsTn-TRtAkthadRfpRvI5K8vJWARy-ziRmN7NtWC8mjc81N67IdGaFXQJq5Sgr9GHKlGUjtDI74QTUG3URAsyT5eIIBsT-SjD_jY_cputy6w3hEjy0VSHmyiaubVQPemGFBGDo3sN5NV50n0SUR7buEFw7z1LL/w638-h640/Sub%20Zero%20chegou%20antes%20da%20hora%20c.jpg" width="638" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">With an alcoholic strength of 5.5 ABV, it was a crystal beer, without hops, with lemon-lime extract (Citrus/Lime) manufactured by the Australian Foster's and represented in Brazil by Madasa, a company in which Luiz Pagano was manager of the On Premise segment, As previously mentioned, in 1999, that same year Smirnoff launched a competitor to Smirnoff Mule, with vodka, ginger ale with lime/lemon flavor, which ended up not reaching Brazil strongly - both were flops...</span></td></tr></tbody></table><div><br /></div><div>In addition, the premature market entry of RTD alcoholic beverages also played a negative role. The market was not yet prepared for this type of product, and it was only years later, with the successful launch of Smirnoff Ice, that the category became popular.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhduABrm-Y7lOeI6Su_LGE8rLwKoW7w1luuh-Jg45VxkKePi_M88ZVzuAGwKn8qVQ-4KqwMBqpOZs5mAmY1GhxveNtNBV-VPRuPmkC5mCfpe373isvPZhZtIcq8OsVw0-tih37Hr_fkHN4RcXXM6eHCD-rGL2ixnib8r90nm3pPf_iMMfMDgwZn7c85/s1080/Luiz%20Pagano%20red%20bull.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhduABrm-Y7lOeI6Su_LGE8rLwKoW7w1luuh-Jg45VxkKePi_M88ZVzuAGwKn8qVQ-4KqwMBqpOZs5mAmY1GhxveNtNBV-VPRuPmkC5mCfpe373isvPZhZtIcq8OsVw0-tih37Hr_fkHN4RcXXM6eHCD-rGL2ixnib8r90nm3pPf_iMMfMDgwZn7c85/w640-h640/Luiz%20Pagano%20red%20bull.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano was the first On Premise manager for Red Bull in Brazil, still imported by Madasa, which also introduced the pioneer RTD Sub Zero, an alcoholic beverage of 5.5% ABV, precursor to Smirnoff Ice and all other beverages in the category' Ice', brewed by Australian beer Foster</span></td></tr></tbody></table><div><br /></div><div><div>On the other hand, Red Bull succeeded even with modest initial expectations. The market quickly absorbed the energy drink category, and the product stood out for its innovative proposal. The brand identified an unmet consumer demand for a drink that provided energy and focus, and managed to position itself as a leader in this segment. The acceptance of Red Bull exceeded expectations, driven by its effectiveness and ability to connect with target audiences in an impactful and differentiated way.</div><div><br /></div><div>This comparison between Sub Zero and Red Bull shows that, even with high expectations and a consolidated brand, a product can fail in the market if it does not meet consumer preferences, as happened with Sub Zero due to its cloying taste. On the other hand, even with modest expectations, an innovative product that identifies an unmet demand can achieve success, as demonstrated by Red Bull. Understanding the market and consumer preferences, combined with an effective branding and positioning strategy, are crucial to a product's success in the marketplace.</div><div><br /></div><div><b>1.7 – ‘DOs & DON’Ts’</b></div><div><br /></div><div>Promoting and popularizing the Cauim beverage category in Brazil requires a comprehensive marketing and awareness strategy. Here are some suggestions to help drive Cauim's success:</div><div><br /></div><div><b>1.7.1 - What to do:</b></div><div><br /></div><div>1.7.1.1 - Education and dissemination: It is essential to educate the public about Cauim, its history, its production process and its cultural aspects. Organize events, lectures, workshops or tastings to introduce Cauim to people, highlighting its authenticity and cultural value;</div></div></div><div><br /></div><div>1.7.1.2 - Strategic partnerships: Look for collaborations with chefs, bars, restaurants and gastronomic events to promote Cauim as a drink option. Create combinations and harmonies with typical Brazilian dishes or partner with brands and influencers that can help increase Cauim's visibility;</div><div><br /></div><div><div>1.7.1.3 - Online presence: Invest in a strong online presence, creating a website or platform dedicated to Cauim. Share informative content, recipes, stories and testimonials about Cauim. Use social networks to engage the public, sharing photos, videos and experiences related to drinking;</div><div><br /></div><div>1.7.1.4 - Festivals and cultural events: Participate in festivals and cultural events related to gastronomy, craft beers or traditional drinks. These occasions are opportunities to reach a diverse audience and awaken interest in Cauim;</div><div><br /></div><div>1.7.1.5 - Collaboration with local producers: Establish partnerships with local cassava producers and other ingredients used in the production of Cauim. This collaboration can strengthen the supply chain, promote sustainable practices, and enhance the origin and quality of ingredients.</div><div><br /></div><div>1.7.1.6 - Development of attractive products and packaging: Create new variations or modern versions of Cauim to attract different consumer segments. Invest in attractive packaging with clear information about the product, highlighting its authenticity and connection with Brazilian culture.</div><div><br /></div><div>1.7.1.7 - Institutional partnerships and government support: Seek support from cultural institutions, government agencies and entities related to the food and beverage sector. Recognition and support from these institutions can add credibility to Cauim and open doors to promotion opportunities.</div><div><br /></div><div>1.7.1.8 - Creative marketing campaigns: Create creative and impactful marketing campaigns to get the public's attention. Use traditional and digital media, such as advertisements in magazines, radio, television and relevant online platforms, to publicize Cauim.</div><div><br /></div><div>1.7.1.9 - Participation in competitions and awards: Enter Cauim in competitions and awards for drinks or traditional products. These competitions can provide recognition and external validation, increasing Cauim's visibility and credibility.</div><div><br /></div><div>1.7.1.10 - Strong brand identity: Develop a solid brand identity for Cauim, with an attractive and memorable name, logo and design.</div><div><br /></div><div><b>1.7.2 – What not to do:</b></div><div><br /></div><div>In the process of introducing and acculturating Cauim, it is important to avoid certain mistakes that could jeopardize its acceptance and success in the market. Some errors that can be anticipated are:</div><div><br /></div><div>1.7.2.1 - Underestimating the market research: It is essential to carry out a comprehensive and detailed research on the target market before introducing Cauim. This includes understanding consumer preferences, identifying competitors, and assessing product viability. Skipping this step can lead to a lack of understanding of the market and result in inappropriate strategies;</div><div><br /></div><div>1.7.2.2 - Lack of cultural adaptation: The introduction of Cauim requires cultural sensitivity and respect for indigenous traditions. It is essential to understand the rituals, symbols and meanings associated with the drink and ensure that its introduction is done in an authentic and respectful way. Failure to adapt the product or its communication to the cultural context can lead to rejection or lack of interest on the part of consumers;</div><div><br /></div><div>1.7.2.3 - Consider competition as competition: It is healthy for the category that there are several competing brands, each with its particularity and flavor. The introduction of a new beverage category in the market implies the acceptance and growth of this category as a whole, not just individual and isolated brands.</div><div><br /></div><div>A common mistake that occurs in introducing drinks, as has happened with some energy drink brands in the past, it is premature competitive behavior by companies. During the initial phase of the creation of a new beverage category, brands must come together to promote growth and acceptance as a whole, competition between brands should only begin when the category is mature.</div><div><br /></div><div>To illustrate this idea, we can consider a consumer who visits a medieval restaurant for the first time and wants to try mead, an alcoholic beverage until then unknown to him. If that restaurante has any sort of exclusivity agreement with just one brand of mead and the customer doesn't like that particular brand, they may never want to try another brand of mead again and will end up opting for other beverage categories, such as beer or whiskey.</div></div><div><br /></div><div><div>However, if that house offers different brands of mead, even if you don't like brands A, B, or C, there's a good chance you'll find a brand D that you like. This diversity of brands within the category provides a greater chance of success for the category as a whole. Therefore, it is essential that brands act collaboratively and cooperatively during the introduction phase, to ensure growth and market acceptance;</div><div><br /></div><div>1.7.2.4 - Not establishing strategic partnerships: The success of the introduction of Cauim can be boosted by strategic partnerships with influencers, local companies, cultural organizations or other relevant actors. Failure to pursue appropriate collaborations and partnerships can limit product reach and visibility;</div><div><br /></div><div>1.7.2.5 - Ignoring the right distribution channels: Choosing the right distribution channels is crucial to reach the target audience and ensure that Cauim is available in the right places. Ignoring or not adapting distribution channels according to market characteristics can make it difficult for consumers to access the product;</div><div><br /></div><div>1.7.2.6 - Not investing in marketing and consumer education: Cauim is a unique drink and may be unknown to many consumers. Failure to invest in proper marketing strategies, including awareness campaigns, consumer education and product promotion, may result in low demand and lack of understanding of Cauim's features and benefits;</div><div><br /></div><div>1.7.2.7 - Not considering regulation and compliance: It is essential to understand the regulations and legal requirements related to the introduction of a new product in the market, including labeling, registration and food safety issues. Not considering these issues may result in legal problems and difficulties in marketing cauim;</div><div><br /></div><div>1.7.2.8 – When you avoid these mistakes and anticipating the challenges can contribute to the successful introduction and acculturation of Cauim, allowing it to become a valued and appreciated beverage category in the Brazilian and world markets.</div><div><br /></div><div><b>1.8 – Conclusion of the First Part</b></div><div><br /></div><div>In conclusion, this brief manual on the introduction and acculturation of Cauim as a commercial beverage in Brazil gives the basic guidelines learned in recent years of the introduction of various alcoholic beverages to the market, representing a significant contribution to the history of Brazil.</div></div><div><br /></div><div><div>Like the development of sake in Japan more than 2000 years ago and the creation of champagne by Dom Perrignon and Dom Ruinard in the 18th century, the introduction of cauim has the potential to transform Brazil's image in the world's alcohol scene.</div><div><br /></div><div>These historic innovations demonstrate how the emergence of a new beverage can have a lasting impact on a country's culture, economy and image. By recognizing the importance of Cauim as an ancestral and authentically Brazilian drink, we are strengthening our cultural identity and expanding the boundaries of international appreciation and recognition.</div><div><br /></div><div>This paper therefore becomes a document of extreme historical importance, just as sake in Japan and champagne in the Champagne region of France forever altered the way the world views these cultures.</div></div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6d29-_fg1ysrfOwBR4-1N3PkQqXVt0YTjk9NKStps59szmyozkM09ufVFIBKFZSOJzp3HDMmBmS2Ox2NIhWte4JaFin5kIIOZa9XKZMnXCi5Es37PbpsAqSwbiojK1zFv4W18HllW-TEG2Ba7vqvR9Y_9rR1KNosgCRiDEW3gXBB69A6IcoYKkyU6/s4032/fermentac%CC%A7a%CC%83o%20(1).jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="3024" data-original-width="4032" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6d29-_fg1ysrfOwBR4-1N3PkQqXVt0YTjk9NKStps59szmyozkM09ufVFIBKFZSOJzp3HDMmBmS2Ox2NIhWte4JaFin5kIIOZa9XKZMnXCi5Es37PbpsAqSwbiojK1zFv4W18HllW-TEG2Ba7vqvR9Y_9rR1KNosgCRiDEW3gXBB69A6IcoYKkyU6/w640-h480/fermentac%CC%A7a%CC%83o%20(1).jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Casirirena - piece that looks like a barge, used as a ritualistic vat for the fermentation of Caxiri (Cauim) with Tipiti, ancient Tupi Haguino - fermentation - Luiz Pagano - Tupi Pop</span></td></tr></tbody></table><div><br /></div><div><div><div><b>SECOND PART – My Strategies</b></div><div><b> </b></div><div>In this second part of the paper, I will outline the strategies I have chosen to bring Cauim to the market. I believe that the companies involved should be organized into two formats:</div><div><br /></div><div>The first format company will be a <b>Proprietary Company - CAUIM TIAKAU</b> whose scope of action would involve establishing a company dedicated to introducing and selling the Cauim category. This company would focus on marketing, distribution, and building brand awareness among consumers. Its primary goal would be to create demand and establish Cauim as a recognized and desirable beverage option.</div><div><br /></div><div>The second format would involve partnering with indigenous villages and/or communities to establish <b>CPU - Cauim Production Units</b>. These units would be responsible for producing Cauim using traditional methods and ingredients. This approach aims to preserve the cultural heritage associated with Cauim production while also providing economic opportunities for the communities involved. By supporting local production, the goal is to ensure authenticity and quality while promoting sustainable and fair trade practices.</div><div><br /></div><div>By combining these two formats, we can create a comprehensive approach that brings Cauim to the market while respecting its cultural roots and supporting indigenous communities. This dual approach allows for the commercialization of Cauim while also fostering social and economic development within the communities involved. </div><div><br /></div><div><b>2.1 - The Proprietary Company - CAUIM TIAKAU</b>, established in São Paulo, close to the former Historic Triangle of Inhapuambuçú (region of formation of the Vila de São Paulo de Piratininga do Cacique Tibiriçá). This has already been carrying out sporadic works of acculturation of a new product, with the presentation of the drink to customers who generate consumption trends, through specific and strategic activations, which will reinforce the work carried out in the opting villages, opening up a new consumption market for the product ;</div></div><div><br /></div><div><div>In summary, the Cauim Project is a way of disseminating the culture of ethnic groups and at the same time providing economic prosperity.</div><div><br /></div><div>In a hypothetical scenario, idealizing the future, we could have a market with several options, such as the Cauim of the Yanomami, the Waurá, the Potiguara, the Emboaba, as an exponent of Cultural dissemination and, at the same time, meeting the needs of avid and demanding consumers of the gastronomic market.</div><div><br /></div><div><b>2.1 Responsibilities of the Owner Company</b></div><div><br /></div><div>The Proprietary Company - CAUIM TIAKAU is responsible for being the business hub of the Cauim production units, ensuring that production is economically viable and socially sustainable. The company's main function is to provide a market for the Cauim produced in the production units, which means that it is responsible for ensuring the distribution and sale of the product in local, national and international markets.</div></div><div><br /></div><div><div>In addition, the Owner Company plans and executes marketing actions for the acculturation and market development of the new category of Cauim, in order to promote the drink's visibility and attract more consumers to try it. These actions include advertising campaigns, tasting events, promotions and other initiatives aimed at disseminating indigenous culture through Cauim, namely:</div><div><br /></div><div>1.1.1<span style="white-space: pre;"> </span>- As already mentioned, it will be responsible for being the business hub for the Cauim production units;</div><div>1.1.2<span style="white-space: pre;"> </span>Provides a market for the Cauim produced in the production units;</div><div>1.1.3<span style="white-space: pre;"> </span>Plans and executes marketing and acculturation actions for the market development of the new category;</div><div>1.1.4<span style="white-space: pre;"> </span>It can collaborate in the definition of sustainable production practices;</div><div>1.1.5<span style="white-space: pre;"> </span>Provides technical and managerial assistance to production units in opting villages, helping to structure sustainable and competitive businesses;</div><div>1.1.6<span style="white-space: pre;"> </span>Collaborates in the definition of returnable and collectible packaging;</div><div>1.1.7<span style="white-space: pre;"> </span>Seeks to value the traditions and knowledge of the indigenous communities involved in the production process;</div><div>1.1.8<span style="white-space: pre;"> </span>It proposes partnerships with different actors, including public agencies and private companies, to achieve its socio-environmental responsibility objectives;</div><div>1.1.9<span style="white-space: pre;"> </span>Contributes to the economic development of the opting indigenous communities;</div><div>1.1.10<span style="white-space: pre;"> </span>It seeks to respect the culture and traditions of these populations and ensure that they are the protagonists of the process.</div><div><br /></div><div><b>2.2 - Responsibilities of Cauim Production Units - CPU</b></div></div><div><br /></div><div>The Cauim Production Units (CPUs) are cauim production units located in the indigenous villages (companies with purposes sympathetic to indigenous causes) participating in the project. The purpose of the CPUs is the production of quality cauim, using sustainable techniques and valuing local cultural traditions.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVj7aIt-z6SGrXD37vKZHvmq_O6Q020iYrMjQnTUGk-qDfhigHcc4oVh163HwlZBFSX3OYsHCr21Wvq8x1ac1yXhvexWLU-D7A28IQHYijLORITap2cQlhgztDqBG4-n4hAiOEMoTV_DWEfQDtjyaHVcBtlIBkMmR4WsEFVFN6iz10cYET_Vb85nft/s2048/cauim%201.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2048" data-original-width="2048" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVj7aIt-z6SGrXD37vKZHvmq_O6Q020iYrMjQnTUGk-qDfhigHcc4oVh163HwlZBFSX3OYsHCr21Wvq8x1ac1yXhvexWLU-D7A28IQHYijLORITap2cQlhgztDqBG4-n4hAiOEMoTV_DWEfQDtjyaHVcBtlIBkMmR4WsEFVFN6iz10cYET_Vb85nft/w640-h640/cauim%201.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">The village that opts for the project would have a sustainable production of Cauim, would plant cassava in Mandiomityma (multi-culture agroforestry units) and a production environment with low environmental impact in the village, with commercial flow routes away from the daily lives of the people</span></td></tr></tbody></table><div><br /></div><div><div>The CPUs also play a crucial role in preserving the cultural traditions of indigenous communities. This can be done through the adoption of ancestral Cauim production techniques (as long as they respect market quality rules), the use of handcrafted bottles that show the aesthetics of the ethnic group and show its culture through art and design, and the appreciation of the cultural practices involved in the production of Cauim.</div><div><br /></div><div>The CPUs are also responsible for ensuring the sustainability of the production process. This includes the use of agroforestry production techniques, the adoption of soil and water management practices that do not harm the environment, and the implementation of conservation and preservation measures for the ecosystems involved.</div></div><div><br /></div><div>Finally, CPUs play an important role in generating income and strengthening the local economy of indigenous communities. With the production and commercialization of quality Cauim, the CPUs can contribute to the socioeconomic development of the villages, generating jobs and stimulating the creation of sustainable businesses. They will play the role of producing their own Cauim.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgexHGUv_zg2NNmoorncqOjTpzeujNidngVfi3IP6g1ytQz71GdYsu8UbH1EhOmstksPdbN4sbTTI0osMOXw_c7qSVq6GzAkmCr4s-VjFioaEliPYlVrZe9xxdVJlq9MYb29VfiTdCKE2yJT4l-Yoo6NJ6hkwYdWhun758D743kGAwTBUS2RL4noWMM/s2048/cauim%202.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2048" data-original-width="2048" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgexHGUv_zg2NNmoorncqOjTpzeujNidngVfi3IP6g1ytQz71GdYsu8UbH1EhOmstksPdbN4sbTTI0osMOXw_c7qSVq6GzAkmCr4s-VjFioaEliPYlVrZe9xxdVJlq9MYb29VfiTdCKE2yJT4l-Yoo6NJ6hkwYdWhun758D743kGAwTBUS2RL4noWMM/w640-h640/cauim%202.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">- The Cauim production unit, Kaûĩ apó sará in Tupi-Antigo, is very simple - it has a cooking pot (Mbeîu motimbora), chiller (ro'y) and a fermentation vat (Haguino ygua). The structure would also have solar panels (Kûarasy ybyra), treatment of waste and composting, a store and cultural center, to tell a little about the history of the ethnic group, fulfilling an ecological, cultural role and generating financial return.</span></td></tr></tbody></table><div><br /></div><div>Cauim can be produced from pure cassava or mixed with other raw materials, cultivated in plantations in agroforestry systems in the villages. The company encourages and supports sustainable production in villages, ensuring that agriculture is carried out responsibly and in accordance with the quality standards required for Cauim.</div><div><br /></div><div><div>The bottles used with Cauim 'containers' can be handcrafted, using the aesthetics of the ethnic group and showing its culture through art. The idea is to make the most of its own resources and tell its own story, valuing the culture and identity of the opting ethnic groups.</div><div><br /></div><div>In summary, the Owner Company - CAUIM TIAKAU aims to ensure the economic and social viability of Cauim, promote the drink's visibility through marketing and acculturation actions, encourage the sustainable production of cassava in the villages and value indigenous culture and identity. through the art and aesthetics of the bottle.</div><div><br /></div><div><b>Nothing is written in stone</b></div><div><br /></div><div>The present strategic business planning has clear criteria that include respect for the indigenous culture and the promotion of the sustainable development of the communities involved, but it is only a viable suggestion in which a Proprietor Company is associated with a Cauim Production Unit - CPU, through an expected initial investment of BRL 700,000.00.</div><div><br /></div><div>However, it is important to say that this proposal is not fixed, that any other business format can be viable, as long as they meet the following criteria:</div><div><br /></div><div>2.2.1- The production processes must be named in Old Tupi and also in the language of the opting ethnic group;</div><div>2.2.2- Each ethnic group must be the protagonist of the concept, flavor and activations of its Cauim, with the help of the company Empresa Proprietária;</div><div>2.2.3- The village that opts for the project must receive financial and cultural benefits, greater than or equal to those of the Owner Company, never less;</div><div>2.2.4- If the CPU is not an indigenous village, part of the net income must be donated to indigenous causes.</div><div><br /></div><div>It is also important to point out that any format of partnership must meet these criteria, especially that of naming the productive processes in Ancient Tupi, thus allowing each ethnic group to be the protagonist of its own Cauim and guaranteeing that the opting villages receive great financial and cultural benefits.</div><div><b><br /></b></div><div><b>2.3- Point of Convergence</b></div><div><br /></div><div>Ironically, the oldest existing Brazilian drink, produced even before the arrival of Portuguese colonizers, did not have a specific marketing law.</div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimKqQ49CmmgBbjFoVVAiR4VzpkfC_wX0g4Hld9AGM_MrxvTcsf8jtsPUqapc3wzjssTB9lpkRqIpUwtxsBcpaPpA4by_4SpHKswuZh40PGwne9iffdLtX0KfAeI4wo-M8eGdqzblhfSfsJEl0vlbJxlehNjsThe2st4-KWer4fHa8FZD3hwphkM1MY/s752/cauim%20decreto%206871%20por%20luiz%20pagano.jpeg" style="margin-left: auto; margin-right: auto;"><span style="font-size: xx-small;"><img border="0" data-original-height="256" data-original-width="752" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimKqQ49CmmgBbjFoVVAiR4VzpkfC_wX0g4Hld9AGM_MrxvTcsf8jtsPUqapc3wzjssTB9lpkRqIpUwtxsBcpaPpA4by_4SpHKswuZh40PGwne9iffdLtX0KfAeI4wo-M8eGdqzblhfSfsJEl0vlbJxlehNjsThe2st4-KWer4fHa8FZD3hwphkM1MY/w640-h218/cauim%20decreto%206871%20por%20luiz%20pagano.jpeg" width="640" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">When we learned about the project to change the Decree that regulates alcoholic beverages in the Brazilian market, I made a point of requesting the terminology CAUIM for an alcoholic beverage fermented from cassava, which had existed since long before the arrival of the Portuguese colonizers.</span></td></tr></tbody></table><br /><div><div>As we had already started the development of Cauim production processes in 2011, we had been preparing and improving the drink at each mash, in partnership with several partners, including Fatec De Araçatuba, by Professor Hildo Sena.</div><div><br /></div><div>Cauim was presented to chefs, bartenders and opinion-forming customers with the aim of improving the product. With that, we gathered extensive documentation that not only covers production details, but also shows the cultural, socioeconomic and national representativeness importance that Cauim can have.</div><div><br /></div><div>In April 2022, a public consultation was held for the revision of Decree No. 6,871, of 04/06/2009, which regulates Law No. 8,918, of July 14, 1994, on alcoholic beverages.</div><div><br /></div><div>We were prepared, and very quickly we delivered extensive and careful documentation explaining the socio-cultural and representative importance of the drink.</div><div><br /></div><div>As a result, since December, CAUIM has already been included in the bill, A GREAT ACHIEVEMENT!</div><div><br /></div><div>...but much still needs to be done.</div><div><br /></div><div><b>2.4- Market analysis</b></div><div><br /></div><div>The food and beverage market is constantly growing, with a growing demand for sustainable products with cultural value. Cauim can stand out in this market, as it is a traditional drink with a strong cultural appeal.</div></div><div><br /></div><div>The project can operate both in the national and international markets, exploring the appreciation of indigenous cultures and the concern for sustainability.</div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpYZwkNFMx8TjBFSOA3XEaKrxV-eq86AqZJLqOiNuMaGgSafrn_YS_8CybMBVvJfAr0X0sbJZhl6bTMdvQxp1gZtMjDb7WgafgL70cWc7wNsNOAcr1vaS1zJ67e2cTYTjM0fcOOWnAH7wFttPh1ZvPf8gfmy3G0Nc7HLReu6Rf3ofZ1sE8qJF2_OHL/s439/Piramide.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="439" data-original-width="425" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpYZwkNFMx8TjBFSOA3XEaKrxV-eq86AqZJLqOiNuMaGgSafrn_YS_8CybMBVvJfAr0X0sbJZhl6bTMdvQxp1gZtMjDb7WgafgL70cWc7wNsNOAcr1vaS1zJ67e2cTYTjM0fcOOWnAH7wFttPh1ZvPf8gfmy3G0Nc7HLReu6Rf3ofZ1sE8qJF2_OHL/w620-h640/Piramide.png" width="620" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">- Here we see the strategy for introducing products following the line of the Pyramid of Opinion Makers, in which the launch should be made to the consumer with the greatest potential to form new consumers, generating a desire for chain consumption.</span></td></tr></tbody></table><div><br /></div><div><div>Like me, most of the partners involved in the Cauim Project development process are former Pernod Ricard colleagues, so we apply a lot of our international experience to design a product according to the identified target audience.</div><div><br /></div><div>Research carried out shows that the consumer belonging to the mainstream, unlike the consumer of the elites, is still not prepared to receive new Brazilian endogenous products.</div><div><br /></div><div>In this sense, we focus our efforts on developing a premium drink to be consumed in restaurants such as Alex Atala’s DOM and Hotel Emiliano, in harmony with the most sophisticated Brazilian cuisine and paving the way for the making of drinks of excellence in the world's cocktail industry.</div><div><br /></div><div>We should also consider the so-called 'Havaianas effect', in which something that is valued outside Brazil also becomes highly valued in the country.</div></div><div><br /></div><div><div>Another very interesting point is that a survey carried out in 2011, when the project began, pointed to a duality in the perception of quality of products with indigenous names, especially those of Tupi origin. While brands like Iguatemi and Jaguar are associated with high quality products, others like Tabajara and Caramurú can be seen as caricatures and of inferior quality.</div><div><br /></div><div>Adding elements of Japanese culture to Cauim's marketing, such as the modern and disruptive aesthetics of Japanese consumption, can help to overcome this negative perception, since the perception of quality is a crucial factor in the consumer's purchase decision.</div><div><br /></div><div>In this sense, we arrive at the brand name TIAKAU (from the Old Tupi T'ÎAKA'U! , which means LET'S DRINK!)</div><div><br /></div><div>Ere'u-potarype amõ mani? T'ÎAKA'U!</div><div>Want to drink some Mani? YES, LET'S DRINK!!</div><div><br /></div><div><b>2.5- Marketing strategy</b></div><div><br /></div><div><div>Investments will be channeled into strategies for disseminating indigenous culture and traditions, showing the importance of the beverage and the communities involved in the production process, generating great appeal for experimentation and creation of consumption habits, based on the two basic pillars of communication;</div><div><br /></div><div><b>2.5.1- the excessive effort in communication and training on Cauim; </b></div><div><b>2.5.2- dazzling product activations.</b></div><div><br /></div><div>Promoting dazzling product activations generate a strong recall stimulus in thought-leading customers, so that they can be transmitted to the primary trendsetter, then secondary and finally, with cascading repercussions towards the mainstream.</div><div><br /></div><div>We will also use the classic launch strategy on On-Premise and Off-Premise channels, in which On actions have direct repercussions on Off, from conscious opinion makers, such as social networks, cultural events and food and beverage fairs.</div></div></div><div><br /></div><div><div>It is also important to highlight the concern with the sustainability of the production process, valuing agroforestry practices, zero CO2 emissions, waste management with returnable packaging and pieces created with techniques from the ethnic group itself (e.g.: typical vases that serve as Cauim bottles, which can be collectible by consumers and become pieces that communicate the culture of the ethnic group through art).</div><div><br /></div><div><b>2.6 - Operational Plan Production Methods</b></div></div><div><br /></div><div>São três os processos de produção do CAUIM (até agora) com nomes em tupi antigo - uma espécie de língua franca indígena falada aqui até 1790.</div><div><br /></div><div>O processo mais antigo conhecido é o ancestral, no qual a quebra do amido em açúcares é feita com a amilase salivar (Aîpi o- su'u su'u I nomu, literalmente mastigação e salivação das mulheres).</div><div><br /></div><div>Porém, para fins industriais, o CAUIM pode ser produzido pelo processo enzimático, desenvolvido por Hildo Sena, ou pelo processo japonês, desenvolvido por Luiz Pagano.</div><div><br /></div></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaAZ5XGNYCSzNyJY_OE_fAJbvjdOkcuD714u-fCO_0tFzaxTDaZCOgkB0BThVwz_w5nIaWX6PVVvvg2O8qx8vVx9kJ7st20K_sYXUpckutJuegEZPPeFLAyeGuZXrsdJHbXim_HG3ucuPI2r96DqSbvmQ501ptyRMYiJa4hnI_u8gpB3w8wVQV6CvR/s2048/sabe%20mbaraka.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1583" data-original-width="2048" height="494" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaAZ5XGNYCSzNyJY_OE_fAJbvjdOkcuD714u-fCO_0tFzaxTDaZCOgkB0BThVwz_w5nIaWX6PVVvvg2O8qx8vVx9kJ7st20K_sYXUpckutJuegEZPPeFLAyeGuZXrsdJHbXim_HG3ucuPI2r96DqSbvmQ501ptyRMYiJa4hnI_u8gpB3w8wVQV6CvR/w640-h494/sabe%20mbaraka.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Sabẽ M'baraká to sprinkle the sabẽ, the koji, in the Sabẽ nonga phase (placement of spores in Old Tupi - Tupi Antigo) which acts as a substitute for salivary amylase to decompose starch into sugars in the Japanese / Pagano process - Luiz Pagano Tupi Pop. The Maraca has an importance that goes beyond the rhythmic force, within the ancestral magical and spiritual thought of our ethnic groups, just as the human body is rocked by the sound emitted by the spirit, which inhabits our interiors, the pebbles and seeds placed inside the gourd, emit the sound of life.</span></td></tr></tbody></table><div><br /></div><div><div><b>2.6.1 Production Methods – Enzymatic or Senna</b></div><div><b><br /></b></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIk9eB4xM9imGDyiGSMLwRaPLsMn_oiTDKhndHJj-GXZ5gSC_6epb6ccX8dZJiIHBV43vQtFicEKH69yEf6eptqs7huoEfiXtQeCnqpbdzAB6finX3IAo3bzBUAma8kg3EjEwwoY8lt1ABD4rhSsj7MWgPatkr-wPq2-REjC6BA1WQUtJDwo2zb7fy/s898/metodo%20Sena%20e%20Pagano%20de%20producao%20de%20cauim.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="895" data-original-width="898" height="638" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIk9eB4xM9imGDyiGSMLwRaPLsMn_oiTDKhndHJj-GXZ5gSC_6epb6ccX8dZJiIHBV43vQtFicEKH69yEf6eptqs7huoEfiXtQeCnqpbdzAB6finX3IAo3bzBUAma8kg3EjEwwoY8lt1ABD4rhSsj7MWgPatkr-wPq2-REjC6BA1WQUtJDwo2zb7fy/w640-h638/metodo%20Sena%20e%20Pagano%20de%20producao%20de%20cauim.png" width="640" /></a></div><div><br /></div><div><div>In the enzyme developed by Hildo Sena, the raw material is cassava starch (MANIKUERA in ancient Tupi);</div><div><br /></div><div>1- T-Y-PûERA MBO'YÚ–SARA (hydration phase) in this exclusive phase of the enzymatic process, the cassava starch is hydrated with water and Amylases;</div><div><br /></div><div>2- SABẽ APó, name in Old Tupi for the placement of AMG enzyme and thus promote the breakdown of starches into sugars; </div></div><div><br /></div><div><div>3- T-Y-PûERA MOPUPU RA–SARA (broth boiling phase)</div><div><br /></div><div>4- HAGUINO, the process ends with alcoholic fermentation in the vat (KAUBA), filtration ( Mbeîu mogûaba ) and bottling (Ybyraygá pupé).</div><div><br /></div><div><b>2.6.2 Production Methods – Japanese or Pagano</b></div><div><br /></div><div>In the Japanese method developed by Luiz Pagano, the raw material is the cassava pearl (ITAITINGA BEIJU in Old Tupi);</div></div><div><br /></div><div><div>1- Mbeîu motimbora (steaming the beiju), in this exclusive phase of the Pagano process, the cassava pearl is steamed;</div><div><br /></div><div>2- To sprinkle the spores (Sabẽ nonga), I used a Sabẽ M'baraká, a type of container with a screen, similar to a maraca;</div><div><br /></div><div>4- HAGUINO, the process ends with alcoholic fermentation in the vat (KAUBA), filtration (Mbeîu mogûaba ) and bottling (Ybyraygá pupé).</div><div><br /></div><div><div>1- Mbeîu motimbora (steaming the beiju), in this exclusive phase of the Pagano process, the cassava pearl is steamed;</div><div><br /></div><div>2- To sprinkle the spores (Sabẽ nonga), I used a Sabẽ M'baraká, a type of container with a screen, similar to a maraca;</div><div><br /></div><div>4- HAGUINO, the process ends with alcoholic fermentation in the vat (KAUBA), filtration (Mbeîu mogûaba ) and bottling (Ybyraygá pupé).</div><div><b><br /></b></div><div><b>2.7 - Partners</b></div><div><b><br /></b></div><div>The Project foresees that the UPCs that will be implanted in the indigenous communities will work together with public and private agents, who will provide support for the sustainable production of Cauim. It will be important to ensure that ethnic groups are protagonists of the production process, ensuring the appreciation of their traditions and knowledge, but with full support from the São Paulo office's logistics and marketing department.</div></div></div><div><br /></div><div>Fundação Nacional do Índio (National Indian Foundation): FUNAI will support the Cauim project by promoting dialogue with indigenous leaders and opting communities, ensuring that the project respects the culture and traditions of these populations and ensuring that they are the protagonists of the process.</div><div><br /></div><div><div>Brazilian Micro and Small Business Support Service (SEBRAE): SEBRAE could provide technical and managerial assistance to production units in opting villages, helping to structure sustainable and competitive businesses.</div><div><br /></div><div>Ministry of the Environment (MMA): The MMA could contribute to the Cauim project by offering guidance on sustainable production practices and environmental management, in addition to providing technical and financial support for preservation and conservation projects for ecosystems involved in the production process.</div><div><br /></div><div>Among others,</div><div><br /></div><div>Finally, private sector companies can provide financial and logistical support for the implementation and dissemination of the Cauim project, as well as collaborate in the definition of sustainable production practices and in the development of returnable and collectible packaging. </div></div></div><div><br /></div><div><div><div><b>2.8 - Financial Plan</b></div><div><br /></div><div>The project has the potential to generate revenue through the sale of Cauim. It will be important to ensure that the indigenous communities involved in the process are fairly remunerated and that the project is financially sustainable.</div><div><b><br /></b></div><div><b><br /></b></div><div><b>Spreadsheet 1 PCU:</b></div></div><div><b><br /></b></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoKX7xaXJaoH5lYuP94HuUIGIM4AkQDp0q6kvFRDJw1PUcxNRKePXbkWSkWnGsqFk7CKzG5IQ6q2MyT3rKNopnUobjCn7p6IJosW2X0JYtOke5i16ZcL6pECgLab9R2SBIcxvH3UDfNqz8yBMrRhfiHL5gqOTy_tHwfgWo0m7Ml54zhGhRsECxcsn1/s3980/fin%202.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1739" data-original-width="3980" height="280" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoKX7xaXJaoH5lYuP94HuUIGIM4AkQDp0q6kvFRDJw1PUcxNRKePXbkWSkWnGsqFk7CKzG5IQ6q2MyT3rKNopnUobjCn7p6IJosW2X0JYtOke5i16ZcL6pECgLab9R2SBIcxvH3UDfNqz8yBMrRhfiHL5gqOTy_tHwfgWo0m7Ml54zhGhRsECxcsn1/w640-h280/fin%202.jpg" width="640" /></a></div><br /></div><div><b>Spreadsheet 1 CAUIM TIAKAU: </b></div><div><b><br /></b></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidEny3LDH_5NyMF-pFPln0E_n4IJdbXOVjSUjCxBRsxaCmfUZXkVxEU58c-us32y5ra21Iw7cgeGHFowEokI3hDj9tWkqSpbMnN7TnW5nP1D-eF2FX4881Cf6SArWH_dLPqufBfc5aS2p_bpb5O551zolP9-Mmx_rnN_QcRqF5V8eBtwnlwJSFbdUl/s3976/fin%201.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2301" data-original-width="3976" height="370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidEny3LDH_5NyMF-pFPln0E_n4IJdbXOVjSUjCxBRsxaCmfUZXkVxEU58c-us32y5ra21Iw7cgeGHFowEokI3hDj9tWkqSpbMnN7TnW5nP1D-eF2FX4881Cf6SArWH_dLPqufBfc5aS2p_bpb5O551zolP9-Mmx_rnN_QcRqF5V8eBtwnlwJSFbdUl/w640-h370/fin%201.jpg" width="640" /></a></div><b><br /></b></div><div><div><b>2.8.1 - Production Unit in Village or similar</b></div><div><b><br /></b></div><div>Based on the projected data, we can calculate the</div><div><br /></div><div>Breakeven point reached at 18 months.</div><div><br /></div><div>To calculate the break-even point, we consider the firm's fixed and variable costs. Fixed costs are those that do not vary with sales volume, such as rent, wages, etc. Variable costs are those that vary with sales volume, such as raw materials, sales commissions, etc.</div></div><div><br /></div><div><div>Considering that we only have one Production Unit in Optant Villages, according to the attached statement, we can assume that the company has fixed costs of R$437,493.10/18 = R$24,305.17 per month. Sales plus bonuses total BRL 493,074.92 + BRL 34,223.25 = BRL 527,298.17 in 18 months, which gives a monthly average of BRL 29,294.34.</div><div><br /></div><div>Subtracting the fixed costs from the average monthly billing, we have:</div><div>BRL 29,294.34 - BRL 24,305.17 = BRL 4,989.17.</div><div><br /></div><div>This means that the company needs to sell, on average, R$ 4,989.17 per month to cover its costs and reach the break-even point in the 18-month period. If the company sells less than this value, it will have a loss; if you sell more, you will make a profit.</div><div><br /></div><div>As the company's result was R$ 21,358.57, we can conclude that it has already surpassed the break-even point and is having positive results.</div><div><br /></div><div>2.8.2 - Company Owner - CAUIM TIAKAU, established in São Paulo, close to the former Historic Triangle of Inhapuambuçú</div><div><br /></div><div>Based on the projected data, we can calculate the breakeven point at 18 months.</div><div><br /></div><div>To calculate the break-even point, we consider the firm's fixed and variable costs. Fixed costs are those that do not vary with sales volume, such as rent, wages, etc. Variable costs are those that vary with sales volume, such as raw materials, sales commissions, etc.</div><div><br /></div><div>Considering that we only have one Production Unit in Optant Villages, according to the attached statement, we can assume that the company has fixed costs of R$437,493.10/18 = R$24,305.17 per month. Sales plus bonuses total BRL 493,074.92 + BRL 34,223.25 = BRL 527,298.17 in 18 months, which gives a monthly average of BRL 29,294.34.</div><div><br /></div><div>Subtracting the fixed costs from the average monthly billing, we have:</div><div>BRL 29,294.34 - BRL 24,305.17 = BRL 4,989.17.</div><div><br /></div><div>This means that the company needs to sell, on average, R$ 4,989.17 per month to cover its costs and reach the break-even point in the 18-month period. If the company sells less than this value, it will have a loss; if you sell more, you will make a profit.</div><div><br /></div><div>As the company's result was R$ 21,358.57, we can conclude that it has already surpassed the break-even point and is having positive results.</div></div><div><br /></div><div><div><b>2.8.3 - Partnership between Owner Company - CAUIM TIAKAU & Cauim Production Unit</b></div><div><b><br /></b></div><div>The partnership between the São Paulo Office and the Cauim production unit was, from a financial point of view, a success as it reached the break-even point in 18 months, which means that the revenue generated was sufficient to cover all costs and investments made during this period.</div></div><div><br /></div><div><div>In addition, it is possible that the expansion of the business with the increase in the number of Cauim production units could generate greater revenues for the São Paulo office, since there will be more products to be sold and more units generating profit.</div><div><br /></div><div>Finally, the partnership between the São Paulo office and the Cauim production units can generate visibility and promote the culture and values of the indigenous peoples involved in the business, which can be an important factor in terms of social responsibility and appreciation of diversity cultural.</div><div><br /></div><div>Considering that the initial investment of the São Paulo office was BRL 437,493.10 and the investment of the Cauim Production Unit was BRL 248,424.03, the total investment was BRL 685,917.13.</div><div><br /></div><div>With the return of the break-even point in 18 months and a positive result of BRL 52,311.65, it can be inferred that the initial investment was recovered and that there was an additional profit.</div></div><div><br /></div><div><div>However, it is important to remember that these values are approximate and may vary depending on several factors, such as production efficiency, sales performance, additional costs, among others.</div><div><br /></div><div><b>2.9- Events</b></div><div><b>2.9.1 - Paired dinner at Hotel Toriba</b></div><div><br /></div><div>One of the first experiences we had with events to promote Cauim was the first dinner harmonized with Cauim, outside an indigenous village, for the Brazilian consumer public. Luiz Pagano and Hildo Sena served the still experimental CAUIM TIAKAU to be tasted and harmonized with reinterpretations of indigenous dishes.</div></div><div><br /></div><div><div>After a brief lecture on Cauim and its role as a genuinely Brazilian drink of excellence, served exclusively by more than 305 indigenous ethnic groups throughout Brazil, Cauim was offered and the public was able to enjoy a technical tasting and then it was served to accompany the dishes.</div><div><br /></div><div>"Our proposal is to make Cauim go beyond the borders of indigenous villages and serve as an integration drink, increasingly reducing the great cultural distance that separates us from our native brothers, promoting respect, friendship and integration" said Luiz Pagano.</div><div><br /></div><div>The Magnificent dinner, executed with excellence by the students of SENAC Campos do Jordão, at the Toriba restaurant in Campos do Jordão, in the middle of Serra da Mantiqueira, under the regency of Professor Vitor Pompeu, featured the Indigenous Chef Kalymaracaya from the Terena de Aquidauana ethnic group and Chef Caiçara Fábio Eustáquio from Ubatuba, who created the dishes on the 5-course menu: cover charge, starter, main course 1 and main course 2 for dessert.</div><div><br /></div><div>Prepared to serve 50 people and with the financial return fully reverted to APAE, the menu was:</div><div><b><br /></b></div><div><b>COUVER</b></div><div>Yam bread with cocoa nib butter and cashew nut butter.</div></div><div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNNnWDZpuRN4sozenM6MKIMrl-x7q63tL2byj2S1hCnQ8kqOWyJbzAGVFUT1RWTJLHTTfqbCQRVeFzFx_JBAVZYbkLdyj8jUuD3gh6bb3LFFxl6D1TyzoEkqeZrAoLLF9kW2rmXaS78lrT/s1600/IMG_6385.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1363" data-original-width="1365" height="638" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNNnWDZpuRN4sozenM6MKIMrl-x7q63tL2byj2S1hCnQ8kqOWyJbzAGVFUT1RWTJLHTTfqbCQRVeFzFx_JBAVZYbkLdyj8jUuD3gh6bb3LFFxl6D1TyzoEkqeZrAoLLF9kW2rmXaS78lrT/s640/IMG_6385.jpg" width="640" /></a></td></tr><tr><td class="tr-caption">Sardinha com salada pancs e sagu suflado</td></tr></tbody></table><br /><div><b>ENTRANCE</b></div><div>Sardines with pancs salad and suffused sagu (manioc brazilian sago)</div><div><b><br /></b></div><div><b>MAIN DISHES</b></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiU7qIFnA0eKs6NpwGJMpSKZlR3G6ajRGRv0N7PDwFgREYcD2eSBiUn6XPeaQ9UW9zB8_l_YXVYOhXrfzu1e6vXePaOuQ1TkzgbJH8qbNOtXigW3uiRv0fjvAsLVDshToYCoryocBNWkqyL/s1600/IMG_6391.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1290" data-original-width="1290" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiU7qIFnA0eKs6NpwGJMpSKZlR3G6ajRGRv0N7PDwFgREYcD2eSBiUn6XPeaQ9UW9zB8_l_YXVYOhXrfzu1e6vXePaOuQ1TkzgbJH8qbNOtXigW3uiRv0fjvAsLVDshToYCoryocBNWkqyL/s640/IMG_6391.jpg" width="640" /></a></td></tr><tr><td class="tr-caption">Siri Pupunha</td></tr></tbody></table><br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY71-R9MueZMA0sS1tBAlrp-KqbC7h-NzAKz9kAqq4l8ZGldPAmaQ4y66Y2Btdcjp7vyiPJU30mhtGjdcYTYg8DMzw4bdl464TbQraGisam2ILDXCDDj6Frd3IS1E3Ontz_R04BpoZ3Cxv/s1600/IMG_6377.jpg" style="margin-left: auto; margin-right: auto;"><span style="font-size: xx-small;"><img border="0" data-original-height="1067" data-original-width="1600" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY71-R9MueZMA0sS1tBAlrp-KqbC7h-NzAKz9kAqq4l8ZGldPAmaQ4y66Y2Btdcjp7vyiPJU30mhtGjdcYTYg8DMzw4bdl464TbQraGisam2ILDXCDDj6Frd3IS1E3Ontz_R04BpoZ3Cxv/s640/IMG_6377.jpg" width="640" /></span></a></td></tr><tr><td class="tr-caption"><span style="font-size: xx-small;">Boar meat with black and white tucupi sauce - Terra e Rio</span></td></tr></tbody></table><div>Terra e Rio ("Earth and River" - sauced with black and white tucupi)</div><div><b><br /></b></div><div><b>DESSERT</b></div><div>Fried breaded banana with coconut ice cream and cashew jam</div></div><div><br /></div><div><div><b>2.9.2 – Lectures on Historical Background</b></div><div><b><br /></b></div><div>It is not known if in the history of Brazil there was a dinner in this sense, Cauim, fermented cassava whose original production process the transformation promotes the breakdown of starches into sugars through traditional chewing and skewering, has always been served in indigenous villages.</div><div><br /></div><div>In the history of Brazil João Ramalho, known as 'O Pai dos Paulistas', was perhaps the first European to drink Cauim with his family, in the years 1530~1545, alongside his father-in-law chief Tibiriçá, his wife Bartira, along with their family members. Like him, other Europeans who decided to marry and adopt the tribes' lifestyle also consumed cauim in their meals.</div><div><b><br /></b></div><div><b>2.9.3 - Tasting at Bar Convent Brasil, BCB in São Paulo</b></div><div><b><br /></b></div><div>On June 18, 2019, we participated in the first edition of the largest bar and beverage event in the world, BCB São Paulo, with a tasting and lecture for professionals in the beverage market, including bar chefs, restaurateurs, among other major players in the field. Marketplace.</div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgn9764aVn0O_qdvjSKE3VTsT69wEmlYJOUdYloNBsoOzOe4JW7B0b6g3RYp9YorFsZ8pZw0IqU0Dg8HcQTziAB3u8FgT-zgqJAGeyJnbr27yhHcisejvxVed_lFKk6TPHRBQNL9WXGXkq8wrfuq_kiu6qJCay-1oE0gPVWyiDG_dmgIAc5s26NSE3G/s640/Luiz%20Pagano%20Cauim%20no%20Bar%20Convent%202019.jpg" style="margin-left: auto; margin-right: auto;"><span style="font-size: xx-small;"><img border="0" data-original-height="640" data-original-width="640" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgn9764aVn0O_qdvjSKE3VTsT69wEmlYJOUdYloNBsoOzOe4JW7B0b6g3RYp9YorFsZ8pZw0IqU0Dg8HcQTziAB3u8FgT-zgqJAGeyJnbr27yhHcisejvxVed_lFKk6TPHRBQNL9WXGXkq8wrfuq_kiu6qJCay-1oE0gPVWyiDG_dmgIAc5s26NSE3G/w640-h640/Luiz%20Pagano%20Cauim%20no%20Bar%20Convent%202019.jpg" width="640" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano and Hildo Sena presented Cauim to opinion makers in the beverage industry with a tasting and lecture for more than 60 people at the BCB Bar Convent in 2019, São Paulo</span></td></tr></tbody></table><br /><div><div><b>2.9.4 - Anhangá Festival in the Anhangabaú Valley (São Paulo important central neighborhood) </b></div><div><b><br /></b></div><div>Another interesting idea to promote Cauim Tiakau and its connection with Brazilian indigenous culture and history is the celebration of Conservador das Matas Day, July 17th, with an Anhangá party in Vale do Anhangabaú.</div></div><div><div><br /></div><div>The Anhangá is a legendary figure in Brazilian indigenous culture, usually portrayed as a giant white deer with red eyes. He is considered the protector of nature and persecutes those who disrespect it and hunt indiscriminately, especially those who kill young or mothers who are raising their young and pollute the waters.</div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeyo-RCq3QficE8vZoG07IlcZDjENeMR3Bz2PHiQpSJGWbZ5OD_7hBT6B_1fGBj4q3FeZdJ_L13ZogWFBhO7heXlpjYUp6aCUlW_1T4nD5LKO8hJTkSTYj_ABHD7plGw_a-3hz8JpRIhPNY_bPFoMSAZwwM2EHTiYqP_OwP5wmOP93BKSvcQTbLnxM/s1061/Anhanga%CC%81.png" style="margin-left: auto; margin-right: auto;"><span style="font-size: xx-small;"><img border="0" data-original-height="789" data-original-width="1061" height="476" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeyo-RCq3QficE8vZoG07IlcZDjENeMR3Bz2PHiQpSJGWbZ5OD_7hBT6B_1fGBj4q3FeZdJ_L13ZogWFBhO7heXlpjYUp6aCUlW_1T4nD5LKO8hJTkSTYj_ABHD7plGw_a-3hz8JpRIhPNY_bPFoMSAZwwM2EHTiYqP_OwP5wmOP93BKSvcQTbLnxM/w640-h476/Anhanga%CC%81.png" width="640" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">The Anhanga is commonly portrayed as a white deer, of atrocious size, with red eyes the color of fire. He is the protector of nature and pursues all those who hunt indiscriminately, disrespects nature and punishes those who hunt puppies or mothers who are nurturing their young and polluting their waters. The valley of the Anhangabaú river was sacred, the inhabitants of Piratininga held services and parties to make the god happier and less vindictive. Today we not only drown the Anhangá river, but also forget the main spirit of our city. Despising our Tupiniquin traditions in this way is unforgivable!</span></td></tr></tbody></table><div><br /></div><div><div>The valley of the Anhangabaú river was sacred to the inhabitants of Piratininga, who held cults and parties to please the god and avoid his wrath. Today, the Anhangá river has been channeled and our city seems to have forgotten its Tupiniquim traditions. Forgetting our cultural traditions in this way is regrettable and deserves attention for the preservation of these histories and memories.</div><div><br /></div><div>Proprietary festival with the role of highlighting the importance of preserving forests and indigenous culture, in addition to celebrating the important river of Aldeia do Inhapuambuçu, the Anahngabaú River would be a unique opportunity to promote the Cauim Tiakau drink and its connection with history since the old center of São Paulo de Piratininga. The inclusion of traditional drinks in cultural celebrations can be a way to increase awareness and engagement about the importance of cultural and environmental preservation.</div><div><br /></div><div><b>2.10 - SWOT Analysis – Strengths</b></div><div><br /></div><div>We can highlight the following strengths of the Cauim Project:</div><div><br /></div><div>Cultural rescue: The project seeks to rescue Brazilian culture, more specifically indigenous ones, through the recreation of an emblematic and millenary alcoholic cassava ferment.</div><div><br /></div><div>Sustainable development: The project promotes the sustainable development of the communities involved in the process, by encouraging the creation of cauim production units that make the most of the resources available in the village itself, minimizing the environmental impact.</div></div><div><br /></div><div><div>Income generation: Cauim production units can generate extra income for indigenous villages and communities that choose to participate in the project.</div><div><br /></div><div>Market potential: Cauim can become a differentiated and outstanding product in the gastronomic market, meeting the needs of demanding consumers who seek authentic products with cultural value.</div><div><br /></div><div>Strategic partnerships: The project already has a proprietary company established in São Paulo, which has been carrying out sporadic work to acculturate the new product and creating strategic activations to reinforce the work carried out in the opting villages.</div><div><br /></div><div>All these forces contribute to the success of the project, which has the potential to become a socially responsible and profitable initiative.</div></div></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWm1xNeAutvGfevyfjphqbwLK-sbAUGDxENYY9luz-svhEwqIoldctvQJYgUcmaJYmIisHAtbTKevs9l8r08hzA1toiFwRsi7JXCHe3q55Gb31rB1vxckXDf33RXJTYvATe14Okr0xLhMau9vQKIyXP1g_2DmqSNIp8-H4XdvvQA6ig-uNMA6JAlWRKg/s5315/Tibiric%CC%A7a%CC%81%2013%201%20(1).jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="5315" data-original-width="3986" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWm1xNeAutvGfevyfjphqbwLK-sbAUGDxENYY9luz-svhEwqIoldctvQJYgUcmaJYmIisHAtbTKevs9l8r08hzA1toiFwRsi7JXCHe3q55Gb31rB1vxckXDf33RXJTYvATe14Okr0xLhMau9vQKIyXP1g_2DmqSNIp8-H4XdvvQA6ig-uNMA6JAlWRKg/w480-h640/Tibiric%CC%A7a%CC%81%2013%201%20(1).jpg" width="480" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div><div><div><b>2.10.2 – Swot Analysis – Weaknesses</b></div><div><b><br /></b></div><div>We can highlight the following weaknesses of the Cauim Project:</div><div><br /></div></div><div><div>Dependence on natural resources: as the drink is produced from cassava, the project depends on the availability of this natural resource. If there are weather problems or other factors that affect cassava production, this could negatively impact cauim production.</div><div><br /></div><div>Sensitivity to the production process: Cauim production is a complex and delicate process, which requires specific care to guarantee the quality and safety of the final product. Errors in the process can lead to unsatisfactory or even dangerous results for the consumer, which can damage the reputation of the project.</div><div><br /></div><div>Dependence on partnerships: as the project depends on partnerships with indigenous communities for the production of Cauim, problems in these relationships can affect the supply of raw materials and the quality of the final product.</div><div><br /></div><div>Exposure to changes in the market: although the idea of valuing indigenous culture through the production of cauim can be a competitive differential, it is possible that consumers are not willing to pay a higher price for a product considered exotic. In addition, changes in consumer trends can affect demand for the product.</div><div><br /></div><div>Difficulties in obtaining investments: the project requires a significant investment to consolidate itself, which can be a challenge in an uncertain economic scenario or in a situation of lack of investor interest in projects with social and cultural impact.</div><div><br /></div><div><b>2.10.3 – Swot Analysis – Opportunities</b></div><div><br /></div><div>We can highlight the following opportunities of the Cauim Project:</div><div><br /></div><div>Growing interest in the consumption of artisanal and locally produced beverages, which can create a demand for products such as Cauim, which value indigenous culture and traditions.</div><div><br /></div><div>Potential to explore cultural tourism, offering unique experiences in visits to the Cauim producing villages, generating income for communities and promoting the dissemination of indigenous culture.</div><div><br /></div><div>There are possibility of collaborating with tourism and food companies to expand product dissemination and offer experiences involving the drink and indigenous culture.</div><div><br /></div><div>The alcoholic beverage market presents constant changes and innovations, which can open space for Cauim as an exotic and differentiated option.</div><div><br /></div><div>Growing environmental awareness and sustainable consumption can increase the value of products produced in a conscious way and with minimal environmental impact, as is the case of Cauim produced by Cauim Production Units in opting villages.</div><div><br /></div><div><b>2.10.4 - SWOT Analysis - Risks</b></div><div><br /></div><div>We can highlight the following risks of the Cauim Project:</div></div><div><br /></div><div><div>Operational risk: as it is a food product, it is necessary to pay attention to health and quality aspects throughout the production, storage and distribution process. Any problem in this regard can affect the company's reputation and consumer confidence in the product.</div><div><br /></div><div>Market risk: the alcoholic beverages market is very competitive and volatile, with constant changes in consumer preferences. In addition, the success of the project depends on the company's ability to achieve and maintain consumer loyalty. Any flaw in the marketing or distribution strategy could jeopardize the product's market acceptance.</div><div><br /></div><div>Financial risk: operating a business involves costs and expenses that need to be managed efficiently to ensure financial sustainability. In addition, obtaining financing for the project can be a challenge, especially in a scenario of economic instability.</div><div><br /></div><div>Environmental risk: Cauim production may involve the use of natural resources and the generation of waste, which may impact the environment and generate environmental liabilities if not done in a responsible and sustainable manner.</div><div><br /></div><div>Regulatory risk: it is important to comply with rules and regulations related to the production and distribution of alcoholic beverages, in addition to issues related to the use of natural resources and environmental preservation.</div></div><div><br /></div><div>In order to minimize these risks, the project must have solid planning, qualified professionals committed to quality and sustainability, as well as a contingency plan to deal with possible problems that may arise along the way.</div></div><div><br /></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgni6DP4wIAK_QPIMAfzjbbaG6jmxzB9HzY4KYTTveC0stcImrz_ZZDlsEXiG5GcF3kPu6oEsEwNCf9iVRcgyy0DkC4ovYxxQDbl2p61C28ttTRAFBUPUVfsmDjANhbskGRXq5ga9tl06Id8T7RnUH2zay1SE_IlVKAymAAJTPgo3-FGcBolP-JpL0K0g/s640/pt.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="480" data-original-width="640" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgni6DP4wIAK_QPIMAfzjbbaG6jmxzB9HzY4KYTTveC0stcImrz_ZZDlsEXiG5GcF3kPu6oEsEwNCf9iVRcgyy0DkC4ovYxxQDbl2p61C28ttTRAFBUPUVfsmDjANhbskGRXq5ga9tl06Id8T7RnUH2zay1SE_IlVKAymAAJTPgo3-FGcBolP-JpL0K0g/w640-h480/pt.jpg" width="640" /></a></div></div><div><br /></div><div><br /></div></div><div class="separator" style="clear: both; text-align: center;"><div style="text-align: left;"><div><b>2.11 – General Conclusion</b></div><div><b><br /></b></div><div>We are very grateful and pleased to present the Cauim Project.</div><div><br /></div><div>We believe that this initiative has the potential to generate significant benefits for Brazilian culture, promoting the sustainable development of the communities involved and, at the same time, opening new market opportunities in the gastronomic sector.</div><div><br /></div><div>We thank everyone who dedicated their time to learn more about the project and we are entirely available to investors and stakeholders who wish to join us in this endeavor. 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(1983), Consumer Behavior, John Wiley and Sons (2nd ed.).</div><div style="text-align: left;"><br /></div></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-84168812480142145352023-01-11T12:07:00.019-03:002023-01-11T13:04:03.842-03:00Cauim interview with Luiz Pagano to Polish magazine Aqua Vitae<div style="text-align: left;"> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6oOktjXAb7g1m7euf8BNce0KW_BzsjFinRHtBSlQ0mjkDlYqeoglHB7qZtJxQPSoBOqC0X0dOf858ukW_eXdlF01ETslkMPkbM7kNBjfFVAvEjYDunRC4A1EJQo8Y9OVGQDmVdhaRqIhXqWt1ODNNQLw67UsVwTVK73q6hig1becD16WXksrgMzo8/s960/CAUIM%20005.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="960" data-original-width="960" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6oOktjXAb7g1m7euf8BNce0KW_BzsjFinRHtBSlQ0mjkDlYqeoglHB7qZtJxQPSoBOqC0X0dOf858ukW_eXdlF01ETslkMPkbM7kNBjfFVAvEjYDunRC4A1EJQo8Y9OVGQDmVdhaRqIhXqWt1ODNNQLw67UsVwTVK73q6hig1becD16WXksrgMzo8/w640-h640/CAUIM%20005.jpg" width="640" /></a></div><br /><div><div><div>Last April 2020, during the pandemic, I gave an interview to the Polish magazine Aqua Vitae, specialized in alcoholic beverages, about Cauim, a product that I have been developing together with my friend Hildo Sena, based on the fermented mandioca (sort of Brazilian cassava) alcoholic beverage, ritualistically taken by pre-Colombians people in Brazil.</div><div><br /></div><div><span style="font-size: xx-small;"><a href="https://alimentoecultura.blogspot.com/2023/01/cauim-luiz-pagano-fala-sobre-bebida-na.html">leia este artigo em Português</a></span></div><div><br /></div><div>It is important to say that the interview was conducted by my friend Leszek Wedzicha in English and later translated into Polish by the magazine's journalism team. Therefore, there are some lines that, at first, do not seem to make much sense and we may get lost in translation.</div><div><br /></div><div>A good example is when Leszek asks me in English “what was the reason for your interest in such an unknown world of indigenous spirits”, understanding that the term “spirits” is used to name distillated beverage, I clarify that Cauim, as well as the other ancestral beverages, do not go through the distillation process, but only through alcoholic fermentation (translated into Polish as <i>napojów alkoholowych</i>).</div><div><br /></div><div>That said, I decided to put the text in full in Polish, so that the ambiguities are resolved and then the translation into English.</div><div><br /></div><div>T'ereîkokatú!!</div></div><div><br /></div><div>----------------------</div><div><br /></div><div><div><b>Cauim - prekolumbijski trunek Indian - Mówi Luiz Pagano</b></div><div><b><br /></b></div><div><b>- Na początku może przedstaw się i powiedz nam o swojej roli w świecie napojów alkoholowych tubylców brazylijskich?</b></div><div><br /></div><div>- Jestem malarzem, ilustratorem i konceptualistą. Wykonywałem ilust- racje dla „Superinteressante" (głów- ny naukowy magazyn ukazujący się w Brazylii), promowałem „Paradę Capivara", projekt podobny do „Pa- rady krów" Pascala Knappa, z uży- ciem jednego z najbardziej kultowych zwierząt w Brazylii (kapibara) i jestem również specjalistą od napojów alkoholowych, koncentruję się na wprowadzaniu nowych produktów i ich akulturacji. Przez ostatnie 22 lata zajmowałe się także wprowadzanien na brazylijski rynek takich marek jak: Veuve Clicquot, Red Bull, Beers Franziskaner i Löwenbräu, a przez ostatnie dziewięć lat praco- wałem w Pernod Ricard do Brasil, odpowiedzialny za Dział Edukacji Marki. Ta mieszanka umiejętności bardzo mi pomogła w nowym wy- zwaniu, jakim jest odkrycie na nowo i przedstawienie światu najbardziej autentycznego i oryginalnego napoju Indian, jakim jest cauim. Robiony z mandioca (rodzaj brazylijskiego manioku) napój alkoholowy, który został stworzony przez rdzenne ple- mionach Brazylii na długo przed przybyciem Portugalczyków i dalszą kolonizacją Brazylii.</div><div><br /></div><div><b>-Jaki był powód twojego zainteresowania tak nieznanym światem tubylczych napojów alkoholowych, zarówno w samej Brazylii, jak i tym bardziej poza nią. Jakie były twoje pierwsze doświadczenia z napojami alkoholowymi Indian?</b></div><div><br /></div><div>- Przede wszystkim bardzo ważne jest skorygowanie powszechnego nieporozumienia, cauim nie jest napojem destylowanym, jest sfermen- towanym napojem z manioku, o zawartości alkoholu od 8% do 12%. Destylat z manioku nazywa się ti- quira (w języku old tupi, znaczy krople). Od małego słyszałem opo- wieści o naszych rdzennych przod- kach. To były opowieści mojego już zmarłego ojca Sr. Tao, który był rów- nież bardzo utalentowanym mala- rzem oraz jednego z moich wujków, Pedro, który dużo podróżował po Brazylii, do stanów Mato Grosso i Pará. Wujek znał tupi antigo (stary rdzenny język old tupi) i świetnie znał brazylijskie legendy ludowe tubyl- ców. Miał dobry kontakt z rdzenną ludnością. Spośród tak wielu odnie- sień do Brazylii stworzyłem własny styl artystyczny, który nazywam TUPI-POP, używając japońskiego J-Pop i koreańskiego K-Pop, jako główne referencje. Jestem znawcą języka japońskiego, kultury japońskiej i mieszkam w dzielnicy Liberdade w São Paulo (dzielnica japońskich imigrantów). Moja sztuka zawiera w sobie wiele japońskich elementów. ale odzwierciedla się w niej także dawna wyidealizowana Brazylia, jesz cze przed przybyciem Portugalczy- ków, gdzie rdzenne kultury rozkwitly i w izolacji osiągnęły wysoki poziom cywilizacji - podobnie jak kultura podobnie jak kultura japońska. </div><div><br /></div><div>Przeprowadzając bardziej szczegółowe badania, odkryłem wiele podobieństw między Japończy- kami a ponad 305 rdzennymi gru- pami etnicznymi, które mieszkają na całym terytorium Brazylii. Japoński sake sprzed 1100 lat jest bardzo po- dobne do autentycznego brazylij- skiego napoju cauim (w końcu mają to samo pochodzenie etniczne, które przeszło Cieśninę Beringa tysiąc lat temu) Pojechałem do Japonii, gdzie wspólnie ze specjalista od sake za- cząłem odtwarzać proces przemy- słowy, mający na celu przywrócenie plemiennego cauim i udostępnienie tego trunku światu.</div><div><br /></div><div><b>- Jak myślisz, jak zmienił się rynek alkoholi w ciągu ostatnich lat? Gdzie widzisz rynek rodzimych napojów alkoholowych w następnych latach?</b></div><div><br /></div><div>- Stawiam na klasyczne produkty, które mają silne korzenie kulturowe, zamiast modnych produktów, które mają krótki okres trwałości. Jesteśmy w trakcie rewolucji cyfrowej, nowe technologie i nowe oczekiwania społeczne zmieniają się w ciągu miesięcy. Moje doświadczenie na rynku napojów pokazuje, że silne trendy przez jeden rok są praktycznie ignorowane w następnym, na przykład na rynku japońskim średni wskaźnik „przepa- kowywania” wynosi 6 miesięcy (jeśli firmy nie zmieniają opakowania pro- duktu w tym okresie. konsumenci zaczynają tracić zainteresowanie). A cauim pojawia się na tym rynku w taki sam sposób, jak pulque zdo- bywa rynek wśród młodych Meksyka- nów. Pulque jest tequilą bez destylacji, a cauim ma tę samą relację, jest to fermentowany maniok, jeśli destylowany staje się tiquirą. Jeśli wszyst- ko pójdzie zgodnie z planem, w ciągu najbliższych pięciu lat możemy mieć ogromną różnorodność cauim, z któ- rych każdy wyraża duszę różnych rdzennych plemion w Brazylii.</div><div><br /></div><div><b>- Czy są jakieś plany produkcji tych napojów na masowy rynek?</b></div><div><br /></div><div>- Jasne, gdybyśmy nie znajdowali się pod „social distancing” COVID-19, mieliśmy plany wprowadzić napój na rynek w sierpniu tego roku (uwa- żam, że numer 8, sierpień, wiąże się z pomyślnością). Opatentowane są już dwie metody produkcji cauim. Pierwsza to metoda pagano, zwana także metodą japońską, w której używamy drożdży koji, aby przekształcać skrobię z manioku w cukier i przeprowadzić wielokrotną fermentację. Druga metoda, zwana sena, opracowana przez mojego partnera Hildo Sena, jest tańsza i prostsza, z doskonałymi wynikami wykorzystuje syntetyczne enzymy, aby osiągnąć ten sam cel. Wyniki tych dwóch procesów można porównać do produkcji win musujących, które przynoszą świetne metody: charmat, jakość w stosunkowo niskiej cenie i champenoise, która jest droższa i bardziej wyszukana.</div><div><br /></div><div><b>- Czy istnieją jakieś specjalne zasady i przepisy dotyczące degustacji napojów rdzennych mieszkańców Brazylii?</b></div><div><br /></div><div>- Cauim to najstarszy napój alkoholowy na kontynencie południowoamerykańskim, jednak nigdy nie wyszedł poza rdzenne plemiona, z tego powodu nie ma „nawyku konsumpcji” (na szczęście jestem specjalistą od akulturacji produktów, w przysz- łości będę miał dużo pracy w tym zakresie). Rok temu, doksładnie 31 maja 2019, mieliśmy pierwszą foodpairingową kolację z cauim i z miejscowymi potrawami, wykonaną z doskonałością przez studentów SENAC, w restauracji Toriba w Cam- pos do Jordão, w środku Serra da Mantiqueira (południowo-wschod- nia Brazylia), pod kierunkiem prof. Victora Pompeu. Profesor liczył na wyjątkowy talent miejscowego szefa kuchni Kalymaracayi, z grupy etnicznej Terena i szefa kuchni Fábio Eustáquio, z caiçara (brazylijskie pochodzenie etniczne z wybrzeża) z Ubatuba, który stworzył pięciodaniowe menu, mieszając elementy wykwintnej kuchni z miejscowymi potrawami kulturowymi, przygotowanymi dla 50 osób. Uzyskane pieniądze w całości zostały przekazane do APAE (bra- zylijskiej organizacji charytatywnej).</div><div><br /></div><div>W menu było: Couver, czyli chleb yam z masłem kakaowym i masłem orzechowym, na przystawki sardynki z sałatką pancs (niekonwencjonalne rośliny spożywcze) i wędzonym sago z manioku, danie główne – Terra e Rio (po portugalsku „dla ziemi i rzeki” z czarno-białym tucupi, czyli sosem wytłoczonym z manioku, a na deser smażony banan panierowany z lodami kokosowymi i słodyczami z nerkowca.</div><div><br /></div><div><b>- Czy uważasz, że produkcja lokalnych napojów mogłaby przynieść korzyści rdzennej społeczności?</b></div><div><br /></div><div>- Absolutnie! To chyba najważniejszy krok nie tylko dla ochrony kultury rdzennej społeczności, ale także po to, aby się rozwijała, a w konsekwencji, aby chronić nasze lasy deszczowe. Dzisiaj dużo debatuje się na świecie o problemach związanych z ochroną środowiska. Takie skarbce przyrody, jak las deszczowy Amazonii, są bardzo zniszczone. Rdzenni mieszkańcy dzielnie starają się chronić ich terytoria, ale mają niewiele zasobów aby oprze się zwykłemu brazylijskiemu bandycie, różnym nielegalnym drwalom i górnikom, osadnikom i hodowcom bydła, którzy nieustannie niszczą tropikalną zieleń. Zawsze mówię, że nie można postawić kopuły ochronnej nad Indianami i ich ziemią, ale można ich edukować i zapewniać warunki które pozwolą im walczy jak równy z równym przeciwko bandytom. Moje marzenie, to pojawienie się nowej kategorii napojów cauim. Chciałbym odtworzyć każdą recepturę z 305 grup etnicznych, które dziś mówią w ponad 270 różnych językach. Z ich pomocą mogę zrealizować ten scenariusz. Jeśli skoordynowany wysiłek zawodowych soc- jologów, polityków i naukowców pokieruje rdzennymi mieszkańcami Brazylii, to będą oni potrafili produkować i sprzedawać własny cauim, generując własne zasoby, które pozwolą im zarządzać swoimi ziemiami oraz chronić je przed wrogi- mi działaniami z zewnątrz.</div><div><br /></div><div><b>- Czy maniok jest głównym składnikiem do produkcji miejscowych napojów alkoholowych?</b></div><div><br /></div><div>- W kategorii cauim maniok jest głównym składnikiem, cauim który ja produkuję jest w 100% z manioku. Istnieją jednak miejscowe napoje alkoholowe wytwarzane z kukurydzy czy z pinhão (orzeszki piniowe araukaria). Wyróżniamy dziesięć głów- nych rodzimych fermentowanych napojów brazylijskich z różnych surowców, m.in.: saki, caxirí, chichás, macaloba, masato, mõg, pajuaru, tarubá czy yakupa.</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfHqUrOI8C2W105bgVNRPLtFWubNVoZ6GKvKsSjMKTCMt1uyHDzHQ3UXhO8nqypVUtx4fYly1j8VzSc_lauXoaooMIBiVBMO_-A98NGYWUMMGaqEhSyiwtlZZ0yV1t_Wxheg_BXF1IRmq7v2zzI6q6DpDcZMy0wInMjEB-fC3b97WfbiQWVtecKvXaog/s974/tabela%20Cauim%20em%20polones.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="974" data-original-width="724" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfHqUrOI8C2W105bgVNRPLtFWubNVoZ6GKvKsSjMKTCMt1uyHDzHQ3UXhO8nqypVUtx4fYly1j8VzSc_lauXoaooMIBiVBMO_-A98NGYWUMMGaqEhSyiwtlZZ0yV1t_Wxheg_BXF1IRmq7v2zzI6q6DpDcZMy0wInMjEB-fC3b97WfbiQWVtecKvXaog/w476-h640/tabela%20Cauim%20em%20polones.png" width="476" /></a></div><br /><div><br /></div><div><b>- Czy tiquira to także napój alkoholowy Indian brazylijskich?</b></div><div><br /></div><div>- Tak, jak powiedziałem wcześniej, tiquira jest destylatem, o mocy 40- 50% alkoholu. Cauim to wino maniokowe o zawartości alkoholu 8-15% które nie przechodzi pro- cesu destylacji. Innymi słowy, cauim to tiquira bez destylacji, tak samo jak piwo to whisky bez destylacji, wino to brandy bez destylacji, czy pulque to tequila bez destylacji, i tak dalej...</div><div><br /></div><div><b>- Co możesz nam powiedzieć więcej o procesie produkcyjnym jednego z rdzennych napojów alkoholowych Brazylii?</b></div><div><br /></div><div>- Plemiona brazylijskie stosują tradycyjny proces, zbierają plony manioku, gotują go, a następnie podają młodym dziewicom do żucia. Jak zapewne wiesz, fermentacja alkoholowa ma miejsce, gdy cukry są spożywane przez drożdże i przekształcane w alkohol. Maniok, podobnie jak ryż, nie ma prostych cukrów, lecz skrobię, którą można przekształcić w cukier za pomocą środku enzymatycznego. Wszyscy mamy ślinową amylazę, enzym, który chemicznie rozkłada amid i przekształca go w cukry. Cauim produkowa- ny przez plemiona jest następnie fermentowany przez endogenne drożdże i może uzyska zawartość alkoholu w przedziale 4,5%-15%.</div></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_VSskOo7goq3dWP8ej58il-29t-jEGNdgKJbX5mN6zFo4TEsdSA_Wef3oTEFVtJd51qhEKV0yCDJF3dJeyvw85yvW3gTdmeDe4l4k3lw5AgzuDu-6M4x9vBpv8SYTrt4bV6vG5egcQEQTqT9mxOeq50j5ZS5Ck_7DajfXEl4QqcYXSB_yr_yM4SmM/s1034/facsimilie%20da%20mate%CC%81ria.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1034" data-original-width="737" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_VSskOo7goq3dWP8ej58il-29t-jEGNdgKJbX5mN6zFo4TEsdSA_Wef3oTEFVtJd51qhEKV0yCDJF3dJeyvw85yvW3gTdmeDe4l4k3lw5AgzuDu-6M4x9vBpv8SYTrt4bV6vG5egcQEQTqT9mxOeq50j5ZS5Ck_7DajfXEl4QqcYXSB_yr_yM4SmM/w456-h640/facsimilie%20da%20mate%CC%81ria.png" width="456" /></a></div><br /><div><br /></div><div><div><b>Cauim - Luiz Pagano talks about the pre-Columbian indigenous beverage</b></div><div><b><br /></b></div><div><b>- First, why don't you introduce yourself and tell us about your role in the world, alcoholic beverages and Brazilian indigenous people?</b></div><div><b><br /></b></div><div> I'm an artist, illustrator and concept artist. I made illustrations for Superinteressante (Brazil's leading scientific magazine), promoted the <i>Capivara</i> Parade, a project similar to Pascal Knapp's Cow Parade, using one of Brazil's most iconic animals (the capybara) and I am also an expert in alcoholic beverages with a focus on introduction of new products and their acculturation, introduced brands such as Veuve Clicquot, Red Bull, Franziskaner and Löwenbräu beers in the Brazilian market, and for nine years I have been working at Pernod Ricard do Brasil, responsible for the Brand Education Department. This mix of skills helped me a lot in my new challenge of rediscovering and introducing the world to the most authentic and original indigenous alcoholic beverage, which is CAUIM. Made from mandioca (a type of Brazilian cassava), this alcoholic beverage that was created by the indigenous tribes of Brazil long before the arrival of the Portuguese, and subsequent colonization of Brazil.</div></div><div><br /></div><div><div><b>-What is the reason for your interest in such an unknown world of indigenous alcoholic beverages, both in Brazil itself and beyond? What was your first experience with Indigenous spirits?</b></div><div><b><br /></b></div><div> - First, it is very important to correct a common misconception that cauim is not a spirit, it is a fermented cassava beverage with an alcohol content of 8% to 12%. The cassava distillate is called tiquira (in ancient Tupi it means drops). Since I was a child, I have heard stories about our indigenous ancestors. These were the stories of my late father Mr. Tao, who was also a very talented painter, and one of my uncles, Pedro, who traveled all over Brazil, mainly to the states of Mato Grosso and Pará. My uncle knew a little<i> Tupi antigo</i> (Ancient Tupi - the ancestral indigenous language) and was very familiar with the folklore legends of native Brazilians. He had good contact with indigenous peoples. With so many references to Brazil, I created my own art style that I call TUPI-POP, using Japanese J-Pop and Korean K-Pop as main references. I specialize in Japanese language, Japanese culture and I live in the neighborhood of Liberdade in São Paulo (district of Japanese immigrants). My art contains a lot of Japanese elements. but it also reflects the old idealized Brazil in a modern way, even before the arrival of the Portuguese, where indigenous cultures flourished and isolated reached a high level of civilization – just like Japanese culture doing a more detailed research, I discovered many similarities between the Japanese and more than 305 indigenous ethnic groups that live throughout Brazil. The Japanese sake of 1,100 years ago is very similar to the authentic Brazilian beverage cauim (after all, they have the same ethnic origin that crossed the Bering Strait a thousand years ago) I went to Japan, where together with a sake specialist I started to recreate the process - that is, it aims to restore tribal cauim and make this liquor available to the world.</div></div><div><br /></div><div><div><b>- How do you think the alcoholic beverage market has changed in recent years? Where do you see the native alcoholic beverage market in the coming years?</b></div><div><b><br /></b></div><div>- I focus on classic products with strong cultural roots rather than trendy products with a short shelf life. We are in the middle of a digital revolution, new technologies and new social expectations are changing over the months. My experience in the beverage market shows that strong trends in one year are virtually ignored in the next, for example, in the Japanese market, the average "repackaging" rate is 6 months (if companies don't change product packaging in this period, consumers, they are starting to lose interest). The cauim is entering this market in the same way that pulque is gaining market among young Mexicans. Pulque is tequila without distillation and cauim has the same relationship, it is fermented cassava, which when distilled becomes tiquira .</div><div><br /></div><div>If all goes according to plan, in the next five years we could have a huge variety of cauins, each one expressing the soul of different indigenous villages in Brazil.</div></div><div><br /></div><div><div><b>- Are there plans to produce these beverage for the mass market?</b></div><div><b><br /></b></div><div>- Of course, if we weren't under COVID-19 social distancing, we had plans to launch the drink in August of this year (I believe the number 8 - August, is associated with prosperity). Two methods of producing cauim are already patented* . The first is the Pagano method, also called the Japanese method, where we use koji yeast to convert cassava starch into sugar and carry out repeated fermentation. The second method, called sena, developed by my partner Hildo Sena, is cheaper and simpler, and uses synthetic enzymes to achieve the same objective with excellent results. The results of these two processes can be compared to the production of sparkling wines, which bring excellent methods: charmat, quality at a relatively low price, and champenoise, which is more expensive and sophisticated.</div><div><br /></div><div>----------</div><div><div>*The patent was necessary because we need the process described in the pertnent legal department in order to apply for a specific law/regulamentation for Cauim.</div><div><br /></div><div>Ironically, the oldest Brazilian beverage does not have a law that regulates ir, which is under study. It is important to say that we will leave patents free so that everyone can develop and improve cauim, whose basic objective is to serve as an alternative, sustainable and scalable source of income for indigenous villages, to manifest their cultures and increase their economic potential.</div></div><div>----------</div><div><b><br /></b></div><div><b>- Are there any special rules and regulations for tasting indigenous beverages in Brazil?</b></div><div><br /></div><div>- Cauim is the oldest alcoholic beverage on the South American continent, but it never went beyond the indigenous villages, so there is no "consumption habit" (fortunately I am a specialist in product acculturation, I will have a lot of work in this area in the future). One year ago, exactly on the 31st of May 2019, we had our first pairing dinner with cauim and regional dishes, perfectly prepared by SENAC students, at the Toriba restaurant, in Campos do Jordão, in the heart of Serra da Mantiqueira (Southeast of Brazil), under the direction of Prof. Victor Pompey. The teacher had the unique talent of local chef Kalymaracaya, from the Terena ethnic group, and chef Fábio Eustáquio, with caiçara food from Ubatuba, who created a five-course menu, mixing elements of haute cuisine with elements of local culture, prepared for 50 people . All the money raised was donated to APAE.</div></div><div><br /></div><div><div>The menu was: Couver, yam bread with cocoa butter and peanut butter, for starters, sardines with pancs salad (Portuguese for <i>plantas alimentícias não convencionais</i> - unconventional food plants) and smoked cassava sago, main course - Terra e Rio de tucupi black and white, that is, broth resulting from the cassava press, and for dessert fried banana breaded with coconut ice cream and cashew jam.</div><div><br /></div><div><b>- Do you think that the production of local beverages can benefit the indigenous community?</b></div><div><br /></div><div>- Undoubtedly! This is perhaps the most important step not only to protect the culture of indigenous peoples, but also to develop it and, as a result, protect our rainforests. Today, there is much debate around the world about environmental issues. Natural treasures like the Amazon rainforest are seriously threatened. Indigenous people try valiantly to protect their territories, but they have few resources to resist the challenges arising from criminal, such as illegal loggers and miners, settlers and ranchers who constantly destroy tropical vegetation. I always say that you cannot place a protective dome over the Indians and their lands, but you can educate them and give them conditions that allow them to fight as equals against bandits. My dream is the emergence of a new beverage category, cauim.</div></div><div><br /></div><div><div>My dream is that with the emergence of a new beverage category, CAUIM, each of the 305 ethnic groups, who today speak more than 270 different languages, will be able to react to this scenario. If the coordinated efforts of professional sociologists, politicians and scientists guide the indigenous peoples of Brazil, they will be able to produce and sell their own cauim, generating their own resources that will allow them to manage their lands and protect them from hostile external actions.</div><div><br /></div><div><b>- Is cassava the main ingredient in the production of local alcoholic beverages?</b></div><div><br /></div><div>- In the cauim category cassava is the main ingredient, the cauim I produce is 100% cassava. However, there are local alcoholic beverages made from corn or pine nuts (araucaria pine nuts). There are ten main Brazilian indigenous fermented beverages made from different raw materials, including: saki, caxirí, chichás, macaloba, masato, mõg, pajuaru, tarubá or yakupa.</div><div><br /></div><div>-<b> Is tiquira also an alcoholic drink used by Brazilian natives?</b></div><div><br /></div><div>- As I said before, tiquira is a spirit, 40-50% ABV. Cauim is a cassava wine with an alcohol content of 8-15% that does not go through the distillation process. That is, cauim is undistilled tiquira, just as beer is undistilled whiskey, wine is undistilled brandy, pulque is undistilled tequila, and so on...</div></div><div><br /></div><div><div><b>- What can you tell us more about the production process of one of Brazil's indigenous spirits?</b></div><div><b><br /></b></div><div>- Brazilian tribes use a traditional process, harvest the mandioca, cook it and then give it to the young virgins to chew. As you probably know, alcoholic fermentation occurs when sugars are consumed by the yeast and converted into alcohol. Cassava, like rice, does not have simple sugars, but starch, which can be converted into sugar through an enzymatic means. We all have salivary amylase, an enzyme that chemically breaks down amide and turns it into sugars. The cauim produced in the triebes is then fermented by endogenous yeasts and can reach an alcohol content of 4.5% to 15%.</div></div></div><div><br /></div><div><div><b>Summary table of the main Brazilian indigenous drinks</b><br /><b><br /></b><br /><table border="1" cellpadding="0" cellspacing="0" class="MediumGrid31" style="border-collapse: collapse; border: none; color: #222222; font-family: arial, tahoma, helvetica, freesans, sans-serif; font-size: 13.2px; margin-left: 6pt; margin-right: 6pt;"><tbody><tr><td style="background-color: silver; background-position: initial initial; background-repeat: initial initial; border: solid white; padding: 0cm 5.4pt; width: 47.95pt;" valign="top" width="48"><div class="MsoNormal"><div style="text-align: center;"><span style="font-size: 14.6667px;">#</span></div></div></td><td style="background-color: silver; background-position: initial initial; background-repeat: initial initial; border: solid white; padding: 0cm 5.4pt; width: 122.4pt;" valign="top" width="122"><div class="MsoNormal"><div style="text-align: center;"><span lang="PT-BR" style="font-size: 11pt;">Name / Raw Material<o:p></o:p></span></div></div></td><td style="background-color: silver; background-position: initial initial; background-repeat: initial initial; border: solid white; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div style="text-align: center;"><span lang="PT-BR" style="font-size: 11pt;">Principal Etinicity<o:p></o:p></span></div></div></td><td style="background-color: silver; background-position: initial initial; background-repeat: initial initial; border: solid white; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div style="text-align: center;"><span style="font-size: 14.6667px;">Ficticious Bottle</span></div></div></td><td style="background-color: silver; background-position: initial initial; background-repeat: initial initial; border: solid white; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div style="text-align: center;"><span lang="PT-BR" style="font-size: 11pt;">Linguistic Group<o:p></o:p></span></div></div></td></tr><tr><td style="background-color: #d9d9d9; border: solid white; padding: 0cm 5.4pt; width: 47.95pt;" valign="top" width="48"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">1<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 122.4pt;" valign="top" width="122"><div class="MsoNormal"><div><span style="font-size: 14.6667px;">Saki</span></div><div><span lang="PT-BR" style="font-size: 11pt;"><br /></span></div><div><span lang="PT-BR" style="font-size: 11pt;">100% purple sweet potato</span></div></div></td><td style="background-color: #d9d9d9; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span style="font-size: 14.6667px;">Etnia Ingariko</span></div></div></td><td style="background-color: #d9d9d9; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinYIajI2-4rAwhiYEVlKPnuMBm68PDlqJ4bzeKWlBKiIiznaS7Zjnq6hEccGvDTegKPAYg3dy7f6wViJB0odIcNMheoRTe07uLe3tgCVXKYfVY0_kf9SPIyavDa4AHKpLVB5arH4gJ8WY/s1600/Saki+dos+Ingariko%25CC%2581s+m.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="128" data-original-width="128" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinYIajI2-4rAwhiYEVlKPnuMBm68PDlqJ4bzeKWlBKiIiznaS7Zjnq6hEccGvDTegKPAYg3dy7f6wViJB0odIcNMheoRTe07uLe3tgCVXKYfVY0_kf9SPIyavDa4AHKpLVB5arH4gJ8WY/s1600/Saki+dos+Ingariko%25CC%2581s+m.jpg" /></a></div></div></td><td style="background-color: #d9d9d9; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span style="font-size: 14.6667px;">Karib</span></div></div></td></tr></tbody></table></div><div><table border="1" cellpadding="0" cellspacing="0" class="MediumGrid31" style="border-collapse: collapse; border: none; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px; margin-left: 6pt; margin-right: 6pt;"><tbody><tr><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border: solid white; padding: 0cm 5.4pt; width: 47.95pt;" valign="top" width="48"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">2<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 122.4pt;" valign="top" width="122"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Cauim <o:p></o:p></span></div><div><span lang="PT-BR" style="font-size: 11pt;"><br /></span></div><div><span lang="PT-BR" style="font-size: 11pt;">100% Mandioca</span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span style="font-size: 14.6667px;">Etnias Tupi</span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfoW02KGBs1JllvoY1jC-go_zbxtD5wgxgN6mRq_yehwgHe7Sv87GtUJXpianse7nbxwf0OgTR6rZ06Mg3V51SpyEcURqWMA2wizI_MQsOtgsDvdbU1bbzDuoZeHfbzBtLZQ2IzJHRmgI/s1600/Cauim+dos+Tupis+m.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="128" data-original-width="128" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfoW02KGBs1JllvoY1jC-go_zbxtD5wgxgN6mRq_yehwgHe7Sv87GtUJXpianse7nbxwf0OgTR6rZ06Mg3V51SpyEcURqWMA2wizI_MQsOtgsDvdbU1bbzDuoZeHfbzBtLZQ2IzJHRmgI/s1600/Cauim+dos+Tupis+m.jpg" /></a></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Tupi/Guarani<o:p></o:p></span></div></div></td></tr><tr><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border: solid white; padding: 0cm 5.4pt; width: 47.95pt;" valign="top" width="48"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">3<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 122.4pt;" valign="top" width="122"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Cauim <o:p></o:p></span></div><div><span lang="PT-BR" style="font-size: 11pt;"><br /></span></div><div><span lang="PT-BR" style="font-size: 11pt;">100% Mais</span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Arawetés<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEPnFOP6-IOLUOPjMxxOz9RDK7ZycCSAI-d9gghVlf19mT_PjSlTOqmznQdrHrzQ-DCC2uQyObCMOE18zSIXq2FqF8KMcTF5YFuzVKLKkfxdAq7b28gv0lv8jKZ9_20jrHeexWodYYl28/s1600/Cauim+de+Milho+m.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="128" data-original-width="128" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEPnFOP6-IOLUOPjMxxOz9RDK7ZycCSAI-d9gghVlf19mT_PjSlTOqmznQdrHrzQ-DCC2uQyObCMOE18zSIXq2FqF8KMcTF5YFuzVKLKkfxdAq7b28gv0lv8jKZ9_20jrHeexWodYYl28/s1600/Cauim+de+Milho+m.jpg" /></a></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Tupi-guarani<o:p></o:p></span></div></div></td></tr><tr style="height: 3.35pt;"><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border: solid white; height: 3.35pt; padding: 0cm 5.4pt; width: 47.95pt;" valign="top" width="48"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">4<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; height: 3.35pt; padding: 0cm 5.4pt; width: 122.4pt;" valign="top" width="122"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Caxirí<o:p></o:p></span></div><div><span lang="PT-BR" style="font-size: 11pt;"><br /></span></div><div><span lang="PT-BR" style="font-size: 11pt;">100% Mandioca</span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; height: 3.35pt; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Wajampis<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; height: 3.35pt; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMoO1meLhRS2634WEiS_6k6HGEtPCtZeV3r83Ymk_oABBmmZF2aZCn89vOI8P_aGCnshADskEy4-aZqZ2EDsdHwSxW6N9GrRyp2bSzwNquUbSBSkYozrB56Pij_m0bmAMckgBAP2P7dNw/s1600/Caxiri%25CC%2581+dos+Waiampis.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="128" data-original-width="128" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMoO1meLhRS2634WEiS_6k6HGEtPCtZeV3r83Ymk_oABBmmZF2aZCn89vOI8P_aGCnshADskEy4-aZqZ2EDsdHwSxW6N9GrRyp2bSzwNquUbSBSkYozrB56Pij_m0bmAMckgBAP2P7dNw/s1600/Caxiri%25CC%2581+dos+Waiampis.jpg" /></a></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; height: 3.35pt; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Tupi-Guarani<o:p></o:p></span></div></div></td></tr><tr><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border: solid white; padding: 0cm 5.4pt; width: 47.95pt;" valign="top" width="48"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">5<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 122.4pt;" valign="top" width="122"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Chichás<o:p></o:p></span></div><div><span lang="PT-BR" style="font-size: 11pt;"><br /></span></div><div><span style="font-size: 14.6667px;">M 60% Mais</span></div><div><span style="font-size: 14.6667px;">40% Mandioca</span></div><div><span style="font-size: 14.6667px;">H 60% Mandioca</span></div><div><span style="font-size: 14.6667px;">40% Mais</span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Apiacás<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYkRC2xicVWOTGp86MuU5gN-NF0Og8Ebzd_M3Xo9OdyTqa8olcyLz_4dOreXekqxuCxC4BgrZx4vUFE87LN05ZWlfBf8R4TyVuWUBN-Amsxn7P1QDXOn81rNRGwGc0EzQmDCfPkcGWBVs/s1600/Chicha%25CC%2581+dos+Apiaka%25CC%2581s.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="128" data-original-width="128" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYkRC2xicVWOTGp86MuU5gN-NF0Og8Ebzd_M3Xo9OdyTqa8olcyLz_4dOreXekqxuCxC4BgrZx4vUFE87LN05ZWlfBf8R4TyVuWUBN-Amsxn7P1QDXOn81rNRGwGc0EzQmDCfPkcGWBVs/s1600/Chicha%25CC%2581+dos+Apiaka%25CC%2581s.jpg" /></a></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Tupi-Guarani<o:p></o:p></span></div></div></td></tr><tr><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border: solid white; padding: 0cm 5.4pt; width: 47.95pt;" valign="top" width="48"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">6<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 122.4pt;" valign="top" width="122"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Macaloba<o:p></o:p></span></div><div><span lang="PT-BR" style="font-size: 11pt;"><br /></span></div><div><span lang="PT-BR" style="font-size: 11pt;">100% Mandioca</span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Zorós<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ38cAeUS4XR0NiH44sxSAnqDA5x3McF7eRpZLj9JowirHxYULDVh9Ryu_tZRQ4iJIj_MotAPx5WfmSiL88NelCCCSoJtCdNWIcWGvqm7RE55r4lXqwU-ZAoZha8A_m1D1yED2NlFkafw/s1600/Macaloba+dos+Zoro%25CC%2581s.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="128" data-original-width="128" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ38cAeUS4XR0NiH44sxSAnqDA5x3McF7eRpZLj9JowirHxYULDVh9Ryu_tZRQ4iJIj_MotAPx5WfmSiL88NelCCCSoJtCdNWIcWGvqm7RE55r4lXqwU-ZAoZha8A_m1D1yED2NlFkafw/s1600/Macaloba+dos+Zoro%25CC%2581s.jpg" /></a></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Mondé<o:p></o:p></span></div></div></td></tr><tr><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border: solid white; padding: 0cm 5.4pt; width: 47.95pt;" valign="top" width="48"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">7<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 122.4pt;" valign="top" width="122"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Masato<o:p></o:p></span></div><div><span lang="PT-BR" style="font-size: 11pt;"><br /></span></div><div><span lang="PT-BR" style="font-size: 11pt;">100% Mandioca</span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Ashaninkas<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjInuJdkQVZOldjVQ0cN6_k4CJ_y4weF-Z4Yc-2ReM_SdbrLW9j1CocLqsF-pW66YhSZ0MCTZjvsocw12s6yaNEYjaPv4l4QuJmR7_9TeU-Qhz7jwNGNpyiA2oWM-v3-hkoAcpLSkSxHcs/s1600/Masato+dos+Ashaninka.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="128" data-original-width="128" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjInuJdkQVZOldjVQ0cN6_k4CJ_y4weF-Z4Yc-2ReM_SdbrLW9j1CocLqsF-pW66YhSZ0MCTZjvsocw12s6yaNEYjaPv4l4QuJmR7_9TeU-Qhz7jwNGNpyiA2oWM-v3-hkoAcpLSkSxHcs/s1600/Masato+dos+Ashaninka.jpg" /></a></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Aruak<o:p></o:p></span></div></div></td></tr><tr><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border: solid white; padding: 0cm 5.4pt; width: 47.95pt;" valign="top" width="48"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">8<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 122.4pt;" valign="top" width="122"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Mõg<o:p></o:p></span></div><div><span lang="PT-BR" style="font-size: 11pt;"><br /></span></div><div><span lang="PT-BR" style="font-size: 11pt;">40% Xaxim</span></div><div><span lang="PT-BR" style="font-size: 11pt;">37% Honey</span></div><div><span lang="PT-BR" style="font-size: 11pt;">20% Pinhão</span></div><div><span lang="PT-BR" style="font-size: 11pt;">3% others</span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Xokleng<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGOAUTCZeQgTEdLi0nCTA0kIRGCW9ljJcLCV4uEbtjojA239NagtmO96SI6Qd_9MR9Ec3abV8FUzlsRZttKPYH77xNPsQbVMrG8hliZLAHUcLtYzYap6fYyaELbxuoDsXoVOdr57DU8YE/s1600/Mo%25CC%2583g+dos+Xokleng.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="128" data-original-width="128" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGOAUTCZeQgTEdLi0nCTA0kIRGCW9ljJcLCV4uEbtjojA239NagtmO96SI6Qd_9MR9Ec3abV8FUzlsRZttKPYH77xNPsQbVMrG8hliZLAHUcLtYzYap6fYyaELbxuoDsXoVOdr57DU8YE/s1600/Mo%25CC%2583g+dos+Xokleng.jpg" /></a></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span lang="PT-BR" style="font-size: 11pt;">Jê<o:p></o:p></span></div></div></td></tr><tr><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border: solid white; padding: 0cm 5.4pt; width: 47.95pt;" valign="top" width="48"><div class="MsoNormal"><div><span style="font-size: 11pt;">9<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 122.4pt;" valign="top" width="122"><div class="MsoNormal"><div><span style="font-size: 11pt;">Pajuaru<o:p></o:p></span></div><div><span style="font-size: 11pt;"><br /></span></div><div><span style="font-size: 11pt;">100% Mandioca</span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span style="font-size: 11pt;">Tikuna<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR1-x7XBPCP4ytKEsGMKkzMnqtHWtL7w9jCjqEMzW8mjshXy7DV05lU-2OKBfwPql1uVeSa8wl4eVvxCMtDqxTic_WFJrmKz22m0Wfjyo4n3Y2OrY1GkzUN4AHy41_lLr_oxRqRVZqB38/s1600/Pajuaru+dos+Tikuna.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="128" data-original-width="128" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR1-x7XBPCP4ytKEsGMKkzMnqtHWtL7w9jCjqEMzW8mjshXy7DV05lU-2OKBfwPql1uVeSa8wl4eVvxCMtDqxTic_WFJrmKz22m0Wfjyo4n3Y2OrY1GkzUN4AHy41_lLr_oxRqRVZqB38/s1600/Pajuaru+dos+Tikuna.jpg" /></a></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span style="font-size: 11pt;">Tikuna<o:p></o:p></span></div></div></td></tr><tr><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border: solid white; padding: 0cm 5.4pt; width: 47.95pt;" valign="top" width="48"><div class="MsoNormal"><div><span style="font-size: 11pt;">10<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 122.4pt;" valign="top" width="122"><div class="MsoNormal"><div><span style="font-size: 11pt;">Tarubá<o:p></o:p></span></div><div><span style="font-size: 11pt;"><br /></span></div><div><span style="font-size: 11pt;">100% Mandioca</span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span style="font-size: 14.6667px;">Saterés-Mawés</span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPH3l8tSNOAnioF5E5tc3h-KZpD5e8vMoe51BLX2H4jTDT2QkfMAkmFnw7DMW2IEdqwHGUyiKdDNhgKO2InpDFUeswAgrDLG8bkt_eDTcrX1DJ6WKvPtDuJAI1Wb9ok8uO_ZHHgBTa0bY/s1600/Taruba%25CC%2581+dos+Satere%25CC%2581s+Mawe%25CC%2581s.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="128" data-original-width="128" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPH3l8tSNOAnioF5E5tc3h-KZpD5e8vMoe51BLX2H4jTDT2QkfMAkmFnw7DMW2IEdqwHGUyiKdDNhgKO2InpDFUeswAgrDLG8bkt_eDTcrX1DJ6WKvPtDuJAI1Wb9ok8uO_ZHHgBTa0bY/s1600/Taruba%25CC%2581+dos+Satere%25CC%2581s+Mawe%25CC%2581s.jpg" /></a></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div><span style="font-size: 11pt;">Tupi-Guarani<o:p></o:p></span></div></div></td></tr><tr><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border: solid white; padding: 0cm 5.4pt; width: 47.95pt;" valign="top" width="48"><div class="MsoNormal"><div><span style="font-size: 11pt;">11<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 122.4pt;" valign="top" width="122"><div class="MsoNormal"><div><span style="font-size: 11pt;">Yakupa, Awari e Dubia<o:p></o:p></span></div><div><span style="font-size: 11pt;"><br /></span></div><div><span style="font-size: 11pt;">100% Mandioca</span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div style="text-align: center;"><span style="font-size: 11pt;">Yudjás<o:p></o:p></span></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-x9sYyGPCh6j-nuqaLEVDMbp7qdgtCk96FwH-L4Q8N36HogEfttGsvZYoI0FsfshPCVr2CNDg4mZEjaog1bhdBY2mll46HhaxLeCmwdiFWK2tltpACl-iPc-TN07AYyl1yyrWi9-bKUU/s1600/Yakupa+Awari+e+Dubia+dos+Yudjas.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="128" data-original-width="128" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-x9sYyGPCh6j-nuqaLEVDMbp7qdgtCk96FwH-L4Q8N36HogEfttGsvZYoI0FsfshPCVr2CNDg4mZEjaog1bhdBY2mll46HhaxLeCmwdiFWK2tltpACl-iPc-TN07AYyl1yyrWi9-bKUU/s1600/Yakupa+Awari+e+Dubia+dos+Yudjas.jpg" /></a></div></div></td><td style="background-color: #d9d9d9; background-position: initial initial; background-repeat: initial initial; border-bottom-color: white; border-right-color: white; border-style: none solid solid none; padding: 0cm 5.4pt; width: 85.15pt;" valign="top" width="85"><div class="MsoNormal"><div style="text-align: center;"><span style="font-size: 11pt;">Juruna</span></div></div></td></tr></tbody></table><div class="MsoNormal" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;"><div style="text-align: center;">.</div><div><br /></div></div></div><div>P</div></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-71179841926668580992022-12-30T14:49:00.016-03:002023-12-16T13:05:20.928-03:00From Dealing Desck to Restaurant Tables Around The World<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvUlKIkePzfe-dNFJwTvwbBhlplOMlIuDxOAOzZhQau3QEKfum_7TCOVsdtlvwB-ZM7xmUQHZxQ-zenPFTtSzu9fps4_j5DdvXsZ2VvjnVdHeuug8j5NDOmJyyPi-49F-2xK9Dv2xTfbkGicjMLBJ5Aj1FhRi4wFCcZBZkBteWDzK43aX9It-Y1zmp/s1600/carreira%20luiz%20pagano.jpg" style="margin-left: auto; margin-right: auto; text-align: center;"><img border="0" data-original-height="1044" data-original-width="1600" height="418" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvUlKIkePzfe-dNFJwTvwbBhlplOMlIuDxOAOzZhQau3QEKfum_7TCOVsdtlvwB-ZM7xmUQHZxQ-zenPFTtSzu9fps4_j5DdvXsZ2VvjnVdHeuug8j5NDOmJyyPi-49F-2xK9Dv2xTfbkGicjMLBJ5Aj1FhRi4wFCcZBZkBteWDzK43aX9It-Y1zmp/w640-h418/carreira%20luiz%20pagano.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano no Chemical Bank New york e em Chicago. ft business press</span></td></tr></tbody></table><p> My story of love for food and drink and its cultural implications begins in November 1996, due to a state of deep emotional, mental and physical exhaustion caused by excessive and prolonged stress, known today as Burnout Syndrome.</p><div><div><a href="https://melvinbebidas.blogspot.com/2022/12/historia-de-grande-amor-por-comidas-e.html"><br /></a></div><div><span style="font-size: xx-small;"><a href="https://alimentoecultura.blogspot.com/2022/12/historia-de-grande-amor-por-comidas-e.html">leia este artigo em Português</a></span></div><div><br /></div><div>At the end of 1996 I was almost reaching my main career objective, to be a desk operator for a large international bank - I had great experience with exchange operations, since my internship in April 1989 at Banco Noroeste I had already worked in the export & import departments, centralized accounting and, at that point, I was assisting traders at Dealing Desk of the Brazilian branch of Chemical Bank in Brazil (Banco NorChem, former partnership between Banco Noreste and Klabin), the third largest bank in the United States at the time, with approximately US$182.9 billion in assets and more than 39,000 employees worldwide.</div><div><br /></div><div>As I have a degree in business administration and a postgraduate degree in international business, I love and study languages and I wanted to know the countries of the world, I thought that the financial market would be my gateway, when in fact it almost led to my premature death.</div><div><br /></div><div>The burnout caused me some important psychosomatic effects, such as selective memory loss, high blood pressure and vitiligo, but the mental impacts were the most important, as it provided me with all the necessary impetus to redirect my life and remake my goals.</div><div><br /></div></div><div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEElgkd0Tphn9e-RL3wtGgkHSNJq--8lZvRFc-QwW0cR_b6-ByddxAV3ATGy59IT5TeVpwFy-tQ7UzJrne29zaFHMDP2fOHNqKA0P75mItUaNRojmlbqBrScAF2DsZ36ZPT73aaUfp6-4JEAUYsA0VOtcim7oH4dhlA5ayZRcHipVZUSK30TlR45b-/s1600/Mesa%20de%20Operac%CC%A7o%CC%83es%20Chimical.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1044" data-original-width="1600" height="418" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEElgkd0Tphn9e-RL3wtGgkHSNJq--8lZvRFc-QwW0cR_b6-ByddxAV3ATGy59IT5TeVpwFy-tQ7UzJrne29zaFHMDP2fOHNqKA0P75mItUaNRojmlbqBrScAF2DsZ36ZPT73aaUfp6-4JEAUYsA0VOtcim7oH4dhlA5ayZRcHipVZUSK30TlR45b-/w640-h418/Mesa%20de%20Operac%CC%A7o%CC%83es%20Chimical.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Nochem Dealing Desk in Brazil 1995 ~1996 (partnership of Chemical Bank and Banco Noroeste)</span></td></tr></tbody></table><div class="separator" style="clear: both; text-align: center;"><br /></div><div><div>I took advantage of my resignation from the bank to change my life, I decided, through my brother-in-law at the time, to bring DCS Patio Heaters and other professional kitchen equipment from California.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxGmeFfyGz7b2t_6mi3DG6agZKly-K1rmuRdUTQtQbLz2GPPl8pBbLmo6JWArC9tfg7A9KJlPKBoOmIOKBwW_qz0qeGc8okPbNJk95CLEFh9VHAIf-dSJ41S1skQCSUVxnmGgeOzeDa0WpSZXYa8UOxScfKB8LY0Nm6Thqtael3AmWoREEcAVNL2KblH6f/s1050/Luiz%20Pagano%20e%20Surjit%20Kalsi%20Estande%20da%20DCS%20na%20Feira%20de%20Chicago%201997.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="810" data-original-width="1050" height="494" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxGmeFfyGz7b2t_6mi3DG6agZKly-K1rmuRdUTQtQbLz2GPPl8pBbLmo6JWArC9tfg7A9KJlPKBoOmIOKBwW_qz0qeGc8okPbNJk95CLEFh9VHAIf-dSJ41S1skQCSUVxnmGgeOzeDa0WpSZXYa8UOxScfKB8LY0Nm6Thqtael3AmWoREEcAVNL2KblH6f/w640-h494/Luiz%20Pagano%20e%20Surjit%20Kalsi%20Estande%20da%20DCS%20na%20Feira%20de%20Chicago%201997.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano alongside Surjit Kalsi, owner of DCS at the 1997 Chicago fair. DCS ranges were the first in Brazil to bring commercial ranges technology to residential purposes. Mr. Kalsi invented the dual-fuel gas burner in 1949, which allowed a stove to run on different types of gas, Surjit also worked with Fred Carl Jr. at Viking since 1985 until creating DCS in the early 1990s, bringing several innovations to the residential and commercial segment.</span></td></tr></tbody></table><br /><div>In the short time I worked on this endeavor, I got to know several bars and restaurants, as well as their chefs, I understood how much the relationship between food and drink works as a physical form of cultural assimilation by its consumers and brought me a new dimension of how to grow in my purpose to connect and integrate cultures around the world.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiilrKSSspegq9n9d8VnOBinpPpCrhX-ilSk6ZaPh-B2GbAGniH5jVgq_UeudeAsVvXuMwXTjOgA398W8KHaSYo556S43_PXFtACqJRCGPtqALn0288n4ujTbQ-ucpYa1r8euoW5jxp6ZIABXKnqh3Z4HXk_4VcwV0M_KiE0VqD83MZG0eEmqk9ZnHtZbgu/s957/Luiz%20Pagano%20at%20NRA%20Show%201997%20at%20McCormick%20Place%20Chicago%20business%20prs.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="814" data-original-width="957" height="544" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiilrKSSspegq9n9d8VnOBinpPpCrhX-ilSk6ZaPh-B2GbAGniH5jVgq_UeudeAsVvXuMwXTjOgA398W8KHaSYo556S43_PXFtACqJRCGPtqALn0288n4ujTbQ-ucpYa1r8euoW5jxp6ZIABXKnqh3Z4HXk_4VcwV0M_KiE0VqD83MZG0eEmqk9ZnHtZbgu/w640-h544/Luiz%20Pagano%20at%20NRA%20Show%201997%20at%20McCormick%20Place%20Chicago%20business%20prs.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano at NRA Show 1997at McCormick Place Chicago, The National Restaurant Association Restaurant, Hotel-Motel Show is the largest annual gathering of foodservice professionals in the Western Hemisphere. - business prs</span></td></tr></tbody></table><br /><div>I realize now that it was the perfect decision, I stopped visiting offices around the world to really have a complete immersion in the culture of the peoples worldwide.</div><div><br /></div><div>It didn't take me long to partner with the best salesperson I've ever met, Mauricio Bozzi, to create Bozzi & Pagano, a company specialized in introducing new products to Brazil.</div></div><div><br /></div></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjE5ff77NM9yCZ8DWyuz5mKPqtJcC-rVAH9D5SCLHcI9jtuVBJ6HKtKPG43pv83mwf7bxM1KuBDvXw2ewObDcWk-SuAXlLocqmoFOAYQNcBXIG9e0yqNbiyLLIGmQ0PABTIjAeKuKKp6BTTJgifa40eElYpkmdyzDq2l7lyRxUgViWQGXxuTFW5E0Af/s626/mauricio%20bozzi%20luiz%20pagano%20em%20Kingsepp.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="521" data-original-width="626" height="532" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjE5ff77NM9yCZ8DWyuz5mKPqtJcC-rVAH9D5SCLHcI9jtuVBJ6HKtKPG43pv83mwf7bxM1KuBDvXw2ewObDcWk-SuAXlLocqmoFOAYQNcBXIG9e0yqNbiyLLIGmQ0PABTIjAeKuKKp6BTTJgifa40eElYpkmdyzDq2l7lyRxUgViWQGXxuTFW5E0Af/w640-h532/mauricio%20bozzi%20luiz%20pagano%20em%20Kingsepp.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano and Mauricio Bozzi da Bozzi & Pagano at an event with a representative of Russian culture.</span></td></tr></tbody></table><div align="justify"><br /></div><div align="justify"><div align="justify">Bozzi & Pagano's proposal was to use my experience with administrative processes and Mauricio's sales talent to introduce products with some degree of difficulty in the Brazilian market, and our clients were:</div><div align="justify"><br /></div><div align="justify">DCS do Brasil (1997 ~ 2007) - Introduction of heaters for outdoor areas manufactured by the American DCS and a line of professional stoves & ovens, as well as the opening of two proprietary stores, one at Rua Gabriel Monteiro da Silva (the most important street of decoration stores in São Paulo) and another one at São Paulo Shopping Mall D&D.</div><div align="justify"><br /></div></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieu-1pIHLbN2yNAPn1VfxoPvF_XDxO6Abvg226zRAsFq9elgLXJUQim0l3z7z3CTHlpgk2iph7-W0--PeaPgsmBRkKUOqnO5cExKKVH1OqL9uRZu9eIQK-EYWq9FZWGTuYRItxDbRlEL-5hFYgQEAXW0TzhnVJqYeIPBW3-TT88dGHxs2X6e05yD_D/s1080/Luiz%20Pagano%20e%20Luciano%20Bosegia%20do%20Fasano%20DCS.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieu-1pIHLbN2yNAPn1VfxoPvF_XDxO6Abvg226zRAsFq9elgLXJUQim0l3z7z3CTHlpgk2iph7-W0--PeaPgsmBRkKUOqnO5cExKKVH1OqL9uRZu9eIQK-EYWq9FZWGTuYRItxDbRlEL-5hFYgQEAXW0TzhnVJqYeIPBW3-TT88dGHxs2X6e05yD_D/w640-h640/Luiz%20Pagano%20e%20Luciano%20Bosegia%20do%20Fasano%20DCS.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano and Luciano Boseggia, chef at Fasano at the time, at the event Boa Mesa Rio de Janeiro 1997 - commercial line of professional kitchen equipment from DCS (Dynamic Cooking Systems)</span></td></tr></tbody></table><div align="justify"><br /></div><div align="justify"><span style="text-align: left;">Dynamic Cooking Systems, better known as DCS, was founded by Surjit Kalsi, Roberto Bernal and Randy Rummel in 1988 in Los Alamitos - CA, after being fired from Vulkan.</span></div><div align="justify"><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPBzrzGROZYjYe6W43XB3tDqy7qQE0sCKl3dcgE70mHR01Y7_NlQGPr1HeBbn6ZGU4rPeQ9qOi0cfqsv77vLdZKKVton_dBoYXhkLDvs7DDeElhrN82gDMgwFQeU4BLjJUBad0WdNvfmgP9tttlNe2K5CvAP4FrcPcyiGRzqFs0rpPPljDiIJd9mjt/s1101/dcs.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1101" data-original-width="1100" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPBzrzGROZYjYe6W43XB3tDqy7qQE0sCKl3dcgE70mHR01Y7_NlQGPr1HeBbn6ZGU4rPeQ9qOi0cfqsv77vLdZKKVton_dBoYXhkLDvs7DDeElhrN82gDMgwFQeU4BLjJUBad0WdNvfmgP9tttlNe2K5CvAP4FrcPcyiGRzqFs0rpPPljDiIJd9mjt/w640-h640/dcs.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Sales case - It even sold more in Brazil than in the state of California, surprising even the expectations of the company owner, who thought it would not sell heaters in a tropical country. Taking advantage of these heaters, restaurants and bars with open areas began to profit more in winter by using outdoor tables during the unexpectedly cold winter in São Paulo</td></tr></tbody></table><div align="justify"></div><div><span><br /></span></div><div><span><div><br /></div><div><b>Flash Power</b> (abril de 1997 ~ 1999)- Creation and execution of a special sales team, a specialized team with excellent results 2 years before the product was regulated by the Ministry of Health.</div><div><br /></div><div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5nnVc3ZssNQXjj76FnFxZNhdDRbC8peJHpIq0oiolw_dGHIN96hkHZO-0AiscIJR5oFRnDlchJqtngbrkdx22rMniEUV-r8NYMX3CYxGzqdVz4cpHzlaokrPbaugZcYn4w5mddBq1Gra5qILLGlIYq4Ok93wXOvYOjShM_8YV_etBO3VZVCXP-rlP/s1077/flash%20power.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1077" data-original-width="1077" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5nnVc3ZssNQXjj76FnFxZNhdDRbC8peJHpIq0oiolw_dGHIN96hkHZO-0AiscIJR5oFRnDlchJqtngbrkdx22rMniEUV-r8NYMX3CYxGzqdVz4cpHzlaokrPbaugZcYn4w5mddBq1Gra5qILLGlIYq4Ok93wXOvYOjShM_8YV_etBO3VZVCXP-rlP/w640-h640/flash%20power.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">We even had monthly results with more than 40,000 boxes sold per month, through injunctions, even before the regularization of the energy drink market in the country.</td></tr></tbody></table><br /></div><div><div>Flash Power started its operations through Lizu Trading, in 1994 in Austria, based on the Thai invigorating drink called Lipovitan-D (Osotspa of Thailand, under license of TAISHO PHARMACEUTICAL - TOKYO), and was launched in Brazil in 1997 brought by visionary Austrian entrepreneur Udo Holler.</div><div><br /></div><div>Flash Power opened the doors to the energy drinks segment, as did Red Bull, a company in which I had the privilege of being the first On Premise Manager in Brazil</div></div><div><br /></div></span></div><div align="justify"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4NX2rflMb3fjHEmwZjCLW8jGe6mucnhUpdK1g_eFWPtzqnFFKDnLv2nUU4wwEMs9ZgG_JOeF6Xri1ZMLHX8_MsH2ip5lxvRneC-YwLZOOJBT6wVtbqBQ02PVUbOYfRUiR9e2381amZLU157ZOxuPdHSkwUa5VczMMPnvJCYNJeFZugOL16R2bMKwM/s1080/Luiz%20Pagano%20red%20bull.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4NX2rflMb3fjHEmwZjCLW8jGe6mucnhUpdK1g_eFWPtzqnFFKDnLv2nUU4wwEMs9ZgG_JOeF6Xri1ZMLHX8_MsH2ip5lxvRneC-YwLZOOJBT6wVtbqBQ02PVUbOYfRUiR9e2381amZLU157ZOxuPdHSkwUa5VczMMPnvJCYNJeFZugOL16R2bMKwM/w640-h640/Luiz%20Pagano%20red%20bull.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano was the first On Premise manager for Red Bull in Brazil, still imported by Madasa, which also introduced the pioneer RTD Sub Zero, an alcoholic beverage of 5.5% ABV, precursor to Smirnoff Ice and all other beverages in the category' Ice', brewed by Australian beer Fosters. ft business press</span></td></tr></tbody></table></div><div align="justify"><b><br /></b></div><div align="justify"><b>Grupo ZAO Veda - ЗАО </b>«Веда» (November 2005 ~ December 2007)- Once again Bozzi & Pagano anticipates trends and introduces vodkas from St. Petersburg to the Brazilian market. Russkiy Razmer vodka (Русский Размер) was St. Petersburg, until the death of Kiril Ragozin, owner of the company in 2005.</div><div><span><br /></span></div><div align="justify"><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUcDht50pUZwC05irUeNdCgt-46049pM8RQ2HPGck6wZ_ZIdhJfVdR1y3ZLZ5XjSkY-0VRTT1tKkLvq4t46gmnVrvWUvVkX8sqf-c9--0Td0tHBJOgnECmaCPynyx_ly8SIZlw9hDSEjFBfuSRCR7E_EgquoEBr1L7cGHD7du_neQBKKtHVmt5lG_F/s1102/Rus%20Raz.png" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1102" data-original-width="1101" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUcDht50pUZwC05irUeNdCgt-46049pM8RQ2HPGck6wZ_ZIdhJfVdR1y3ZLZ5XjSkY-0VRTT1tKkLvq4t46gmnVrvWUvVkX8sqf-c9--0Td0tHBJOgnECmaCPynyx_ly8SIZlw9hDSEjFBfuSRCR7E_EgquoEBr1L7cGHD7du_neQBKKtHVmt5lG_F/w640-h640/Rus%20Raz.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">...to know that in 2005 there were no Russian vodkas on the Brazilian market (the Stoly that arrived here was produced in Lithuania) - more than putting a new product on the market is to bring a tradition with more than 600 years and spread the culture of a people.</td></tr></tbody></table><br /><div><b>Arriving before the right moment is a risk for the innovator</b></div><div><b>Successes and failures are interspersed along the way</b></div><div><b><br /></b></div><div>One of the most emblematic cases I experienced with regard to innovation errors was with the Sub Zero brand, one of the first RTD “ready-to-drink” alcoholic beverages in Australia and the world.</div><div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR25042b07z3qD7eBZSoJFZR7HBF99FZ0Lapg_bCUgl93y_TqXo8_maOQsql1CaYKlK02krK2r_9MlOqlbbt_hK6ZI_J-iLJvRel5kaQBIWutD_0a-IZUHka2TdzHw1U6dWha95O-Yad6fdytfzJVniHlyTF_mzDiTlnPqvicpON9lbZxFamesw78M/s900/Sub%20Zero%20chegou%20antes%20da%20hora%20c.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="898" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR25042b07z3qD7eBZSoJFZR7HBF99FZ0Lapg_bCUgl93y_TqXo8_maOQsql1CaYKlK02krK2r_9MlOqlbbt_hK6ZI_J-iLJvRel5kaQBIWutD_0a-IZUHka2TdzHw1U6dWha95O-Yad6fdytfzJVniHlyTF_mzDiTlnPqvicpON9lbZxFamesw78M/w638-h640/Sub%20Zero%20chegou%20antes%20da%20hora%20c.jpg" width="638" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div><div>With 5.5 ABV, it was a crystal beer, without hops, with Citrus/Lime extract manufactured by the Australian Foster's and represented in Brazil by Madasa, a company in which Luiz Pagano was manager of the On Premise segment, As previously mentioned, in 1999, that same year Smirnoff launched a competitor to Smirnoff Mule, with vodka, ginger ale with lime/lemon flavor, which ended up not reaching Brazil strongly - both were flops...</div><div><br /></div><div>I must say that we were in love with the maraca and the Sub Zero logo.</div><div><br /></div><div>It had everything to work out, we had incredible launch parties in Campos do Jordão, the brand was strong, well, maybe the taste was a little cloying.</div><div><br /></div><div>The fact is that the success of the RTD category only arrived in 2004, almost five years later with the multi-millionaire global launch of Smirnoff Ice, as well as with the necessary corrections to the flavor, target audience and price of the category.</div></div><div><br /></div><div>These are some experiences that I am proud to share, I know that such examples may be all the reader needs to give a new impetus to a new career.</div><div><br /></div><div>In short, the most daunting task in our working lives is the decision to change direction, to leave the job that is hurting your life and to pursue the best option available. I understand now that even if you find it difficult to do this, nature will always find a way to transform your inner desires into all that you desire, all you have to do is to perceive this opportunity and go for the change.</div><div><br /></div></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-57123839435836599692022-12-01T20:50:00.009-03:002022-12-02T16:53:51.250-03:00Chico Xavier meets Studio Ghibli<p> </p><div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9OHlirTuSKXWnNbUxQoccZUl1Ye16Pcd0Czdi-_Y3ly8NkDILEUFpugdnJHYeYDWTDkBZ8GgKuABBHdn7YN0FoTgVLeH9zHGe7Lpz92zfdk91DCWRXDJkhu6jjosAvcE0Ul_sPm1uaChG-8EtqjAn0AiU1GpD7XPK46apd9rrGAmdreFzeTV7PiMK/s2448/Chico%20Ghibli%20Copacabana.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1632" data-original-width="2448" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9OHlirTuSKXWnNbUxQoccZUl1Ye16Pcd0Czdi-_Y3ly8NkDILEUFpugdnJHYeYDWTDkBZ8GgKuABBHdn7YN0FoTgVLeH9zHGe7Lpz92zfdk91DCWRXDJkhu6jjosAvcE0Ul_sPm1uaChG-8EtqjAn0AiU1GpD7XPK46apd9rrGAmdreFzeTV7PiMK/w640-h426/Chico%20Ghibli%20Copacabana.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Leaving the sea we see a Iupipara, with the morphology of a sea urchin and puffer fish (Yupîpara Pindauva ) leading an elderly Tucuxi Sypave (lady dolphin, mother of the people of the sea), behind the girl we see a male hippocampiform Baepina, with other smaller ones, of the same species that inhabit its ventral pouch, At the edge of the water we see the allways curious îasy asteroids (starfish-shaped beings). As in Brazil we have the largest colony of Japanese people outside of Japan, it is natural that Brazilian entities coexist with the inhabitants of the Atlantic Forest, the Japanese kodamas and the Mushi-shi that float around the candle flame.</span></td></tr></tbody></table><br /></div><div><div><div>Chico Xavier, who wrote several books and reported several wonderful events, always impressed me with his immense dedication to helping others, wisdom and kindness. He also was the man who brought me closer to the beautiful Brazilian spiritist doctrine, which can be considered the most Brazilian of the doctrines, and inspired me to feel true compassion for the planet and for all its lives, even though I am not a religious man.</div><div><br /></div><div><span style="font-size: xx-small;"><a href="https://blemya.blogspot.com/2022/12/onde-chico-xavier-encontra-o-studio.html">leia este artigo em Português</a></span></div><div><br /></div><div>One of these magical reports was made by her friend, Suzana Maia Mouzinho, founder of the Spiritist Center André Luís, in Petrópolis (Rio de Janeiro), she said that she had one of the most beautiful experiences, alongside Chico Xavier, on Copacabana beach with the spirits of the sea.</div><div><br /></div><div>Once, Chico and Suzana went to Rio de Janeiro to watch a play, but unfortunately, it was past nine o'clock at night and they ended up arriving late, thus missing the entrance time, Chico then said:</div><div><br /></div><div>“Suzana, we can no longer watch the play, what are we going to do?”. Suzana replied “I don't know Chico, let's go for a walk anywhere..”, “Ok I have an idea”, Chico said “let's go for a walk on Copacabana beach, I've never walked on the boardwalk”. They took a taxi and headed to Av. Atlântica, close to the Copacabana Palace.</div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZt0p77Me6FS9C7QKWcNf_Gx21D7ycI88RMoctGEodHpXNXy6krPi8N7AJXBzyTT3Txndy6yvtDFRMRDv_6e_-Hz8u5Dnt52Tpgg9Njp-l6wNC4kRhsHJ8NsP0_04bj66nlJG_hYrVWNYzdLrnbC8qdjxXs8-Q7WsqPyy9BhK7UONx8Uf8MwduwD36/s2500/Hayao%20Miyazaki%20Chico%20Xavier%20e%20Mariza.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2200" data-original-width="2500" height="564" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZt0p77Me6FS9C7QKWcNf_Gx21D7ycI88RMoctGEodHpXNXy6krPi8N7AJXBzyTT3Txndy6yvtDFRMRDv_6e_-Hz8u5Dnt52Tpgg9Njp-l6wNC4kRhsHJ8NsP0_04bj66nlJG_hYrVWNYzdLrnbC8qdjxXs8-Q7WsqPyy9BhK7UONx8Uf8MwduwD36/w640-h564/Hayao%20Miyazaki%20Chico%20Xavier%20e%20Mariza.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">In the photos above Hayao Miyazaki (宮崎 駿), co-founder of Studio Ghibli and alongside, Chico Xavier and Suzana Maia Mouzinho, founder of the André Luís Spiritist Center</span></td></tr></tbody></table><div><br /></div><div><div>As they got closer to the place, something magical happened, Chico Xavier couldn't stop looking at the sea, and was very moved. Suzana realized that Chico was seeing something there that belonged to the spiritual plane, with his eyes full of tears. Even before Suzana asked anything, Chico clarified:</div><div><br /></div><div>“Suzana, you don't know what I'm seeing now…I'm witnessing the beauty of the sea spirits! Spirits that are in the waves, which are not human spirits, and I not even have a clue to say what kind of spirits are there...”</div><div><br /></div><div>Suzana marveled while Chico continued with the explanation:</div><div><br /></div><div>“...They are looking at the sand, at the people who are still walking along the shore, with so much tenderness and no one is able to realize such wonderful vibrations...and I going to tell you something else, something wonderful”.</div><div><br /></div><div>At that moment, Chico reports seeing an incarnated woman (sic.) who was near the water, on the strip of sand, who at a certain point dug a hole, lit a candle there and began to make her prayers and offerings.</div><div><br /></div><div>When the woman finished what she was doing, Chico saw spirits that were watching her approach the candle light, each one of them took those fractions of spiritual light energy that emanated from the candle, reciprocated the offering of that woman, emanated back energy towards she, who was slowly moving away towards the avenue. In the end, all the spirits that were present returned to the sea.</div><div><br /></div><div>For me, this account takes me straight to a scene from Spirited Away (千と千尋の神隠し, Sen to Chihiro no Kamikakushi), in which the protagonist witnesses marvels, sometimes even frightening, related to the culture of her people.</div><div><br /></div><div>Chico had already seen the so-called elemental spirits of the river waters, as described in the spiritist doctrine, in the farms in the interior of Minas Gerais, where he lived, but he had never witnessed those of the sea, which presented beauty with eccentricity far beyond what human imagination can imagine. </div><div><br /></div><div>Upon hearing this incredible report, I, a great admirer of Chico Xavier, as well as the incredible art of Hayao Miyazaki (宮崎駿), co-founder of Studio Ghibli and live in the Liberdade neighborhood (Japanese neighborhood in São Paulo), filled with Japanese-Brazilian spiritual energy, decided create arts based on Brazilian and Japanese popular culture (of our easter immigrants) in Miyazaki's traits.</div><div><br /></div><div>Actually, some folkloric deities inspired some of Miyazaki’s otherworldly characters, did you know that the already peculiar Radish Spirit, a hefty, slow-moving spirit with a build like that of a sumo wrestler in Spirited Away was inspired by a violent legend of love and death? </div><div><br /></div><div>Or that creatures like Kodama (木霊, 木魂 or 木魅) are spirits in Japanese folklore that inhabit trees? Even the title of Princess Mononoke tells you something supernatural is going on (mononoke are spirits that can possess people and even torture them). Many of these characters are yōkai, or paranormal entities that haunt Japanese mythology.</div><div><br /></div><div>What I tried to do in this matter was to unite the divine gift of these two genius men, beings of light, who inhabited opposite sides of this special planet (Chico Xavier and Hayao Miyazaki), great connoisseurs of the collective spirit of both nations and to explore the creativity in human beings. who inhabit magic and beauty.</div></div><div><br /></div></div><div><b>Chico in Liberdade nighborhood in São Paulo</b></div><div><br /></div><div><div>Whenever I pass through the Portal da Liberdade, in the neighborhood where I live, and also where my grandmother Emília Zuzu Correa de Moraes was born, in the famous mansion on Rua da Glória number 4, I bow down asking for <i>shitsurei shimasu</i> in memory of my family, as well as the spirits of the Cemitério dos Aflitos (Cemetery of the Afflicted), destined for slaves and indigenous people, as well as those hanged in the gallows square, which served as capital punishment, in the vicinity until 1775.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrqXaWwIyhT0XchHL52Ad7y-gh58qUGmBk4W7LsM547PXcl1UbRVZJMO8iVqTLHUwIG9rg18sOMllBCP8FEYyE8J6jHHbIEBuyBMadMqEbFrMsY-hGLC6RDN_xGT-J2D61mbqcfkw9fUp-DFEgCjRdR4iapfcM504F6MCm1Fqr0EN1usXicrR01kaDJA/s2448/Chico%20Ghibli%20liberdade.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1632" data-original-width="2448" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrqXaWwIyhT0XchHL52Ad7y-gh58qUGmBk4W7LsM547PXcl1UbRVZJMO8iVqTLHUwIG9rg18sOMllBCP8FEYyE8J6jHHbIEBuyBMadMqEbFrMsY-hGLC6RDN_xGT-J2D61mbqcfkw9fUp-DFEgCjRdR4iapfcM504F6MCm1Fqr0EN1usXicrR01kaDJA/w640-h426/Chico%20Ghibli%20liberdade.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">A the image we could see the giant Anhangá that inhabits the forests of Anhangabaú, nearby, Curupira and Saci walking behind an incarnated woman, the soot balls, inevitable in the dirty city of São Paulo, Ootori Sama and the Spirit of the Radish watching the holy man from the neighborhood, Chaguinhas.</span></td></tr></tbody></table><div><br /></div><div>I take care to go through the side of the torii (鳥居) to preserve the central passage for the Japanese-Brazilian giants that also pass through it.</div><div><br /></div><div>Still inspired by Hayalo Miyazaki, I decided to create an image of what this place would be like if we had the gifts of the fictional Chihiro (千と千尋の神隠し) and the real Chico Xavier to see the spiritual plane.</div></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-67667659606030729552022-10-16T20:01:00.007-03:002022-12-24T17:10:28.366-03:00Heroes of Bruzundanga by Luiz Pagano in manga format<p> </p><div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxFdgXqtctUzRPSOEAbZodxsYKtJrolM_jBukYs6I-GA7GYowqT2YkTWUyON7-2Y-8g8Gw2Nc9AsnMR_5Xz4SgAZZPWraxrL5CuyZfqjXAM6t0R8hq5QM5_dOi0G6xSaQR816UrlGgyWSDGDSrt2674DJIISAZwYNvVMHpkkcSXCCLrY7DoxSxtXNC/s1990/Herois%20da%20Bruzundanga%20Manga%20capa.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1990" data-original-width="1315" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxFdgXqtctUzRPSOEAbZodxsYKtJrolM_jBukYs6I-GA7GYowqT2YkTWUyON7-2Y-8g8Gw2Nc9AsnMR_5Xz4SgAZZPWraxrL5CuyZfqjXAM6t0R8hq5QM5_dOi0G6xSaQR816UrlGgyWSDGDSrt2674DJIISAZwYNvVMHpkkcSXCCLrY7DoxSxtXNC/w422-h640/Herois%20da%20Bruzundanga%20Manga%20capa.jpg" width="422" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">ブルズンダンガの英雄たち Os Heróis da Bruzundaga - 原作 と 作画ルイス・パガーノ written and illustrated by Luiz Pagano</span></td></tr></tbody></table><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8rDxA0lJySXbs8kBe4tcQ0vOslJS9OVts86IxjSCnsUlOUotg9a93MfaDZeQaanPXpUgXwEjFoUfLzzYPz56pQMiwC859fpXre5BIrGvliqOjyO1t-adOnBSlGQx6iAb9b3AVlWU0pjCBEnU64gF8VDoE57ZiFcoAjOUG5fX03ZJZ_RajvwuCgagYTw/s1990/Herois%20da%20Bruzundanga%20Manga%20capa%203.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-size: xx-small;"><img border="0" data-original-height="1990" data-original-width="1315" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8rDxA0lJySXbs8kBe4tcQ0vOslJS9OVts86IxjSCnsUlOUotg9a93MfaDZeQaanPXpUgXwEjFoUfLzzYPz56pQMiwC859fpXre5BIrGvliqOjyO1t-adOnBSlGQx6iAb9b3AVlWU0pjCBEnU64gF8VDoE57ZiFcoAjOUG5fX03ZJZ_RajvwuCgagYTw/w422-h640/Herois%20da%20Bruzundanga%20Manga%20capa%203.jpg" width="422" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Herois da Bruzundaga Vol 3 - Mani Assum Preto and Viscount Quaresma</span></td></tr></tbody></table><br /><div>The following is an exclusive excerpt from the ficticious manga adaptation of series one of the brazilian comic "Heróis da Bruzundanga", written and illustrated by Luiz Pagano.</div><div><br /></div><div><span style="font-size: x-small;"><a href="https://blemya.blogspot.com/2022/10/herois-da-bruzundanga-em-formato-de.html">leia este artigo em Português</a></span></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb9WaOsk5AtDeGKnGWHaovw4uxaYgLD6KclQjtUg0MG7DRukuwsL7yS5o1sUy3Vibok7qvVlddgUHV6M70XuOei_FhNhQ_bxmEh7Q-w0pRx8ErFtsxqadiF_MOQbjiW90F4Xc7bsd_imxIrb9iN4KIJWIAVGmxFs14QxDvaoEz7ashYdImgcsLbx32/s1990/Herois%20da%20Bruzundanga%20Manga%203.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1990" data-original-width="1315" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb9WaOsk5AtDeGKnGWHaovw4uxaYgLD6KclQjtUg0MG7DRukuwsL7yS5o1sUy3Vibok7qvVlddgUHV6M70XuOei_FhNhQ_bxmEh7Q-w0pRx8ErFtsxqadiF_MOQbjiW90F4Xc7bsd_imxIrb9iN4KIJWIAVGmxFs14QxDvaoEz7ashYdImgcsLbx32/w422-h640/Herois%20da%20Bruzundanga%20Manga%203.jpg" width="422" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">Assum Preto locates the terrorist actions</span></td></tr></tbody></table><br /><div>The Manga illustrations add psychological depth and disrupt the familiar narrative in these opening scenes, as Assum Preto and the team of heros are gradually introduced against a backdrop of Bruzundanga beset by mysterious deaths and terrorists attacks by the Cannibals Sect Tupi Rerekoara.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEjFMxzVBTOAxtncxN1GMmER90UTMnOGpgI3wvE1-FFMsxJp0LsX9_OTnSSYJPVyVUtSG6PRSN16RzU6Ye4-zhfD-nwHG_NmTEoUuXVnJANz1pqwZN10xngG3JzLKmqCdYBssMmRPd4Qyt-jsbIYZwgCV3HdzwqEAliQ85Efjw4YmsfnM3zqh2gAdH/s1990/Herois%20da%20Bruzundanga%20Manga%201.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1990" data-original-width="1315" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEjFMxzVBTOAxtncxN1GMmER90UTMnOGpgI3wvE1-FFMsxJp0LsX9_OTnSSYJPVyVUtSG6PRSN16RzU6Ye4-zhfD-nwHG_NmTEoUuXVnJANz1pqwZN10xngG3JzLKmqCdYBssMmRPd4Qyt-jsbIYZwgCV3HdzwqEAliQ85Efjw4YmsfnM3zqh2gAdH/w422-h640/Herois%20da%20Bruzundanga%20Manga%201.jpg" width="422" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">Assum Preto interrogates the anthropophagous leader of the Tupi Rerekoara</span></td></tr></tbody></table><div class="separator" style="clear: both; text-align: center;"><br /></div><div>Below is an image of the complete collection of the Heroes of Bruzundanga in Mangá.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8tsJc3N5tSGXRDlPMDt7wzl_BWzgzMGiMXxKa9Gy3REFSkxCVFc6CGIHHQ3BkgK4X_rfczEpVu22lJtqCb_pg2AmiZW4CHFPTKdkhG85vtPF2KlEco5ZdGcPrKzFLZVCfpRDw-tD4h-UnZEP3HoXbyQiVaFGy70q_KejMTweTJec2KB8MjoFIZzVO/s1331/Livros%20Herois%20da%20Bruzundanga.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1331" data-original-width="1200" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8tsJc3N5tSGXRDlPMDt7wzl_BWzgzMGiMXxKa9Gy3REFSkxCVFc6CGIHHQ3BkgK4X_rfczEpVu22lJtqCb_pg2AmiZW4CHFPTKdkhG85vtPF2KlEco5ZdGcPrKzFLZVCfpRDw-tD4h-UnZEP3HoXbyQiVaFGy70q_KejMTweTJec2KB8MjoFIZzVO/w578-h640/Livros%20Herois%20da%20Bruzundanga.jpg" width="578" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Assum Preto is a character created by Luiz Pagano based on the famous bird from the northeast (Gnorimopsar chopi), in the song by Luiz Gonzaga "...but assum preto, blind from oio. Not seeing the light, ah, sing in pain". Blind and nervous, the character intersperses moments of sensitivity and aggression, multiplied by his superpowers</span></td></tr></tbody></table><div><br /></div><div>These editions and their content are Luiz Pagano's projects for the Japanese market, continuing the adventure saga of the Tupi-pop heroes.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzyTiK3rRJjid2zrURnTc4T8Qipw1UZh73DeObxMs5_8c30Dzfy2f7jWU2jJD2cHvxd00Vz46F_DXMPcwvaAEDx3LjZJadXOo5mTUqP3Rrta4Y6WkFeGjGmj-kaVLPUuB_iSyvHTEoYo5NhbLd2un0FRpY9ojC4mB3jbRra5jUOSi1i3AjE3UbeODZVw/s1990/Termitas%20fujoshi.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1990" data-original-width="1315" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzyTiK3rRJjid2zrURnTc4T8Qipw1UZh73DeObxMs5_8c30Dzfy2f7jWU2jJD2cHvxd00Vz46F_DXMPcwvaAEDx3LjZJadXOo5mTUqP3Rrta4Y6WkFeGjGmj-kaVLPUuB_iSyvHTEoYo5NhbLd2un0FRpY9ojC4mB3jbRra5jUOSi1i3AjE3UbeODZVw/w422-h640/Termitas%20fujoshi.jpg" width="422" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Several enemies will be revealed in the new editions, but the ants and thermites Fujoshi, once again, appear in the lives of our heroes</td></tr></tbody></table><br /><div><br /></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-82130469590610290562022-09-04T13:02:00.019-03:002022-09-13T19:07:03.263-03:00Japanese Philosophies in Business<div style="text-align: left;"> But after all, what are the Japanese philosophies in business?</div><div style="text-align: left;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0rRvteFbH0VORb1vlpdFuxfRrFBpTPS9AJJm4JvxBw4DfSePhifA7MUv6AkSEvvZNdi-WpZfYWkz4T1OT-AfCNLhZ0hFGYQGCX54danW6JqoTRGiPnf8lna84IdVYkJxJc9pn7JrmJvhVcarNR3S4YhSNiDOqARwPDbRDxAk7wpmeOl6S23Xx5VNxLA/s1597/Japanese%20Philosophy%20in%20Business.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1199" data-original-width="1597" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0rRvteFbH0VORb1vlpdFuxfRrFBpTPS9AJJm4JvxBw4DfSePhifA7MUv6AkSEvvZNdi-WpZfYWkz4T1OT-AfCNLhZ0hFGYQGCX54danW6JqoTRGiPnf8lna84IdVYkJxJc9pn7JrmJvhVcarNR3S4YhSNiDOqARwPDbRDxAk7wpmeOl6S23Xx5VNxLA/w640-h480/Japanese%20Philosophy%20in%20Business.jpg" width="640" /></a></div><div><br /></div><div>Japan became famous for showing train station workers pointing and talking to themselves, as if they were reciting some poem. In fact, it is shisa kanko (指差喚呼), a method in work safety to avoid mistakes, pointing out important indicators and verbally declaring your status.</div><div><br /></div><div><span style="font-size: x-small;"><a href="https://blemya.blogspot.com/2022/09/filosofias-de-negocios-japonesas.html">leia este artigo em Protuguês</a></span></div><div><br /></div><div>The ‘Point and Calling’ method, as it is also called, is an active safety behavior that has been shown to reduce human error by nearly 85%, according to a research report by Japan Railways. Workers who completed a simple task without pointing and calling made 2.38 errors per 100 actions, while workers who practiced pointing and calling made only 0.38 errors per 100 actions.</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVefLQYBRcluif2ID-mwrXe26sn8a3tHaLt01fuogJfJjEgf6JFUQRjcTiTOrJDaTqQqu6CZMX9nC562D_zeDGFkrI8syVw3vzgLrgzqciTMJ0FCnADr_8Ro0uJxgwvDmMXn8kUkkS1yFL5hk4MF3S1t7z_3XJG9c4SRf5dzkKSZyBC7m0pXozHlRsrg/s724/point-and-call-japan-railways.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="482" data-original-width="724" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVefLQYBRcluif2ID-mwrXe26sn8a3tHaLt01fuogJfJjEgf6JFUQRjcTiTOrJDaTqQqu6CZMX9nC562D_zeDGFkrI8syVw3vzgLrgzqciTMJ0FCnADr_8Ro0uJxgwvDmMXn8kUkkS1yFL5hk4MF3S1t7z_3XJG9c4SRf5dzkKSZyBC7m0pXozHlRsrg/w640-h426/point-and-call-japan-railways.jpg" width="640" /></a></div><div><br /></div><div>A millenary culture, with a super-evolved job market, the Japanese people have always interacted with a multitude of philosophies outside their native boundaries, most prominently Chinese, Indian, Korean, and Western. So they have benefited from a rich trove of ideas and theories on which to draw in developing their own distinctive philosophical perspectives. </div><div><br /></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2B4-DDdx6hmz_IGsoEF8qKC61cbK-Vp52C3Ug6uHKEAxQZ9HUSFnhe1kI4HAdOr7P5R3PAnjNyAgmfN8E9aHWZtJ1GEPbnFob9KuRQ-znUvq6VHah89EEfIHTOxgsCqSZw-6iVX3z5q38JnwfVhCpj7_TEIouA7la190Botqsl91mcfWeJHEnZuVGeg/s1597/Shisa%20kanko.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1199" data-original-width="1597" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2B4-DDdx6hmz_IGsoEF8qKC61cbK-Vp52C3Ug6uHKEAxQZ9HUSFnhe1kI4HAdOr7P5R3PAnjNyAgmfN8E9aHWZtJ1GEPbnFob9KuRQ-znUvq6VHah89EEfIHTOxgsCqSZw-6iVX3z5q38JnwfVhCpj7_TEIouA7la190Botqsl91mcfWeJHEnZuVGeg/w640-h480/Shisa%20kanko.jpg" width="640" /></a></div>As a result Japanese proffesionals have always been acutely attuned to the intimate relations among culture, ways of thinking, and philosophical worldviews.</div><div><br /></div><div>In this article I summarize some of these philosophies and their proposals – who knows, you may be able to appropriate some of them to improve your professional functions:</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTPD28jDIylgdU6SmbwaQ3t6q6_KSPQOU8hq3TFsle4Z3Cj-CWK30w3g8EwqKqLo8IFEWhk6o2cihNTB87OjOzMPxwssPD9oc9NVbczFN0x63FdvlsZ2B1a_1jVC0f49fNE35aRYMJ6sh1hRTjh-OfP5-TY4kCxPD9bd3mqDeRxJuf9NYwWMHCKBxfjQ/s1597/Shukkin%20Nippo.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1199" data-original-width="1597" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTPD28jDIylgdU6SmbwaQ3t6q6_KSPQOU8hq3TFsle4Z3Cj-CWK30w3g8EwqKqLo8IFEWhk6o2cihNTB87OjOzMPxwssPD9oc9NVbczFN0x63FdvlsZ2B1a_1jVC0f49fNE35aRYMJ6sh1hRTjh-OfP5-TY4kCxPD9bd3mqDeRxJuf9NYwWMHCKBxfjQ/w640-h480/Shukkin%20Nippo.jpg" width="640" /></a></div><div><br /></div><div>- SHUKKIN NIPPO, Daily work log (出勤にぽ日報) - every morning, before work, the employee describes their routines and plans for the day, increasing focus and awareness of what has to be done;</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHNNBuO2qECDwEv2TnAd0yqB65m-g2qOi2jKB3szlzuUM0O1WNcnReWK2m-G6ZBYW_S1SzDJfikjulxfUn-RdTaJikIRUgVl6nVpHRbKXs5NAq_IeKGLydoieE58_114Ys3xjWFq39Y7HoUJuVMP9rHGoRwPGWpTWuREfz3SgU9C9el94tB3ucDcYJoQ/s1597/Kaizen.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1199" data-original-width="1597" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHNNBuO2qECDwEv2TnAd0yqB65m-g2qOi2jKB3szlzuUM0O1WNcnReWK2m-G6ZBYW_S1SzDJfikjulxfUn-RdTaJikIRUgVl6nVpHRbKXs5NAq_IeKGLydoieE58_114Ys3xjWFq39Y7HoUJuVMP9rHGoRwPGWpTWuREfz3SgU9C9el94tB3ucDcYJoQ/w640-h480/Kaizen.jpg" width="640" /></a></div><div><br /></div><div>- KAIZEN, continuous improvement (改善) - Kaizen is the word of Japanese origin that means change for the better, used to convey the notion of continuous improvement in life in general, be it personal, family, social and work;</div><div><br /></div><div>It is a concept that refers to personal activities that, when repeated daily, continually improves itself. The concept involves all those who carry out some activity, from the CEO to the workers on the assembly line. Kaizen also applies to processes such as purchasing and logistics. It has been applied in health, psychotherapy, life coaching, government, banking, etc;</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAlrV9bv8yCZiYX7HyTPxgi_0f0W_YWpMMSS14vxTD5T-3YDWyZO-hyxEB4_KXUs6SjYZXvFJVOonxGliwvLE1_er1dQkQfpq0ciLJFAnix4ZS01mXmLVZvLieWgfffjcHBiNMDZjGF1J9xKC9KBrcDIhgNrRmJLgmd52I2vpVux8DIoPxDcughfKpzQ/s1597/IKIGAI.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1199" data-original-width="1597" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAlrV9bv8yCZiYX7HyTPxgi_0f0W_YWpMMSS14vxTD5T-3YDWyZO-hyxEB4_KXUs6SjYZXvFJVOonxGliwvLE1_er1dQkQfpq0ciLJFAnix4ZS01mXmLVZvLieWgfffjcHBiNMDZjGF1J9xKC9KBrcDIhgNrRmJLgmd52I2vpVux8DIoPxDcughfKpzQ/w640-h480/IKIGAI.jpg" width="640" /></a></div><div><br /></div><div>- IKIGAI, reason for living (生き甲斐) - Iki means 'life' or 'alive' in Japanese, while Gai means 'value' or 'benefit'. The combination of these terms means what gives meaning, value and purpose to your life;</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim5Kk_pJ3XLEP8jOTsD1qBxj6n_etOnohIYpp6HbCL3fB-Pv1rWyGXMYbynWZRz4uvaAD-GXDKJhmw5UXDnyrdgpop1yP8JYWFITLYXmHRXgSuVtwzEk2lbafLuUDODFWAlWHuI1yOlU4oyvAQOzGWQ9vEt2CfgSVa6250aoZeYgDxHxg7QGtYpleBkg/s1597/POKA%20YOKE.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1199" data-original-width="1597" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim5Kk_pJ3XLEP8jOTsD1qBxj6n_etOnohIYpp6HbCL3fB-Pv1rWyGXMYbynWZRz4uvaAD-GXDKJhmw5UXDnyrdgpop1yP8JYWFITLYXmHRXgSuVtwzEk2lbafLuUDODFWAlWHuI1yOlU4oyvAQOzGWQ9vEt2CfgSVa6250aoZeYgDxHxg7QGtYpleBkg/w640-h480/POKA%20YOKE.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div>- POKA-YOKE, mistake-proofing (ポカヨケ) - it is the philosophy that directs people to avoid (yokeru) errors (poka) or defects, preventing and/or correcting them, or calling attention to them as they occur, it is derived from POKA HO YOKERU (ポカを避ける).</div><div><br /></div><div>A simple poka-yoke example is demonstrated when a driver of the car equipped with a manual gearbox must press on the clutch pedal (a process step, therefore a poka-yoke) prior to starting an automobile;</div><div><br /></div><div><div><b>5S in the Japanese workplace</b></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCVQQdOGJTj_qGPPiuOgQYNyVWBXZpoQqSqQEKgBzI2Doz0GftftReNI66K6vUhq4Su03pmkWWQzqVSWiyz9dcN7k91zllbrOlv3XsZjtQQa2C5qQwaHuFoWOAsmYQXhiHBxum-MMX7BOCrTTp2G4UX1X_0mha0H9boHRwkrZtrB9-atm9Ne_-2qRRsA/s1597/5s.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1199" data-original-width="1597" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCVQQdOGJTj_qGPPiuOgQYNyVWBXZpoQqSqQEKgBzI2Doz0GftftReNI66K6vUhq4Su03pmkWWQzqVSWiyz9dcN7k91zllbrOlv3XsZjtQQa2C5qQwaHuFoWOAsmYQXhiHBxum-MMX7BOCrTTp2G4UX1X_0mha0H9boHRwkrZtrB9-atm9Ne_-2qRRsA/w640-h480/5s.jpg" width="640" /></a></div><div><br /></div><div>5S is a workplace organization method that uses a list of five Japanese words: </div><div><br /></div><div>SEIRI, classifying (整理) - is sorting through all items in a location and removing all unnecessary items from the location;</div><div><br /></div><div>SEITON, set in order (整頓) - is putting all necessary items in the optimal place for fulfilling their function in the workplace;</div><div><br /></div><div>SEISO, shine (清掃) - Seiso is sweeping or cleaning and inspecting the workplace, tools and machinery on a regular basis;</div><div><br /></div><div>SEIKETSU, standardize (清潔) - Seiketsu is to standardize the processes used to sort, order and clean the workplace, with the goal of establishing procedures and schedules to ensure the repetition of the first three ‘S’ practices.</div><div><br /></div><div>and </div><div><br /></div><div>SHITSUKE, sustain/self-discipline (躾) - is the developed processes by self-discipline of the workers. Also translates as "do without being told", with the goal of ensuring that the 5S approach is followed.</div></div><div><br /></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMyiF-J9b2B3sZf-187nJdjGikslEZtnmnhN8BHDGfzuiwXOzuAfEYgulrTZ41ux0TYsKirnkTlKw8lU8YW_Ezjur_iHmMkmOAs3ooTTvI1LIAslpoic7fG0BiQI999e885P3YAZQ6Ml7CsW2BAVak2BRYoI20A5hz4z6SZWRRn5pwLWNbV67jAJCTkQ/s1597/%20tenko.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1199" data-original-width="1597" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMyiF-J9b2B3sZf-187nJdjGikslEZtnmnhN8BHDGfzuiwXOzuAfEYgulrTZ41ux0TYsKirnkTlKw8lU8YW_Ezjur_iHmMkmOAs3ooTTvI1LIAslpoic7fG0BiQI999e885P3YAZQ6Ml7CsW2BAVak2BRYoI20A5hz4z6SZWRRn5pwLWNbV67jAJCTkQ/w640-h480/%20tenko.jpg" width="640" /></a></div><div><br /></div><div><div>TENKO, Roll call (点呼) -</div><div><br /></div><div>Before leaving for an external role - a delivery, for example, the employee must write on a form, details of his/her itinerary and immediately read that form aloud so that his/her boss hears, mentioning his/her full name, role, the safety rules and company policy on the task.</div></div><div><br /></div><div>When returning from external service, the employee must do one more Tenko, by law this data must be kept for one year.</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie_RwaeBvgtchcBTs294xo9fl3msplRSkWBG8ufgUVU_AelG6-q0gLikc-Z_F4WSY71OTTUNiBbKLsyvZu4nycmky-VyfobpVEXA6XxImW0x4iC6IQGmfo-fZY8j8YQUu8BALbebYGaoWAbko2av-0WxQKSWhVbayp32NrHmo1R1gsrQjNV6Gu5DNvgA/s1597/Chorei.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1199" data-original-width="1597" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie_RwaeBvgtchcBTs294xo9fl3msplRSkWBG8ufgUVU_AelG6-q0gLikc-Z_F4WSY71OTTUNiBbKLsyvZu4nycmky-VyfobpVEXA6XxImW0x4iC6IQGmfo-fZY8j8YQUu8BALbebYGaoWAbko2av-0WxQKSWhVbayp32NrHmo1R1gsrQjNV6Gu5DNvgA/w640-h480/Chorei.jpg" width="640" /></a></div><div><br /></div><div>CHOREI, morning meeting (朝礼) - is a brief meeting that happens every morning before starting work, 10~15 minutes per day only. The main goal of Chorei is to try to make everyone in the Company feel more like a team. Most Japanese companies that do chorei usually have their employees share their vision, goals, or company motto every morning;</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi17XNi_R7iDW8jEGQewcP8GpcRrl_lyyiD9O0S8I44CtgN0LEXWmtWW4h4SK1PakkVzOyFlRfnMsproNpbCU_gyMH0nZiDlreYsYoYd-BBpCqyLDRCEx-DFPPb2sJ72iyL_bUk9xeguH3jQ51mc6uD-5H4wmTFQhO8---B8fNN16Dq59kXvVSaY6-MPA/s1597/senpai%20kohai.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1199" data-original-width="1597" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi17XNi_R7iDW8jEGQewcP8GpcRrl_lyyiD9O0S8I44CtgN0LEXWmtWW4h4SK1PakkVzOyFlRfnMsproNpbCU_gyMH0nZiDlreYsYoYd-BBpCqyLDRCEx-DFPPb2sJ72iyL_bUk9xeguH3jQ51mc6uD-5H4wmTFQhO8---B8fNN16Dq59kXvVSaY6-MPA/w640-h480/senpai%20kohai.jpg" width="640" /></a></div><div><br /></div><div>SENPAI & KOHAI (先輩), senior & (後輩) junior - represent an informal hierarchical interpersonal relationship found in business organizations, associations, clubs, and schools. The concept has its roots in Confucian teaching, but it has developed a distinguished Japanese style, ultimately becoming part of Japanese culture.</div><div><br /></div><div><div>There is a relationship of mutual respect in which Senpai plays the role of mentor and initiates Kohai into working traditions.</div><div><br /></div><div>Normally, at the end of the period, Kohai waits for Senpai to leave, and then leaves. However, when the one who withdraws before, he must say:</div><div><br /></div><div>"Osaki ni shitsureishimasu (お先に失礼します)", translated as "excuse me, I'm going ahead/first".</div><div><br /></div><div>So, then Sempai replies "Otsukaresama deshita (お疲れ様でした) translated as "thank you for your effort/work".</div></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUYApHDI1XVD_i0_9WmmkjaIyeHSZgZL0b86hvNUBDNGihkHe5wJGZvntDKH5fxKzPpgSG89bx0wMmt0GJqSPW6loZi8Bjyi8WR-gJeV1Hn4SOt0ICnxBUAGbc9BtkOtGxV8nKV0YXkjO4_iMwpiCtKO0OmYMc1Qds3gCpFbznfwjOJUrAEr6j7K5Pcg/s1597/BOWING.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1199" data-original-width="1597" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUYApHDI1XVD_i0_9WmmkjaIyeHSZgZL0b86hvNUBDNGihkHe5wJGZvntDKH5fxKzPpgSG89bx0wMmt0GJqSPW6loZi8Bjyi8WR-gJeV1Hn4SOt0ICnxBUAGbc9BtkOtGxV8nKV0YXkjO4_iMwpiCtKO0OmYMc1Qds3gCpFbznfwjOJUrAEr6j7K5Pcg/w640-h480/BOWING.jpg" width="640" /></a></div><div><br /></div><div><div><b>OIJI (お辞儀の種類) types of bow</b></div><div><br /></div><div>Eshaku, keirei and saikeirei are the three typical categories of ojigi practiced in the business world in Japan. No matter which type is chosen, it is important to pay constant attention to one's muscles and posture:</div><div><br /></div><div>Eshaku (会釈) is generally performed with a slight inclination of about 15° of one's upper torso, usually performed between colleagues with the same status;</div><div><br /></div><div>Keirei (敬礼), is the most commonly used variation of ojigi in Japanese business, is performed with an inclination of about 30° of the upper body;</div><div><br /></div><div>Saikeirei (最敬礼), which literally means "the most respectful gesture", is, as the name suggests, the ojigi that shows the uttermost respect towards the other party, with an deeper inclination of one's upper body than keirei, typically somewhere from 45° to 70°. Additionally, as saikeirei is used only in grave situations, one is expected to stay still at the bowing position for a relatively long time to show one's respect and sincerity.</div></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9qQeuLLPYO14w6UzpnqE0GHXMMCE-GMem9klFIvGj6EthSEOGFn5TL1dBZ4hij07SvNnIx4qGdn4KYp7DGVo5dC4LiCsKIpmBtI9BbAQPkKmrRSFWUKFZEKErvHAR6VD-Q72kXFxtJijhCe1zybzADGTMEZQLhjijpBMTZjhiNqRCTAIMY82NdvC9dw/s800/hanko.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="533" data-original-width="800" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9qQeuLLPYO14w6UzpnqE0GHXMMCE-GMem9klFIvGj6EthSEOGFn5TL1dBZ4hij07SvNnIx4qGdn4KYp7DGVo5dC4LiCsKIpmBtI9BbAQPkKmrRSFWUKFZEKErvHAR6VD-Q72kXFxtJijhCe1zybzADGTMEZQLhjijpBMTZjhiNqRCTAIMY82NdvC9dw/w640-h426/hanko.jpg" width="640" /></a></div><div><br /></div><div><div>HANKO(判子)INKAN (印鑑), stamp -</div><div><br /></div><div> is a carved stamp that can be used in any situation where an individual, or an individual on behalf of a company, might otherwise use a signature or initials. Signing contracts, doing your banking (at a bank) or receiving a parcel are just three such cases. The necessity for a hanko and even the type of hanko may vary depending on the situation.</div><div><br /></div><div>Although the Japanese government is (reportedly) phasing out the use of hanko in many situations, you should expect the seals to stick around for a good few years yet.</div></div><div><br /></div><div><div>RADIO TAISO(ラジオ体操), Radio Calisthenics -</div><div><br /></div><div>Japanese companies may have found a way to boost employee health and improve productivity, through morning exercises, a tradition that has taken hold in Japanese culture to foster better health and fitness. </div><div><br /></div><div>There is a morning exercise called “Rajio Taisou” or “Radio Exercise.” The radio comes on, employees gather together, and the exercise routine begins. It can be as short as three to four minutes, but the positive effects may continue throughout the day.Rajio Taiso (ラジオ体操) or Radio Calisthenics is a common routine of exercises broadcast on NHK radio every morning from 6:30. The first broadcast took place in 1928, since then, this tradition of Rajio (radio in Japanese) Taiso has been incorporated into a lot of Japanese people's morning routines.</div><div><br /></div><div>The good part about this exercise program is that it's been designed for anyone at any age to do on their own, without any equipment required. Everyone from children to the elderly can join in, and there's even versions that you can do while seated.</div></div><div><br /></div><div><div>These are the standard 13 motions in part one:</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUbz-Zky7X_NNOuamk2Sgpyp_qHfl4eNAzcTtBBQzdd5DT9GVsc7IqlEvF5137xIUNgYKxnox2-ia4LW2wgnDYPhhPYBBbZFxjGfDroDOGbjMlJRsP9r6KYGfimfvG5blgOH_3iNgvzFIWrQQ2ZC_8NFjmNimGx2nqrvioNLYipbeiNroCK4THESyFQg/s1800/Radio%20taiso%20eng%201.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1800" data-original-width="1200" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUbz-Zky7X_NNOuamk2Sgpyp_qHfl4eNAzcTtBBQzdd5DT9GVsc7IqlEvF5137xIUNgYKxnox2-ia4LW2wgnDYPhhPYBBbZFxjGfDroDOGbjMlJRsP9r6KYGfimfvG5blgOH_3iNgvzFIWrQQ2ZC_8NFjmNimGx2nqrvioNLYipbeiNroCK4THESyFQg/w426-h640/Radio%20taiso%20eng%201.jpg" width="426" /></a></div><br /><div><br /></div><div>1. Rotate and stretch your arms</div><div>Raise your arms up from forward, stretch your back and down your arms from your side;</div><div><br /></div><div>2. Cross and spread your arms while bending your legs up and down </div><div>Swing your arms and bend your knees;</div><div><br /></div><div>3. Rotate your arms</div><div>Swing your arms in full circles to the outside then inside;</div><div><br /></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXQGx1d7maMNRWVpK7Npl34e6mh1Dnyy7z54XrYCdbagw9pERfL21uXISxlXhEsrFLaKAbdAtpz1M9A7FnJRLMzHBHGQ_EkJ1tPrXwBG-Pf0V-9BYeWnLqZy4cDxgo0n-EDNJvfDhkryt8VJrdN6woif7ObCXQDyasDgjWxycqsLFTMKYb96m_xGK3JA/s1800/Radio%20taiso%20eng%202.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1800" data-original-width="1200" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXQGx1d7maMNRWVpK7Npl34e6mh1Dnyy7z54XrYCdbagw9pERfL21uXISxlXhEsrFLaKAbdAtpz1M9A7FnJRLMzHBHGQ_EkJ1tPrXwBG-Pf0V-9BYeWnLqZy4cDxgo0n-EDNJvfDhkryt8VJrdN6woif7ObCXQDyasDgjWxycqsLFTMKYb96m_xGK3JA/w426-h640/Radio%20taiso%20eng%202.jpg" width="426" /></a></div>4. Lean backward (chest out)</div><div>Spread your legs to the left, shoulder wide, and swing your arms then stretch your chest with an inward breath;</div><div><br /></div><div>5. Twist your body sideways.</div><div>Bend sideways with one arm up, over head, stretch your side from the right side twice, then the left side;</div><div><br /></div><div>6. Bend your body back and forth</div><div>Bend forward to touch the ground 3 times and bounce with hands on your waist and backbend;</div><div><br /></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEBKcu2uJvml-53zcCXEZxQsudRM_yL4mtOFmA18NkCumMI6FyV0amN0yHoHWnqBjp5BCrpfgvBCqPKm6MJFYiz8WNHlpae3fpSqSs9zkm6GE5eN7kDNeywHykXyyDWZNcnT941LENxsxFV5qXgDxtMPPz6_jP2y7pKY2t7BQef14eXfgANN22HD7AGg/s1800/Radio%20taiso%20eng%203.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1800" data-original-width="1200" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEBKcu2uJvml-53zcCXEZxQsudRM_yL4mtOFmA18NkCumMI6FyV0amN0yHoHWnqBjp5BCrpfgvBCqPKm6MJFYiz8WNHlpae3fpSqSs9zkm6GE5eN7kDNeywHykXyyDWZNcnT941LENxsxFV5qXgDxtMPPz6_jP2y7pKY2t7BQef14eXfgANN22HD7AGg/w426-h640/Radio%20taiso%20eng%203.jpg" width="426" /></a></div>7. Twist your body from left to right</div><div>Swing your arms and twist your body, to left then to right;</div><div><br /></div><div>8. Stretch your arms up and down</div><div>Hands on your shoulders with your legs spread to the left, stretch up then down;</div><div><br /></div><div>9. Bend your body diagonally downwards and chest out</div><div>Bend at the waist for your right toe twice then up and open your arms, stretch your chest then down for the left;</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuYO8QQYd-9joEOf6zpHsd3Fob7W6DwzzaIjn1SCWrjKxXGtfERtayXOEk_Q8MJdvAII7rg9t3q76jkvh8ChPi2oHmV8BlPxCe5MSsxdHkXUkHf6YUvppcP0Co9evdZ4yyFEsA6dYzm1cgrRfDlFvlhrIBOKrMH4kEN6UO7_m6-5E_Fn7a_2bPgdKG7w/s1800/Radio%20taiso%20eng%204.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1800" data-original-width="1200" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuYO8QQYd-9joEOf6zpHsd3Fob7W6DwzzaIjn1SCWrjKxXGtfERtayXOEk_Q8MJdvAII7rg9t3q76jkvh8ChPi2oHmV8BlPxCe5MSsxdHkXUkHf6YUvppcP0Co9evdZ4yyFEsA6dYzm1cgrRfDlFvlhrIBOKrMH4kEN6UO7_m6-5E_Fn7a_2bPgdKG7w/w426-h640/Radio%20taiso%20eng%204.jpg" width="426" /></a></div><div><br /></div><div>10. Rotate your whole body</div><div>Make a circle your upper body one way, then the other way;</div><div><br /></div><div>11. Jump with both legs</div><div>Hop on both feet up 4 times, then spread and close your legs twice;</div><div><br /></div><div>12. Spread your arms then bend and stretch your legs</div><div>Swing your arms while doing light squats;</div><div><br /></div><div>13. Breathe deep while stretching both arms slowly</div><div>Control your breath, take deep breaths in and out with your arms going up and down.</div></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPsRyNUkQQDDwlqNhnGx88pDhKjvffuhDVdZl7ta5-DmJGznPTzZDPCwEQ7hLTD8WAJ084WFTgD3JraCCzFvwobtQj67ZnlLVZ8PmKfFOIuKArPTemJZHpFoGf5kyeVxFl3f_OrC_3HZrBInfw_839iylymAC3n2wp9w2v1kD3QH1ZS6-njAAmhrfJLw/s1597/Kagami%20biraki%20eng.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1199" data-original-width="1597" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPsRyNUkQQDDwlqNhnGx88pDhKjvffuhDVdZl7ta5-DmJGznPTzZDPCwEQ7hLTD8WAJ084WFTgD3JraCCzFvwobtQj67ZnlLVZ8PmKfFOIuKArPTemJZHpFoGf5kyeVxFl3f_OrC_3HZrBInfw_839iylymAC3n2wp9w2v1kD3QH1ZS6-njAAmhrfJLw/w640-h480/Kagami%20biraki%20eng.jpg" width="640" /></a></div><br /><div><br /></div><div><div>KAGAMI-BIRAKI (KAGAMI-NUKI) 鏡開き「鏡抜き」</div><div><br /></div><div>When starting a new business, venture, project, or even a wedding in Japan, a ritual called Kagami Biraki is usually performed, a traditional ceremony in which barrels of sake are broken with a hammer and served on the 'masus' at a feast.</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5fwt33d3Q67-9u1n3LRDAmi-enVGu9BVSugSgQmbtfiTNXAXy-A2CrA1cget-Qyk1Ic8GdFgx0XaRzWVFHijnSEZu-9HV1lxDv-4YzI82AVhPCdfV5x87fv6CzygDVcVBZFYIHIMjqifWK6dTqM5mLNVROFNNslFrSlEJINYd52j8o5AQtxHx3regFA/s740/kag.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="668" data-original-width="740" height="578" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5fwt33d3Q67-9u1n3LRDAmi-enVGu9BVSugSgQmbtfiTNXAXy-A2CrA1cget-Qyk1Ic8GdFgx0XaRzWVFHijnSEZu-9HV1lxDv-4YzI82AVhPCdfV5x87fv6CzygDVcVBZFYIHIMjqifWK6dTqM5mLNVROFNNslFrSlEJINYd52j8o5AQtxHx3regFA/w640-h578/kag.jpg" width="640" /></a></div><div><br /></div><div>Originally this ceremony is based on the Kagami-mochi (鏡餅, literally "mirror rice cake" in Japanese), with which the Japanese decorate their altars during the New Year holidays. Kagami-mochi are round rice cakes, stacked in two layers, with ferns at the base, displayed during the New Year holidays on January 11th. People have the custom of making "Kagami-biraki", that is, breaking the mochi and eating the crushed pieces.</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvGGESqgdgl3SPWJxsGSjGeIL9YfnsPeh5hTY652SP_1e1L-RcLa-i3-5xZLroowA2foq6-FytD0mv8W1-XIEvnANYBXFb5p7Jkp_MMNrVLylO5CapFo_tKuTlsezi3ucOA0AFf5Hg5FyWTJdxZh4n9uGDPt9yAfxilPORv2Y9yJHGmQHQWG698hygYA/s740/mochi.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="493" data-original-width="740" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvGGESqgdgl3SPWJxsGSjGeIL9YfnsPeh5hTY652SP_1e1L-RcLa-i3-5xZLroowA2foq6-FytD0mv8W1-XIEvnANYBXFb5p7Jkp_MMNrVLylO5CapFo_tKuTlsezi3ucOA0AFf5Hg5FyWTJdxZh4n9uGDPt9yAfxilPORv2Y9yJHGmQHQWG698hygYA/w640-h426/mochi.jpg" width="640" /></a></div><br /><div>Whether it's a Mochi or the cap of a sake keg, both Kagami Biraki's have their strong connection to rice, the raw material of both sake and mochi, and thus have been considered sacred offerings to the gods since ancient times. The concept of receiving the power by drinking the sake after it is offered to the gods is pretty much the same as eating the pieces of mochi.</div></div><div><br /></div><div>Still regarding the tradition of breaking the lid of sake kegs (called komo-daru) with a hammer at a party, it is worth noting that this comes from the fact that liquor stores used to call the top lid of a keg of sake kagami (mirror). Despite being popularly called 'kagami-biraki', the correct name for the event should be kagami-nuki (鏡抜き).</div><div><br /></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-70972495054762209682022-08-25T20:13:00.018-03:002024-02-26T12:16:57.973-03:00The Tupis of Rugby<div style="text-align: left;"> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicptJnWSi1H8fkeTJ4NeCgv2QbFd4DTFDvXrT1qOEng4GFVt_zbEJUmtPsS3MnSHMytcHUCYtDA5Pex9G04KQHHWOgjQLAY4xGsAri9Lk0evz9kY6uxdB19jdVoOFuGof9qo5WRk41_6DC_YEHvBYwUXP2Jl47x_ACjAnVnzwBPzhDGWG2LtJK92_kHg/s1440/Luiz%20Pagano%20Rugby%20Spac.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1440" data-original-width="1440" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicptJnWSi1H8fkeTJ4NeCgv2QbFd4DTFDvXrT1qOEng4GFVt_zbEJUmtPsS3MnSHMytcHUCYtDA5Pex9G04KQHHWOgjQLAY4xGsAri9Lk0evz9kY6uxdB19jdVoOFuGof9qo5WRk41_6DC_YEHvBYwUXP2Jl47x_ACjAnVnzwBPzhDGWG2LtJK92_kHg/w640-h640/Luiz%20Pagano%20Rugby%20Spac.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">Luiz Pagano, playing rugby on the SPAC pitch - wearing the jersey of the Italian national team'19 - in rugby there is the after-match celebrations, fraternization between opposing teams that value friendships more than the final result of the game. During the game, the dispute is taken seriously, but at the end, we celebrate and toast together as lovers of the sport.</span></td></tr></tbody></table></div><div style="text-align: left;"><br /></div><div style="text-align: left;"><div>Would Abapuru, the most beautiful and expensive Brazilian work of art, be a cultural appropriation?</div><div><br /></div><div>I already say that I don't think so – why!? Because it is impossible to appropriate something that already is ours!!!</div><div><br /></div><div><span style="font-size: x-small;"><a href="https://ameobrasil.blogspot.com/2022/08/os-tupis-do-rugby.html">leia esta matéria em Portugês</a></span></div><div><br /></div><div>Recently Agostín Danza, CEO of the Brazilian Rugby Confederation, decided to change the nickname of the Brazilian Rugby Team from TUPIS to COBRAS, most likely influenced by a group of uninformed people who 'prohibited' the use of the Term Tupi for understanding that it was cultural appropriation.</div><div><br /></div><div><b>Conflict Overview</b></div><div><br /></div><div>Before we move on, let's understand more about it. Following a path contrary to that of the average Brazilian, I wasn't very interested in soccer, instead I was interested in Rugby (in Brazilian Portuguese, rúgbi, and in European Portuguese, râguebi), a sport inspired by Harpastum, practiced by the Romans in Antiquity. The name of the sport came from the school where it was created, the Rugby School, in Great Britain, it was the students of the school, with the help of others from Cambridge, who, between 1845 and 1848, drew up the first rules of the sport.</div><div><br /></div><div>In Brazil, the sport appears in 1891, sort of along with football, when the Clube Brasileiro de Futebol Rugby was founded, organized by none other than Charles Miller, the "father" of Brazilian football. </div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitv9PbOz7uGiFMf5TZrCVdHJdkmZNto86_jSGamgga6NkH4Hdm-HcPYKVyuE6HxWsXt89OE1t9k5_WiEyKy3r471i1rS3B0gZ69RKKcf8PjF3xcxpleAAO2F-6ZTw-Zpv9B5k774W6Kj_A5M9qRbM74-SsIl6yW_1IwvMjj2UHOCXKO7nokqffbdQ7rw/s1200/tupi%20do%20Rugby.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1200" data-original-width="1200" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitv9PbOz7uGiFMf5TZrCVdHJdkmZNto86_jSGamgga6NkH4Hdm-HcPYKVyuE6HxWsXt89OE1t9k5_WiEyKy3r471i1rS3B0gZ69RKKcf8PjF3xcxpleAAO2F-6ZTw-Zpv9B5k774W6Kj_A5M9qRbM74-SsIl6yW_1IwvMjj2UHOCXKO7nokqffbdQ7rw/w640-h640/tupi%20do%20Rugby.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">coat of arms of the Brazilian Rugby team - Os Tupis</td></tr></tbody></table><div><br /></div><div>As I grew up a lot in my adolescence (I’m almost 6’6), I found in swimming and high jump, which I practiced at SESI in Vila Leopoldina, as well in rugby, which I joined at the age of 14 at SPAC (São Paulo Athletic Club), my favorite sports.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9HjSok3rd1NO-eNYJV-DlvTpj6fArK_wijUIiPOs5ADkQ-gqIcFBX2uNHXcBozd-21jzq6Rl-_dOiXCH9GPBNtCLv4y8puk-dT6mg7MAochRl2ZJ7JZxGpdNKr41j0rWH_bnwvUHeZKeDK79LU3zICvNEOlI3jJlFSZrMdEISEymv94CH6RaDZHxl-Q/s1440/Luiz%20Pagano%20ex%20segunda%20linha%20do%20SPAC.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1440" data-original-width="1440" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9HjSok3rd1NO-eNYJV-DlvTpj6fArK_wijUIiPOs5ADkQ-gqIcFBX2uNHXcBozd-21jzq6Rl-_dOiXCH9GPBNtCLv4y8puk-dT6mg7MAochRl2ZJ7JZxGpdNKr41j0rWH_bnwvUHeZKeDK79LU3zICvNEOlI3jJlFSZrMdEISEymv94CH6RaDZHxl-Q/w640-h640/Luiz%20Pagano%20ex%20segunda%20linha%20do%20SPAC.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">Luiz Pagano, former SPAC rugby second row</span></td></tr></tbody></table><div><br /></div><div>All I know is that the love for international trade, the different countries in the world, as well as the love for Brazil, was always very present in training and games, which highly valued ethics and discipline.</div><div><br /></div><div><b>MAORIS vs TUPIS</b></div><div><br /></div><div>Known as All Blacks, the very competent New Zealand Rugby team usually scares opponents a lot with the Haka, a typical dance of the Maori people used, among other things, as a form of intimidation in the face of a dispute. The ritual is beautiful, strong and impressive, and in a way, the sport has thrown Maori culture out into the world through the Haka. </div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_1cp02TuX3cmQUwEHaUdjkRd3IAY4plDX6wyT56Ryr6-Z3XcMAQnwgNqrSsiiWyDNEnGnhv8xY1Jnykh8D_OljU7A7SFagpKPgz4EiGz2d4Z3iXX9BRkFMaJAxAgRSfjT7arDt0D1_XV8F8EFHoQsT5JLAvmcAlTyATk-cnKPMy-be1se7mGbAGzjtA/s718/maori%20vs%20tupis.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="718" data-original-width="718" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_1cp02TuX3cmQUwEHaUdjkRd3IAY4plDX6wyT56Ryr6-Z3XcMAQnwgNqrSsiiWyDNEnGnhv8xY1Jnykh8D_OljU7A7SFagpKPgz4EiGz2d4Z3iXX9BRkFMaJAxAgRSfjT7arDt0D1_XV8F8EFHoQsT5JLAvmcAlTyATk-cnKPMy-be1se7mGbAGzjtA/w640-h640/maori%20vs%20tupis.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">Brazilian rugby team faces the haka of the all blacks of new zealand with Tupi posture</span></td></tr></tbody></table><div><br /></div><div><div><div>The Ka Mate, or Haka, which the All Blacks have practiced for over a century, was created in 1820 by the Maori chief Te Rauparaha. As the All Blacks website dedicated to the history of this dance explains, the song celebrates life over death, it was written after Te Rauparaha managed to escape from a rival tribe. Although the dance is not intimidating, its name, Ka Mate, means “is death”.</div><div><br /></div><div>The first time it was performed before a rugby match, was in the 19th century, formed by a team of players of Maori origin on a tour of the United Kingdom in 1888. This team, the predecessor of the All Blacks, pioneered both the use of the haka before the match and the use of the classic black uniform that popularized it in Europe, however, it was the original All Blacks team that made rugby history with their 1905 tour.</div></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhplFKzjjhEQPXBQevUYhySvEqipnpwlABnYegNVyafu7KnTiZgNdogT87VXonUAyuauJmQo08NB60ZpRS02zJ145hX-nL6rI8IuH1dynYpkJLxe3nMlEsHW8ans5vvlxqp-E-cBakAWAsuUBRwPezvT28MdomaikdptuWYVfXYff2Aa-of6jU7a0GDQ/s1600/HAKA%20VS%20TUPIS.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="1200" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhplFKzjjhEQPXBQevUYhySvEqipnpwlABnYegNVyafu7KnTiZgNdogT87VXonUAyuauJmQo08NB60ZpRS02zJ145hX-nL6rI8IuH1dynYpkJLxe3nMlEsHW8ans5vvlxqp-E-cBakAWAsuUBRwPezvT28MdomaikdptuWYVfXYff2Aa-of6jU7a0GDQ/w480-h640/HAKA%20VS%20TUPIS.jpg" width="480" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">After all, what is said in the All Blacks' Haka - Ka Mate, Ka Mate! (it's death 2x), Ka Ora, ka Ora! (it's 2x life), tenei te tangata (come here), puhuru huru nana nei i tiki mai (the hairy man who seeks the sun), whakawahiti (and who again), te ra! (makes it glow), A upane!, Ka upane! Whiti ra! Hi! (one step, another step and the sun shines! Hi!)</span></td></tr></tbody></table><div><br /></div><div>In 2018, when facing the Brazilian Tupis, an ancestral dispute took place, respectfully performed in a beautiful spectacle, by ancient cultures from opposite sides of the world.</div><div><br /></div><div>Pene'ĩ, Tupi (gûé)!</div><div>Go fot it, Tupis!! (Lit. 'my friends')</div></div><div><br /></div><div>-----</div><div><br /></div><div>Drowning in work and the day-to-day routines, I ended up getting a little away from the news of the sport, but it was on November 10, 2018 that I was dazzled to see the fearsome Haka opposed to the posture of union of Brazilian indigenous people, The TUPIS. It was magical! The love for the sport, for Brazil and our cultures had a ‘total reload’ in my heart.</div><div><br /></div><div>Proud to see the game that received 35k spectators, (when I played, in the 80's and 90's I didn't even reach 500), the image of the New Zealander HAKA elegantly fought by our ANGAIPAVA TUPI doesn't get out of my mind.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFSnjwZeWvtDhZs18MA8y8vN-Ys5JTzeyxRpT6a1jbMlI5RmthCMyYSBAWd3AGipNO0TY8xT8zUDfeztHYQq0TnINQJuFCbwetsRIp-ObHTr-DZ74E81m9Fdiytj56giqiP5OQIIXxM0L2kNRdiuzRotsGOzKG3jxc50QKS_gKyIEYSbGCG5Eg5q78xw/s1000/Rugby_Tupis.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="600" data-original-width="1000" height="384" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFSnjwZeWvtDhZs18MA8y8vN-Ys5JTzeyxRpT6a1jbMlI5RmthCMyYSBAWd3AGipNO0TY8xT8zUDfeztHYQq0TnINQJuFCbwetsRIp-ObHTr-DZ74E81m9Fdiytj56giqiP5OQIIXxM0L2kNRdiuzRotsGOzKG3jxc50QKS_gKyIEYSbGCG5Eg5q78xw/w640-h384/Rugby_Tupis.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">After climbing positions in the world rankings in recent years, the Tupis will begin the 2023 Rugby World Cup Qualifiers. photo olimpiada do dia, Gilbert's official rugby ball with the Tupis coat of arms</span></td></tr></tbody></table><div><br /></div><div>Tupi was chosen by popular vote within the CBRu, defeating the arara (macaw) and sucuri (anaconda) by 47% of the votes in 2012, but seven years later the guys wanted to change the nickname – I immediately went to the battle, writing the following text:</div><div><br /></div><div><div>I am rugby player, I am Brazilian, I am Tupi by spirit and I am also Tupi by blood (although I am a very distant relative), I am a descendant of Tibiriçá through his daughter, Antonia Quaresma, my grandmother, the late Dona Zuzu Correa de Morais Pagano, was born iside São Paulo Historic Triangle, on Rua da Gloria #4. Her surname is Correia, as much as Diogo Álvares Correia, the well known Caramuru who took the beautiful indigenous woman Paraguaçu as his beloved wife on July 30, 1524.</div><div><br /></div><div>I love and am proud to see the Tupi ritual in rugby games, as well as in the New Zealand team, I hope we have our hearts strong and pure on order to be able to perform it again.</div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK6Sq4Bli5WDLh37gHjL1tmNYcBrtlK9p7c4QcQtH8NJpwet01N6Np3c51ClhZJpVnrdGTHFWyZjmMqSbI7_e_VJ9lo0oWYad8kemVlCKIviTZfJ1va30UC8A2Ugd0h7X3gatOn7H1BEI4MW7R8qnXea1gaakPzRFFYl94a-sgx2YYV5_4gqJC38wBrA/s1024/luiz%20pagano%20christchurch%202018.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1024" data-original-width="1005" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK6Sq4Bli5WDLh37gHjL1tmNYcBrtlK9p7c4QcQtH8NJpwet01N6Np3c51ClhZJpVnrdGTHFWyZjmMqSbI7_e_VJ9lo0oWYad8kemVlCKIviTZfJ1va30UC8A2Ugd0h7X3gatOn7H1BEI4MW7R8qnXea1gaakPzRFFYl94a-sgx2YYV5_4gqJC38wBrA/w628-h640/luiz%20pagano%20christchurch%202018.jpg" width="628" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">LUIZ PAGANO (55) wearing Rugby Golden Oldies jersey - an event in 2018 that brought six sports to one location at the same time. Christchurch, New Zealand was the venue with more than 5000 over 35's competing in six different sports - rugby, hockey, netball, golf, cricket, and lawn bowls.</span></td></tr></tbody></table><div><br /></div><div>For me, our players are and will always be called 'Tupis' and our players 'Yaras', no matter how fearful sponsors change the shield on our shirts.</div><div><br /></div><div>I love this image of our Yara (affectionate nickname of our Women's Rugby Team) receiving the affectionate Brazilian ancestral painting.</div><div><br /></div><div>I don't need to ask permission to be Brazilian;</div><div>I don't need to ask permission to be Tupi;</div><div>I don't need to ask permission to hold the Anhangá party in Vale do Anhangabaú or drink Cauim in São Paulo - traditions that, if it weren't for my efforts, would already be dead and buried along with the ancient peoples of the Inhapuambuçu of Piratininga (I am an active revivalist of Tupi culture, even the beverage Cauim, I recreated with modern production processes).</div><div><br /></div><div>Especially because, here in São Paulo, the Tupis, formerly called Tupiniquim (Tupinakyîa) by their belligerent Tupinambá cousins, have been mixing since João Ramalho's marriage to Potira, back in the 1500s.</div><div><br /></div><div>Finally, I study Tupi antigo (Old Tupi language), my grandmother was born in the Inhapuambuçu Historical Triangle, in the very town of São Paulo.</div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLUuZw8yV4UPA-9jkXuJdtj5ca8TT8EreZFdCZGiyJK8ft9gBr3mlItrpEm4T90AQ6m_sp44Lf_elBQ6OAKrky8XdWhqZRzzAI8ZfCm1kDjsuCd--PXQ9oS_jVJZF42x6RkxJljDglD3bNveUSbMq3qOwndu2ZPepAZZ7t3jJ4AVvulj9VEZ2vhg13Tg/s684/yara.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="684" data-original-width="684" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLUuZw8yV4UPA-9jkXuJdtj5ca8TT8EreZFdCZGiyJK8ft9gBr3mlItrpEm4T90AQ6m_sp44Lf_elBQ6OAKrky8XdWhqZRzzAI8ZfCm1kDjsuCd--PXQ9oS_jVJZF42x6RkxJljDglD3bNveUSbMq3qOwndu2ZPepAZZ7t3jJ4AVvulj9VEZ2vhg13Tg/w640-h640/yara.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">beautiful player of the feminin brazilian rugby team, kindly called 'Yara', receiving war paint by a genuine brazilian indigenous lady</span></td></tr></tbody></table><div><br /></div><div>Love unites us regardless of our beliefs, skin color, current account balances or malicious politicians.</div><div><br /></div><div>I respect and love the Tupi Antigo, the Caboclo Tupi from the terreiros of Afro-Brazilian rituals, the nostalgic TV Tupi, the Tupi biscuit, the modernist Tupi verses of Oswald and Tarcila do Amaral, and all the other multiple Tupis that form our Brazilian cultural unity.</div><div><br /></div><div><b>Outcome</b></div><div><br /></div><div>I don't know if they came back for good, however I was super happy to see the players with the Tupis insignia on their chests, playing beautifully yesterday, led by the brave captain Paganini (almost my namesake) in a victorious game against Paraguay (yakarés) who played surprisingly well.</div><div><br /></div><div>I'm sure that one day, I'd perform a Cauinage ritual (Tupi war ritual in which they drink the fermented manioc called Cauim) for my Rugbier friends to face the Maoris on an equal spiritual footing.</div><div><br /></div></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-72917735579486397072022-08-06T08:27:00.002-03:002022-08-06T08:34:53.008-03:00CAUIM a Brazilian solution to preserve biomes enhance our cultures and create a thriving new economy<div style="text-align: left;"> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiouXbtBshxIE-yjw0XiUR8IlccOHVWM7EqRsMUTJ6mG9AYPksfYIxkwM7W0ooUf3CV8ldkSaX3ho6QHQq-OqSZR7zopjsEX-d38oPqeZnZ3PWS1ZBW3Og5wTQZHTdkFpF9Vyxn0n6avyXGvZabbUGXcFFQmKrMJoAR_sSgftb2sBpeT9KViOmLr1fucA/s3264/CAUIM%20the%20Brazilian%20solution%20to%20preserve%20biomes%20enhance%20our%20cultures%20and%20create%20a%20thriving%20new%20economy.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="3264" data-original-width="2448" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiouXbtBshxIE-yjw0XiUR8IlccOHVWM7EqRsMUTJ6mG9AYPksfYIxkwM7W0ooUf3CV8ldkSaX3ho6QHQq-OqSZR7zopjsEX-d38oPqeZnZ3PWS1ZBW3Og5wTQZHTdkFpF9Vyxn0n6avyXGvZabbUGXcFFQmKrMJoAR_sSgftb2sBpeT9KViOmLr1fucA/w480-h640/CAUIM%20the%20Brazilian%20solution%20to%20preserve%20biomes%20enhance%20our%20cultures%20and%20create%20a%20thriving%20new%20economy.jpg" width="480" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">Luiz Pagano, creator of the industrial CAUIM, leaning against a century-old samaumeira on the island of Cumbu, Amazon rainforest</span></td></tr></tbody></table><br /></div><div style="text-align: left;"><div>There is an unexplored Brazilian asset, with enormous economic potential, scalable, capable of becoming a strong agent of social change, with the power to praise Brazilian culture abroad and still promote a great strategic advantage in the preservation of Brazilian indigenous tribes and, consequently, our threatened biomes – THE CAUIM.</div><div><br /></div><div><a href="https://blemya.blogspot.com/2022/08/cauim-solucao-brasileira-para-preservar.html"><span style="font-size: x-small;">leia esse artigo em Português</span></a></div><div><br /></div><div> It is important to say that CAUIM, a 100% fermented manioc drink, is produced in a large part of the Brazilian territory, by the more than 305 remaining ethnic groups and was probably produced by hundreds of others already extinct, millennia before the arrival of European settlers.</div><div><br /></div><div> Even today it is consumed as part of rituals, which differ among indigenous nations, belonging to ancient oral traditions, preserved by elders - this drink and all its cultural/religious context should in no way be reduced to an element of commerce - no that's what we're talking about here.</div><div><br /></div><div> I am referring to a commercially produced drink, whose salivary amylase, used in indigenous villages, was replaced by industrial processes, fruits of the work I have been doing, together with a small group of scholars, which gave rise to Cauim Tiakau.</div><div><br /></div><div>HOW CAUIM CAN BE THAT AGENT OF TRANSFORMATION</div><div><br /></div><div> In Brazil, we face a harsh reality, the Amazon forest, the swamp, the cerrado, the Atlantic forest and other Brazilian biomes are in contoiuous threat, and have become the stage for national and international political disputes.</div><div><br /></div><div> Apart from political issues, there are several agents that corroborate this, such as prospectors, land grabbers, loggers, predatory farmers and invaders in general, who are motivated, violent agents and holders of financial resources, which allow them to afford good lawyers, lobbyists, and corrupt means to perpetuate their actions.</div><div><br /></div><div> Indigenous peoples, the great defenders of our forests, are naked and crudely exposed to this nightmare, they are at risk of being mercilessly decimated, in a desperate battle with almost no prospects of victory. To make matters worse, many villages opt for the oral tradition, so that these ethnic groups can disappear without even leaving a cultural record of their existence.</div><div><br /></div><div> You don't protect the forest or the ethnic groups, putting a dome over them, the idea is to strengthen the so-called preservation cells individually, through intellectual and monetary training.</div><div><br /></div><div> The external assistance provided by FUNAI, ICMBio, NGOs and other institutions is commendable, but still insufficient in the current scenario. The ideal would be to have robust and efficient preservation cells, in all social spheres, without losing its essence - Cauim perfectly fulfills this function.</div><div><br /></div><div> PRODUCTION AND FEASIBILITY COSTS</div><div><br /></div><div> As for the raw material, the only prerequisite is cassava, a basic raw material, which is produced in an indigenous village, with cassava planted in the middle of the forest through an agroforestry system, without trees being felled, so that it is not characterized as a monoculture.</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY1dqovL5PFMulOu4zv4oIVtnLZ-29efE4grzUtETXX390XBlkwio2Uv32ZcUEuT6YoGnAmnc-Wabw2uzXbLUOApLAQOwgldalkKC95HjplAV03jksPp3Quu32OBL9hdcOcIN3hUegcR6xl6fHpQz4nb907lzQZvy6mMmTHckvaTqjl9JUHnnVQYhuXA/s2048/cauim%201.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="2048" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY1dqovL5PFMulOu4zv4oIVtnLZ-29efE4grzUtETXX390XBlkwio2Uv32ZcUEuT6YoGnAmnc-Wabw2uzXbLUOApLAQOwgldalkKC95HjplAV03jksPp3Quu32OBL9hdcOcIN3hUegcR6xl6fHpQz4nb907lzQZvy6mMmTHckvaTqjl9JUHnnVQYhuXA/w640-h640/cauim%201.jpg" width="640" /></a></div><br /><div><br /></div><div> The production can be very small, at first, always in harmony with nature, without pesticides, so that its scarcity justifies a premium price, as with drinks produced in the Champagne region;</div><div> </div><div> The basic structure of a production unit is not different from the backyard micro breweries, quite common in recent years. For the production of 100 liters of Cauim, a cooking pot, a 100-liter tank and a chiller are needed, budgeted at approximately R$60,000.00;</div><div><br /></div><div> Glass bottles must be very characteristic and returnable, reverse logistics may be a mandatory point in production plants.</div><div><br /></div><div> At first we will have a business structure in São Paulo, at first, which may expand to other regions of Brazil - however, nothing prevents the business from growing organically, in a different region, according to the dynamics and needs of the investor / ethnicities adherents to the project.</div><div><br /></div><div> That said, I would like you to know that the first time I had success with the saccharification and fermentation of cassava, it was on a holiday of Our Lady, with my experiences in my studio.</div><div><br /></div><div> After that, coincidentally, I made great advances in the project on that same date in the following years, one of them at the Pernod Ricard de Rezende unit, close to the Sanctuary of Aparecida - So I suggest as patron saint for this project Nossa Senhora de Aparecdia.</div><div><br /></div><div> If you are interested in making this project possible, please contact me, @luizpagano or my partners in this endeavor, Hildo Sena and Cassio Cunha.</div><div> </div><div>T'ereîkokatu ('cheers' in Old Tupi).</div></div><div style="text-align: left;"><br /></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-81871194048218709792022-05-13T21:01:00.006-03:002022-05-13T21:10:11.521-03:00TUPI drink with Cauim and Mead<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR0WZYV-MSl6RtvhukFZIiujGJpXalDoe01htXZVi4iIWVyDtCyyDMGs1J1Ih5NDEO87AZ2n3Ff2sHfzJt0de6sosOK8SU6J3lKRcHixgrZdRq1g17c_ZHMEhv-1zxUcORrDmav8fOYsBYzBE0D62a4-uRxMUkFlnCBTGiEeQP7Zda50TSDBP0571yXw/s1440/Drink%20Tupi%20com%20hidromel%20tukanaira%20e%20Cauim%20Tiakau%20copy.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1440" data-original-width="1440" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhR0WZYV-MSl6RtvhukFZIiujGJpXalDoe01htXZVi4iIWVyDtCyyDMGs1J1Ih5NDEO87AZ2n3Ff2sHfzJt0de6sosOK8SU6J3lKRcHixgrZdRq1g17c_ZHMEhv-1zxUcORrDmav8fOYsBYzBE0D62a4-uRxMUkFlnCBTGiEeQP7Zda50TSDBP0571yXw/w640-h640/Drink%20Tupi%20com%20hidromel%20tukanaira%20e%20Cauim%20Tiakau%20copy.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><p></p><div><div>On this World Cocktail Day, May 13th - I created a drink 100% Brazilian, which unfortunately few, if any, can drink(…for now)</div><div><br /></div><div><span style="font-size: x-small;"><a href="https://blemya.blogspot.com/2022/05/tupi-o-drink-com-cauim-e-hidromel.html">leia este artigo em Português</a></span></div><div><br /></div><div>recipe</div><div>-1 shot of 100% cassava Cauim;</div><div>-1 shot of Dry Mead (Tukanaira) Melvin Seco;</div><div>- Decorated with Sateré Mawé Çapó guarana powder.</div><div><br /></div><div>ISO GLASS</div><div>- ….</div><div>I baptize this drink with the name of TUPI.</div><div><br /></div><div>——</div><div><br /></div><div>I'm sure one of these days we can all unite and toast Brazilianness with Tupi</div><div><br /></div><div>T'ereikokatu!!!!</div><div><br /></div><div>*Cauim is a project by Luiz Pagano that aims to bring to the general public the oldest Brazilian beverage, 100% fermented manioc (a kind of cassava) called CAUIM</div></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-373495000796800432021-11-04T21:02:00.009-03:002021-11-04T21:32:58.662-03:00Catholic Church Best Way to Learn International Business Lords Prayer Best Way to Learn Languages<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKNnNAUvTjbNew2dbA0S9ckD3FKS2Gsk-YERLMQdDHcLPJwmyi8seV1JQAw4fsg5n0oShUV8mEfG_zunBDreJcg5LzjfSc_MzULggcToqGEb7TJUi1as8NRrUYGrkDyfmBq9EZViSBP_0k/s1125/Catholic+Church+Best+Way+to+Learn+International+Business+Lords+Prayer+Best+Way+to+Learn+Languages+.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1125" data-original-width="854" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKNnNAUvTjbNew2dbA0S9ckD3FKS2Gsk-YERLMQdDHcLPJwmyi8seV1JQAw4fsg5n0oShUV8mEfG_zunBDreJcg5LzjfSc_MzULggcToqGEb7TJUi1as8NRrUYGrkDyfmBq9EZViSBP_0k/w486-h640/Catholic+Church+Best+Way+to+Learn+International+Business+Lords+Prayer+Best+Way+to+Learn+Languages+.jpg" width="486" /></a></div><br /><div style="text-align: left;">The way that the Catholic church manage its business to elect a new pope and respond to scandals, has recently been analyzed in articles such as those written by Marcus Fisher for Fast Company, by bloggers Shumpeter to The Economist magazine, the journal of the Wharton EUniversity - Leadership and Change, etc. as seen in <a href="http://www.blemya.com/2013/04/lessons-to-be-learned-from-oldest.html">Lessons to be learned from oldest multinational company in the world - The Catholic Church</a></div><div style="text-align: left;"><div><br /></div><div> If you are studding International Business and/or idioms, I strongly suggest that you go for records of this ancient institution, a multibillion-dollar empire, with annual revenues of US $ 182 Bi, with 1.200 billion customers.</div><div><br /></div><div><span style="font-size: x-small;"><a href="https://blemya.blogspot.com/2021/11/igreja-catolica-melhor-maneira-de.html">leia essa matéria em Português</a></span></div><div><br /></div><div>It is especially good if you study linguistics, more than 1 million employees scattered in offices in 179 countries worldwide would provide you with the more accurate material on idioms and culture. </div><div><br /></div><div>I consider the Lord's Prayer to be the best existing tool for learning languages, for several reasons:</div><div><br /></div><div>1- If you are the son of Catholics, and your mother taught you to pray from a young age, your brain received the first correct reference of an idiom, with perfect syntax, notions of pronunciation and intonation of voice;</div><div>2- If you learn a new language beggining by the Lord's Prayer, you will be repeating an old learning in a new language, making it familiar;</div><div>3- Repeating it over and over, you will be training muscles of your mouth, which you do not use in daily bases, speaking your native language.... among other reasons.</div><div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvRn70zkrQOT0X-PwUqHRxSuvbYSjc6HK_ReXGcbNJPHVDbNkBqYZNr56nqJBa1oFHvGXB7qARmEE8wb0kVYQc5PB4Pmgw9LjtiijqZ2iw_H4F01bTz635tqBPZNEQjVATaQOXMsswjwkB/s1900/Catholic+Church%252C+Best+Way+to+Learn+International+Business+Lord%2527s+Prayer%252C+Best+Way+to+Learn+Languages+.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1500" data-original-width="1900" height="506" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvRn70zkrQOT0X-PwUqHRxSuvbYSjc6HK_ReXGcbNJPHVDbNkBqYZNr56nqJBa1oFHvGXB7qARmEE8wb0kVYQc5PB4Pmgw9LjtiijqZ2iw_H4F01bTz635tqBPZNEQjVATaQOXMsswjwkB/w640-h506/Catholic+Church%252C+Best+Way+to+Learn+International+Business+Lord%2527s+Prayer%252C+Best+Way+to+Learn+Languages+.jpg" width="640" /></a></div></div><div><b><br /></b></div><div><b>First the original version</b></div><div><br /></div><div>It is difficult to know which words Jesus used, since he did not leave his gospel written on his own hand, however the evangelists Matthew (6:9-13) and Luke (11:2-4) left reports of what words Jesus may have used:</div><div><br /></div><div>In both Gospels, the text makes it clear that Jesus is teaching a model of prayer so that his disciples could have a pattern for their daily devotions, whether individual or collective.</div><div><br /></div><div>The first versions of these texts came to us<b> in Greek:</b></div><div><br /></div><div>Πάτερ ἡμῶν ὁ ἐν τοῖς οὐρανοῖς·</div><div>Pater hêmôn ho en toes ouranoes; </div><div><br /></div><div>ἁγιασθήτω τὸ ὄνομά σου·</div><div>hagiasthêtô to onoma sou; </div><div><br /></div><div>ἐλθέτω ἡ βασιλεία σου·</div><div>hagiasthêtô to onoma sou; </div><div><br /></div><div>γενηθήτω τὸ θέλημά σου,</div><div>hagiasthêtô to onoma sou; </div><div><br /></div><div>ὡς ἐν οὐρανῷ καὶ ἐπὶ τῆς γῆς·</div><div>hôs en ouranô, kae epi tês gês. </div><div><br /></div><div>τὸν ἄρτον ἡμῶν τὸν ἐπιούσιον δὸς ἡμῖν σήμερον·</div><div>ton arton hêmôn ton epiousion dos hêmin sêmeron; </div><div><br /></div><div>καὶ ἄφες ἡμῖν τὰ ὀφειλήματα ἡμῶν,</div><div>kae aphes hêmin ta opheilêmata hêmôn, </div><div><br /></div><div>ὡς καὶ ἡμεῖς ἀφίεμεν τοῖς ὀφειλέταις ἡμῶν·</div><div>hôs kae hêmeis aphiemen toes opheiletaes hêmôn; </div><div><br /></div><div>καὶ μὴ εἰσενέγκῃς ἡμᾶς εἰς πειρασμόν,</div><div>kae mê eisenenkês hêmas eis peirasmon,</div><div><br /></div><div>ἀλλὰ ῥῦσαι ἡμᾶς ἀπὸ τοῦ πονηροῦ.</div><div>alla rhysae hêmas apo tou ponerou. </div><div><br /></div><div>[Ὅτι σοῦ ἐστιν ἡ βασιλεία καὶ ἡ δύναμις καὶ ἡ δόξα εἰς τοὺς αἰῶνας.</div><div>ἀμήν.]</div><div>hoti sou estin hê basileia kae hê dynamis kae hê doxa eis tous aeônas; </div><div>amên.</div><div><br /></div><div>which soon afterwards was translated into<b> Latin</b></div><div><br /></div><div>PATER noster, </div><div>qui es in caelis, </div><div>sanctificetur nomen tuum. </div><div>Adveniat regnum tuum. </div><div>Fiat voluntas tua, sicut in caelo et in terra. </div><div>Panem nostrum quotidianum da nobis hodie, </div><div>et dimitte nobis debita nostra sicut et nos dimittimus debitoribus nostris. </div><div>Et ne nos inducas in tentationem, </div><div>sed libera nos a malo. </div><div>Amen.</div><div><br /></div><div><a href="https://www.youtube.com/watch?v=N7Fm7bXrWPA">Learn the sound of these and other versions of 'Our Father' on Blemya's Youtube channel </a></div><div><br /></div><div>Scholars try to rescue the Aramaic language, spoken at the time of Christ, as well as the alphabet used in Galilee until the year 100 AD</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIWGLjOtzXtNz9H2P3aUHtaY4lr_qP4KdfDL80L0rfClEQL-sc0bvpxthaLiOz5BO2LmskAEmTLHQdNuuBKpLOHwBuoSqegs8n30hX3s5Rh0lC3BkNO0mleKy_1ZAWMEVCFl7ufHhjZHC6/s2000/Lords+Prayer+as+Christ+may+have+spoken.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2000" data-original-width="1300" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIWGLjOtzXtNz9H2P3aUHtaY4lr_qP4KdfDL80L0rfClEQL-sc0bvpxthaLiOz5BO2LmskAEmTLHQdNuuBKpLOHwBuoSqegs8n30hX3s5Rh0lC3BkNO0mleKy_1ZAWMEVCFl7ufHhjZHC6/w416-h640/Lords+Prayer+as+Christ+may+have+spoken.jpg" width="416" /></a></div><div><br /></div><div><b>In Aramaic</b></div><div><br /></div><div>Standard edition of Syriac text of Peshitta[b]</div><div>1. ܐܒ݂ܘܢ ܕ̇ܒ݂ܫܡܝܐ</div><div>(ʾăḇūn d-ḇa-šmayyā)</div><div>2. ܢܬ݂ܩܕ݁ܫ ܫܡܟ݂</div><div>(neṯqaddaš šmāḵ)</div><div>3. ܬ݁ܐܬ݂ܐ ܡܠܟ݁ܘܬ݂ܟ݂</div><div>(têṯē malkūṯāḵ)</div><div>4. ܢܗܘܐ ܨܒ݂ܝܢܟ݂ ܐܝܟ݁ܢܐ ܕ݂ܒ݂ܫܡܝܐ ܐܦ݂ ܒ݁ܐܪܥܐ</div><div>(nēhwē ṣeḇyānāḵ ʾaykannā ḏ-ḇa-šmayyā ʾāp̄ b-ʾarʿā)</div><div>5. ܗܒ݂ ܠܢ ܠܚܡܐ ܕ݂ܣܘܢܩܢܢ ܝܘܡܢܐ</div><div>(haḇ lan laḥmā ḏ-sūnqānan yawmānā)</div><div>6. ܘܫܒ݂ܘܩ ܠܢ ܚܘ̈ܒ݁ܝܢ ܐܝܟܢܐ ܕ݂ܐܦ݂ ܚܢܢ ܫܒ݂ܩܢ ܠܚܝ̈ܒ݂ܝܢ</div><div>(wa-šḇoq lan ḥawbayn ʾaykannā ḏ-ʾāp̄ ḥnan šḇaqn l-ḥayyāḇayn)</div><div>7. ܘܠܐ ܬ݂ܥܠܢ ܠܢܣܝܘܢܐ ܐܠܐ ܦ݂ܨܢ ܡܢ ܒ݁ܝܫܐ</div><div>(w-lā ṯaʿlan l-nesyōnā ʾellā p̄aṣṣān men bīšā)</div><div><br /></div><div>Abwûn d’bwaschmâya</div><div>Nethkâdasch schmuuch</div><div>Têtê— malkuthach</div><div>Nehwê tzevjânach </div><div>Aikâna d’bwaschmâya’f b’arha</div><div>Hawvlân lachma d’sûnkanân yao-mâna</div><div>Wasbokân chaubên </div><div>wachtahên aikâna daf chnân schvoqan l’chaijabên</div><div>Weyla tachlân l’nesjuna ela patzân min bischa</div><div>Metul dilachie malkutha wahaila</div><div>wateschbuchta l’ahlâm almîn.</div><div>Amên</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizoH_xXB-ysfZNZaQI8stQCU4DPeH-wyc1JxXwNFJSRYiobjAqcevs_e5Mx8eBMYz98RtUZeNCQphiAs50Y2nQHoUgX-i1tgZnx9pEhFBZtbNVfw-6Z90MxZJqwez9-wpvUm7ZpTEIOchM/s2000/alph.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2000" data-original-width="1300" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizoH_xXB-ysfZNZaQI8stQCU4DPeH-wyc1JxXwNFJSRYiobjAqcevs_e5Mx8eBMYz98RtUZeNCQphiAs50Y2nQHoUgX-i1tgZnx9pEhFBZtbNVfw-6Z90MxZJqwez9-wpvUm7ZpTEIOchM/w416-h640/alph.jpg" width="416" /></a></div><div><b>In Hebrew</b></div><div><br /></div><div>אבינו שבשמים יתקדש שמך</div><div>Avinu shebashamayim, yitkadesh shimkha,</div><div>תבוא מלכותך יעשה רצונך</div><div>Tavo malkhutkha, ye'aseh rtsonkha</div><div>כאשר בשמים: גם בארץ</div><div>kvashamayim ken ba'arets.</div><div>את לחם חוקנו: תן לנו היום</div><div>Et lekhem khukeynu ten lanu hayom,</div><div>ומחל לנו על: חובותינו כאשר מחלנו גם אנחנו לחיבנו</div><div>uslakh lanu al khateynu kfi shesolkhim gam anakhnu lakhotim lanu.</div><div>ואל תביאנו לידי נסיון</div><div>V'al tvi'eynu lidey nisayon</div><div>כי אם תחלצנו מן הרע</div><div>ki im khaltseynu min hara.</div><div>כי לך הממלכה והגבורה: אמן:</div><div>Ke lakha, hamamlakha, vehageverah, veha tiferet l’olemei ‘olamim. Amein.</div><div><br /></div><div><br /></div><div>So, here is “The Lord’s Prayer” in some different languages – enjoy it:</div><div><br /></div><div><b>In English</b></div><div><br /></div><div>Our Father, who art in heaven</div><div>Hallowed be thy name</div><div>Thy kingdom come</div><div>thy will be done on earth as it is in heaven</div><div>Give us this day our daily bread</div><div>And forgive us our trespasses</div><div>as we forgive those who trespass against us</div><div>And lead us not into temptation, but deliver us from evil</div><div>For thine is the kingdom, the power and the glory, for ever and ever</div><div>Amen</div><div><br /></div><div><b>Japanese</b></div><div><br /></div><div>天におられるわたしたちの父よ、</div><div>Ten ni orareru watashitachi no chichi yo </div><div> み名が聖とされますように。</div><div>Mina ga sei to saremasu you ni</div><div> み国が来ますように。</div><div>Mikuni ga kimasu youni</div><div> みこころが天に行われるとおり</div><div>Mikokoro ga ten ni okonawareru toori</div><div> 地にも行われますように。</div><div>chi nimo okonawaremasu youni</div><div>わたしたちの日ごとの糧を</div><div>Watashitachi no higoto no kate wo</div><div> 今日も お与えください。</div><div>kyou mo oatae kudasai</div><div> わたしたちの罪をおゆるしください。</div><div>Watashitachi no tsumi wo yurushi kudasai</div><div> わたしたちも人をゆるします。</div><div>Watashitachi mo hito wo yurushi masu</div><div> わたしたちを誘惑におちいらせず、</div><div>Watashitachi wo yuuwaku ni ochiirasezu</div><div> 悪からお救いください。</div><div>Aku kara osukui kudasai</div><div><b><br /></b></div><div><b>Portuguese</b></div><div><br /></div><div>Pai nosso que estais nos céus,</div><div>Santificado seja o Vosso nome.</div><div>Venha a nós o Vosso Reino.</div><div>Seja feita a Vossa vontade,</div><div>Assim na Terra como no Céu.</div><div>O pão nosso de cada dia nos dai hoje.</div><div>Perdoai as nossas dívidas,</div><div>Assim como nós perdoamos os nossos devedores.</div><div>E não nos deixeis cair em tentação,</div><div>Mas livrai-nos do mal.</div><div>Amém.</div><div><b><br /></b></div><div><b>Russian</b></div><div><br /></div><div>Отче наш , сущий на небесах </div><div>Otche nash , sushchiy na nebesakh</div><div>Да святится имя Твое ; </div><div>Da svyatitsya imya Tvoye</div><div>Да придет Царствие Твое </div><div>Da pridet Tsarstviye Tvoye</div><div>да будет воля Твоя и на земле как на небе ; </div><div>da budet volya Tvoya i na zemle kak na nebe</div><div>Хлеб наш насущный дай нам на сей день ; </div><div>Khleb nash nasushchnyy day nam na sey den'</div><div>И прости нам долги наши Как и мы прощаем должникам нашим , </div><div>I prosti nam dolgi nashi Kak i my proshchayem dolzhnikam nashim</div><div>не введи нас в искушение , Но избавь нас от лукавого . </div><div>ne vvedi nas v iskusheniye , No izbav' nas ot lukavogo</div><div>Ибо Твое есть Царство и сила и слава во веки . Аминь .</div><div>Ibo Tvoye yest' Tsarstvo i sila i slava vo veki . Amin'</div><div><b><br /></b></div><div><b>French</b></div><div><br /></div><div>Notre Père qui es aux cieux</div><div>Que ton Nom soit sanctifié</div><div>Que ton règne vienne,</div><div>Que ta volonté soit faite sur la terre comme au ciel.</div><div>Donne-nous aujourd’hui notre pain de ce jour;</div><div>Pardonne-nous nos offenses,</div><div>Comme nous pardonnons aussi à ceux qui nous ont offensés;</div><div>Et ne nous soumets pas à la tentation,</div><div>Mais délivre-nous du Mal.</div><div> Car c’est à toi qu’appartiennent, le règne, la puissance et la gloire, pour les siècles des siècles. </div><div>Amen.</div><div><br /></div><div><div><b>German</b></div><div><br /></div><div>Vater Unser im Himmel,</div><div>Geheiligt werde Dein Name,</div><div>Dein Reich komme,</div><div>Dein Wille geschehe,</div><div>wie im Himmel so auf Erden.</div><div>Unser tägliches Brot gib uns heute.</div><div>Und vergib uns unsere Schuld,</div><div>wie auch wir vergeben</div><div>unseren Schuldigern.</div><div>Und führe uns nicht in Versuchung,</div><div>sondern erlöse uns von dem Bösen.</div><div>Denn Dein ist das Reich und die Kraft</div><div>und die Herrlichkeit in Ewigkeit.</div><div>Amen.</div></div></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-21657752162471566542021-05-10T12:28:00.004-03:002023-05-25T11:38:59.657-03:00New Indigenous Acculturation Over Previous Portuguese Civilizatory Acculturation in Brazil<div style="text-align: left;"> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3Mx-KnvqglugeNG2Ft2bg56dswHj_AwaLS1j08JemdJeJ2BV-cvbugdRQgIf3tX2ao4y8Y3BWuiLIDiH1fYRxFzK7rBqD8zg0AM6iCLx-YCaM-amLoV6yvnwZFMCnhfmXRkwxzCNI9q66/s1004/New+Indigenous+Acculturation+Over+Previous+Portuguese+Colonizationatory+Acculturation+in+Brazil+.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1004" data-original-width="1004" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3Mx-KnvqglugeNG2Ft2bg56dswHj_AwaLS1j08JemdJeJ2BV-cvbugdRQgIf3tX2ao4y8Y3BWuiLIDiH1fYRxFzK7rBqD8zg0AM6iCLx-YCaM-amLoV6yvnwZFMCnhfmXRkwxzCNI9q66/w640-h640/New+Indigenous+Acculturation+Over+Previous+Portuguese+Colonizationatory+Acculturation+in+Brazil+.jpg" width="640" /></a></div><br /></div><div style="text-align: left;">It is nothing new that the arrival of the Portuguese in Brazil, as well as the consequent colonization, put an end to several ancestral traditions of multiple indigenous nations that lived here, it is also nothing new that I am very interested in reliving part of this loss through the due valorization of these peoples culture, either through the study and rescue of Tupi Antigo, ancestral language linked to Nheengatu, Lingua Geral Brasileira and Paulistana, widely spoken in practically the entire Brazilian territory, until its prohibition on August 17, 1758, when the Portuguese language became the official language of Brazil, through a decree of the Marquis of Pombal; or either through rescuing Cauim, an alcoholic beverage obtained through the simultaneous saccharification and co-fermentation of manioc, produced in a ritualistic way by practically all native Brazilian cultures; that is to say, by the mere collection and availability of centralized information on the resistant ethnicities that still survive today.</div><div style="text-align: left;"><br /></div><div style="text-align: left;"><span style="font-size: x-small;"><a href="https://blemya.blogspot.com/2021/05/nova-aculturacao-indigena-sobre.html">leia este artigo em Português</a></span></div><div><br /></div><div>It is clear that the lost cultures will never be rescued exactly as they were when they were overlapped by the Portuguese cultures, the losses were massive and irreparable, dramatically decimated - much of it was lost in oral traditions that would never be heard in their native languages, nor even in languages spoken today.</div><div><br /></div><div>Another extremely important point to be well observed is that the development of Cauim as a beverage for recreational consumption, has nothing in common with the Cauim and Cauinágem, promoted and celebrated even today in the villages as part of elaborate ancient rituals. Cauinágem is performed in a ritualistic manner by multiple ethnic groups within the national territory, the beverage has several names, such as, Caxirí, Chicha, Saki, Makaloba, etc. they are produced mostly from saccharification of cassava by means of salivary amylase, and rituals vary enormously from culture to culture, deserving the deepest respect and admiration.</div><div><br /></div><div>‘Industrial Cauim’, on the other hand, has this name by definition of the Portuguese language, based on the Tupi Antigo idiom, is only obtained by modern industrial processes, originated from studies and experiences performed from the year 2000, until today, part of it conceived by Luiz Pagano, as a mere cultural vehicle for rescue, amidst the artistic movement called 'Tupi-Pop'.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUAD00aak8pvQqW_PunWFcURweIUNNZ_uxX4kRNCwZ7jsUE0GRKq6emOg_1hR-aLAvxZ00_iUJo9D1lE9WbL4y4YNnBYBgbIlBZZrq3YuSa37FEXSivxI9xYtRbihsfm0fWy8MUUI3_ea5/s1080/001+Capivara+parade.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUAD00aak8pvQqW_PunWFcURweIUNNZ_uxX4kRNCwZ7jsUE0GRKq6emOg_1hR-aLAvxZ00_iUJo9D1lE9WbL4y4YNnBYBgbIlBZZrq3YuSa37FEXSivxI9xYtRbihsfm0fWy8MUUI3_ea5/w640-h640/001+Capivara+parade.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">At the 2016 Capivara Parade event, Luiz Pagano took an action based on the Cow Parade, with the purpose of making the city of Curitiba aware of the importance of having cities in full harmony with nature - The Capybaras arrive in the polluted rivers of the largest Brazilian cities to remind us that we must respect coexist with the environment</span></td></tr></tbody></table><div><br /></div><div>Cauinágem and Cauim must never be reduced to a mere recreational product called 'alcoholic drink of manioc fermentation'.</div><div><br /></div><div>On the other hand, after years of experience working with French Alcoholic Beverages Producers, old traditional masters in transmitting culture through food and beverages, using elaborate harmonizations combined with amazing storytellings, Pagano realized that Industrial Cauim has the potential to be the perfect ambassador to ancient native traditions, an indelible vehicle for valuing cultures long neglected, ridiculed and treated with prejudice by a large part of Brazilians themselves.</div><div><br /></div><div>To continue with this ambitious project, I bring here some theories about acculturation techniques that should be well studied and mastered, presented by the Association For Consumer Research (https://www.acrwebsite.org/volumes/11461/volumes/e01/E-01 )</div><div><br /></div><div>The purpose of this article is to focus on how cultural environmental factors mediated through the individual may influence her or his consumption acculturation. In doing so, we will use the following approach. First, basic concepts that are needed to capture the phenomenon under investigation, i.e., consumer acculturation, and factors influencing this to occur, are discussed. Next, a perspective to guide our investigation emphasizing barriers and incentives to adapt the individual¦s consumption activities to the new cultural environment, deriving from differences between the culture of origin and the new cultural context, is developed. We then proceed by identifying elements from these cultural contexts, and discuss how they may exert influence on consumer acculturation stated as propositions.</div><div><br /></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3ZSQHoVB1FZIQyfIvN9oXwX4lRa0C3-zT9GBvsvufx7qnBgR7_bnmS6kk2KZ1D7qe9_uxIAiF305k7A8Ly4hZMRojPnkyRjZRfFRyF27Vt7K88OR0f22ZrvVgUZrVv86h27kZ9KNhoTnV/s1080/002+Tupi+Pop.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3ZSQHoVB1FZIQyfIvN9oXwX4lRa0C3-zT9GBvsvufx7qnBgR7_bnmS6kk2KZ1D7qe9_uxIAiF305k7A8Ly4hZMRojPnkyRjZRfFRyF27Vt7K88OR0f22ZrvVgUZrVv86h27kZ9KNhoTnV/w640-h640/002+Tupi+Pop.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">Conceptual artist Luiz Pagano created the Tupi-Pop style as a way to promote acculturation through art. On this site, he listed more than 240 ethnic groups to facilitate study in middle and elementary education - "we only protect what we love, and we only love what we know"<br /><a href="https://indigenasbrasileiros.blogspot.com/">https://indigenasbrasileiros.blogspot.com/</a></span><br /><br /></td></tr></tbody></table><div><div>Acculturation is a phenomenon that occurs when different cultures come into direct contact, resulting in changes in the original cultural patterns.</div><div><br /></div><div>However, there are several other definitions, as proposed by Redfield. (1936), who defines it as follows:</div><div>A</div><div>"...those phenomena which result when groups of individuals with different cultures come into direct contact, with subsequent changes in the original cultural patterns..." (p. 149).</div><div><br /></div><div>At its summer seminar in 1954, the Council for Social Research proposed the following definition:</div><div><br /></div><div>"...cultural change that is initiated by the conjunction of two or more autonomous cultural systems..." (SSRC 1954, p. 974)</div><div><br /></div><div>In the context of marketing, acculturation can be seen as a powerful resource for the presentation and subsequent acceptance of new products and services, taking into account cultural influences and adapting them to the needs and preferences of consumers, as demonstrated by Kroeber and Kluckhan (1952). ):</div><div><br /></div><div>"We think that culture is a product; it is historical; it includes ideas, standards, and values; it is selective; it is learned; it is symbol-based; and it is an abstraction of behavior and the products of behavior." All cultures are, to a large extent, made up of open and patterned ways of behaving, feeling, and reacting. But cultures also include a characteristic set of unspoken promises and categories that vary widely across societies (p. 157).</div><div><br /></div><div>This quote reflects the beliefs that culture is learned and shared with others, and it influences not only how one person behaves, but also how one expects another to behave. The best way to understand culture and to explain how culture works and how it has changed over the years. For example, many anthropologists now prefer the term "enacted" (rather than learned), which recognizes that people not only passively accept culture but actively create it (cf. Keesing 1974; Swidler 1986).</div><div><br /></div><div>Swidler (1986) in his penetrating analysis sees culture as shaping a repertoire or "toolkit" of habits, skills, and styles from which people construct "strategies for action" (p. 273). To act purposefully, the individual needs procedural and contextual knowledge, that is, domain-specific knowledge that allows for "contextual rationality" (March, 1978, p. 592), in addition to rules and procedures to exhibit "procedural rationality" (Simon 1978, p. 8). The acquisition of a repertoire of habits and skills, as proposed by Swidler (1986), reflects the belief that knowledge relevant to exhibiting intentionally rational behavior can be learned or performed in a specific context, and that this knowledge can be (more or less) limited by context.</div><div><br /></div><div>Cauim is an alcoholic beverage obtained by the simultaneous saccharification and co-fermentation of cassava, which was ritualistically produced by several Brazilian indigenous cultures, in this sense its cultural and historical significance is extremely important, and to rescue this tradition through an approach of acculturation is essential for its reintroduction in the contemporary context.</div><div><br /></div><div>A crucial aspect of acculturation is understanding original cultural elements and adapting them in a respectful and authentic way.</div><div><br /></div><div>Luiz Pagano plays a central role in the introduction of Cauim, his knowledge of Brazilian indigenous culture and his experience working with French alcoholic beverage producers provide a solid foundation for adapting Cauim to the contemporary context. Its vision of cultural rescue and appreciation of indigenous traditions is an important guide for the development and promotion of the product.</div><div><br /></div><div>Studying references such as the Association for Consumer Research (ACR), with their research on consumer acculturation, offers valuable insights into the environmental and cultural factors that influence consumer acculturation. This scientific approach provides a solid theoretical basis for understanding the barriers and incentives that may influence the adoption of cauim by the contemporary public.</div></div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><span style="margin-left: auto; margin-right: auto;"><a href="http://www.blemya.com/2016/12/heroes-of-bruzundanga-first-comic.html"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP5NGQCiW5Sz4UFOw9ZIkpIy_EovBFSETE_qRGC2QnGVSzSq6XqTVnibW0rvUmPtHnTMoJbBI_esV27faD04xAZQDNzxYjDIAJX4pc6qTDTLykwOU_jDnf6GXDN42bdmyzuFwwtKS5Xv68/w640-h640/003+Cauim+Herois+da+Bruzundanga.jpg" width="640" /></a></span></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><a href="http://www.blemya.com/2016/12/heroes-of-bruzundanga-first-comic.html">Comics are perfect vehicles for acculturation among young adults - in this case, the hero Visconde Quaresma, serves Cauim (Heroes of Bruzundanga, volume 1 - Luiz Pagano)</a></span></td></tr></tbody></table><div><br /></div><div><b>Acculturation</b></div><div><br /></div><div>Acculturation has been conceptualized in several ways in past research. Redfield et al. (1936), for example, define this concept as:</div><div><br /></div><div>". . . those phenomena which result when groups of individuals having different cultures come into first-hand contact, with subsequent changes in the original culture patterns. . ." (p. 149).</div><div><br /></div><div>In their Summer Seminar in 1954, the Social Research Council proposed the following definition:</div><div><br /></div><div>". . . culture change that is initiated by the conjunction of two or more autonomous cultural systems. . ." (SSRC 1954, p. 974)</div><div><br /></div><div>A closer look at the two definitions reveals that a prerequisite for acculturation is contact between two (or more) groups from different cultures. The first of the quoted definitions claims that "first-hand" contact is required for acculturation to take place. The SSRC's definition is broader, as it contends that</div><div><br /></div><div>"Acculturation change may be the consequence of direct cultural transmission; it may be derived from noncultural causes, such as ecological or demographic modifications induced by an impinging culture;. . ." (p. 974)</div><div><br /></div><div>It should also be noted that the term cultural contact often is used instead of acculturation, in order to emphasize that immigrant, don't just the host culture, they help to change it, i.e., the result of cultural contact is two-way influence (Furnham and Bochner, 1986).</div><div><br /></div><div>Acculturation implies change(s). Culture is a complex phenomenon consisting of a variety of cultural elements. Various cultural elements are gradually learned, adopted or rejected (Berry, 1980). This is also reflected in previous research conceiving acculturation as a process. A new culture may be learned (and adopted to) more or less fully. When the new culture is learned to the extent that the newcomer is accepted as a genuine member of the new culture s/he is said to be assimilated. Even though acculturation may take place among both (all) groups with different cultural background encountering each other, the focus here will primarily be on individuals crossing borders, i.e., newcomers often facing the new situation as cultural minorities.</div><div><br /></div><div><b>Consumer Behavior</b></div><div><br /></div><div>Consumers and their behaviors represent an important arena for inquiry which has for long have attracted researchers from several disciplines. Several definitions of consumer behavior appear in the consumer behavior literature. The definitions offered vary in scope and width [Most of the definitions focus on the individual, emphasizing consumer behavior as decision making (e.g., Assael, 1984), and de-emphasizing the social aspect of this behavior (for an exception, see Zaltman and Wallendorf, 1983). Moreover, it is not unfair to say that past research on consumer behavior has demonstrated a strong bias towards pre-purchase behavior (cf. Arndt, 1976).]. </div><div><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieFG9woY6URal4V6bwSeEzWZtgDZgr-LUelwRiB4QozJPW6gmHyJSRyv1nlisrZbYNCQyjrC8Zwfvz6-1zcGe_ZIynNwLR4w_K8iEsFaD0cFWDsEItzF9kBDt8O9f7vsLX-KMkE9tFPiIs/s805/Luiz+Pagano+Tomando+Cauim.jpg" style="margin-left: auto; margin-right: auto;"><span style="font-size: x-small;"><img border="0" data-original-height="640" data-original-width="805" height="508" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieFG9woY6URal4V6bwSeEzWZtgDZgr-LUelwRiB4QozJPW6gmHyJSRyv1nlisrZbYNCQyjrC8Zwfvz6-1zcGe_ZIynNwLR4w_K8iEsFaD0cFWDsEItzF9kBDt8O9f7vsLX-KMkE9tFPiIs/w640-h508/Luiz+Pagano+Tomando+Cauim.jpg" width="640" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><a href="https://ameobrasil.blogspot.com/2015/04/projeto-tembi-u.html">At the event called Projeto Tembiu, held in São Paulo, Luiz Pagano traveled with Pernod Ricard Brasil mixologists to Belem and brought over 100 elements from the Amazon rainforest to barmen and mixologists from all over Brazil</a></span></td></tr></tbody></table></div><div><br /></div><div>Consumer behavior can be conceived as a process, including acquisition (i.e., recognition of buying problems, search behavior, evaluations and execution of purchases), use and disposal of goods. Consumers seek product and services to satisfy specific needs.</div><div><br /></div><div>According to Boyd and Levy (1962) consumers emphasize specific goals related to their consumption system. Thus consumers become buyers to obtain something; i.e., purchase (and use and disposal) of goods may be seen as means to reach specific consumption goals, whatever they are. Consumption activities including consumption goals and symbolic meaning of goods (Levy, 1981) are learned and shaped in a cultural context. An important aspect of the cultural context is the product/service environment in which the consumer is embedded. The individual is immensed in a cultural context over the whole life-span, so are her or his consumption activities. Through observation, imitation and interactions with socializing agents, individuals learn the culture brought up in and they become socialized as consumers (Moschis, 1984). Consumer acculturation refers to the subset of acculturation related to consumption activities.</div><div><br /></div><div><b>A Perspective</b></div><div><br /></div><div>Acculturation implies, as noted above, changes, so do consumer acculturation. Several authors have noted that such changes can be stressfull (Padilla, 1980, Furnham and Bochner, 1986). Changes are associated with efforts and may require new skills in order to be completed. In borrowing from the literature on strategy (e.g., Porter, 1980), individuals can be conceived as confronted with various barriers in making acculturation changes (cf. Zaltman and Wallendorf, 1983, p. 508), as are firms when trying to enter new markets. When the individual enters a new culture s/he may be confronted with barriers due to lack of knowledge and skills, which may hamper consumer acculturation. There may as well exist factors that help immigrants resist acculturation (cf. Mehta and Belk, 1991). Type and "height" of these barriers, whatever they are, have implications for which aspects of the consumer behavior that will be changed, in what order, and the speed of changes that will take place when entering a new culture. Understanding of barriers faced by the consumer is thus of importance to grasp the phenomenon of consumer acculturation.</div><div><br /></div><div>There may be various reasons for changing consumption behavior. To be accepted in a new cultural environment often requires adaptive behavior, as reflected in the old saying: "When in Rome, do as the Romans do!" Thus knowledge of incentives for change is important to understand consumer acculturation. Even though the market place is of crucial importance for consumption, or more correctly for acquisition of goods and services, consuming activities may take place in other settings, e.g., at home, alone, together with family, friends, colleagues, bosses and clients. Expectations to own consumption activities vary across social arenas, so may incentives to change such activities. Identification of incentives for acculturation, and under which conditions they are effective, is thus important for our understanding of consumer acculturation.</div><div><br /></div><div>Culture includesBamong other thingsBlearned and shared symbols, values, attitudes, knowledge and behavior. Being immersed in a culture also implies being familiar with a specific product/service environment and social institutions, as well as having social relationships. The social relations are in fact important as information and norms are transmitted and learned through such relationships. To establish social relationships takes time and requires social skills. For the individual, social relationships are important and they are of great personal value. According to Coleman (1988), such relationships can be conceived as "social capital", and they represent an important part of the human capital as well. Crossing cultural borders imply that new social settings must be learned, and new social relationships created.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVd9s5vBrWvW8Qo2d1smYcjWj2A20FCJ4zgIdy8AWS4l8VAwrY6NaZQauha5gzkID7DIRg6l_aW3Q7CarL58pBvWhSLXaWsXh_fhy9DuOc12-d3zLCpEP3PVv5t2FcqD81xjXX4bA7507a/s1080/006+port.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1075" data-original-width="1080" height="638" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVd9s5vBrWvW8Qo2d1smYcjWj2A20FCJ4zgIdy8AWS4l8VAwrY6NaZQauha5gzkID7DIRg6l_aW3Q7CarL58pBvWhSLXaWsXh_fhy9DuOc12-d3zLCpEP3PVv5t2FcqD81xjXX4bA7507a/w640-h638/006+port.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">It is natural that indigenous people demand reparation for everything bad that Portuguese colonization has brought - but the proposal of acculturation is not about punishing colonizers, but rather promoting the valuation of indigenous ancestors, reverting the benefits to current indigenous causes. "We should never imput responsibility to the Portuguese of the new generation for crimes committed by their ancestors - respect and plurality are the basis of successful acculturation"</span></td></tr></tbody></table><div><br /></div><div>Opportunities and situations (see Belk, 1975) in new cultural settings may also influence the individual consumption acculturation. Consumer behavior and consumer acculturation may be conceived as "all cultural". The many cultural influences reflected in learned values, attitudes, knowledge, behavior and opportunities exposed toBare of utmost importance for the individual¦s consumption activities. The various barriers and incentives to consumer acculturation can be related to two cultures, i.e., the culture of origin and the new culture encountered . Based on the above discussion the following perspective can be introduced.</div><div><br /></div><div>Figure 1 is to be read as follows. Barriers and incentives are hypothetical constructs. A variety of factors related to the culture of origin and the new culture encountered can be perceived as barriers and incentives for the individual in her or his consumer acculturation process, influencing the amount, aspects and speed of acculturation of consumption activities. Characteristics of the contact with the new culture, such as length, intensity, and quality may modify the effect of the various incentives and barriers.</div><div><br /></div><div><b>Influencing Factors and Propositions</b></div><div><br /></div><div>Our next step is to identify various classes of cultural related elements [Note the width of "cultural elements" encompassing cultural learned values, attitudes, knowledge, behavior as well as the context, including institutions, social settings and so on in which the individual is embedded, where her or his cultural learning is shaped.], and discuss how such elements mediated through the individual can be related to the hypothetical constructs and subsequent consumer acculturation. It should also be noted that it is the differences in culture that may lead to changes in prior learned culture elements and cause consumer acculturation. In the following, we proceed by first considering broader cultural issues, and then by focusing on more specific aspects and their relevance for consumer acculturation. The factors to be discussed are grouped as follows:</div><div><br /></div><div>B Cultural characteristics; i.e., aspects characterizing cultures as a whole;</div><div><br /></div><div>B Structural elements; i.e., more stable (permanent) aspects of the cultural context influencing the individual;</div><div><br /></div><div>B Language and symbols; i.e., basic aspects of cultural learning;</div><div><br /></div><div>B Cultural values; i.e., cultural learned beliefs which the individual find personally and socially worth striving for (see Rokeach, 1968);</div><div><br /></div><div>B The social (cultural) context, in which socialization and consumer learning takes place.</div><div><br /></div><div>B Roles and situations occurring in social cultural contexts assumed to influence consumption activities, and thus consumer acculturation;</div><div><br /></div><div>B Some personal correlates, assumed to possess descriptive and predictive power for consumer acculturation.</div><div><br /></div><div><b>FIGURE 1</b></div><div><b><br /></b></div><div><b>Consumer Acculturation Perspective</b></div><div><b><br /></b></div><div><b>1. Cultural Characteristics</b></div><div><br /></div><div>Cultures are characterized and classified in several ways. We in no way intend to review this literature, but will restrict ourselves to consider the following aspects: cultural prestige (or rank order); cultural context (high vs. low); cultural distance; and cultural awareness.</div><div><br /></div><div>a) Belonging to a specific culture gives identity. When confronted with other cultures, a rank order of the cultures may be established. Belonging to one culture may be perceived more attractive than being associated with the other. For examples, at the turn of the century it was observed among white immigrants e.g. from Scandinavia when coming to America, the land of hope, they did their utmost to hide their cultural origin. They never looked back, and tried as fast as possible to adapt to this new cultural environment. Thus, a positive gap in perceived attractiveness between the new culture and the culture of origin, may be considered as a force enhancing acculturation, leading to the following proposition:</div><div><br /></div><div>P1: The more attractive the new cultural environment is perceived (compared with the culture of origin), the more rapidly will acculturation, and thus acculturation of consumption activities take place.</div><div><br /></div><div>b) A crucial dimension of culture is the context of communication, (often dichotomized as "high" versus "low", Hall, 1976). In low cultural contexts, communication is more explicit, relying on explicit verbal communication and symbols. High cultural contexts in contrast depend more on non-verbal, "hidden" aspects of communication. Crossing cultural contexts represent changes, requiring tremendous amount of new knowledge in order to adapt. Our contention is that acculturation will take place more rapidly within similar contexts of communication, than across such contexts. On the other hand, it is believed that less strain is involved in moving from a high to a low cultural context is higher than the other way around. Thus it is postulated that:</div><div><br /></div><div>P2: (a) Consumer acculturation will take place more rapidly within than across cultural contexts of communication.</div><div><br /></div><div>(b) Consumer acculturation is more likely to occur when moving from high to low than will be the case when moving from low to high cultural contexts.</div><div><br /></div><div>To our knowledge, no research has been conducted that directly examines these propositions. On the other hand, in business there seems to be considerable evidence that business people from high cultural context adapt more easily to low cultural environments (e.g., Japanese doing business in the U.S.), than do business people when moving from low to high cultural contexts (e.g., Americans dealing with Japan).</div><div><br /></div><div>c) Several attempts have been made to scale cultures according to degree of similarity (or difference), i.e. cultural distance (e.g., Hofstede, 1984). Cultural distance reflects degree of difference. Intuitively it is so that the more similar, the less dramatic are the changes to absorb elements from a new culture. Thus we postulate that:</div><div><br /></div><div>P3: The smaller the distance between the new culture and the culture of origin, the more likely and the more rapidly consumer acculturation will occur.</div><div><br /></div><div>d) Viewed in a historical perspective, cultural awareness (pride) has been rapidly increasing the last few years among minorities and immigrants in the U.S., as well as other places around the world. For instance, a study conducted among Hispanics living in the U.S., showed that 89% strongly agreed with the statement, "We should pass on to our children a sense of belonging to our religions and national tradition" (Yankelovich, Skelly and White, 1981, p. 16).</div><div><br /></div><div>It has for long been recognized that acculturated minorities retain specific elements of their culture of origin, which can be seen as a characteristic of the American 'melting pot'," or as recently stated by Iacocca (1984), ". . . Except to the American Indians, we're all immigrants or children of immigrants. So it's important that we go beyond the stereotypes we've lived with. . . . All the ethnic groups brought their culture, their music, their literature. They melted into the American pot - . . . but somehow they also managed to keep their cultures intact as each rubbed off on the other" (p. 356). Cultural awareness (pride) addresses that it is important to conserve specific elements from the culture of origin. With regard to consumer acculturation we will propose:</div><div><br /></div><div>P4: The higher the cultural awareness (pride) is related to specific consumption related activities/elements, the higher the likelihood that these elements will be retained when encountering a new cultural context.</div><div><br /></div><div>For example, food is important to man, and the symbolic meaning attributed to the preparing and consumption of food vary across culture (cf. Levi-Strauss, 1978). In many cultures food and eating-related events are attributed great importance, which is easily observed among immigrants Band children of immigrants Bsticking to the eating habits acquired in their cultures of origin, not only decades, but generations ago.</div><div><br /></div><div><b>2. Structural Elements</b></div><div><br /></div><div>Any culture contains a variety of structural elements, influencing the content of cultural learning. Here we will focus on two structural characteristics, the cultural product/service environment and the structure of channels of information (media).</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijiUz1KYJkwSx2HWdc6m3LjzQQvEOyU1OPGcW5FXnjaYu3RCzFi4jAeh_am-plPwrc0wD_aUdGoYMpSxC8Z7p8WpJl2Z5_uiAR4mYnlUOx-J-PjPyrDSDUTdQHgypN4nI5t8UwcwmlcXOI/s640/kalimaracaya.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="640" data-original-width="640" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijiUz1KYJkwSx2HWdc6m3LjzQQvEOyU1OPGcW5FXnjaYu3RCzFi4jAeh_am-plPwrc0wD_aUdGoYMpSxC8Z7p8WpJl2Z5_uiAR4mYnlUOx-J-PjPyrDSDUTdQHgypN4nI5t8UwcwmlcXOI/w640-h640/kalimaracaya.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">A dinner promoted by SENAC in Campos do Jordão, Indigenous food was harmonized with Cauim - Luiz Pagano's acculturation proposal is regarded to celebration of science in a new Multi Ethnic Brazil - In the photo Hildo Sena, Creator of the Cauim Enzymatic Method, the Indigenous chef of the Terena ethnicity Kalymaracaya and Luiz Pagano, creator of Tupi-Pop culture and the Japanese Cauim Method "celebrating culture is better than imposing it with violence"</span></td></tr></tbody></table><div><br /></div><div>a) An important aspect of any culture is the product/service environment in which the consumer is embedded, influencing the individual¦s socialization as consumer (Grunhaug and Venkatesh, 1987). Moving to another culture often implies changes in the product/service environment for the individual. The consumer may be confronted with new, unknown goods, and many of the goods acquainted with, will not be there. The lack of known products and services may lead to more or less conscious search for and evaluation of substituting alternatives. Intuitively, the more important the no longer available products and services are, and the more attractive the substituting consumption alternatives (and/or consumption practice) are perceived to be, the more likely that they will be adopted. Hence, the following propositions:</div><div><br /></div><div>P5: (a) The more important specific consumption alternatives adopted in the culture of origin and no longer available, the more willing the individual will be to search for, evaluate and adopt substituting consumption alternatives in the new cultural environment, and</div><div><br /></div><div>(b) the more attractive new consumption alternatives are to the consumer, the more likely that these alternatives will be adopted.</div><div><br /></div><div>The easily observable adjustment to the American product/service environment suggests that consumption alternatives are readily available, and that the alternatives are perceived as attractive, often superior to what the newcomers are used to (as it is often observed that even when products and services from the culture of origin are available, they are substituted with alternatives new to the newcomers).</div><div><br /></div><div>It should also be noted that consumption alternatives may be acquired through different markets, such as "the open market" (i.e., commercialized markets) and "closed markets" (e.g., exchanges taking place between neighbors, Grunhaug and Dholakia, 1987). Open market exchanges (probably) represent a larger fraction of the total amount of exchanges made by consumers in developed than in developing countries. "Open" markets are easier to enter than "closed" markets, (but often other exchange media, i.e., money versus personal services/products are needed in order to operate in this market). Hence, we suggest that:</div><div><br /></div><div>c) Consumer acculturation will be positively related to the relative occurrence of open market exchanges in the new culture confronted with.</div><div><br /></div><div>This proposition also implies that consumption activities mediated through open market exchanges in the new cultural environment, will be adopted more rapidly than consumption activities mediated through non-open markets.</div><div><br /></div><div>b) Information needed to learn a new cultural environment is mediated through information channels. The greater the exposure to and the more available is relevant information, the more rapidly acculturation will take place, thus:</div><div><br /></div><div>P6: (a) The more exposure to and the more accessible is the relevant information, the more rapidly consumer acculturation will occur.</div><div><br /></div><div>The media structure as such will be of importance as new information is spread more rapidly and to a larger public through mass media than through personal communication. This implies that in societies where relevant [By relevance it is meant that the newcomer has access to and is capable to make use of the media.] mass media plays an important role, changes will take place more rapidly compared to societies where mass media plays a less dominant role (cf. Zaltman and Wallendorf, 1983, chap. 5). Hence, we suggest that:</div><div><br /></div><div>(b) The more dominant is mass media communication of the total communication in the new cultural environment, the more rapidly consumer acculturation will take place (given that the mass media are relevant to the newcomer).</div><div><br /></div><div>From this (P6b) also follows that:</div><div><br /></div><div>(c) Consumption activities exposed in mass media communication will be learned and acquired more rapidly than consumption activities primarily mediated through personal sources of communication.</div><div><br /></div><div>When turning our attention to the American scene it is evident that the most attention is devoted to brands in mass media marketing communication, and less mass media exposure is devoted to use, disposal and emphasizing the social meaning of goods, which mainly is learned through experiences, observations and through personal communication with others. Thus we will hypothesize that:</div><div><br /></div><div>(d) Knowledge of brand alternative and brand attributes is acquired more rapidly in a new culture, than is knowledge of use, disposal, and the symbolic meaning of products and services.</div><div><br /></div><div>O'Guinn et al. (1986) also made the following interesting observation:</div><div><br /></div><div>"Consumer acculturation via the mass media offers a safer way and less riskier path than direct contact. One doesn't have to worry about making embarrassing mistakes when one doesn't interact." (p. 582)</div><div><br /></div><div>The perceived credibility of the various channels of information is an important modifying factor. As the perceived credibility of various sources of information may vary, it is proposed:</div><div><br /></div><div>(e) The higher the perceived credibility of the source of communication, the more emphasis will be placed on this source.</div><div><br /></div><div>From this proposion also follows that, the more credibility is attributed to mass media (in mass media dominated cultures), the more rapidly will consumer acculturation take place in such environments.</div><div><br /></div><div><b>3. Language and Symbols</b></div><div><br /></div><div>Cultural knowledge is mediated through symbols, such as signs, letters and words. Here we will focus on language and the symbolic meaning of consumption activities.</div><div><br /></div><div>a) Languages represent the prime means of communication. To fully understand and have command over a language is a time consuming learning process. Moving to another culture with language(s) different from the language(s) being used in the culture of origin intuitively represents a barrier for acculturation to take place. Lack of language skills in the new cultural environment hampers access to new information and the learning of the new cultural context, thus:</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVryvyaxtyBICeXw8u4mzSTUG0eyx-Cv8el8oLvzNLsLuYCG3TasyHEPSJ-Ffmsu-nhrsvFGidEUF-4uHX_7Wm3dLLYMadYtC1KuTucDNm6Bn9chuVQqiqPkAtWq-g9fM3jEWGnGaEbNYe/s2048/cauim+1+%25281%2529.jpg" style="margin-left: auto; margin-right: auto;"><span style="font-size: x-small;"><img border="0" data-original-height="2048" data-original-width="2048" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVryvyaxtyBICeXw8u4mzSTUG0eyx-Cv8el8oLvzNLsLuYCG3TasyHEPSJ-Ffmsu-nhrsvFGidEUF-4uHX_7Wm3dLLYMadYtC1KuTucDNm6Bn9chuVQqiqPkAtWq-g9fM3jEWGnGaEbNYe/w640-h640/cauim+1+%25281%2529.jpg" width="640" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">Once the Cauim market exists and has matured through the correct process of acculturation, villages and indigenous reserves could benefit from the commercialization of their own Industrial Cauim - "the villages and reserves have been heavily attacked by illegal squatter (grileiros), miners, loggers and farmers - with the financial resources generated by the sale of Cauim, they would have an additional strength in this fight, increasingly unequal, hiring lawyers and even with the proper dissemination of their culture, supported by the work of sociologists and ambassadors of their own ethnicity ".</span></td></tr></tbody></table><div><br /></div><div>P7: (a) Consumer acculturation will occur more rapidly among newcomers with relevant language skills than among newcomers lacking such skills.</div><div><br /></div><div>And among newcomers without the culture relevant language skills it follows that:</div><div><br /></div><div>(b) The more rapidly relevant language skills are acquired, the more rapidly consumer acculturation will take place, (because language are institutionally linked with other acculturation activities).</div><div><br /></div><div>b) Products and services convey symbolic meaning as noted by Levy (1959) in his recognized Harvard Business Review article three decades ago, "Symbols for Sale". Consumption activities convey symbolic meaning. The importance of symbolic meaning of activities and material goods to the individual has for long been recognizedBand researched in disciplines like social anthropology (e.g., Goffman, 1959; Mauss, 1967, 1925) and sociology (e.g., Veblen, 1899), but has until recently only been devoted modest attention in marketing and consumer behavior research (see Wallendorf and Arnold, 1988 for an excellent review of prior research efforts). The symbolic meaning of consumption activities is learned in social settings, and they vary across cultures. Much of this knowledge is "personal", acquired through observations, interactions and personal experience not easily conveyed to others (cf. Polanyi, 1958). Entering a new cultural context implies that much of the prior learned symbolic meaning of consumption activities will be obsolete. Due to the "personal" ("tacit") characteristic of such learning, it is assumed that:</div><div><br /></div><div>P8: (a) The symbolic meaning of consumption activities is more difficult to acquire than is knowledge about brands and brand attributes.</div><div><br /></div><div>It is believed that learning of the symbolic meaning of consumption activities, (which is an important aspect of consumer acculturation) will occur at a slower pace than will the familiarizing with and adoption of products in the new culture. Even though this proposition has not been directly tested in prior research, several studies reveal that various minorities groups attribute different values and meanings to consumption activities which is also reflected in the composition of their consumption patterns. From this also follows that:</div><div><br /></div><div>(b) Learning of consumption symbolism will be positively related to degree of involvement in social consumption settings in the new culture.</div><div><br /></div><div>This (P8b) is easily observable among immigrant families, where the youngsters, i.e., the most socially involved in the new culture, more rapidly recognize the symbolic aspects of consumption activities, than do the older family members. [The more rapid socialization among children, has also been recognized to lead to parental pressure on the child to be a "bridge" for the parents in the new culture (Endicott, 1984); i.e., what Reisman and Rosenborough (1955) have termed "reversed socialization."] It should, however, be noted as reported by Belk et al. (1980), that the ability to recognize the symbolic social aspects of consumption activities is minimal among preschoolers, but almost fully developed by sixth grade, i.e., probably the age when newcomers interact most easily and the most in a new cultural context, and when the importance of peers become most important (Coleman, 1961).</div><div><br /></div><div><b>4. Cultural Values</b></div><div><br /></div><div>An important aspect of any culture are the values held by the individuals embedded in the actual culture. Values are learned in cultural contexts; they are considered to be more stable than are attitudes and meanings. They can be changed, but only slowly. The individual holds several (many) values, all of which are not equally important to her or him, and they guide behavior (cf. Assael, 1984). Moreover, a considerable amount of research has demonstrated that values differ across cultures. Consumptions values are mirrored in consumption activities. For example, in a study on societal consumption, Fuat and Dholakia (1982) characterized the consumption values in developed Western countries as "passive, individualistic, private and alienated" (p. 12), contrasted with consumer values in other cultures emphasizing "activity, collectivity and togetherness". In returning to our point of departure, i.e. differences between the culture of origin and the new culture encountered, we propose that:</div><div><br /></div><div>P9: (a) The more different are the consumption values in the culture of origin and the new culture, the lower the probability that changes in consumer values will take place, and</div><div><br /></div><div>(b) the more important the value(s) aquired in the culture of origin is(are) to the newcomer, the lower the probability that consumer acculturation implying change of values will occur.</div><div><br /></div><div>The strongly held value among groups of immigrants, "not to eat meat," apparently leads to the consequence that the majority of immigrants holding this value does not line up for a "Big Mac". In a similar vain consumption related values to fast at specific times, and not to drink alcohol strongly direct the consumption behavior of Muslims even in cultures where alcoholic beverages are flooding, socially accepted, and used in an almost ritualistic manner in a variety of social settings.</div><div><br /></div><div><b>5. The Social Context</b></div><div><br /></div><div>Values and norms are transmitted in social-cultural context. Extensive research has demonstrated the tremendous importance of family and peers in the socializing of individuals. Closeness and tightness of social relationships are important for social learning, enforcement and internalization of norms. The family has been noted to be the key agent of influence for Hispanics (cf. Guernica, 1982; Hoyer and Despande, 1982) and Japanese (Shigaki, 1983) living in the United States. The importance of family influences is probably higher in these cultures (Hispanic and Japaneses) than are the family influences in the American culture, indicating that traditional norms and values are more firmly held among Mexican and Japanese than among Americans. The importance of social relationships for consumer acculturation can be stated as follows:</div><div><br /></div><div>P10: (a) The tighter the social structure in the country of origin, the more the learned values, norms, expectations and behavior will exert influence on the individual, leading to deterrence of acculturation being in conflict with prior learned consumption values, norms, expectations and behavior.</div><div><br /></div><div>Often the newcomer (the immigrant) will meet members of his/her culture of origin in the new culture. For example, inspection of statistics of immigration shows that more than 18% of the 61,000 legal Mexican immigrants that came to the U.S. in 1985 settled in the metropolitan areas of Los Angeles and San Diego, while only .7% of these immigrants went to New York. In contrast, almost 49% of the Jamaican immigrants settled in the New York area (Bureau of Census 1987, table 32). Meeting people from one's own culture will probably make immigration less stressful, but may influence consumer acculturation as well. Existence of a "critical mass" of members from the culture of origin in the new setting, implies that much of the previous learned values, norms and behavior are still valid, thus:</div><div><br /></div><div>(b) Existence of a "critical mass" of members from the culture of origin in the new culture context decreases the probability of consumer acculturation to take place (for consumption activities different from those in the culture of origin where these are still held among the "critical mass" in the new culture).</div><div><br /></div><div>The existence of immigrant communities in the U.S., such as Chinatown (in several cities) and Little Italy, where the languages of the immigrants are spoken and life is lived very much as it is in their homelands, clearly support this proposition. The following excerpt illustrates this point:</div><div><br /></div><div>"Many of the Latino children tend to speak to each other in Spanish, while the Asian children speak English among themselves as often as their native language. That's because all the Hispanic children, whether they are from Mexico, Peru, Honduras or anywhere, can speak that one language, Spanish,' Blazey explained. `But the Asian children may come from Vietnam, or Cambodia, or another country, and every one of those countries has a different language. They have to speak English to communicate with one another. (Los Angeles Times, July 17, 1989, p.7)</div><div><br /></div><div><b>6. Roles and Situations</b></div><div><br /></div><div>a) The individual plays a variety of roles in everyday life (cf. Goffman, 1959). Role-playing (as on stage) is related to expectations and performance of activities. When moving into a new culture, new roles have to be learned, and the individual may meet new demands to prior learned roles as well. The learning of new roles and role demands will often have implications for consumer acculturation. For instance, getting a job in the new culture may require a new way of dressing, eating at different times and so on. We propose that:</div><div><br /></div><div>P11: (a) New roles and role demands involving consumption activities will enforce consumer acculturation (related to these roles); and</div><div><br /></div><div>(b) the more central this(these) role(s) is(are) to the newcomer, the more rapidly will the acculturation of role relevant consumption activities take place.</div><div><br /></div><div>b) The importance of situational influences on consumer behavior has for long been recognized in consumer research (e.g., Belk, 1975). Consumption situations are multiple and can be classified in a variety of ways. Important situational aspects for consumer acculturation are related to the extent to which they occur in the presence of members of the new culture, and the social pressure to behave as expected in these situations (cf. Asch, 1953). From this follows:</div><div><br /></div><div>P12: (a) Situations involving consumption activities in the presence of members of the new culture, will enforce the adoption (acculturation) of consumption activities in such situations, and</div><div><br /></div><div>(b) such situational consumer acculturation will be positively related to the perceived importance of the situation and the perceived importance to conform.</div><div><br /></div><div>The following excerpt from an interview with a Japanese manager illustrates elements of the above propositions:</div><div><br /></div><div>". . . He quickly learned how to span the uncomfortable gap between Japanese and American society. . . . Katashiba goes by Ken and decorates his home Western-style. At home, his family speaks only Japanese and eats primarily rice and fish. . ." (USA Today, July 15, 1988, p. 2B).</div><div><br /></div><div><b>7. Some Personal Correlates</b></div><div><br /></div><div>Several personal factors have been examined in prior research on acculturation (cf. Padilla, 1980; Berry, 1980) and consumer socialization (see Moschis, 1986 for an overview of findings). Here we will focus on motivation, learning (stock of knowledge), education, age and sex.</div><div><br /></div><div>a) Motivation refers to the process of factors (motives) that influence people to act. There are several theories of motivation. McClelland's (1970) theory of social learned needs for achievement suggests, for instance;</div><div><br /></div><div>P13: The higher the needs for achievement and affiliation, the higher the probability that acculturation of consumption activities will occur in new cultural contexts, and the more rapidly such acculturation will take place.</div><div><br /></div><div>This proposition is consistent with the observation that immigrants with specific goals in mind, e.g., getting an education or making a business career, more quickly acquire relevant skills, such as language and business manners than do others.</div><div><br /></div><div>b) The individual's learning capacity is of importance for consumer acculturation. An important aspect of learning is the stock of knowledge possessed by the individual. Previous research has demonstrated that immigrants' stock of knowledge and cultural learned behaviors from prior socialization, affect consumer acculturation, e.g. which goods and in what priority they are adopted, as reflected in their expenditures patterns (Reid, 1986). One explanation is that prior knowledge serves as a benchmark according to which the new consumption environment is compared, and that changes (i.e., acculturation) will occur according to perceived barriers (cost of change) and incentives to change as emphasized above (cf. Figure 1).</div><div><br /></div><div>c) Education has been found to be a prime determinant of acculturation in prior research (cf. Padilla, 1980; Berry, 1980). O'Guinn and Meyer (1983/84) also noted that Hispanic immigrants preferring Spanish language radio and TV, and speaking Spanish at home were lower in education compared to those (Hispanics) preferring English media and language. Education, per se, implies formal training emphasizing symbolic representation and problem solving. The educational process itself also represents an important source of socialization emphasizing openness, new concepts and change. Thus educational training makes the individual more capable and motivated for change, as repeatedly has been demonstrated in the literature on adoption of innovations (see Rogers, 1983). Thus we suggest that:</div><div><br /></div><div>P14: Amount and speed of consumer acculturation will be positively correlated with level of formal education.</div><div><br /></div><div>d) Prior studies on acculturation has shown that youngsters more rapidly adapt to new cultural environments (cf. Padilla, 1980; Berry, 1980). Why this is the case may be explained in a variety of ways. Chronological age is related to the amount and content of prior learning. In many societies, age is negatively related to education (when considering larger population segments, due to increasing rate of education the last decades), but may also be negatively related to opportunities to learn new cultures, and positively related to amount of contact with members of culture of origin. Age can thus be conceived as an indicator of several factors which may be related to acculturation to take place in new cultural settings.</div><div><br /></div><div>e) Sex as a factor in the process of acculturation has to some extent been focused upon in prior research (see Padilla, 1980). A huge body of research has demonstrated that women and men are socialized into different roles; and that sex role expectations and learning of such roles vary across cultures (and social classes). Thus prior role expectations and learning, (which also may include formal education, as education is considered less appropriate for women than men in many cultures) and thus expectations and opportunities in the new culture, may attribute to differences in cultural acculturation across sexes.</div><div><br /></div><div><b>References</b></div><div><br /></div><div>Achrol, R.S., Reve, T. and Stern, L.W. (1983), "The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis," Journal of Marketing, Vol. 47 (Fall) 55-67.</div><div><br /></div><div>Arndt, J. (1976), "Reflections on Research in Consumer Behavior," in B.B. Anderson (ed.), Advances in Consumer Research III, Chicago, Association for Consumer Research, 213-221.</div><div><br /></div><div>Asch, S.E. (1953), "The Effects of Group Pressure Upon the Modification and Distortion of Judgments," in D. Cartwright and A. Zanders (ed.), Group Dynamics, New York, Harper and Row.</div><div><br /></div><div>Assael, H. 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(1981), Spanish USA, Report prepared for the SIN National Spanish Television Network.</div><div><br /></div><div>Zaltman, G. LeMasters, K. and Heffring, M. (1982), Theory Construction in Marketing, New York, John Wiley and Sons.</div><div><br /></div><div>Zaltman, G. and Wallendorf, M. (1983), Consumer Behavior, John Wiley and Sons (2nd ed.).</div><div><div class="separator" style="clear: both; text-align: center;"><br /></div><br /></div><br />Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-50743059949654043172021-01-31T13:59:00.006-03:002021-01-31T15:15:21.627-03:00How the Rosetta Stone was translated<p> </p><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><div style="text-align: center;"><br class="Apple-interchange-newline" /><br /></div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSBVh4lovVQ-y96vIhsZXv10nWuAR1Gf28EE9qnJ-JaccFzUelRxbuVZG_EWU7ZxFzj1zMNhUe1g8DYqNhUhU9tmjiTtCSDXCh2_tyKV8nUJoVv4rUDkz4kNGomxOfffIKGqGke3i1OXMx/s1600/1+Rosetta+Parcial.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSBVh4lovVQ-y96vIhsZXv10nWuAR1Gf28EE9qnJ-JaccFzUelRxbuVZG_EWU7ZxFzj1zMNhUe1g8DYqNhUhU9tmjiTtCSDXCh2_tyKV8nUJoVv4rUDkz4kNGomxOfffIKGqGke3i1OXMx/w640-h640/1+Rosetta+Parcial.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Times, "Times New Roman", serif; text-align: left;"><span style="font-size: x-small;">The word hieroglyphic that is used to describe the symbols, icons and index of ancient Egyptians comes from the Greek: ἱερός (Hieros) "sacred" and γλύφειν (glýphein) "written". Only the priests, royalty, seniors, and scribes knew the art of reading and writing these "sacred" signs.</span></span></td></tr></tbody></table><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"></div><div class="MsoNormal"><br /><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">It is a well known fact that Champollion was the first to decode the hieroglyphs, but nobody talks about the exact process he used to associate the scriptures in Greek, using the Coptic (language spoken in the convent of St Catherine in Monte Sinai) as a means of translating the ancient Egyptian in details.</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">It is important to know that at the age of 16, he had already mastered six ancient Oriental languages, in addition to Latin and Greek, and delivered a paper before the academy of Grenoble, France, in which he asserted, incorrectly, that Coptic was the ancient language of Egypt.<br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">The hieroglyphic writing is probably the oldest organized system of writing in the world; it was originally used for formal inscriptions on the walls of temples and tombs. With the time it progressed to more simplified forms, like the hieratic, a cursive variant that could be painted on papyrus or printed in clay tablets, and even later, with the increasing Greek influence in the Middle East, writing evolved into Demotic, phase where the initial hieroglyphs were very stylized, even with a few signs written in Greek.<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi87QyqS6XTJckavONitWuGDmuxcgEm7dg1_46RS5tHv396b9IlGqgUrkMeU_PHCuPPi0sgjnKSX0aOczr8rNtq1O8UgbHNbciMUW6cvyX-BB1_IYBa7tTl6GcD15NpLT83MwQ6LidvvLyY/s1600/2+Pedra+Rosetta+original.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="1200" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi87QyqS6XTJckavONitWuGDmuxcgEm7dg1_46RS5tHv396b9IlGqgUrkMeU_PHCuPPi0sgjnKSX0aOczr8rNtq1O8UgbHNbciMUW6cvyX-BB1_IYBa7tTl6GcD15NpLT83MwQ6LidvvLyY/w480-h640/2+Pedra+Rosetta+original.jpg" width="480" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">The stone have the same text written in old Egyptian language, with scripts in hieroglyphs, demotic which are read from right to left, and also in Greek using greek alphabet</span></td></tr></tbody></table><br /><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Many others had unsuccessfully tried to decipher the hieroglyphs, the old interpretations were much more oriented to the mystical school (quite mistaken) rather than to the scientific school. </span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSXxQ7smvrl_682S8D9rPEoylqJUvY4n4FCbFyq2uSSX0fpkegNCRPPuzBU6skbnshOvVjnXDOw_ruDX9QPUzkPqdVgj1hAuwOOgCQXXpnABAXS5w3OJA4Ixgj2SnRhtIdnRe6WvdoDTE-/s1600/3+Texto.jpg" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSXxQ7smvrl_682S8D9rPEoylqJUvY4n4FCbFyq2uSSX0fpkegNCRPPuzBU6skbnshOvVjnXDOw_ruDX9QPUzkPqdVgj1hAuwOOgCQXXpnABAXS5w3OJA4Ixgj2SnRhtIdnRe6WvdoDTE-/s640/3+Texto.jpg" width="512" /></span></a></div><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span><br /><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><div class="MsoNormal" style="font-family: Times;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">First he read the original text in greek:</span></div><div class="MsoNormal" style="font-family: Times;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal" style="font-family: Times;"><span style="font-family: Times, Times New Roman, serif;"><div class="MsoNormal">1ΒΑΣΙΛΕΥΟΝΤΟΣ ΤΟΥ ΝΕΟΥ ΚΑΙ ΠΑΡΑΛΑΒΟΝΤΟΣ ΤΗΝ ΒΑΣΙΛΕΙΑΝ ΠΑΡΑ ΤΟΥ ΠΑΤΡΟΣ ΚΥΡΙΟΥ ΒΑΣΙΛΕΙΩΝ ΜΕΓΑΛΟΔΟΞΟΥ ΤΟΥ ΤΗΝ ΑΙΓΥΠΤΟΝ ΚΑΤΑΣΤΗΣΑΜΕΝΟΥ ΚΑΙ ΤΑ ΠΡΟΣ ΤΟΥΣ</div><div class="MsoNormal"><br /></div></span></div></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">1. In the reign of the young one who has succeeded his father in the kingship, lord of diadems, most glorious, who has established Egypt and is pious<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><div class="MsoNormal">2ΘΕΟΥΣ ΕΥΣΕΒΟΥΣ ΑΝΤΙΠΑΛΩΝ ΥΠΕΡΤΕΡΟΥ ΤΟΥ ΤΟΝ ΒΙΟΝ ΤΩΝ ΑΝΘΡΩΠΩΝ ΕΠΑΝΟΡΘΟΣΑΝΤΟΣ ΚΥΡΙΟΥ ΤΡΙΑΚΟΝΤΑΕΤΗΡΙΔΩΝ ΚΑΘΑΠΕΡ Ο ΗΦΑΙΣΤΟΣ Ο ΜΕΓΑΣ ΒΑΣΙΛΕΥΣ ΚΑΘΑΠΕΡ Ο ΗΛΙΟΣ</div><div class="MsoNormal"><br /></div></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">2. Towards the gods, triumphant over his enemies, who has restored the civilised life of men, lord of the Thirty Years Festivals, even as Hephaistos the Great, a king like the Sun,<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">3ΜΕΓΑΣ ΒΑΣΙΛΕΥΣ ΤΩΝ ΤΕ ΑΝΩ ΚΑΙ ΤΩΝ ΚΑΤΩΝ ΧΩΡΩΝ ΕΚΓΟΝΟΥ ΘΕΩΝ ΦΙΛΟΠΑΤΟΡΩΝ ΟΝ Ο ΗΦΑΙΣΤΟΣ ΕΔΟΚΙΜΑΣΕΝ ΩΙ Ο ΗΛΙΟΣ ΕΔΩΚΕΝ ΤΗΝ ΝΙΚΗΝ ΕΙΚΟΝΟΣ ΖΩΣΗΣ ΤΟΥ ΔΙΟΣ ΥΙΟΥ ΤΟΥ ΚΑΙ ΟΥ ΠΤΟΛΕΜΑΙΟΥ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">3. Great king of the Upper and Lower countries, offspring of the Gods Philopatores, one of whom Hephaistos has approved, to whom the Sun has given victory, the living image of Zeus, son of the Sun, Ptolemy<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal">4ΑΙΩΝΟΒΙΟΥ ΗΓΑΠΗΜΕΝΟΥ ΥΠΟ ΤΟΥ ΦΘΑ ΕΤΟΥΣ ΕΝΑΤΟΥ ΕΦ ΙΕΡΕΩΣ ΑΕΤΟΥ ΤΟΥ ΑΕΤΟΥ ΑΛΕΞΑΝΔΡΟΥ ΚΑΙ ΘΕΩΝ ΣΩΤΗΡΩΝ ΚΑΙ ΘΕΩΝ ΑΔΕΛΦΩΝ ΚΑΙ ΘΕΩΝ ΕΥΕΡΓΕΤΩΝ ΚΑΙ ΘΕΩΝ ΦΙΛΟΠΑΤΟΡΩΝ ΚΑΙ</div><div class="MsoNormal"><br style="font-family: Times, "Times New Roman", serif;" /></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">4. Living for ever, beloved of Ptah, in the ninth year, when Aetos son of Aetos was priest of Alexander, and the Gods Soteres, and the Gods Adelphoi, and the Gods Euergetai, and the Gods Philopatores and<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">5ΘΕΟΥ ΕΠΙΦΑΝΟΥΣ ΕΥΧΑΡΙΣΤΟΥ ΑΘΛΟΦΟΡΟΥ ΒΕΡΕΝΙΚΗΣ ΕΥΕΡΓΕΤΙΔΟΣ ΠΥΡΡΑΣ ΤΗΣ ΦΙΛΙΝΟΥ ΚΑΝΗΦΟΡΟΥ ΑΡΣΙΝΟΗΣ ΦΙΛΑΔΕΛΦΟΥ ΑΡΕΙΑΣ ΤΗΣ ΔΙΟΓΕΝΟΥΣ ΙΕΡΕΙΑΣ ΑΡΣΙΝΟΗΣ ΦΙΛΟΠΑΤΟΡΟΣ ΕΙΡΗΝΗΣ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">5. The God Epiphanes Eucharistos; Pyrrha daughter of Philinos being Athlophoros of Berenike Euergetis; Areia daughter of Diogenes being Kanephoros of Arsinoe Philadelphos; Irene<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">6ΤΗΣ ΠΤΟΛΕΜΑΙΟΥ ΜΗΝΟΣ ΞΑΝΔΙΚΟΥ ΤΕΤΡΑΔΙ ΑΙΓΥΠΤΙΩΝ ΔΕ ΜΕΧΕΙΡ ΟΚΤΩ ΚΑΙ ΔΕΚΑΤΗΙ ΨΗΦΙΣΜΑ ΟΙ ΑΡΧΙΕΡΕΙΣ ΚΑΙ ΠΡΟΦΗΤΑΙ ΚΑΙ ΟΙ ΕΙΣ ΤΟ ΑΔΥΤΟΝ ΕΙΞΠΟΡΕΥΟΜΕΝ ΟΙ ΠΡΟΣ ΤΟΝ ΣΤΟΛΙΣΜΟΝ ΤΩΝ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">6. Daughter of Ptolemy being Priestess of Arsinoe Philopator; the fourth of the month of Xandikos, according to the Egyptians the 18th Mekhir. DECREE. There being assembled the Chief Priests and Prophets and those who enter the inner shrine for the robing of the<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal">7ΘΕΩΝ ΚΑΙ ΠΤΕΡΟΦΟΡΑΙ ΚΑΙ ΙΕΡΟΓΡΑΜΜΑΤΕΙΣ ΚΑΙ ΟΙ ΑΛΛΟΙ ΙΕΡΕΙΣ ΠΑΝΤΕΣ ΟΙ ΑΠΑΝΤΗΣΑΝΤΕΣ ΕΚ ΤΩΝ ΚΑΤΑ ΤΗΝ ΧΩΡΑΝ ΙΕΡΩΝ ΕΙΣ ΜΕΜΦΙΝ ΤΩΙ ΒΑΣΙΛΕΙ ΠΡΟΣ ΤΗΝ ΠΑΝΗΓΥΡΙΝ ΤΗΣ ΠΑΡΑΛΗΨΕΩΣ ΤΗΣ</div><div class="MsoNormal"><br style="font-family: Times, "Times New Roman", serif;" /></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">7. Gods, and the Fan-bearers and the Sacred Scribes and all the other priests from the temples throughout the land who have come to meet the king at Memphis, for the feast of the assumption<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">8ΒΑΣΙΛΕΙΑΣ ΤΗΣ ΠΤΟΛΕΜΑΙΟΥ ΑΙΩΝΟΒΙΟΥ ΗΓΑΠΗΜΕΝΟΥ ΥΠΟ ΤΟΥ ΦΘΑ ΘΕΟΥ ΕΠΙΦΑΝΟΥΣ ΕΥΧΑΡΙΣΤΟΥ ΗΝ ΠΑΡΕΛΑΒΕΝ ΠΑΡΑ ΤΟΥ ΠΑΤΡΟΣ ΑΥΤΟΥ ΣΥΝΑΧΘΕΝΤΕΣ ΕΝ ΤΩΙ ΕΝ ΜΕΜΦΕΙ ΙΕΡΩΙ ΤΗΙ ΗΜΕΡΑΙ ΤΑΥΤΗΙ ΕΙΠΑΝ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">8. By Ptolemy, the ever-living, the beloved of Ptah, the God Epiphanes Eucharistos, the kingship in which he succeeded his father, they being assembled in the temple in Memphis this day declared:<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">9ΕΠΕΙΔΗ ΒΑΣΙΛΕΥΣ ΠΤΟΛΕΜΑΙΟΣ ΑΙΩΝΟΒΙΟΣ ΗΓΑΠΗΜΕΝΟΣ ΥΠΟ ΤΟΥ ΦΘΑ ΘΕΟΣ ΕΠΙΦΑΝΗΣ ΕΥΧΑΡΙΣΤΟΣ Ο ΕΚ ΒΑΣΙΛΕΩΣ ΠΤΟΛΕΜΑΙΟΥ ΚΑΙ ΒΑΣΙΛΙΣΣΗΣ ΑΡΣΙΝΟΗΣ ΘΕΩΝ ΦΙΛΟΠΑΤΟΡΩΝ ΚΑΤΑ ΠΟΛΛΑ ΕΥΕΡΓΕΤΗΚΕΝ ΤΑ Θ ΙΕΡΑ ΚΑΙ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">9. Whereas king Ptolemy, the ever-living, the beloved of Ptah, the god Epiphanes Eucharistos, the son of King Ptolemy and Queen Arsinoe, the Gods Philopatores, has been a benefactor both to the temples and<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">10ΤΟΥΣ ΕΝ ΑΥΤΟΙΣ ΟΝΤΑΣ ΚΑΙ ΤΟΥΣ ΥΠΟ ΤΗΝ ΕΑΥΤΟΥ ΒΑΣΙΛΕΙΑΝ ΤΑΣΣΟΜΕΝΟΥΣ ΑΠΑΝΤΑΣ ΥΠΑΡΧΩΝ ΘΕΟΣ ΕΚ ΘΕΟΥ ΚΑΙ ΘΕΑΣ ΚΑΘΑΠΕΡ ΩΡΟΣ Ο ΤΗΣ ΙΣΙΟΣ ΚΑΙ ΟΣΙΡΙΟΣ ΥΙΟΣ Ο ΕΠΑΜΥΝΑΣ ΤΩΙ ΠΑΤΡΙ ΚΑΙ ΑΥΤΟΥ ΟΣΙΡΕΙ ΤΑ ΠΡΟΣ ΘΕΟΥΣ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">10. To those who dwell in them, as well as all those who are his subjects, being a god sprung from a god and goddess (like Horus the son of Isis and Osiris, who avenged his father Osiris) (and) being benevolently disposed towards<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">11ΕΥΕΡΓΕΤΙΚΩΣ ΔΙΑΚΕΙΜΕΝΟΣ ΑΝΑΤΕΘΕΙΚΕΝ ΕΙΣ ΤΑ ΙΕΡΑ ΑΡΓΥΡΙΚΑΣ ΤΕ ΚΑΙ ΣΙΤΙΚΑΣ ΠΡΟΣΟΔΟΥΣ ΚΑΙ ΔΑΠΑΝΑΣ ΠΟΛΛΑΣ ΥΠΟΜΕΜΕΝΗΚΕΝ ΕΝΕΚΑ ΤΟΥ ΤΗΝ ΑΙΓΥΠΤΟΝ ΕΙΣ ΕΥΔΙΑΝ ΑΓΑΓΕΙΝ ΚΑΙ ΤΑ ΙΕΡΑ ΚΑΤΑΣΤΗΣΘΑΙ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">11. The gods, has dedicated to the temples revenues in money and corn and has undertaken much outlay to bring Egypt into prosperity, and to establish the temples,<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal">12ΤΑΙΣ ΤΕ ΕΑΥΤΟΥ ΔΥΝΑΜΕΣΙΝ ΠΕΦΙΛΑΝΔΡΩΠΗΚΕ ΚΑΙ ΑΠΟ ΤΩΝ ΥΠΑΡΧΟΥΣΩΝ ΕΝ ΑΙΓΥΠΤΩΙ ΠΡΟΣΟΔΩΝ ΚΑΙ ΦΟΡΟΛΟΓΙΩΝ ΤΙΝΑΣ ΜΕΝ ΕΙΣ ΤΕΛΟΣ ΑΦΗΚΕΝ ΑΛΛΑΣ ΔΕ ΚΕΚΟΥΦΙΚΕΝ ΟΠΩΣ Ο ΤΕ ΛΑΟΣ ΚΑΙ ΟΙ ΑΛΛΟΙ ΠΑΝΤΕΣ ΕΝ</div><div class="MsoNormal"><br style="font-family: Times, "Times New Roman", serif;" /></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">12. And has been generous with all his own means; and of the revenues and taxes levied in Egypt some he has wholly remitted and others he has lightened, in order that the people and all the others might be<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">13ΕΥΘΗΝΙΑΙ ΩΣΙΝ ΕΠΙ ΤΗΣ ΕΑΥΤΟΥ ΒΑΣΙΛΕΙΑΣ ΤΑ ΤΕ ΒΑΣΙΛΙΚΑ ΟΦΕΙΛΗΜΑΤΑ Α ΠΡΟΣΟΦΕΙΛΟΝ ΟΙ ΕΝ ΑΙΓΥΠΤΩΙ ΚΑΙ ΟΙ ΕΝ ΤΗΙ ΛΟΙΠΗΙ ΒΑΣΙΛΕΙΑΙ ΑΥΤΟΥ ΟΝΤΑ ΠΟΛΛΑ ΤΩΙ ΠΛΗΘΕΙ ΑΦΗΚΕΝ ΚΑΙ ΤΟΥΣ ΕΝ ΤΑΙΣ ΦΥΛΑΚΑΙΣ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">13. In prosperity during his reign; and whereas he has remitted the debts to the crown being many in number which they in Egypt and in the rest of the kingdom owed; and whereas those who were<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">14ΑΠΗΓΜΕΝΟΥΣ ΚΑΙ ΤΟΥΣ ΕΝ ΑΙΤΙΑΙΣ ΟΝΤΑΣ ΕΚ ΠΟΛΛΟΥ ΧΡΟΝΟΥ ΑΠΕΛΥΣΕ ΤΩΝ ΕΓΚΕΚΛΗΜΕΝΩΝ ΠΡΟΣΕΤΑΞΕ ΔΕ ΚΑΙ ΤΑΣ ΠΡΟΣΟΔΟΥΣ ΤΩΝ ΙΕΡΩΝ ΚΑΙ ΤΑΣ ΔΙΔΟΜΕΝΑΣ ΕΙΣ ΑΥΤΑ ΚΑΤ ΕΝΙΑΥΤΟΝ ΣΥΝΤΑΞΕΙΣ ΣΙΤΙ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">14. In prison and those who were under accusation for a long time, he has freed of the charges against them; and whereas he has directed that the gods shall continue to enjoy the revenues of the temples and the yearly allowances given to them, both of<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">15ΚΑΣ ΤΕ ΚΑΙ ΑΡΓΥΡΙΚΑΣ ΟΜΟΙΩΣ ΔΕ ΚΑΙ ΤΑΣ ΚΑΘΗΚΟΥΣΑΣ ΑΠΟΜΟΙΡΑΣ ΤΟΙΣ ΘΕΟΙΣ ΑΠΟ ΤΕ ΤΗΣ ΑΜΠΕΛΙΤΙΔΟΣ ΓΗΣ ΚΑΙ ΤΩΝ ΠΑΡΑΔΕΙΣΩΝ ΚΑΙ ΤΩΝ ΑΛΛΩΝ ΤΩΝ ΥΠΑΡΧΑΝΤΩΝ ΤΟΙΣ ΘΕΟΙΣ ΕΠΙ ΤΟΥ ΠΑΤΡΟΣ ΑΥΤΟΥ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">15. Corn and money, likewise also the revenue assigned to the gods from vine land and from gardens and the other properties which belonged to the gods in his father’s time;<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal">16ΜΕΝΕΙΝ ΕΠΙ ΧΩΡΑΣ ΠΡΟΣΕΤΑΞΕΝ ΔΕ ΚΑΙ ΠΕΡΙ ΤΩΝ ΙΕΡΕΩΝ ΟΠΩΣ ΜΗΘΕΝ ΠΛΕΙΟΝ ΔΙΔΩΣΙΝ ΕΙΣ ΤΟ ΤΕΛΕΣΤΙΚΟΝ ΟΥ[Κ] ΕΤΑΣΣΟΝΤΟ ΕΩΣ ΤΟΥ ΠΡΩΤΟΥ ΕΤΟΥΣ ΕΠΙ ΤΟΥ ΠΑΤΡΟΣ ΑΥΤΟΥ ΑΠΕΛΥΣΕΝ ΔΕ ΚΑΙ ΤΟΥΣ ΕΚ ΤΩΝ</div><div class="MsoNormal"><br style="font-family: Times, "Times New Roman", serif;" /></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">16. And whereas he directed also, with regard to the priests, that they should pay no more as the tax for admission to the priesthood than what was appointed them throughout his father’s reign and until the first year of his own reign; and has relieved the members of the<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">17ΙΕΡΩΝ ΕΘΝΩΝ ΤΟΥ ΚΑΤ ΕΝΙΑΥΤΟΝ ΕΙΣ ΑΛΕΞΑΝΔΡΕΙΑΝ ΚΑΤΑΠΛΟΥ ΠΡΟΣΕΤΑΞΕΝ ΔΕ ΚΑΙ ΤΗΝ ΣΥΛΛΗΨΙΝ ΤΩΝ ΕΙΣ ΤΗΝ ΝΑΥΤΕΙΑΝ ΜΗ ΠΟΙΕΙΣΘΑΙ ΤΩΝ Τ ΕΙΣ ΤΟ ΒΑΣΙΛΙΚΟΝ ΣΥΝΤΕΛΟΥΜΕΝΩΝ ΕΝ ΤΟΙΣ ΙΕΡΟΙΣ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">17. Priestly orders from the yearly journey to Alexandria; and whereas he has directed that impressment for the navy shall no longer be employed; and of the tax in byssus cloth paid by the temples to the crown he<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">18ΟΘΟΝΙΩΝ ΑΠΕΛΥΣΕΝ ΤΑ ΔΥΟ ΜΕΡΗ ΤΑ ΤΕ ΕΚΛΕΛΕΙΜΜΕΝΑ ΠΑΝΤΑ ΕΝ ΤΟΙΣ ΠΡΟΤΕΡΟΝ ΧΡΟΝΟΙΣ ΑΠΟΚΑΤΕΣΤΗΣΕΝ ΕΙΣ ΤΗΝ ΚΑΘΗΚΟΥΣΑΝ ΤΑΞΙΝ ΦΡΟΝΤΙΖΩΝ ΟΠΩΣ ΤΑ ΕΙΘΙΣΜΕΝΑ ΣΥΝΤΕΛΗΤΑΙ ΤΑΣ ΘΕΟΙΣ ΚΑΤΑ ΤΟ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">18. Has remitted two-thirds; and whatever things were neglected in former times he has restored to their proper condition, having a care how the traditional duties shall be fittingly paid to the gods;<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">19ΠΡΟΣΗΚΩΝ ΟΜΟΙΩΣ ΔΕ ΚΑΙ ΤΟ ΔΙΚΑΙΟΝ ΠΑΣΙΝ ΑΠΕΝΕΙΜΕΝ ΚΑΘΑΠΕΡ ΕΡΜΗΣ Ο ΜΕΓΑΣ ΚΑΙ ΜΕΓΑΣ ΠΡΟΣΕΤΑΞΕΝ ΔΕ ΚΑΙ ΤΟΥΣ ΚΑΤΑΠΟΡΕΥΟΜΕΝΟΥΣ ΕΚ ΤΕ ΤΩΝ ΜΑΧΙΜΩΝ ΚΑΙ ΤΩΝ ΑΛΛΩΝ ΤΩΝ ΑΛΛΟΤΡΙΑ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">19. And likewise has apportioned justice to all, like Hermes the great and great; and has ordained that those who return of the warrior class, and of others who were unfavourably<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">20ΦΡΟΝΗΣΑΝΤΩΝ ΕΝ ΤΟΙΣ ΚΑΤΑ ΤΗΝ ΤΑΡΑΧΗΝ ΚΑΙΡΟΙΣ ΚΑΤΕΛΘΟΝΤΑΣ ΜΕΝΕΙΝ ΕΠΟ ΤΩΝ ΙΔΙΩΝ ΚΤΗΣΕΩΝ ΠΡΟΕΝΟΗΘΗ ΔΕ ΚΑΙ ΟΠΩΣ ΕΞΑΠΟΣΤΑΛΩΣΙΝ ΔΥΝΑΜΕΙΣ ΙΠΠΙΚΑΙ ΤΕ ΚΑΙ ΠΕΖΙΚΑΙ ΚΑΙ ΝΗΕΣ ΕΠΙ ΤΟΥΣ ΕΠΕΛΘΟΝΤΑΣ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">20. Disposed in the days of the disturbances, should, on their return be allowed to occupy their old possessions; and whereas he provided that cavalry and infantry forces and ships should be sent out against those who invaded<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">21ΕΠΙ ΤΗΝ ΑΙΓΥΠΤΟΝ ΚΑΤΑ ΤΕ ΤΗΝ ΘΑΛΑΣΣΑΝ ΚΑΙ ΤΗΝ ΗΠΕΙΡΟΝ ΥΠΟΜΕΙΝΑΣ ΔΑΠΑΝΑΣ ΑΡΓΥΡΙΚΑΣ ΤΕ ΚΑΙ ΣΙΤΙΚΑΣ ΜΕΓΑΛΑΣ ΟΠΩΣ ΤΑ Θ ΙΕΡΑ ΚΑΙ ΟΙ ΕΝ ΑΥΤΗΙ ΠΑΝΤΕΣ ΕΝ ΑΣΦΑΛΕΙΑΙ ΩΣΙΝ ΠΑΡΑΓΙΝΟΜΕ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">21. Egypt by sea and by land, laying out great sums in money and corn in order that the temples and all those who are in the land might be in safety; and having<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal">22ΝΟΣ ΔΕ ΚΑΙ ΕΙΣ ΛΥΚΩΝ ΠΟΛΙΝ ΤΗΝ ΕΝ ΤΩΙ ΒΟΥΣΙΡΙΤΗΙ Η ΗΝ ΚΑΤΕΙΛΗΜΜΕΝΗ ΚΑΙ ΩΧΥΡΩΜΕΝΗ ΠΡΟΣ ΠΟΛΙΟΡΚΙΑΝ ΟΠΛΩΝ ΤΕ ΠΑΡΑΘΕΣΕΙ ΔΑΨΙΛΕΣΤΕΡΑΙ ΚΑΙ ΤΗΙ ΑΛΛΗΙ ΧΟΡΗΓΙΑΙ ΠΑΣΗΙ ΩΣ ΑΝ ΕΚ ΠΟΛΛΟΥ</div><div class="MsoNormal"><br style="font-family: Times, "Times New Roman", serif;" /></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">22. Gone to Lycopolis in the Busirite nome, which had been occupied and fortified against a siege with an abundant store of weapons, and all other supplies (seeing that disaffection was now of long<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">23ΧΡΟΝΟΥ ΣΥΝΕΣΤΗΚΥΙΑΣ ΤΗΣ ΑΛΛΟΤΡΙΟΤΗΤΟΣ ΤΟΙΣ ΕΠΙΣΥΝΑΧΘΕΙΣΙΝ ΕΙΣ ΑΥΤΗΝ ΑΣΕΒΕΣΙΝ ΟΙ ΗΣΑΝ ΕΙΣ ΤΕ ΤΑ ΙΕΡΑ ΚΑΙ ΤΟΥΣ ΕΝ ΑΙΓΥΠΤΩΙ ΚΑΤΟΙΚΟΥΝΤΑΣ ΠΟΛΛΑ ΚΑΚΑ ΣΥΝΤΕΤΕΛΕΣΜΕΝΟΙ ΚΑΙ ΑΝ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">23. Standing among the impious men gathered into it, who had perpetrated much damage to the temples and to all the inhabitants of Egypt), and having<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">24ΤΙΚΑΘΙΣΑΣ ΧΩΜΑΣΙΝ ΤΕ ΚΑΙ ΤΑΦΡΟΙΣ ΚΑΙ ΤΕΧΕΣΙΝ ΑΥΤΗΝ ΑΞΙΟΛΟΓΟΙΣ ΠΕΡΙΕΛΑΒΕΝ ΤΟΥ ΤΕ ΝΕΙΛΟΥ ΤΗΝ ΑΝΑΒΑΣΙΝ ΜΕΓΑΛΗΝ ΠΟΙΗΣΑΜΕΝΟΥ ΕΝ ΤΩΙ ΟΓΔΟΩΙ ΕΤΕΙ ΚΑΙ ΕΙΘΙΣΜΕΝΟΥ ΚΑΤΑΚΛΥΖΕΙΝ ΤΑ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">24. Encamped against it, he surrounded it with mounds and trenches and elaborate fortifications; when the Nile made a great rise in the eighth year (of his reign), whichusually floods the<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">25ΠΕΔΙΑ ΚΑΤΕΣΧΕΝ ΕΚ ΠΟΛΛΩΝ ΤΟΠΩΝ ΟΧΥΡΩΣΑΣ ΤΑ ΣΤΟΜΑΤΑ ΤΩΝ ΠΟΤΑΜΩΝ ΧΟΡΗΓΗΣΑΣ ΕΙΣ ΑΥΤΑ ΧΡΗΜΑΤΩΝ ΠΛΗΘΟΣ ΟΥΚ ΟΛΙΓΟΝ ΚΑΙ ΚΑΤΑΣΤΗΣΑΣ ΙΠΠΕΙΣ ΤΕ ΚΑΙ ΠΕΖΟΥΣ ΠΡΟΣ ΤΗΙ ΦΥΛΑΚΗΙ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">25. Plains, he prevented it, by damming at many points the outlets of the channels (spending upon this no small amount of money), and setting cavalry and infantry to guard<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">26ΑΥΤΩΝ ΕΝ ΟΛΙΓΩΙ ΧΡΟΝΩΙ ΤΗΝ ΤΕ ΠΟΛΙΝ ΚΑΤΑ ΚΡΑΤΟΣ ΕΙΛΕΝ ΚΑΙ ΤΟΥΣ ΕΝ ΑΥΤΗΙ ΑΣΕΒΕΙΣ ΠΑΝΤΑΣ ΔΙΕΦΘΕΙΡΕΙ ΚΑΘΑΠΕ[Ρ ΕΡΜ]Σ ΚΑΙ ΩΡΟΣ Ο ΤΗΣ ΙΣΙΟΣ ΚΑΙ ΟΣΙΡΙΟΣ ΥΙΟΣ ΕΧΕΙΡΩΣΑΝΤΟ ΤΟΥΣ ΕΝ ΤΟΙΣ ΑΥΤΟΙΣ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">26. Them, in a short time he took the town by storm and destroyed all the impious men in it, even as Hermes and Horus, the son of Isis and Osiris, formerly subdued the rebels in the same<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">27ΤΟΠΟΙΣ ΑΠΟΣΤΑΝΤΑΣ ΠΡΟΤΕΡΟΝ ΤΟΥΣ ΑΦΗΓΗΣΑΜΕΝΟΥΣ ΤΩΝ ΑΠΟΣΤΑΝΤΩΝ ΕΠΙ ΤΟΥ ΕΑΥΤΟΥ ΠΑΤΡΟΣ ΚΑΙ ΤΗΝ ΧΩΡΑΝ ΕΝΑ[ΝΤΙΩΣ]ΑΝΤΑΣ ΚΑΙ ΤΑ ΙΕΡΑ ΑΔΙΚΗΣΑΝΤΑΣ ΠΑΡΑΓΕΝΟΜΕΝΟΣ ΕΙΣ ΜΕΜΦΙΝ ΕΠΑΜΥΝΩΝ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">27. District; and as to those who had led the rebels in the time of his father and who had disturbed the land and done wrong to the temples, he came to Memphis to avenge<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">28ΤΩΙ ΠΑΤΡΙ ΚΑΙ ΤΗΙ ΕΑΥΤΟΥ ΒΑΣΙΛΕΙΑΙ ΠΑΝΤΑΣ ΕΚΟΛΑΣΕΝ ΚΑΘΗΚΟΝΤΩΣ ΚΑΘ ΟΝ ΚΑΙΡΟΝ ΠΑΡΕΓΕΝΗΘΗ ΠΡΟΣ ΤΟ ΣΥΝΤΕΛΕΣΘΗΝΑ[Ι ΚΑΙ Τ]Α ΠΡΟΣΗΚΟΝΤΑ ΝΟΜΙΜΑ ΤΗΙ ΠΑΡΑΛΗΨΕΙ ΤΗΣ ΒΑΣΙΛΕΙΑΣ ΑΦΗΚΕΝ ΔΕ ΚΑΙ ΤΑ ΕΝ</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">28. His father and his own kingship, and punished them all as they deserved, at the time that he came there to perform the proper ceremonies for the assumption of the crown; and whereas he remitted what<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">29ΤΟΙΣ ΙΕΡΟΙΣ ΟΦΕΙΛΟΜΕΝΑ ΕΙΣ ΤΟ ΒΑΣΙΛΙΚΟΝ ΕΩΣ ΤΟΥ ΟΓΔΟΟΥ ΕΤΟΥΣ ΟΝΤΑ ΕΙΣ ΣΙΤΟΥ ΤΕ ΚΑΙ ΑΡΓΥΡΙΟΥ ΠΛΗΘΟΣ ΟΥΚ ΟΛΙΓΟΝ ΩΣΑΥΤ[ΩΣ ΔΕ] ΚΑΙ ΤΑΣ ΤΙΜΑΣ ΤΩΝ ΜΗ ΣΥΝΤΕΤΕΛΕΣΜΕΝΩΝ ΕΙΣ ΤΟ ΒΑΣΙΛΙΚΟΝ ΒΥΣΣΙΝΩΝ ΣΘ[…]</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">29. Was due to the crown in the temples up to his eighth year, being no small amount of corn and money; so also the fines for the byssus<o:p></o:p></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">30ΩΝ ΚΑΙ ΤΩΝ ΣΥΝΤΕΤΕΛΕΣΜΕΝΩΝ ΤΑ ΠΡΟΣ ΤΟΝ ΔΕΙΓΜΑΤΙΣΜΟΝ ΔΙΑΦΟΡΑ ΕΩΣ ΤΩΝ ΑΥΤΩΝ ΧΡΟΝΩΝ ΑΠΕΛΥΣΕΝ ΔΕ ΤΑ ΙΕΡΑ ΚΑΙ ΤΗΣ Λ[ΟΓΙΖΟ]ΜΕΝΗΣ ΑΡΤΑΒΗΣ ΤΗΙ ΑΡΟΥΡΑΙ ΤΗΣ ΙΕΡΑΣ ΓΗΣ ΚΑΙ ΤΗΣ ΑΜΠΕΛΙΤΙΔΟΣ ΟΜΟΙ[ΩΣ]</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">30. Cloth not delivered to the crown, and of those delivered, the several fees for their verification, for the same period; and he also freed the temples of (the tax of) the artabe for every aroura of sacred land and likewise<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">31ΤΟ ΚΕΡΑΜΙΟΝ ΤΗΙ ΑΡΟΥΡΑΙ ΤΩΙ ΤΕ ΑΠΕΙ ΚΑΙ ΤΩΙ ΜΝΕΥΕΙ ΠΟΛΛΑ ΕΔΩΡΗΣΑΤΟ ΚΑΙ ΤΟΙΣ ΑΛΛΟΙΣ ΙΕΡΟΙΣ ΖΩΙΟΙΣ ΤΟΙΣ ΕΝ ΑΙΓΥΠΤΩΙ ΠΟΛΥ ΚΡΕΙΣΣΩΝ ΤΩΝ ΠΡΟ ΑΥΤΟΥ ΒΑΣΙΛΕΙΩΝ ΦΡΟΝΤΙΖΩΝ ΥΠΕΡ ΤΩΝ ΑΝΗΚΟΝ[ΤΩΝ]</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">31. The jar of wine for each aroura of vine land; and whereas he bestowed many gifts upon Apis and Mnevis and upon the other sacred animals in Egypt, because he was much more considerate than the kings before him of all that belonged to<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">32ΑΥΤΑ ΔΙΑ ΠΑΝΤΟΣ ΤΑ Τ ΕΙΣ ΤΑΣ ΤΑΦΑΣ ΑΥΤΩΝ ΚΑΘΗΚΟΝΤΑ ΔΙΔΟΥΣ ΔΑΨΙΛΩΣ ΚΑΙ ΕΝΔΟΞΩΣ ΚΑΙ ΤΑ ΤΕΛΙΣΚΟΜΕΝΑ ΕΙΣ ΤΑ ΙΔΙΑ ΙΕΡΑ ΜΕΤΑ ΘΥΣΙΩΝ ΚΑΙ ΠΑΝΗΓΥΡΕΩΝ ΚΑΙ ΤΩΝ ΑΛΛΩΝ ΤΩΝ ΝΟΜΙ[ΖΟΜΕΝΑ]</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">32. The gods; and for their burials he gave what was suitable lavishly and splendidly, and what was regularly paid to their special shrines, with sacrifices and festivals and other customary observances;<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal">33ΤΑ ΤΕ ΤΙΜΙΑ ΤΩΝ ΙΕΡΩΝ ΚΑΙ ΤΗΣ ΑΙΓΥΠΤΟΥ ΔΙΑΤΕΤΗΡΗΚΕΝ ΕΠΙ ΧΩΡΑΣ ΑΠΟΚΟΛΟΥΘΟΣ ΤΟΙΣ ΝΟΜΟΙΣ ΚΑΙ ΤΟ ΑΠΙΕΙΟΝ ΕΡΓΟΙΣ ΠΟΛΥΤΕΛΕΣΙΝ ΚΑΤΕΣΚΕΘΑΣΕΝ ΧΟΡΗΓΗΣΑΣ ΕΙΣ ΑΥΤΟ ΧΡΥΣΙΟΥ ΤΕ Κ[ΑΙ ΑΡΓΥΡΙ]</div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">33. And he maintained the honours of the temples and of Egypt according to the laws; and he adorned the temple of Apis with rich work, spending upon it gold and silver<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">34ΟΥ ΚΑΙ ΛΙΘΩΝ ΠΟΛΥΤΕΛΩΝ ΠΛΗΘΟΣ ΟΥΚ ΟΛΙΓΟΝ ΚΑΙ ΙΕΡΑ ΚΑΙ ΝΑΟΥΣ ΚΑΙ ΒΩΜΟΥΣ ΙΔΡΥΣΑΤΟ ΤΑ ΤΕ ΠΡΟΣΔΕΟΜΕΝΑ ΕΠΙΣΚΕΥΗΣ ΠΡΟΣΔΙΩΡΘΩΣΑΤΟ ΕΧΩΝ ΘΕΟΥ ΕΥΕΡΓΕΤΙΚΟΥ ΕΝ ΤΟΙΣ ΑΝΗΚΟ[ΥΣΙ ΕΧΩΝ]</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">34. And precious stones, no small amount; and whereas he has founded temples and shrines and altars, and has repaired those requiring it, having the spirit of a beneficent god in matters pertaining to<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">35ΘΕΙΟΝ ΔΙΑΝΟΙΑΝ ΠΡΟΣΠΥΝΘΑΝΟΜΕΝΟΥΣ ΤΑ ΤΕ ΤΩΝ ΙΕΡΩΝ ΤΙΜΙΩΤΑΤΑ ΑΝΑΝΕΟΥΤΟ ΕΠΙ ΤΗΣ ΕΑΥΤΟΥ ΒΑΣΙΛΕΙΑΣ ΩΣ ΚΑΘΗΚΕΙ ΑΝΘ ΩΝ ΔΕΔΩΚΑΣΙΝ ΑΥΤΩΙ ΟΙ ΘΕΟΙ ΥΓΙΕΙΑΝ ΝΙΚΗΝ ΚΡΑΤΟΣ ΚΑΙ ΤΑ ΑΛΛ ΑΓΑΘ[Α …]</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">35. Religion; and whereas after enquiry he has been renewing the most honourable of the temples during his reign, as is becoming,; in requital of which things the gods have given him health, victory and power, and all other good things,<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">36ΤΗΣ ΒΑΣΙΛΕΙΑΣ ΔΙΑΜΕΝΟΥΣΗΣ ΑΥΤΩΙ ΚΑΙ ΤΟΙΣ ΤΕΚΝΟΙΣ ΕΙΣ ΤΟΝ ΑΠΑΝΤΑ ΧΡΟΝΟΥ ΑΓΑΘΗΙ ΤΥΧΗΙ ΕΔΟΞΕΝ ΤΟΙΣ ΙΕΡΕΥΣΙ ΤΩΝ ΚΑΤΑ ΤΗΝ ΧΩΡΑΝ ΙΕΡΩΝ ΠΑΝΤΩΝ ΤΑ ΥΠΑΡΧΟΝΤΑ Τ[…]</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">36. And he and his children shall retain the kingship for all time. WITH PROPITIOUS FORTUNE: It was resolved by the priests of all the temples in the land to increase greatly the existing honours of<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">37ΤΩΙ ΑΙΩΝΟΒΙΩΙ ΒΑΣΙΛΕΙ <b>ΠΤΟΛΕΜΑΙΩΙ</b> ΗΓΑΠΗΜΕΝΩΙ ΥΠΟ ΤΟΥ ΦΘΑ ΘΕΩΙ ΕΠΙΦΑΝΕΙ ΕΥΧΑΡΙΣΤΩΙ ΟΜΟΙΩΣ ΔΕ ΚΑΙ ΤΑ ΤΩΝ ΓΟΝΕΩΝ ΑΥΤΟΝ ΘΕΩΝ ΦΙΛΟΠΑΤΟΡΩΝ ΚΑΙ ΤΑ ΤΩΝ ΠΡΟΓΟΝΩΝ ΘΕΩΝ ΕΥΕΡΓ[ΕΤΩΝ ΚΑΙ ΤΑ]</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Here he realize by the timing of the text, something was written inside a circle (it should be important). comparing with the greek text, it was at the same place of the name of </span><span style="font-family: Times, Times New Roman, serif;">King PTOLEMY, probably written in old Egyptian hieroglyphs inside this so called cartouche.</span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><br /></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;">He compared with the name of Cleopatra that he found in other text, also inside of a cartouche, thus he had the first letters</span></div><div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgugm8kxYSz26VeOqwSwiPrOeMrR_h7nVmoC_O7LT2WxkcvLq4DCA7IAtBl3Cqak_lxqpid_-MXPpgF493O4SDoM230DfazFEe-Z-cstx1YTWfGHmn8x4pVzpLcBwdfENLTZpszoYb8Htgz/s1188/Cleo+ptomis.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1124" data-original-width="1188" height="606" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgugm8kxYSz26VeOqwSwiPrOeMrR_h7nVmoC_O7LT2WxkcvLq4DCA7IAtBl3Cqak_lxqpid_-MXPpgF493O4SDoM230DfazFEe-Z-cstx1YTWfGHmn8x4pVzpLcBwdfENLTZpszoYb8Htgz/w640-h606/Cleo+ptomis.jpg" width="640" /></a></div><br /></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;">He carried on...</span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">37. King <b>PTOLEMY</b>, THE EVER-LIVING, THE BELOVED OF PTAH, THE GOD EPIPHANES EUCHARISTOS, likewise those of his parents the Gods Philopatores, and of his ancestors, the Gods Euergetai and<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal">38ΤΩΝ ΘΕΩΝ ΑΔΕΛΦΩΝ ΚΑΙ ΤΑ ΤΩΝ ΘΕΩΝ ΣΩΤΗΡΩΝ ΕΠΑΥΞΗΝ ΜΕΓΑΛΩΣ ΣΤΗΣΑΙ ΔΕ ΤΟΥ ΑΙΩΝΟΒΙΟΥ ΒΑΣΙΛΕΩΣ ΠΤΟ[ΛΕ]ΜΑΙΟΥ ΘΕΟΥ ΕΠΙΦΑΝΟΥΣ ΕΥΧΑΡΙΣΤΟΥ ΕΙΚΟΝΑ ΕΝ ΕΚΑΣΤΩΙ ΙΕΡΩΙ ΕΝ ΤΩΙ ΕΠΙΦΑ[ΝΕΙΩΙ …]</div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">38. The Gods Adelphoi and the Gods Soteres and to set up in the most prominent place of every temple an image of the EVER-LIVING King PTOLEMY, THE BELOVED OF PTAH, THE GOD EPIPHANES EUCHARISTOS,<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">39Η ΠΡΟΣΟΝΟΜΑΣΘΗΣΕΤΑΙ ΠΤΟΛΕΜΑΙΟΥ ΤΟΥ ΕΠΑΜΥΝΑΝΤΟΣ ΤΗΙ ΑΙΓΥΠΤΩΙ ΗΙ ΠΑΡΕΣΤΗΣΕΤΑΙ Ο ΚΥΡΙΩΤΑΤΟΣ ΘΕΟΣ ΤΟΥ ΙΕΡΟΥ ΔΙΔΟΥΣ ΑΥΤΩΙ ΟΠΛΟΝ ΝΙΚΗΤΙΚΟΝ Α ΕΣΤΑΙ ΚΑΤΕΣΚΕΥΑΣΜΕΝ[ΟΝ ΚΑΤΑ ΤΟΝ]</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">39. An image which shall be called that of ‘PTOLEMY, the defender of Egypt’, beside which shall stand the principal god of the temple, handing him the weapon of victory16, all of which shall be manufactured (in the Egyptian)<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal">40ΤΡΟΠΟΝ ΚΑΙ ΤΟΥΣ ΙΕΡΕΙΣ ΘΕΡΑΠΕΥΕΙΝ ΤΑΣ ΕΙΚΟΝΑΣ ΤΡΙΣ ΤΗΣ ΗΜΕΡΑΣ ΚΑΙ ΠΑΡΑΤΙΘΕΝΑΙ ΑΥΤΑΙΣ ΙΕΡΟΝ ΚΟΣΜΟΝ ΚΑΙ Τ ΑΛΛΑ ΤΑ ΝΟΜΙΖΟΜΕΝΑ ΣΥΝΤΕΛΕΙΝ ΚΑΘ Α ΚΑΙ ΤΟΙΣ ΑΛΛΟΙΣ ΘΕΟΙΣ ΕΝ [ΤΩΙ ΑΙΓΥΠΤΩΙ ΚΑΙ ΤΑΙΣ ΠΑ]</div><div class="MsoNormal"><br style="font-family: Times, "Times New Roman", serif;" /></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">40. fashion; and that the priests shall pay homage to the images three times a day, and put upon them the sacred garments, and perform the other usual honours such as given to the other gods in the Egyptian<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal">41ΝΗΓΥΡΕΣΙΝ ΙΔΡΥΣΑΣΘΑΙ ΔΕ ΒΑΣΙΛΕΙ ΠΤΟΛΕΜΑΙΩΙ ΘΕΩΙ ΕΠΙΦΑΝΕΙ ΕΥΧΑΡΙΣΤΩΙ ΤΩΙ ΕΚ ΒΑΣΙΛΕΩΣ ΠΤΟΛΕΜΑΙΟΥ ΚΑΙ ΒΑΣΙΛΙΣΣΗΣ ΑΡΣΙΝΟΗΣ ΘΕΩΝ ΦΙΛΟΠΑΤΟΡΩΝ ΞΟΑΝΟΝ ΤΕ ΚΑΙ ΝΑΟΝ ΧΡ[ΗΣΘΑΙ ΠΑΝΤΩΝ ΤΩΝ]</div><div class="MsoNormal"><br style="font-family: Times, "Times New Roman", serif;" /></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">41. festivals; and to establish for King PTOLEMY, THE GOD EPIPHANES EUCHARISTOS, sprung of King Ptolemy and Queen Arsinoe, the Gods Philopatores, a statue and golden shrine in each of the<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal">42ΙΕΡΩΝ ΚΑΙ ΚΑΘΙΔΡΥΣΑΙ ΕΝ ΤΟΙΣ ΑΔΥΝΑΤΟΙΣ ΜΕΤΑ ΤΩΝ ΑΛΛΩΝ ΝΑΩΝ ΚΑΙ ΕΝ ΤΑΙΣ ΜΕΓΑΛΑΙΣ ΠΑΝΗΓΥΡΕΣΙΝ ΕΝ ΑΙΣ ΕΞΟΔΕΙΑΙ ΤΩΝ ΝΑΩΝ ΓΙΝΟΝΤΑΙ ΚΑΙ ΤΟΝ ΤΟΥ ΘΕΟΥ ΕΠΙΦΑΝΟΥΣ ΕΥ[ΧΑΡΙΣΤΟΥ …]</div><div class="MsoNormal"><br style="font-family: Times, "Times New Roman", serif;" /></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">42. Temples, and to set it up in the inner chamber with the other shrines; and in the great festivals in which the shrines are carried in procession the shrine of the GOD EPIPHANES EUCHARISTOS shall be carried in procession with them.<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf7c9ZEG7inpVQ3DLenWOas9ZDic3Gn64vU0Qs2c3a2gxDuTDPZevrsTlfqp1GDGFzgUQD8-sI87nh5al7S_QZIz0XRq0iIQMf5MxRd1gC6qoZy5J7ctfkwZeVV7k_XazKPysE1_W_Ladz/s2348/hieratico+demo.jpg" style="margin-left: auto; margin-right: auto;"><span style="font-size: x-small;"><img border="0" data-original-height="508" data-original-width="2348" height="138" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjf7c9ZEG7inpVQ3DLenWOas9ZDic3Gn64vU0Qs2c3a2gxDuTDPZevrsTlfqp1GDGFzgUQD8-sI87nh5al7S_QZIz0XRq0iIQMf5MxRd1gC6qoZy5J7ctfkwZeVV7k_XazKPysE1_W_Ladz/w640-h138/hieratico+demo.jpg" width="640" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><span style="font-size: x-small;">here he realized that it was written right to left and there are similarities between demotic and hieroglyphs </span></div><span style="font-size: x-small;"><br /></span></td></tr></tbody></table><br /><div class="MsoNormal">he carried on...</div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcRB27jUm75z7BuNCUFGwxz_lSR00ejnfBB2macukOesCT-09Q8-tfneQr0CkxyP2BbqCy7IAd022uhrWT7mMPNcsG5u04wpwNVM_cCzy6tpGvGKBYTUxD4exmI1ITmyqalmgl_pApJT_l/s1600/3+Texto+copy.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcRB27jUm75z7BuNCUFGwxz_lSR00ejnfBB2macukOesCT-09Q8-tfneQr0CkxyP2BbqCy7IAd022uhrWT7mMPNcsG5u04wpwNVM_cCzy6tpGvGKBYTUxD4exmI1ITmyqalmgl_pApJT_l/s640/3+Texto+copy.jpg" width="512" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">at this point he matched the lines </span></td></tr></tbody></table></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">As Champollion knew that it was in fact a decree written in basalt stone, fragmented, which had been placed in the main temples of Egypt with 54 remaining lines written in (C) - Greek, 32 in other lines – (B) Demotic (New Egyptian) and 14 others lines in (A) - The Hieroglyph (old Egyptian), the </span><span style="font-family: Times, "Times New Roman", serif;">first step was to decide whether the text should be read from left to right and / or vice versa, perhaps it was only at this point that Champollion made use of the mystical school, believing that living things were looking at the beginning of the sentence.</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">He also had trouble to find numerals when he compared the dates written in Greek with the repeating pattern of characters written in ancient Egyptian. </span><div><span style="font-family: Times, Times New Roman, serif;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie8HU7AiLL7GKTS3Xy_m0v3cB6lR5jQ7JzcTYmB_Vqn86Z-MES2JA6vWhAoTwwkET5BpcEg_Sh23NYGnhkQ0LZ1jsiCWvL_WfA1w30kc2oUVbiTVfZny6AkH2Q491biXjYB9nEZ9j98HvB/s1600/4+Champollion+e+alfabeto.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="758" data-original-width="1600" height="304" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie8HU7AiLL7GKTS3Xy_m0v3cB6lR5jQ7JzcTYmB_Vqn86Z-MES2JA6vWhAoTwwkET5BpcEg_Sh23NYGnhkQ0LZ1jsiCWvL_WfA1w30kc2oUVbiTVfZny6AkH2Q491biXjYB9nEZ9j98HvB/w640-h304/4+Champollion+e+alfabeto.jpg" width="640" /></a></div><br /><span style="font-family: Times, Times New Roman, serif;"><br /></span><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><span style="font-family: Times, "Times New Roman", serif;">Once deciphered the alphabet and the numbers, Champollion found other groups of bi-and tri-consonantal characters.</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">We can understand how these groups works adapting them to the English language as follows:<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">If you want to write Twig (as twig tree) we draw the twig.<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">If you want to write the name Twiggy (actress, and singer in the early 1960s) exclude the vowels, use the design of the "twig" and add an ideogram of a name (personal).<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">If you want to write tugboat use the same symbol, but this time we should add a maritime symbol (an oar).<o:p></o:p></span></div><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span><br /><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPBzcTfPOSgchJoQXilA5RqraSny0urEZFM1GalwcGNWhdAUAd5CDBrN7RR8KcMo0MMHmB8R3wXsEwEfalDPjGoldQwXS0ms15RNlqrUfB-wS-w6uLnMqZvyBP9wG6f0P3mCsO8On60TQ0/s1600/Twig+Egyptian.jpg" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><img border="0" height="302" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPBzcTfPOSgchJoQXilA5RqraSny0urEZFM1GalwcGNWhdAUAd5CDBrN7RR8KcMo0MMHmB8R3wXsEwEfalDPjGoldQwXS0ms15RNlqrUfB-wS-w6uLnMqZvyBP9wG6f0P3mCsO8On60TQ0/s640/Twig+Egyptian.jpg" width="640" /></span></a></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">That’s how they use to do it.<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Now all that Champlion had to do was find the ancient Egyptian words that had survived unchanged in Coptic language and/or in Hebrew.<o:p></o:p></span></div><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span><br /><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTfw3M4yiJxHb4RK0pWwttVsM8STCCjt0bb-Wmc_y4nndJGHzYkehHMpOk7Iq68TYKCd4Cn4we5k1GPc1u0mITiRddAtaMQFVoCPVQ83W5Cq53UWesgyOb9U3DU9cRe4TVwIe0RLZ0NXpu/s1600/Egyptian+to+Coptic.jpg" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><img border="0" height="302" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTfw3M4yiJxHb4RK0pWwttVsM8STCCjt0bb-Wmc_y4nndJGHzYkehHMpOk7Iq68TYKCd4Cn4we5k1GPc1u0mITiRddAtaMQFVoCPVQ83W5Cq53UWesgyOb9U3DU9cRe4TVwIe0RLZ0NXpu/s640/Egyptian+to+Coptic.jpg" width="640" /></span></a></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px; text-align: center;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Let’s see how He translated line 10:<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span><br /><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif; margin-left: 1em; margin-right: 1em;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTYvAcFGgT3r1fwBs4mHXKr5vVgmARmndx3Sh01nMUuNdMZXD9sxtfrkoKPBHFsyL19lfkX9W4rFuGDP2BSO5t-Jlni96_lKdRu-Apx1FHPtXb9oSdkfZlzGdU4eQnoTkiKOdI9npHvTAx/s1600/7+Tradu%25C3%25A7%25C3%25A3o+linhas.jpg"><img border="0" height="302" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirNu4S41n0a3PdNIU2WRdG-QKS-mMmeGX0pY6svTuOvX1-mM3shZbjgNdktn1u0_SyxTFkFrRa0y7wVNqtHzuchQ20ankyh132cVmx5jWhu_5inw46UTvjiclIytR1i-npbVamOcOx4njv/s640/tradu+lines.jpg" width="640" /></a></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Translation of the line of section 10 of hieroglyphs<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUHCtAV2jVopKJhew36f3_muL6NB3ixrJyKuifiX2KhEV18Qjd74tjv_Qk4WX8ZK4ZopCYCcNTYdO-sLHSBovB0sciBqSp4w0iAqGf5NL1o7hsolVPIAONAKdWtJarvbteBwzvZmBM_Olw/s2048/linha+10.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1296" data-original-width="2048" height="404" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUHCtAV2jVopKJhew36f3_muL6NB3ixrJyKuifiX2KhEV18Qjd74tjv_Qk4WX8ZK4ZopCYCcNTYdO-sLHSBovB0sciBqSp4w0iAqGf5NL1o7hsolVPIAONAKdWtJarvbteBwzvZmBM_Olw/w640-h404/linha+10.jpg" width="640" /></a></div></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">"... Uadj-t her qâh-s ábti uhã-f pu Nekhbet Wadjit shedj taui djerenti un abti shemu ârq hru hru mes neter nefer ankh djet tet-t em heb khá em Her-taui kher hat mátt aru en ãbt akhet sessu met sekhef iri-nef iru nu ua nessu KHã-en seshep-nef nesuit em tef-f is eraf kent em Khe-t neb..."</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">and for the first time, ancient Egyotian language had a sound, Champollion was astonished!!</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">It could be translated as "... a basket of papyrus in the left corner of the temple left to the two ladies and Nekhbet Wadjit that illuminate the Two Lands, the upper and lower Egypt. Since the fourth month of the flood Shemu last day of the birth of God's gracious and blessed with eternal life is established the celebration in the land of Horus Her taui the same way it was carried past. In the second month of the 17th Akhet we celebrate the coronation when he took over the reign of his father. Behold now the beginning of the list of offerings..."<o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">The text in old Egyptian coincided with the text in greek, take a look...<br /></span><br /><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">43. And in order that it may be easily distinguishable now and for all time, there shall be set upon the shrine the ten gold diadems of the king, to which shall be added a uraeus17 but instead of</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">43ΧΟΔΕΥΕΙΝ ΟΠΩΣ Δ ΕΥΣΗΜΟΣ ΗΙ ΝΥΝ ΤΕ ΚΑΙ ΕΙΣ ΤΟΝ ΕΠΕΙΤΑ ΧΡΟΝΟΝ ΕΠΙΚΕΙΣΘΑΙ ΤΩΙ ΝΑΩΙ ΤΑΣ ΤΟΥ ΒΑΣΙΛΕΥΣ ΧΡΥΣΑΣ ΒΑΣΙΛΕΙΑΣ ΔΕΚΑ ΑΙΣ ΠΡΟΣΚΕΙΣΕΤΑΙ ΑΣΠΙΣ […]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">lit. 43HODEYIN AS D HONORABLE NOW AND IN THE NEXT YEAR HE APPEARS TO THE TEMPLE OF THE KING OF THE GOLDEN KINGDOM TEN IS ATTACHED BY ASP</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">44. The uraeus-shaped diadems which are upon the other shrines, in the centre of them shall be the crown called Pschent18 which he put on when he went into the temple at Memphis</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">44ΤΩΝ ΑΣΠΙΔΟΕΙΡΔΩΝ ΒΑΣΙΛΕΩΝ ΤΩΝ ΕΠΙ ΤΩΝ ΑΛΛΩΝ ΝΑΩΝ ΕΣΤΑΙ Δ ΑΥΤΩΝ ΕΝ ΤΩΙ ΜΕΣΩΙ Η ΚΑΛΟΥΜΕΝΗ ΒΑΣΙΛΕΙΑ Ψ ΧΕΝΤ ΗΝ ΠΕΡΙΘΕΜΕΝΟΣ ΕΙΣΗΛΘΕΝ ΕΙΣ ΤΟ ΕΝ ΜΕΜΦ[ΕΙ ΙΕΡΟΝ]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">lit. 44 OF THE SHIELD KINGS OF THE OTHER TEMPLES ARE THEM IN THESE THROUGH THE CALLED KINGDOM</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">45. To perform therein the ceremonies for assuming the kingship; and there shall be placed on the square surface round about the diadems, beside the aforementioned crown, golden symbols (eight in number signifying)</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">45ΤΕΛΕΣΘΗΙ ΤΑ ΝΟΜΙΖΟΜΕΝΑ ΤΗΙ ΠΑΡΑΛΗΨΕΙ ΤΗΣ ΒΑΣΙΛΕΙΑΣ ΕΠΙΘΕΙΝΑΙ ΔΕ ΚΑΙ ΕΠΙ ΤΟΥ ΠΕΡΙ ΤΑΣ ΒΑΣΙΛΕΙΑΣ ΤΕΤΡΑΓΩΝΟΥ ΚΑΤΑ ΤΟ ΠΡΟΕΙΡΗΜΕΝΩΝ ΒΑΣΙΛΕΙΟΝ ΦΥΛΑΚΤΗΡΙΑ ΧΡ[…]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">lit. 45 THE LEGITIMATE RECEIPT OF THE KINGDOM IS PERFORMED AND THE SQUARE OF THE SQUARE OF THE SQUARE IS ATTACKED AT THE INTRODUCTED KINGDOM</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">46. That it is (the shrine) of the king who makes manifest the Upper and Lower countries. And since it is the 30th of Mesore on which the birthday of the king is celebrated, and likewise (the 17th of Paophi)</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">46ΤΙ ΕΣΤΙΝ ΤΟΥ ΒΑΣΙΛΕΩΣ ΤΟΥ ΕΠΙΦΑΝΕΙ ΠΕΙΗΣΑΝΤΟΣ ΤΗΝ ΤΕ ΑΝΩ ΧΩΡΑΝ ΚΑΙ ΤΗΝ ΤΡΙΑΚΑΔΑ ΤΟΥΤΟΥ ΜΕΣΟΡΗΙ ΕΝ ΗΙ ΤΑ ΓΕΝΕΘΛΙΑ ΤΟΥ ΒΑΣΙΛΕΩΣ ΑΓΕΤΑΙ ΟΜΟΙΩΣ ΔΕ ΚΑΙ []</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">lit. 46 WHAT HAPPENS TO THE KING, CONVINCING HIS OVER THE COUNTRY AND THREE THIS THREE MEDIUM IN OR THE BIRTHDAY OF THE KING [</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">47. On which he succeeded his father in the kingship, they have held these days in honour as name-days in the temples, since they are sources of great blessings for all; it was further decreed that a festival shall be kept in the temples throughout Egypt</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">47ΕΝ ΗΙ ΠΑΡΕΛΑΒΕΝ ΤΗΝ ΒΑΣΙΛΕΙΑΝ ΠΑΡΑ ΤΟΥ ΠΑΤΡΟΣ ΕΠΩΜΥΝΟΥΣ ΝΕΝΟΜΙΚΑΣΙΝ ΕΝ ΤΟΙΣ ΙΕΡΟΙΣ ΑΙ ΔΗ ΠΟΛΛΩΝ ΑΓΑΘΩΝ ΑΡΧΗΓΟΙ ΠΑΣΙΝ ΕΙΣΙΝ ΑΓΕΙΝ ΤΑΣ ΗΜΕΡΑΣ ΤΑΥΤΑΣ ΕΟΡΤ[ΗΝ ΕΝ ΤΟΙΣ ΕΙΣ ΤΗΝ ΑΙ]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">lit. 47EN THE RECEIPT OF THE KINGDOM BEFORE THE PATRAS EPOMYNOUS LEGALIZED IN THE HOLY WARS OF MANY GOOD GOVERNMENTS]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">48. On these days in every month, on which there shall be sacrifices and libations and all the ceremonies customary at the other festivals (and the offerings shall be given to the priests who)</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">48ΓΥΠΤΟΝ ΙΕΡΟΙΣ ΚΑΤΑ ΜΗΝΑ ΚΑΙ ΣΥΝΤΕΛΕΙΝ ΕΝ ΑΥΤΟΙΣ ΘΥΣΙΑΣ ΚΑΙ ΣΠΟΝΔΑΣ ΚΑΙ Τ ΑΛΛΑ ΤΑ ΝΟΜΙΖΟΜΕΝΑ ΚΑΘ Α ΚΑΙ ΕΝ ΤΑΙΣ ΑΛΛΑΙΣ ΠΑΝΗΓΥΡΕΣΙΝ ΤΑΣ ΤΕ ΓΙΝΟΜΕΝΑΣ ΠΡΟΘ[ΗΝΑΙ …]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">lit. 48GYPTON SACRED BY MONTH AND CONTRIBUTE TO THESE SACRIFICE AND LIFE AND THE OTHER THINGS LEGITIMATICALLY AND IN OTHERWISE CELEBRATED BY THEM BECOME [</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">49. Serve in the temples. And a festival shall be kept for King PTOLEMY, THE EVER-LIVING, THE BELOVED OF PTAH, THE GOD EPIPHANES EUCHARISTOS, yearly in the temples throughout the</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">49ΡΕΧΟΥΜΕΝΟΙΣ ΕΝ ΤΟΙΣ ΙΕΡΟΙΣ ΑΓΕΙΝ ΔΕ ΕΟΡΤΗΝ ΚΑΙ ΠΑΝΗΓΥΡΙΝ ΤΩΙ ΑΙΩΝΟΒΙΩΙ ΚΑΙ ΗΓΑΠΗΜΕΝΩΙ ΥΠΟ ΤΟΥ ΦΘΑ ΒΑΣΙΛΕΙ ΠΤΟΛΕΜΑΙΩΙ ΘΕΩΙ ΕΠΙΦΑΝΕΙ ΕΥΧΑΡΙΣΤΩΙ ΚΑΤ ΕΝΙ[ΑΥΤΟΝ …]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">lit. 49RECHENONIS IN THE HOLY AGEIN DE EORTIN AND FESTIVAL TO THE CENTURIES AND LOVEED BY FTHA VASILEI PTOLEMAIOI THEOI EPHANI EYFAT YOU</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">50. Land from the 1st of Thoth for five days, in which they shall wear garlands and perform sacrifices and libations and the other usual honors, and the priests (in each temple) shall be called</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">50ΧΩΡΑΝ ΑΠΟ ΤΗΣ ΝΟΥΜΗΝΙΑΣ ΤΟΥ ΘΩΥΘ ΕΦ ΗΜΕΡΑΣ ΠΕΝΤΕ ΕΝ ΑΙΣ ΚΑΙ ΣΤΕΦΑΝΗΦΟΡΗΣΟΥΣΙΝ ΣΥΝΤΕΛΟΥΝΤΕΣ ΘΥΣΙΑΣ ΚΑΙ ΣΠΟΝΔΑΣ ΚΑΙ Τ ΑΛΛΑ ΤΑ ΚΑΘΗΚΟΝΤΑ ΠΡΟΣΑΓΟΡΕ[…]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">lit. 50 CELEBRATIONS FROM THE NUMBER OF THOUTH EF DAY FIVE IN AIS AND WREATHED CONTRIBUTORS OF SACRIFICE AND LIFE AND THE OTHER DUTIES APPROACH […]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">51. Priests of the GOD EPIPHANES EUCHARISTOS in addition to the names of the other gods whom they serve; and his priesthood shall be entered upon all formal documents (and engraved upon the rings which they wear);</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">51ΚΑΙ ΤΟΥ ΘΕΟΥ ΕΠΙΦΑΝΟΥΣ ΕΥΧΑΡΙΣΤΟΥ ΙΕΡΕΙΣ ΠΡΟΣ ΤΟΙΣ ΑΛΛΟΙΣ ΟΝΟΜΑΣΙΝ ΤΩΝ ΘΕΩΝ ΩΝ ΙΕΡΑΤΕΥΟΥΣΙ ΚΑΙ ΚΑΤΑΧΩΡΙΣΑΙ ΕΙΣ ΠΑΝΤΑΣ ΤΟΥΣ ΧΡΗΜΑΤΙΣΜΟΥΣ ΚΑΙ ΕΙΣ ΤΟΥ Δ[…]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">lit. 51 AND GOD'S VERY PLEASANT PRIESTS TO THE OTHERS NAMES OF THE GODS AS PRIESTHOOD AND REGISTERED IN EVERYTHING THE FINANCE AND DISPUTES]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">52. And private individuals shall also be allowed to keep the festival and set up the aforementioned shrine and have it in their homes, performing the aforementioned celebrations</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">52ΙΕΡΑΤΕΙΑΝ ΑΟΥΤΟΥ ΕΞΕΙΝΑΙ ΔΕ ΚΑΙ ΤΟΙΣ ΑΛΛΟΙΣ ΙΔΙΩΤΑΙΣ ΑΓΕΙΝ ΤΗΝ ΕΟΡΤΗΝ ΚΑΙ ΤΟΝ ΠΡΟΕΙΡΗΜΕΝΟΝ ΝΑΟΝ ΙΔΡΥΕΣΘΑΙ ΚΑΙ ΕΧΕΙΝ ΠΑΡ ΑΥΤΟΙΣ ΣΥΝΤΕΛΟΥ[ΜΕΝΟΙΣ …]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">lit. THERE ARE THERE AND THERE ARE THE OTHER PRIVATE PEOPLE GET THE CELEBRATION AND THE WARNING CHURCH ESTABLISHED AND HAVE THEIR CONTRIBUTIONS [SINGLE…]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">53. Yearly, in order that it may be known to all that the men of Egypt magnify and honour the GOD EPIPHANES EUCHARISTOS the king, according to the law. This decree shall be inscribed on a stela of</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">53[…]ΙΣ ΚΑΤ ΕΝΙΑΥΤΟΝ ΟΠΩΣ ΓΝΩΡΙΜΟΝ ΗΙ ΔΙΟΤΙ ΟΙ ΕΝ ΑΙΓΥΠΤΩΙ ΕΥΞΟΥΣΙ ΚΑΙ ΤΙΜΩΣΙ ΤΟΝ ΘΕΟΝ ΕΠΙΦΑΝΗ ΕΥΧΑΡΙΣΤΟΝ ΒΑΣΙΛΕΑ ΚΑΘΑΠΕΡ ΝΟΜΙΜΟΝ ΕΣΤΙΝ […]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">lit. [...]N THE SAME THING AS KNOWLEDGE BECAUSE THAT THE EGYPTIANS ARE GREAT AND HONORABLE GOD[...]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">54. Hard stone in sacred [that is hieroglyphic] and native [that is demotic] and Greek characters and set up in each of the first, second, and third [rank] temples beside the image of the ever living king.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">54[…]ΤΕΡΟΥ ΛΙΘΟΥ ΤΟΙΣ ΤΕ ΙΕΡΟΙΣ ΚΑΙ ΕΓΧΩΡΙΟΙΣ ΚΑΙ ΕΛΛΗΝΙΚΟΙΣ ΓΡΑΜΜΑΣΙΝ ΚΑΙ ΣΤΗΣΑΙ ΕΝ ΕΚΑΣΤΩΙ ΤΩΝ ΤΕ ΠΡΩΤΩΝ ΚΑΙ ΔΕΥΤΕΡΩ[Ν ΤΑΞΕΩΝ ΙΕΡΩΙ …]</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;">lit. 54 […] TERO STONE THE HOLY AND DOMESTIC AND GREEK LINES AND ESTABLISH IN EACH OF THE FIRST AND SECOND [N CLASSES HOLY…]</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpAQnhCSSIKbnnBz8JY97xHI9vnBBsquGinMMifaTgsk4SvHtg0coSxMT71WL8aDmUZbsmc0RZn9CAikscto4pPrT-sW60Pg15gBUT0teZ7D2gNKe-ZIb63bUo3DbDYllmH-Yxjf0vHbTY/s2048/lamina+02.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1296" data-original-width="2048" height="404" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpAQnhCSSIKbnnBz8JY97xHI9vnBBsquGinMMifaTgsk4SvHtg0coSxMT71WL8aDmUZbsmc0RZn9CAikscto4pPrT-sW60Pg15gBUT0teZ7D2gNKe-ZIb63bUo3DbDYllmH-Yxjf0vHbTY/w640-h404/lamina+02.jpg" width="640" /></a></div><div><br /></div><div>Once he had the tex translated from Greek to Old Egyptian, he went for convergences with the Demotic</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9H87ZmFDV8VGGNunSIikQPAkZPscTUQmSFV3J87rJm4AXAlsaVBrFKRKJEzneudc99e5Au3GUbcMW_azPiBa9ZloyU2iG4v3_kcXG2uSStLmU2gruoZa95qzdk9ZxCFHQxusRcIbiv6W1/s2048/lamina+03.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1296" data-original-width="2048" height="404" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9H87ZmFDV8VGGNunSIikQPAkZPscTUQmSFV3J87rJm4AXAlsaVBrFKRKJEzneudc99e5Au3GUbcMW_azPiBa9ZloyU2iG4v3_kcXG2uSStLmU2gruoZa95qzdk9ZxCFHQxusRcIbiv6W1/w640-h404/lamina+03.jpg" width="640" /></a></div><br /><div>In this case, the text, as translated by Tome Boshevski, MASA e Aristotel Tentov, FEEIT shows the same context of last 15 lines of Greek text.</div><div><br /></div><div>".. Order snake of the stone, give sou to animal's greatest snake God, Snake of soldier of Upper Land is he, invite brightest name he is and draw pf great mother (of Egypt, beauty) to be made, of the creator, she is a first and most to water and builder of my pharaoh os the Danai bright. On the shoulders of young ones of the (moon) light to made (a picture) of him, master of (my) father, (inscribed) with script is bright of Egyptians, how he pray the God, (first) protector ofd his 18 Meie, birthday of the pharaoh. He is a hope of Upper's Egypt's young of (moon) light, a bright hard script to ours, of the father and living masters, my most respected ones, to pay homage to bright centuries he is a priest of (the) pharaoh, most respected, best family, children of leader of [cejeca]. On a festival of deities of the house (family) in temple of greatest great mother first mistress of the Yokui people, (with) our hand scripts we invite bright of a ceremony, also known as masters of young ones of a (moon) light, the people of Lower Egypt. </div></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span><br /><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; margin: 0px;"><br /><div class="MsoNormal"><br /></div></div></div>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-72913471491232443892020-10-12T15:43:00.004-03:002020-10-12T15:47:09.969-03:00Cauim may save Brazilian ethnicities and biomes<p> </p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRsdFb2J1a9sGEepGgZ0z1uXLaX7apwTnteeU7CNv5P5Fm0kEvjF0K-L4OJdrsobQIOWqlw-E4knO-Bo83EDZoaN1AX9f05rtNob408smNFk7QUsbaLsf_qyOdG2DxJD3fvK1fDorQlIez/s2048/cauim+1.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2048" data-original-width="2048" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRsdFb2J1a9sGEepGgZ0z1uXLaX7apwTnteeU7CNv5P5Fm0kEvjF0K-L4OJdrsobQIOWqlw-E4knO-Bo83EDZoaN1AX9f05rtNob408smNFk7QUsbaLsf_qyOdG2DxJD3fvK1fDorQlIez/w640-h640/cauim+1.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">The indigenous tribe that opts for the project would have a sustainable production of Cauim, would plant cassava in Mandiomityma (pluriculture agroforestry units) and a production environment with low environmental impact in the village, with commercial flow paths away from the people's daily lives</span></td></tr></tbody></table><p><br /> There is an unexplored Brazilian asset, with enormous scalable economic potential, capable of becoming a strong economic, social and strategic agent, with the power to promote Brazilian culture abroad and still promote a great strategic advantage in the preservation of Brazilian indigenous tribes and, consequently, our threatened biomes - Cauim.</p><p><span style="font-size: x-small;"><a href="https://ameobrasil.blogspot.com/2020/10/como-o-cauim-pode-salvar-etnias-e.html">Leia essa matéria em Português</a></span></p><p> It is important to say that Cauim, a 100% fermented manioc beverage, is produced by indigenous people all over Brazilian territory, by the more than 305 remaining ethnic groups and probably by hundreds of others already extinct, millennia before the arrival of European colonists, as part of rituals that differentiate between native nations, belonging to ancient oral traditions, preserved by elders - this beverage and all its cultural / religious context should in no way be reduced to an element of commerce, that is not what we are talking about here.</p><p> I refer to a commercially produced drink, whose salivary amylase, used by indigenous villages, has been replaced by industrial processes, result of the work I have been doing, with a small group of people - a booze that I have been researching for over 10 years, which I have a patent, but still needs to be classified by the Brazilian Ministry of Agriculture, Livestock and Supply (MAPA) and I propose to leave my rights open for the benefit of the Brazilian cause, in the same way that Santos=Dumont did, giving up the patent on his flighting devices, aiming at the prosperity and integration of the peoples all over the world, in an economic current that I call <a href="https://prospenomics.blogspot.com/">prospenomics.</a></p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDJOVmMYi15OXkezexC662uFLeBvj_pipODhD8RNi6_QL2IEitWlZxsLQMUvNUoNB-WKSfDBIUwshMupRGIwdhmuv-gZEE3odyHzNcN5S6XNmq1y5UOCsiCG6lylO_1_1qMfUwbgzNisCB/s2048/cauim+2.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2048" data-original-width="2048" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDJOVmMYi15OXkezexC662uFLeBvj_pipODhD8RNi6_QL2IEitWlZxsLQMUvNUoNB-WKSfDBIUwshMupRGIwdhmuv-gZEE3odyHzNcN5S6XNmq1y5UOCsiCG6lylO_1_1qMfUwbgzNisCB/w640-h640/cauim+2.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">The Cauim production unit, Kaûĩ apó sará in Tupi-Antigo, is very simple - it has a cooking pot (Mbeîu motimbora), Chiller (ro'y) and a fermentation vat (Haguino ygua). The structure would also have solar panels (Kûarasy ybyra), waste treatment and composting, a store and cultural center, to tell a little about the history of the ethnic group, fulfilling an ecological, cultural role and generating financial return.</span></td></tr></tbody></table><p><br /> Once an indigenous community accepts the project, this transformative agent has the power to bring the Brazilian people to toast together and raise the glasses of a rare champagne from the forest, to a fraternal and noble cause.</p><p><b>1-THE CAUIN</b></p><p> How do we know if this booze could be effective generator of prosperity?</p><p> I have been working in the international beverage market for over 20 years, I traveled the world promoting, learning ande teaching how to sell the most different categories of beverages, it was with this mindset that I started to become interested in Cauim.</p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8pk4XHZKL-WTc58Weblg_W-GOwhlp8DkH47O3K4B2W11BiTq3q8chP9tQyBMPsW1lG6_NLaHwkODNhi_u93dGN9qFYujcKvBaLXapSNrXqrqo-KCBiTkAteevpTHkWZcqDVnJm5uzuxaZ/s2048/cauim+3.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2048" data-original-width="2048" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8pk4XHZKL-WTc58Weblg_W-GOwhlp8DkH47O3K4B2W11BiTq3q8chP9tQyBMPsW1lG6_NLaHwkODNhi_u93dGN9qFYujcKvBaLXapSNrXqrqo-KCBiTkAteevpTHkWZcqDVnJm5uzuxaZ/w640-h640/cauim+3.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td class="tr-caption"><span style="font-size: x-small;">The so called Mandiomityma, cultivation farms in an agroforestry system could have harmony between manioc, Fruta-do-conde, Mucurana dwarf, Guandú - in that regard, the village elders would certainly teach technicians, in a partnership of mutual learning with SEBRAE, EMBRAPA or any other supporting institution for the project.<br /><br /></span></td></tr></tbody></table></td></tr></tbody></table><p><br /> I must say that at the beginning of my research I had great difficulty in producing a delicious quality beverage, but since 2016, together with my associate, Hildo Sena we've been promoting tastings and dinners in harmony with the new vintages and the result has been surprisingly good.</p><p> The quality of this beverage, as well as the most varied forms that it can present, has the potential to grow exponentially as they are accepted and improved by each accepting ethnicity, plus their idiosyncrasies.</p><p>2-THE MOTIVATORS</p><p>CAUIM HAS THE POTENTIAL OF BEING A EQUALIZER OF FORCES IN A BATTLE WHICH THE ENVIRONMENT AND INDIGENOUS COMMUNITIES HAVE BEEN LOOSING BADLY</p><p> We see that different ethnic groups in their villages have an increasing need to obtain monetary resources, whether through the reduction of game forest, loss of fertile territory or the degradation of the quality of rivers. The money they earn from selling handicrafts or from social benefits provided by government is often their only source of livelihood.</p><p><b> Alcoholic beverages have scalable potential returns.</b></p><p> In Brazil we face a harsh reality, the Amazon rainforest, the Pantanal, the Cerrado, the Atlantic Forest and other Brazilian biomes are being decimated at an alarming rate, there are several forces that are acting freely and indiscriminately.</p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqchPq5DHNNqXQuBvuZCVqcwvvon6Mkow3-Aa45aj-Aukowyd2tiXvXWSYv1D9OI0QQozFw-hfVxghvoOIk4xgydU-b6dE1rwP1k80Po2ja5rBSjdkbE7k1t6zUWIt5t2wSwE0FMs_CRUF/s2048/cauim+4.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2048" data-original-width="2048" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqchPq5DHNNqXQuBvuZCVqcwvvon6Mkow3-Aa45aj-Aukowyd2tiXvXWSYv1D9OI0QQozFw-hfVxghvoOIk4xgydU-b6dE1rwP1k80Po2ja5rBSjdkbE7k1t6zUWIt5t2wSwE0FMs_CRUF/w640-h640/cauim+4.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">In our experiments we achieved an outstanding sparkling Cauim! this drink could be considered as "champagne from the forest", due to its programmed shortage - the drink must be made in small quantities, to increase its rarity, to have a premium profile and price by design</span></td></tr></tbody></table><p><br /> These antagonistic forces are composed of illegal miners, land grabbers, loggers, predatory farmers and invaders in general. They are motivated, violent agents and holders of financial resources, which allows them to play good lawyers, lobbyists, and to achieve corrupt means to perpetuate their actions.</p><p> Indigenous peoples are the ones most exposed to this nightmare, and are at risk of being decimated mercilessly, in a desperate battle and with almost no prospect of victories.</p><p>Usually, indigenous tribes opt for oral tradition only, without adopting a written records. With the disappearance of these ethnic groups, all and any cultural record of their existence shall certainly disappear with them.</p><p>AN INVALUABLE CULTURAL LOSS</p><p>The forest or the ethnic groups are not supposed to be protected by placing a dome over, the idea is to strengthen these preservation cells individually, through intellectual capacitation and monetary reinforcement. The external assistance provided by FUNAI, ICMBio, NGOs and other institutions are worthy of praise, but still insufficient in the current scenario, the ideal would be to have robust and efficient protection cells in all social spheres, without losing its essence - Cauim have the potential to fulfill this function perfectly.</p><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1Q6cj90x6lvY49AAn4ucO-pGA1e3sSX6DalRO6O8ChV7Krvrkd2sLFtj5TZZoGwlADfFaUKQvQJEZI9tz490-f3hOFdYg6NUhF9ha0GmrFa5eUGdVxlbDUuahVFS7cuah5ITDjt8w2kGn/s2048/cauim+5.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="2048" data-original-width="2048" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1Q6cj90x6lvY49AAn4ucO-pGA1e3sSX6DalRO6O8ChV7Krvrkd2sLFtj5TZZoGwlADfFaUKQvQJEZI9tz490-f3hOFdYg6NUhF9ha0GmrFa5eUGdVxlbDUuahVFS7cuah5ITDjt8w2kGn/w640-h640/cauim+5.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;">Two things must be very sophisticated in this project; the drink itself and the reverse logistics system - Adaptation to the PNRS. QR Code and other systems that allow 100% recycling of their packaging will be mandatory - the environmental impact on Kaûĩ afterwards should be as close to zero as possible.</span></td></tr></tbody></table><p>It is also very important to say that this project has no political bias, criticizing this government or previous governments - the prospenomic philosophy, the driving force behind this project, understands that we must entrust the solution of practical problems that affect harmonic coexistence of man with the environment, to science, not to politics.</p><p><b>3-WHAT ARE THE NEXT STEPS?</b></p><p> The beverage itself already exists and already meets the quality standards needed to enter the market, however, for the project to take off, reach full commercial viability and become sustainable we will need 3 stakeholder with the following profiles:</p><p>1-Indigenous Communities - In addition to being the protagonists who will hold the return from the sale of bottles, they will also be able to choose to expose elements of their own culture through consumption habits and trade-marketing actions;</p><p>2-Investors and philanthropists - In the case of philanthropist donors, they will be able to see the fruit of their donations multiply, due to the scalable profile of the project. As for investors, this risky project has the potential for growth just like other categories of beverages created since the 1980s:</p><p>- Energy Drinks emerged with Red Bull in 1987, has a market value of US $ 53.01 billion and estimated CAGR growth of 7.20%;</p><p>- RTD (Read to Drink) drinks like Smirnoff Ice, which appeared in the late 90s, have an estimated market for the year 2025 of bi $ 25.96, with an estimated growth of CAGR of around 4.5%;</p><p> These two categories of drinks were suggested as mere points of comparison. Cauim, as a classic historical drink, may have potential to be Brazil representative, as tequila represents Mexico and sake represents Japan, its real growth behavior is unknown.</p><p> 3-Technical Professionals - With the Coronavirus pandemic, the number of unemployed people with technical skills increased dramatically. Once we have investment in production units, distribution logistics, sales, marketing, trade-marketing, etc. we will have new job opportunities, as well as promoting the training of the new generation, with sustainable projects;</p><p><b>4-PRODUCTION AND FEASIBILITY COSTS</b></p><p>As for raw material, the only mandatory prerequisite is that manioc or cassava, a basic raw material, should be produced in an indigenous village or tribe, with the roots planted in the middle of the forest, without trees being cut down, so that it is not characterized as monoculture. The production must be very small, in harmony with nature, without pesticides, so that its scarcity justifies a premium classification, as happens with beverages produced in the Champagne region;</p><p> The basic structure of a production unit is no different from the backyard micro breweries, quite common in recent years. For the production of 100 liters of Cauim, is required a cooking pot, a 100-liter vat and a chiller, estimated at approximately R$ 60,000.00;</p><p> Glass bottles should be very characteristic and returnable, reverse logistics will be mandatory in production plants.</p><p> At first, we will have a business structure in São Paulo BR, which may expand to other regions of Brazil - however, there is nothing to prevent the business from growing organically, in a different region, according to the dynamics and needs of the investor / ethnic groups adhering to the project.</p><p><b>AN IMPORTANT CURIOSITY!</b></p><p>It is important to say that I am Ominireligious, I believe in all the religions I'm exposed to, including Christian ones, as well as those of our native peoples. I encourage free religious practice and I am adamantly against catechism, as well as any other form of imposition of faith.</p><p>That said, I would like you to know that the first time I was successful with the saccharification and fermentation of manioc, was on a holiday of Our Lady, very important religious date in Brazil, with my experiences in my studio. After that, I coincidentally made great advances in the project on that same date in the following years, one of them at the Pernod Ricard of Rezende unit, in Rio de Janeiro, near the Our Lady of Aparecida Sanctuary.</p><p>I was stunned when I noticed that I published this post today, on October 12th, without having the prior intention, in that sense, I decided to add the prayer of the Virgin Mary in Tupi-Antigo, as translated by Father Anchieta, to celebrate the date:</p><p><i>Ave Maria,</i></p><p><i>graça resé tynysémbae,</i></p><p><i>nde irúnamo Jandé Jára rekóu;</i></p><p><i>imombeúkatúpyramo ereikó kuňã suí. </i></p><p><i>Imombe´úkatúp yrabé nde membyra, Jesús. </i></p><p><i>Sancta Maria Tupãsy, eTupãmongetá</i></p><p><i>oré iangaipábae resé, koyr irã,</i></p><p><i>oré jekyl oré rúmebéno.</i></p><p><i>Amém.</i></p><p>May the Virgin Mother bless this project, which has a multicultural, fraternal, intelligent purpose and with the potential to reverse negative predictions, prolonging the human stay on this hermetic planet!</p><p> As for Cauim itself, nothing is written in stone, as it is an embryonic project with social good objectives, the most important thing is that it takes off and achieves its various prosperous goals.</p><p>If you are interested in making this project possible, please contact me, Luiz Pagano or my partner, Hildo Sena.</p><p><br /></p><p>T'ereîkokatu ('cheers' in Old Tupi).</p>Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-26801245614582652162020-08-16T14:17:00.000-03:002020-08-16T15:16:40.088-03:00Decisions vs Repercussions - Can we cure the coronavirus without making the planet even sicker?<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;">Decisions vs Repercussions - Can we cure the coronavirus without making the planet even sicker?</td></tr>
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Try to remember how you learned to play chess, if you did as I did, you started by creating particular strategies in order to take the opponent's king, as well as protect your pieces during the whole game. Sometimes the apprentice will make one or other brilliant move, but the vast majority of them will reflect his/her inexperience in bad and inconsequential moves.<br />
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<span style="font-size: x-small;"><a href="https://blemya.blogspot.com/2020/08/decisoes-vs-repercussoes-sera-que.html">leia esta matéria em português</a></span><br />
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Right now, we are facing an unprecedented crisis that requires unprecedented decision making, just like the chess apprentice above, the whole world tries to protect itself from the contamination of the coronavirus until a cure and/or a vaccine is found, one of the best ways to do this is using masks or other plastic PPE (Personal Protective Equipment). With regard to masks, according to the World Economic Forum, there has been an increase in production and sales to date, which reaches an astonishing 20,000%.<br />
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It is curious that, in the face of an unprecedented and serious problem, we seem to neglect the repercussions of the decision. The solution found at the moment seems to be the best course of action, but later on it shows itself as weak, with only one step of repercussive reach, with badly or completely unanticipated consequences and in the end, it gives us little or no margin for side effects corrections.<br />
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<b>Why does this happen?</b><br />
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The human brain processes 11 million bits of sensory information every second, but only 40 to 120 of them rise to the conscious mind to be evaluated and rationalised. Our brain operates with a limited amount of energy, like any other entity in nature, adopting the fastest and most efficient course of action, to program in our minds the anticipation of events, in order to be prepared for them.<br />
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As children, when we left the house our mothers used to say, "Don't forget your sweater", even knowing that live in a tropical country I heard that a lot. This sort of warnings may have come from the repercussions of several generations of mothers prior to mine, who possibly lost their children inadvertently of hypothermia.<br />
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This has its advantages, imagine entering a jungle and being forced to evaluate each photon of light received, trying to discern if there is danger behind each of the 20,500 leaves on the surrounding trees like poisonous little frogs or insects, not to mention snakes, large felines and other predators. It would take days before we took our first step, making of us an easy prey for them.<br />
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When we enter such a forest, our minds choose to assess risks that can actually harm us, information that can be obtained from survivors' reports or personal learning of previous visits to that forest, reducing the tens of thousands of assessments of pertinent hazards to only the 20 most dangerous of them - such as bees, snakes and cougars (you could even be hit by a meteorite in a forest, but the chances of that happening are so low that it is not part of the 'mental risk prevention plan designed for that particular forest').<br />
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This may have helped us a lot in prehistoric times, but with the large amount of info that we need to take decisions in modern world, this primitive decision-making process has proved to be insufficient.<br />
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<tr><td class="tr-caption" style="text-align: center;">On a scale from 01 to infinity, we can measure how much a decision taken can have an impact on the future, where level 01 is totally inconsequential, generating all sorts of unwanted events, exponentially increasing to level 10, a decision with a certain degree of weighting, without major future side effects and a deterministic (hypothetical) nationalization in which all contingencies were anticipated, leaving only well designed and successful effects, precisely calculated.</td></tr>
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It took 4.5 billion to man stand out from other living beings thanks to newly acquired linguistic, rational and planning skills, and have protagonist role on the planet, nevertheless, we still behave like the chess apprentice above, we still make naive and awkward mistakes, which if not well observed, can lead to serious repercussions on the balance of life on Earth.<br />
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Sometimes one person with an above-average perception anticipates one or more degrees of repercussions in some decision-making, which can move us away from the scenario of total inconsequence towards the ideological integral determinism status, (hypothetical situation in which all contingencies are anticipated, creating perfect decision making scenario). Unfortunately, not always, they are in the official circuit of decision makers, or when they are, they don't have enough strength to make their ideas prevail, revealing to us another defect of the human being that is very prejudicial in decision-making, the psychological difficulties of dealing with feelings like ego, fear, job insecurity and arrogance.<br />
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<b>How should we make our next decisions?</b><br />
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Of course, we already have some tools that help us make decisions in the face of complex and unusual situations. In the case of public administration, for instance, we chose the expedient of adopting political parties as a way to creating anticipations of situations of right, left and center profile - this made it easier for right-wing politicians to identify risks to the social hierarchy, family and homeland, while Left-wing politicians react more effectively to risks and violations of the rights of the disadvantaged in society.<br />
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It might have worked in the past, but as in the aphorism of the elephant in the room, making decisions regarding part of the whole as true is retrograde and too much simplistic. We need a broader, democratic and less self-serving model than the current one.<br />
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If we combine several sciences learned so far aimed to a chosen purpose, say ... public administration, perhaps we can create a system of evaluation and decision-making that is more consistent with today's world:<br />
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- Social networks and APPs can be used in order to include a wide range of experts, to formulate possible solutions, covering multiple points of view, from various different sectors and sciences, with opinions from lots of qualified people, creating an 'environment of broad participation - wiki', significantly increasing statistically the number and the quality of possible final solutions;<br />
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- Artificial Intelligence (AI systems) combined with a historical database of previous decision-making, added to the multiple solutions obtained in the above proposition, could test alternatives in milliseconds and give us results of events at various levels of consequences, anticipating not just two or three, but multiple steps ahead;<br />
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- Psychologists could evaluate and monitor the final decision makers, creating a more comprehensive panel that is less contaminated with personal biases, so that they make decisions that effectively improve the community.<br />
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If we act quickly, and use a little more of our civilizatory capabilities in order to solve unexpected problems, we may still have time to come up with a plausible solution to the imbalance caused by plastic waste in the planet, cure the humanity from coronavirus and still, at the same time, generate an unexpected and unusual extra benefit to the planet Earth.<br />
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<b>References </b><br />
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Blech, C. & J. Funke (2010). You cannot have your cake and eat it, too: How induced goal conflicts affect complex problem solving, Open Psychology Journal 3, 42–53. Duncker, K. (1945). On problem solving. Psychological Monographs, 58. Funke, J. & P. A. Frensch (2007). Complex problem solving: The European perspective – 10 years after, in D. H. Jonassen (ed.), Learning to Solve Complex Scientific Problems, Lawrence Erlbaum, New York, 25–47. Funke, J. (2010). Complex problem solving: A case for complex cognition? Cognitive Processing, Vol. 11, 133–142. Klieme, E. (2004). Assessment of cross-curricular problem-solving competencies, in J. H. Moskowitz, M. Stephens (eds.), Comparing Learning Outcomes. International Assessment and Education Policy, Routledge Falmer, London, 81–107. Koncepční rámec řešeni problémů PISA 2012. ČŠI: Praha Kupisiewicz, Cz. (1964). O efektívnosti problémového vyučovania. Bratislava: SPN. Lerner, I. J. (1986). Didaktické základy metod výuky. Praha: SPN. Linhart, J. (1976). Činnost a poznávání. Academia. Praha. Linhart, J. (1982). Základy psychologie učení. Praha: SPN. Maťuškin, A. M. (1973). Problémové situácie v myslení a vo vyučování. Bratislava: SPN. Mayer, R. E. & M. C. Wittrock (1996). Problem Solving Transfer, in R. Calfee, R. Berliner (eds.), Handbook of Educational Psychology, Macmillan, New York, 47–62. Mayer, R. E. & M. C. Wittrock (1996). Problem Solving Transfer, in R. Calfee, R. Berliner (eds.), Handbook of Educational Psychology, Macmillan, New York, 47–62. Mayer, R. E. (1990). Problem solving, in W. M. Eysenck (ed.), The Blackwell Dictionary of Cognitive Psychology, Basil Blackwell, Oxford, 284–288. Mayer, R. E. (1998). Cognitive, metacognitive, and motivational aspects of problem solving, Instructional Science, Vol. 26, 49–63. Nakonečný, M. (1998). Základy psychologie. Praha: Academia. Okoň, W. (1966) K základům problémového učení. Praha: SPN.<br />
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Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-91791227394345868272020-08-15T11:56:00.000-03:002020-08-15T12:14:38.701-03:00SÃO PAULO THE WORLD'S CAPITAL OF UGLY SIDEWALKS<div class="separator" style="clear: both; text-align: center;">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZn_1NoLA6OJDx8jzRlZ_7jkKiWWwpp2YqSh-oFuUBeB2O1uNL3Ng0yxNiG_2JdT8xjh3fXuqArhMAaPjd6yrOtW9ckx0Fi7M8CyT_UuPsGr9QJ0qYQf-iYPJSFw-TpFtUZewaRUG9bXtU/s1600/sim+2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1584" data-original-width="1600" height="632" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZn_1NoLA6OJDx8jzRlZ_7jkKiWWwpp2YqSh-oFuUBeB2O1uNL3Ng0yxNiG_2JdT8xjh3fXuqArhMAaPjd6yrOtW9ckx0Fi7M8CyT_UuPsGr9QJ0qYQf-iYPJSFw-TpFtUZewaRUG9bXtU/s640/sim+2.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">SÃO PAULO - THE WORLD'S CAPITAL OF UGLY SIDEWALKS</td></tr>
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Imagine a village without any kind of centralized leadership, without a mayor! Now imagine that this episode is taking place at the early days of the arrival of electric lamps, everyone is enthusiastic about this revolutionary item and decide to put light fixtures facing the street, so that everyone would see the streets at night.<br />
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<span style="font-size: x-small;"><a href="https://blemya.blogspot.com/2020/08/sao-paulo-capital-mundial-da-calcada.html">leia este artigo em português</a></span><br />
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We would have a problem here and there, because there are always those who want to benefit from the light without putting their hands in their pockets, or those who, for fun, like to throw stones to break the lamps, (so called urban vandals), but that are just isolated cases, and the society works quite well.<br />
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In this scenario, it is justified then to pay an IPTU (São Paulo Urban Land Tax) to the city hall, a centralized administration, to provide us with this basic and specific service, described by David Hume in 1734 to explain that, once collected, the city must be fully responsible for urban furniture for collective use - However, here in São Paulo, no mayor or voter since the 1950s has heard about him...<br />
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We are not even considering the possibility of replacing the existing sidewalks and fixtures, just mere maintenance would be enough, is it really that expensive?<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgULjmevBdvR7quehHrRIujoOtkgzHr5joufaYbDPh0eaBAwk48puD3vFNpcOAvKcvvxkvj1faFicf9jBYtEVqLmLfCUkhJpvXob4s_prKDynRpy93Fo94xMg5XqDTiMHFvYMwOQYL6oWp_/s1600/Sim+copy.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1584" data-original-width="1600" height="632" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgULjmevBdvR7quehHrRIujoOtkgzHr5joufaYbDPh0eaBAwk48puD3vFNpcOAvKcvvxkvj1faFicf9jBYtEVqLmLfCUkhJpvXob4s_prKDynRpy93Fo94xMg5XqDTiMHFvYMwOQYL6oWp_/s640/Sim+copy.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Wouldn't it be better to have a sidewalk like that? the answer is YES - but here in São Paulo, public administrators are still in doubt</td></tr>
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In 1927 São Paulo Tramway, Light and Power Company Ltda, simply called LIGHT by São Paulo citizens, signed a contract with the city and state government to renovation of the public lighting network in the city and beautiful new English styled light poles were implemented.<br />
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LIGHT's beautiful light fixtures are deteriorating at a rapid pace, and the question that everyone who walks through these streets asks is "is it true that the city does not have the money to maintain this basic point of the whole theory of tax collection?", the answer is "Yes, but much is lost in corruption and ineptitude".<br />
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These LIGHT lampposts, together with the beautiful pavements with tiles that form the border contour of the state of São Paulo, soon became icons of the city. However, an unusual law dictates that residents must be responsible for their sidewalks, causing very bad repercussions.<br />
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The residents individually decide how each sidewalk should be, transforming the city into an ugly patchwork. As if that were not enough, maintenance is not done; the holes and elevations caused by the roots of trees and plants creates a chaotic mosaics of cracks and rubble.<br />
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The order and beauty of streetlights, sidewalks and other urban elements have a role that goes beyond its main functional purpose; we should feel the pride of our urban symbols. But in the case of São Paulo, they represent the lack of care and absence of public administration. When a lightpole or a sidewalk is damaged, the citizen feels sorry for his own city, and this is really bad.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_AXNOWVVSWMUF5kODvSpmux4lloo807LOItSLHDYp-ZfGKXoQrkRA371Xijnms9HeaeufEcVYgfnpPWTpCqfR52TsL47wmZAul9e5tw2qb7xoqkGgkbw0yB1uFb-P3SSnSYoV9sOxjJVq/s1600/Poste+tipo+16+cidade+de+sa%25CC%2583o+paulo.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1400" data-original-width="1000" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_AXNOWVVSWMUF5kODvSpmux4lloo807LOItSLHDYp-ZfGKXoQrkRA371Xijnms9HeaeufEcVYgfnpPWTpCqfR52TsL47wmZAul9e5tw2qb7xoqkGgkbw0yB1uFb-P3SSnSYoV9sOxjJVq/s640/Poste+tipo+16+cidade+de+sa%25CC%2583o+paulo.jpg" width="456" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">São Paulo LIGHT's street poles, unfortunately the beautiful light fixtures are deteriorating at a rapid pace</td></tr>
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It is the so-called 'broken windows theory', a North American model of public security policy in the fight against crime, with the fundamental view of disorder as a factor in raising crime rates. In this sense, it proclaims such a theory that, if they are not repressed, small crimes or misdemeanors inevitably lead to more serious criminal conduct, in view of the state's neglect to punish those responsible for less serious crimes. It becomes necessary, then, the effective state action in the fight against crime, be it micro criminality or macro criminality.<br />
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When you see a well-preserved sidewalk, you feel supported and protected by your city, it inspires citizenship and respect. Someone of common sense and civility would never throw paper, cigarrette butt or a gum in such a nice sidewalk - at least the statistical probability of that happening would be very small. If we marry a policy of fines and small punishments, the situation would improve greatly.<br />
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On January 24, 2019, Mayor Bruno Covas enacted the Decree No. 58,611, which aims to standardize São Paulo's sidewalks, this initiative is on the right track, but continuing to hold the resident totally or partially responsible for its maintenance is still one of the worst mistakes that the city has been committing - transferring responsibility just because doesn’t have no money does not justify the violation of the main theory of collecting municipal tax x urban maintenance and improvements, postulated in 1735.<br />
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Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-5259566965587610892020-08-09T15:22:00.000-03:002020-08-10T09:04:40.896-03:00Demogest Democratic Management App tests its 3G version this month in Uruguay<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJA80A7k9lE_WgNH-uAjrFZWO9sKgrsy1TGn-hO-oN1ebqc6xgpfjtjyhgJf71Mb_oh6OYXvaVqFcL49gE4sK5vgdMUlENSTPA1X0eisgFzTQiSXV0vaSiI10BE5_n9GgFRzBueSCGkvhx/s1600/Demogest+Democratic+Management+App+tests+its+3G+version+today+in+Uruguay.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1500" data-original-width="1500" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJA80A7k9lE_WgNH-uAjrFZWO9sKgrsy1TGn-hO-oN1ebqc6xgpfjtjyhgJf71Mb_oh6OYXvaVqFcL49gE4sK5vgdMUlENSTPA1X0eisgFzTQiSXV0vaSiI10BE5_n9GgFRzBueSCGkvhx/s640/Demogest+Democratic+Management+App+tests+its+3G+version+today+in+Uruguay.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Demogest car parked in front of Parliament Building in the city of Montevideo - Above - an Amazon delivery dirigeable - the revolutionary new Apps helping to building a better way o living </td></tr>
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What would it be like if we had moved forward with democracy as fast as with technology? - the best way to explore these possibilities and try to design the concept of the Democratic Management App for Nations is to make an 'Article of the Future Days' - that way, free from bias, it is easier to pass the ideas on - here's a story that might as well have been written on a September 1st, 2042 magazine article.<br />
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After recent denounces involving Leviathan, the oldest Democratic Management App, in suspected corruption activities on August 1, 2041, the Uruguayan government decide to adopt Demogest as digital platform for democratic management to the nation, thus Uruguay will be the first country to adopt its new third generation version. Uruguay has a vanguardist tradition, was the first nation in Latin America to establish a welfare state, maintained through relatively high taxes on industry, and the first to legalise the cultivation, sale and consumption of marijuana in 2013 for recreational use, as a measure to counter drug cartels and also, was the first country to adopt a digital platform for democratic management in 2029 consolidating a democratic tradition that earned it the sobriquet "the Switzerland of South America".<br />
<br />
<span style="font-size: x-small;"><a href="https://blemya.blogspot.com/2020/08/demogest-app-de-gestao-democratica-para.html">Leia esta matéria em português</a></span><br />
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A long time has passed since the American government also decided to adopt a democratic management tool, after being strongly pressured by voters who said they supported the Democratic candidate because he was convinced to adopt Leviathan in his government.<br />
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At that time, led by James McCartty, Republicans released a letter stating they were ‘gravely concerned’.<br />
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Top congressional Republicans warned in a dramatic letter they released on Monday that a foreign power would be using a Democratic Gestor App to manage all activities of their Congress, and demanded a prompt briefing by the F.B.I. to evaluate and inform about the confiability of the software.<br />
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While the letter writers, led by Speaker McCartty, did not specify the threat, officials familiar with a classified addendum attached to it said the Republicans’ concerns touched on intelligence related to a possible Uruguaian-backed attempt to smear the presidential campaign of former George Clooney Jr.<br />
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In a detailed report of more than 670 pages, the FBI identified that the application was not only free of political bias, but also increased the coefficient of administrative efficiency to levels never seen before, countries that started to adopt Leviathan started to have an administration much more efficient and virtually reduced corruption to zero, much of it due to the sophisticated transparency tools audited by Transparency International, a German non-governmental organization based in Berlin.<br />
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Perhaps this was one of the last major party disagreements in the United States, the tool allowed a public administration so efficient and technical that the party and ideological positioning started to have less and less importance in decision making.<br />
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<b>Effective Democracy and the End of Great Leaders</b><br />
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The “greatest benefit of these apps was the advent of Effective Democracy”, said the President of Uruguay in his last speech referring to the third democratic phase, “the first time the word 'Democracy' was used, was to name the so-called 'Athenian Democracy', which had the defect of being born imperfect. Solon, Clisthenes, Efialtes and Pericles began to light up with a spark of reason in the midst of chaos, we lived in a cruel and backward era in which women and slaves still did not vote, a group of eponymous archons composed of magistrates simply realized that the system statutory no longer worked and they began to give the illusion of power to the people, masking the main objective of containing Persian invasions and uniting City-States under Athenian power.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzAJtUcoE-_3kJL0p5dJKn0ZpZDTq61t0TI1dWRCdlGu3qMVM-OpUZdmX3XxNBdeLGyFHY9WHz_QEKqdEsP8vI_2cfvYUGt5fRs7Ai43gKw9Cf2sJi1Qhyphenhypheno6JT1dRJI0MMFkvWGkQaYHZp/s1600/Demogest+and+Leviathan+competitors+in+the++Democratic+Management+App+market.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1500" data-original-width="1500" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzAJtUcoE-_3kJL0p5dJKn0ZpZDTq61t0TI1dWRCdlGu3qMVM-OpUZdmX3XxNBdeLGyFHY9WHz_QEKqdEsP8vI_2cfvYUGt5fRs7Ai43gKw9Cf2sJi1Qhyphenhypheno6JT1dRJI0MMFkvWGkQaYHZp/s640/Demogest+and+Leviathan+competitors+in+the++Democratic+Management+App+market.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Leviathan and Demogest, competitors in the Democratic Management App market </td></tr>
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The second time that the word 'Democracy' was used, was during its resurgence in the Glorious Revolution of England, in the year 1688 and with the French Revolution of 1789, it lasted approximately 330 years, only ending in the earliest 2030. It was called 'Hypocritical Democracy', which was characterized by legitimizing the will of a few to the detriment of the real satisfaction of society, with the exception of countries that adopted Direct Democracy, such as Switzerland, Sweden and Denmark, countries that suffered a little less with corruption and mismanagement, and knew how and did not provoke the wrath of the people in the 2000s ~ 2020 when driven by the disruption of old institutions at the expense of new technologies like Uber and Air B&B, they started to demand a more decent public administration.<br />
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Voters were tired, as they lived at the height of the bubble of corruption allied to ineptitude, ideological political parties taking biased and self-serving decisions, reached the point of spending more on election campaigns than on public welfare.<br />
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The Uruguayan government was the first to have the courage to change, "said Magel" with more than 120 referendums and plebiscites in the first year and public accounts effectively audited by the people using the Leviathan 1G App.<br />
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In less than 5 years, we adopted 2G technology, which allowed the existence of more than 300 Logical Party Groups, replacing almost all existing Political Parties, extinguishing the so-called 'professional politicians' and incompetent members of the legislative in the congress, with serious and scientific proposals, bringing real benefit to the community, gradually ending obsolete ideological political parties, full of fanciful ideologies and ignorantly supported positions".<br />
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The new Demogest App will be tested to its new 3G version simultaneously with the Uruguayan government implantation, among other benefits, Demurest will support the Kardashev module, which will allow people to make decisions regarding the use of energy depending on the productivity of corporations of the Imebo index, the most important of the Montevideo Stock Exchange, obviously following the criteria of civilisational qualification, only citizens who qualify in the aptitude exam with marks above 65 points will be able to vote - always good to remember that the voting qualification course is free and open to all citizens.<br />
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Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com1tag:blogger.com,1999:blog-428678397406421753.post-76663651136659866422020-02-04T13:57:00.002-03:002020-02-04T13:59:56.508-03:00Itagenemimetics the science and the art of learning from indigenous and ancestral peoples<div class="separator" style="clear: both; text-align: center;">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9NLJ33ByVXbzdrht_FITRA5ra4CjRgNhhs1Mygw9b-K23Hhr4DNGpt-Pj-RNSqN4cq4obuY63FAcYOsa1qlh2pjpoR2USVvlT2TpqEQ5bIbnV1X5nV8P25TAthRUjZ4-r1CPlDLdXKvNh/s1600/Luiz+Pagano+Cauim+no+Bar+Convent+2019.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="960" data-original-width="960" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9NLJ33ByVXbzdrht_FITRA5ra4CjRgNhhs1Mygw9b-K23Hhr4DNGpt-Pj-RNSqN4cq4obuY63FAcYOsa1qlh2pjpoR2USVvlT2TpqEQ5bIbnV1X5nV8P25TAthRUjZ4-r1CPlDLdXKvNh/s640/Luiz+Pagano+Cauim+no+Bar+Convent+2019.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Luiz Pagano presenting Cauim at Bar Convent in São Paulo - June / 2019 </td></tr>
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<span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif;"><span style="font-size: 13.2px;"><br /></span></span>
<span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif;"><span style="font-size: 13.2px;">Recently I've been dedicating my activities to the functions of artist and scientist, mainly with regard to CAUIM, fermented alcoholic beverage of mandioca (kind of Brazilian cassava), consumed by more than 270 Brazilian indigenous ethnicities, which I'm willing to bring to the general public in the form of a drink industrial, (with beautiful bottle and everything else..) produced using a sophisticated processes, with great similarities to one used to produce sake. This initiative has the great purpose of making us proud to be Brazilians of Tupi origin - I dream about the day when all of us, Brazilians or not, will be able to eat the sophisticated dishes of Alex Atala or Tiago Castanho, harmonized with Cauim dos Yekuanas or Waurás, packaged in 'Tupi Pop Culture'.</span></span><br />
<span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif;"><span style="font-size: 13.2px;"><br /></span></span>
<span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif;"><span style="font-size: 13.2px;">This work made me research the life and ways of our ancestral peoples in a unique way, I saw different possibilities of a prosperous culture, good nature, happy and completely friendly with nature and the planet.</span></span><br />
<span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif;"><span style="font-size: 13.2px;"><br /></span></span>
<span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif;"><span style="font-size: 13.2px;">I may not be able to convey the greatness of what I feel about the subject, but surely that doesn't stop me from trying. </span></span><br />
<span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif;"><span style="font-size: 13.2px;"><br /></span></span>
<span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif;"><span style="font-size: 13.2px;"><br /></span></span>
<span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif;"><span style="font-size: 13.2px;">here it goes...</span></span><br />
<span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif;"><span style="font-size: 13.2px;"><br /></span></span>
<span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif;"><span style="font-size: 13.2px;">We are so educated in European culture that we think this is the only "cultural language" in the world, but things are starting to change and the culture of the forest is beginning to prove essential for our survival on the planet.</span></span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">We are so used to European culture and education, that we think this is the only way to look towards reality and to assess and understand our world, but things are starting to change and forest culture begins to unfold essential to our survival in this planet.</span><br />
<br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;" />
<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: xx-small;"><a href="http://blemya.blogspot.com/2020/02/itagenemimetica-ciencia-e-arte-de.html">leia esta matéria em Português</a></span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">Recently David Kopenawa of the Yanomami ethnic group, which has been called the 'Dalai Lama of the Forest', accompanied by Fiona Watson, Director of Research of the NGO Survival International, and world expert on uncontacted tribes were talking to the American media and giving some lectures in and around San Francisco, talking about the tireless work to protect the land of his tribe in the Amazon rainforest, and how this experience can be applied to the rest of world.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The Amazon rainforest has long been recognized as a repository of ecological services not only for local tribes and communities, but also for the rest of the world. It is also the biggest rainforest that we have left in terms of size and diversity.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">But as forests burns and global warming worsens, the impact of Amazon deforestation continues to gradually damage the fragile ecological processes that have been refined over millions of years of evolution.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The solution to the question of how to find the balance necessary for the survival of the forest and at the same time makiing the world a prosperous place to live, can not be found in science itself, but in science combined with philosophical issues of local people, such as the Yanomami.</span><br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj73z9SOfLIHt_nDUYTqfG1PQ14s9pjdSc5T61Ne7m-oW9ncS_CWLTu2shuK12_WqAlb-wBKC957JWQhNok2ParuhwNDRZWQMLfKXenBauK3BAKZajPfe3t8c1jBTnhfeb2rsJ-e1MeWm9o/s1600/yanomami+copy.jpg" imageanchor="1" style="color: #838383; margin-left: auto; margin-right: auto; text-decoration-line: none;"><img border="0" height="630" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj73z9SOfLIHt_nDUYTqfG1PQ14s9pjdSc5T61Ne7m-oW9ncS_CWLTu2shuK12_WqAlb-wBKC957JWQhNok2ParuhwNDRZWQMLfKXenBauK3BAKZajPfe3t8c1jBTnhfeb2rsJ-e1MeWm9o/s640/yanomami+copy.jpg" style="background: transparent; border: none; box-shadow: rgba(0, 0, 0, 0.1) 0px 0px 0px; padding: 0px; position: relative;" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px;">The Yanomami world is divided into two groups of individuals, to the YANOMAMI THËPË (human beings, people) and the NAPË (us, white men, the the 'fierce' enemies)</td></tr>
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The Yanomami have been taken as a 'fierce' people in sensationalist and outdated work Yanomamö: The Fierce People, by American anthropologist Napoleon Chagnon, describing them as "sly, aggressive and intimidating”. This book is considered the bible of the newly formed anthropologist, keeping bringing to the world highly prejudiced ideas.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The good thing is that this has been changing over time, and we began to hear more and more the wisdom of the forest people - the Yanomami point of view the world is divided into two groups of individuals, to the YANOMAMI THËPË (human beings, people) and the NAPË (us, white men, the 'feroucious' enemies).</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The forest does not burn and do not pollute the its rivers by itself, the NAPË is the one who does it.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The pollution of rivers is the result an active attitude of NAPË, if we fail to throw pollutants in Tiete and Pinheiros rivers in the Sao Paulo urban area, for example, we would have clean rivers in a matter of weeks. In fact, we the NAPË are proactive in polluting and devastating, directly or indirectly, consciously or unconsciously.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">If you ask a Yanomami Indian, what he thinks of the white man - the NAPË, we'll probably end up ashamed whith his response.</span><br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDjXgm2j_d54ze2fRTVxgkt5ZD0NjkNbZMiTrpdYMMYikLSk-7tGFeDF6i6WUv8vOyBCWVCLs0E9vDbwAB6fOAeQp0nhqIRSAITvsr3fum-hwEfWhzZuUVO2S5lZOr0bDkF1LS6IazIqGy/s1600/IMG_6681.jpg" imageanchor="1" style="color: #838383; margin-left: auto; margin-right: auto; text-decoration-line: none;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDjXgm2j_d54ze2fRTVxgkt5ZD0NjkNbZMiTrpdYMMYikLSk-7tGFeDF6i6WUv8vOyBCWVCLs0E9vDbwAB6fOAeQp0nhqIRSAITvsr3fum-hwEfWhzZuUVO2S5lZOr0bDkF1LS6IazIqGy/s640/IMG_6681.jpg" style="background: transparent; border: none; box-shadow: rgba(0, 0, 0, 0.1) 0px 0px 0px; padding: 0px; position: relative;" width="480" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px;">Swimming in the vastness of the Amazon and Tocantins rivers put me in spiritual contact with the YANOMAMI THËPË culture. The white man considers themselves unique, and different from other beings around them - The NAPË lives under the concept of ‘The eternal silence of these infinite spaces - Blaise Pascal’ we are alone, in a monologue. The Yanomamies are different; they are able to love and to dialogue with everything and everyone around them.</td></tr>
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">According to the Yanomami, the NAPË, don't care about everybody else, they don't love the land and the forest, they have an egoistic, reckless and short-term vision about such things. The concepts of Yanomami appear to be much higher and very often is difficult for us to conceive, so lets classify it in groups:</span><br />
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<b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">The concept of 'living being'</b><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The 'living beings' according to the Yanomamies are the 'people' at large, refered to as YANOMAMI THËPË.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The NAPË (white man) seems to care only about himself and in a secondary level, with their immediate family. This feeling tends to decrease with regard to their remote neighbors and other family relativies, and they feel almost no love for the other people in the world. But thereis still hope, the positive side of the NAPÉ is that they have pets, it seems to be a small flame of love to other 'living beings' that does not belong to the Homo sapiens classification.</span><br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGfEjXebJKgjWdfwZyz5Ox7JROCxuuiVAtGpKXsN-VMQEXl_IiE9wjr6D9G-uv1Cg1RtaoDPcC68msRl43bvUadBAA09fgKD70bHCtwWp4pv_BzIINta3-l1aQHyFzX3sukV58xqHyCz3c/s1600/bra-yan-fw-2008-142_screen.jpg" imageanchor="1" style="color: #838383; margin-left: auto; margin-right: auto; text-decoration-line: none;"><img border="0" height="424" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGfEjXebJKgjWdfwZyz5Ox7JROCxuuiVAtGpKXsN-VMQEXl_IiE9wjr6D9G-uv1Cg1RtaoDPcC68msRl43bvUadBAA09fgKD70bHCtwWp4pv_BzIINta3-l1aQHyFzX3sukV58xqHyCz3c/s640/bra-yan-fw-2008-142_screen.jpg" style="background: transparent; border: none; box-shadow: rgba(0, 0, 0, 0.1) 0px 0px 0px; padding: 0px; position: relative;" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px;">The Yanomami are able to love and dialogue with everything and everyone around them.</td></tr>
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">It is very common to see Brazilian natives breastfeeding her baby on one breast and a monkey or other animal in the other, a scene that causes incomprehension and disgust to the white man who witnesses it first time. To them these animals are also 'people' and are entitled to breast milk, which - by the way, does not belongs to the woman, but to nature itself.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The white man consider himself unique and different from other beings around him - The NAPË living under the concept of ‘The eternal silence of these infinite spaces - Blaise Pascal’ we are alone, in a monologue. The Yanomami are different; they are able to love and to dialogue with everything and everyone around them.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">For them, everything is deemed to be 'living being' or 'people' - the animals, the plants and even the rocks are deemed as ‘people’, even some artifacts are also considered as 'people'. Make sure to never annoy all those 'people', plants, animals and even some artifacts should never be disturbed.</span><br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgs6GntfekF_1y8EuEEVs9fCN-QmUbmbEy6KP6E9muBZ1cNUmkx_xS_Drcy-Ae1VaOPQDS_UpPh50PzjM45q51MQbT211NdY56WHqnqFvoG2ZYH7iv23nIX1u9d3vvZer0xvKPCZdHViQfI/s1600/yanomami+feeding.jpg" imageanchor="1" style="color: #838383; margin-left: auto; margin-right: auto; text-decoration-line: none;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgs6GntfekF_1y8EuEEVs9fCN-QmUbmbEy6KP6E9muBZ1cNUmkx_xS_Drcy-Ae1VaOPQDS_UpPh50PzjM45q51MQbT211NdY56WHqnqFvoG2ZYH7iv23nIX1u9d3vvZer0xvKPCZdHViQfI/s640/yanomami+feeding.jpg" style="background: transparent; border: none; box-shadow: rgba(0, 0, 0, 0.1) 0px 0px 0px; padding: 0px; position: relative;" width="440" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px;">It is very common to see lady Brazilian natives breastfeeding her baby on one breast and a monkey or other animal in the other, a scene that causes incomprehension and disgust to the white man who witnesses it first time. To them these animals are also 'people' and are entitled to breast milk, which - by the way, does not belongs to the woman, but to nature itself.</td></tr>
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">For the Yanomami, nobody likes to be offended and each time this happens, the offended ‘people’ strikes back.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">Thus, there are always consequences:</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">- What happens if we kill an animal to eat? - Killing a living being is a very serious offense, even having the title of YARO (game animals) it is a bad deed, and they are aware that they will have future consequences.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">"When someone kills these beings, he must wait for the reaction that can manifested itself in many ways, as a little indigestion, or sometimes in the form of the attack of animals, a jaguar may stike a firend, partners of the dead animal could seek revenge.</span><br />
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<b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">The concept of 'ownership'</b><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">We don't have land; the land that have us. The property of physical assets is intangible since our matter is perishable. All material possessions can lead to suffering (as in Buddhism).</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">- the knowledge from the people ofAmazon rainforest is very important for from them comes knowledge that we must have to overcome the civilization crisis and environmental degradation.</span><br />
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<b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">The concept of 'Evolution'</b><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The NAPË are less developed than the YANOMAMI THËPË (the Yanomami themselves), however there are more evolved beings, such as the YAI, forest being that doesn't require a name.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">It is when the reader gets outraged - how could they believe that we are less developed than they?</span><br />
<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">There are several ways to make us see how little evolved we are in comparison, take the issue of waste for instance.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">In nature, the garbage of any living being is incorporated as a utility to another living being (e.g. Mammalian feces are transformed into fertilizer for plants; oxygen purged by the tree becomes the air we breathe, etc.). We NAPË, produce a huge amount of waste that does more harm than good to other living beings.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The relationship between YAI with THËPË YANOMAMI/NAPË is the same of the white men with amoebas.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">Men, at large, have four dimensions of perception, ability to reason about events around them, read books, build bridges and to observe the amoeba in a microscope. Amoebas on the other hand live in a much more limited world, has diminished capacity of perception that allow only eat living forms around them, are unable to read or, much less to build bridges.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The YAI observe us in the same way that we observe the amoebas, we haven't the faintest notion of it. They are infinitely superior and transit through different dimensions, inconceivable by us.</span><br />
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<b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">The concept of 'URIHI' - Yanomami word for forest ecosystem</b><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The word Yanomami UHIRI designates the forest and all that dwells in it, with endless connections and interrelations, IPA URIHI, "my land" can refer to the region of birth or current place of residence of the enunciator. URIHI can be also refered to the world's name: UHIRI A PREE, "the great land-forest".</span><br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWK6vTswTbHA5ZTl7ox8Pd3rOsHMex8dWNd1CXkRlbwXuFZOgg8NFOrtbDmuUXC06sR4a6aa-3UtkKMHXvi07uQ2go1JVoFwxIeibribY_hhl2NwygVdury6q4UmroDtaI6WkEwC-tQiRg/s1600/braz-yano-fw-32_screen.jpg" imageanchor="1" style="color: #838383; margin-left: auto; margin-right: auto; text-decoration-line: none;"><img border="0" height="434" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWK6vTswTbHA5ZTl7ox8Pd3rOsHMex8dWNd1CXkRlbwXuFZOgg8NFOrtbDmuUXC06sR4a6aa-3UtkKMHXvi07uQ2go1JVoFwxIeibribY_hhl2NwygVdury6q4UmroDtaI6WkEwC-tQiRg/s640/braz-yano-fw-32_screen.jpg" style="background: transparent; border: none; box-shadow: rgba(0, 0, 0, 0.1) 0px 0px 0px; padding: 0px; position: relative;" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 10.56px;">We 'the NAPË' are the only species on the planet that produce waste without balance with the ecosystem.</td></tr>
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The Amazon rainforest is the largest continued forest region on the planet, cut though nine countries, corresponding to 60% of the Brazilian territory, has nearly 6 million km2. The Amazon River has 4225 miles, 65miles longer than Nile according to the measurements of 2007; it has 20% of the world's fresh water.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">Currently 18% of the forest has been devastated, this devastation appears in the form of extensive cattle low intelligence ranching, illegal property, irregular mining.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">It may does't seem much but 1% of devastated area, is larger than the state of Rio de Janeiro (approx. 43.000km2).</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">Brazil can be very bad when it comes to dealing with rivers of its capitals, mainly due to corruption and electioneering reasons, but isolated initiatives in Amazon region draw attention of public opinion for its ingenuity.</span><br />
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<b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">The concept of Itagenemimetics or itagenemimicry </b><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">Did you know that Europeans learned the habit of smoking herbs from the American Indians? Perhaps the cigarette industry was the first to use the concept of Itagenemimetics* (the art/science of learning from indigenous peoples and ancestral traditions). It is important to say that the cigarette we know today, which causes deaths and illnesses, has undergone a series of changes for the worse since its initial adoption or better said, it was undoubtedly an adoption of degrading habit from our ancestors. But the vast majority of habits that we acquired from them, however, such as sleeping in a hammock, bathing every day and drinking guarana, have proven to be very healthy.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">Biomimetics* along with itagenemimetics** has been the best and most effective learning tools that our civilization can make use of - </span><span style="font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif;"><span style="font-size: 13.2px;">as for the term Itagenemimética, I believe it was me who invented that word in one of my lectures, but it makes perfect sense (lol).</span></span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">Civilized man has been increasingly distancing himself from his brothers who live in the tribes, the degrading habits of civilized people seem to be much worse than that of the indigenous people, dispersing plastic on the planet and emitting CO2 are some of them.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The indigenous people I know say that civilized people are very dumb, we do things that no other animal does, we defecate in the water we drink. It is evident that with our current level of cultural development, living in tribes and abandoning the material goods and conquests we had could be seen as an involution, however we pay more and more attention to what they have to say to us.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">*Biomimetics or biomimicry is the imitation of the models, systems, and elements of nature for the purpose of solving complex human problems (Greek: βίος, life, and μίμησις, imitation, from μιμεῖσθαι, to imitate, from μῖμος, actor).</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">**Itagenemimetics or itagenemimicry is the imitation of the models, systems, and elements adopted by ancestral communities or indigenous native people for the purpose of solving complex human problems (Greek: ιθαγενείς, itageneis - indigenous people, and μίμησις, imitation, from μιμεῖσθαι, to imitate, from μῖμος, actor).</span><br />
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<b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">We cannot put a huge dome over the Amazon</b><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">Environmental protection can only happen if it doesn't oppose the huge economic forces, so we have to make the standing forest more valable than the deforested one.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">All we have to do is use the YANOMAMI THËPË intelligence to guide us in this field. Sooner or later, very old trees falls naturally as part of the renewal process of the forest. Well monitored, these trees can have its downfalls managed through legal agronomists and the timber can be used more intelligently.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">A trunk of a centuries-old Samaumeira (kapok tree) worth just over R$ 10.00 on the black market, while a beautiful handcrafted object with just over 20’ in length from the same tree can reach worth R$ 300.00.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">This is a good example of how to turn a NAPË attitude towards YANOMAMI THËPË</span><br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg60OosBqVZXJbvSmFRTBexOcEDrtdTm243VGEd4Fu3ueKUKH3hvhObLB0vJJWCuUZdyFyvwCdAB59SGLwYmEAAjabSMrfHSwfaUIl388FGaLdkW1CJQ704Rx7PqYZQVbXNJCjgW6JSL6JN/s1600/Tree+Cutter.jpg" imageanchor="1" style="color: #838383; margin-left: auto; margin-right: auto; text-decoration-line: none;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg60OosBqVZXJbvSmFRTBexOcEDrtdTm243VGEd4Fu3ueKUKH3hvhObLB0vJJWCuUZdyFyvwCdAB59SGLwYmEAAjabSMrfHSwfaUIl388FGaLdkW1CJQ704Rx7PqYZQVbXNJCjgW6JSL6JN/s640/Tree+Cutter.jpg" style="background: transparent; border: none; box-shadow: rgba(0, 0, 0, 0.1) 0px 0px 0px; padding: 0px; position: relative;" width="426" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 10.56px;">Science combined with Yanomami philosophy - A good way to save the planet.<br />
A low-impact vehicle cuts a samaumeira, in a smart renovation process in the Amazon rainforest.<br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The great culprit for the current problems was the PIN, Programa de Integração Nacional (National Integration Program), a geopolitical nature program created by the Brazilian military government through Nº1106 Decree-Law of July 16, 1970, signed by Brazilian President Medici.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">Worried about losing the vast Amazon territory by the difficulty to monitor its borders, the military government has proposed to relocate the victims of non-productivity of the dried Brazilian northeast areas and turn them into labor at prosperous Amazon region, thus occupying the Amazonian demographic emptiness, "integrate in order to not handover" and "land without men to the men without land" were the slogans of that time.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The PIN had the wonderful merit of mobilizing a nationalist sentiment, regardless of political views and promote colonization of the Amazon.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The Trans-Amazon Highway was the tool chosen by the Medici as a gateway to the forest. With 2,624 miles long, connecting the city of Cabedelo – PB (Paraiba) to Labrea – AM (Amazonas), the road cuts seven Brazilian estates: Paraíba, Ceará, Piauí, Maranhão, Tocantins, Pará and the Estate of Amazonas.</span><br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzyDGfnpbHTtKejcfOa8DEVNoqkrDrNsPRVVWwrVroAVl6lYG_m1Agqg1Ih436L796-2RQdCDxbqHAlv8Tb_5B1fq2X7bRtf4GByUKr0Uuy_RkF4D4LQWVh28CrlBewZtbwhfbmRaXIp54/s1600/Fruit+Harverster+Drones+.jpg" imageanchor="1" style="color: #838383; margin-left: auto; margin-right: auto; text-decoration-line: none;"><img border="0" height="570" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzyDGfnpbHTtKejcfOa8DEVNoqkrDrNsPRVVWwrVroAVl6lYG_m1Agqg1Ih436L796-2RQdCDxbqHAlv8Tb_5B1fq2X7bRtf4GByUKr0Uuy_RkF4D4LQWVh28CrlBewZtbwhfbmRaXIp54/s640/Fruit+Harverster+Drones+.jpg" style="background: transparent; border: none; box-shadow: rgba(0, 0, 0, 0.1) 0px 0px 0px; padding: 0px; position: relative;" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px;">In the near future the agroforestry system can count on the help of collectors drones to promote low-impact agriculture. In the agricultural system of today we deforest the woods and then plant, in order to clear the ground and thus facilitate the entry of our antiquated agricultural machinery - with the advent of collectors drones we no longer need to carry out such unintelligent process.</td></tr>
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">By the side of highway some routes emerged, and from these other small streets, connecting farms, communities and homes – the so-called 'fish bones', are the causes for the irregular occupation and the consequent deforestation.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The man of the northeast region of Brazil, along with others from other regions, who first arrived there, found great facility to have a cattle farm, since in order to obtain ownership of the land they just had to turn 50% of their land into pasture.</span><br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinQTRHkh6yJWn7-NZ4bmHYvNg85G-sYvpKcJ4oyNLP-PTFp97Ye3Te0JTW_riX3ar1wIuicG7Ob8e7u4D_H7hSLT1JAcHNmOZFYXBw7Phi33qiC4Egxq6LpYblJn7uB-J5-wLe7NEfMJWk/s1600/Fruit+Harverster+Drones+close.jpg" imageanchor="1" style="color: #838383; margin-left: auto; margin-right: auto; text-decoration-line: none;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinQTRHkh6yJWn7-NZ4bmHYvNg85G-sYvpKcJ4oyNLP-PTFp97Ye3Te0JTW_riX3ar1wIuicG7Ob8e7u4D_H7hSLT1JAcHNmOZFYXBw7Phi33qiC4Egxq6LpYblJn7uB-J5-wLe7NEfMJWk/s640/Fruit+Harverster+Drones+close.jpg" style="background: transparent; border: none; box-shadow: rgba(0, 0, 0, 0.1) 0px 0px 0px; padding: 0px; position: relative;" width="618" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px;">An artificial intelligence system evaluates the fruits and vegetables with a far more sophisticated sensors than our eyes, robotic arms collect the fruit and place it in a circular basket, aboard a collector drone.</td></tr>
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">Today there are 60 million head of cattle in the Amazon, a ratio of three oxen for every inhabitant of the region.</span><br />
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<b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;">How to change the NAPË philosophy into YANOMAMI THËPË?</b><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">We, the NAPË, look at the forest and see just weeds not a farm, if we want to plant something there, we have to deforest it first, and them plant later, but a local group of Japanese immigrants, inspired by local natives create the so-called agroforestry systems.</span><br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvVeUjI6pOLYZNmFh5xNflNmz57ZkTPsJVn61Hrjt8Os77URwvJ570mvc449epIsFBy1P-58-acmMHwlAO2hhMZ_8-joFk539jjCqg5GC4bVvkl9kx_OFN538NAQRsG7GNybAVbMKZKjZh/s1600/Hajime+yamada.jpg" imageanchor="1" style="color: #838383; margin-left: auto; margin-right: auto; text-decoration-line: none;"><span style="color: black; font-size: xx-small;"><img border="0" height="468" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvVeUjI6pOLYZNmFh5xNflNmz57ZkTPsJVn61Hrjt8Os77URwvJ570mvc449epIsFBy1P-58-acmMHwlAO2hhMZ_8-joFk539jjCqg5GC4bVvkl9kx_OFN538NAQRsG7GNybAVbMKZKjZh/s640/Hajime+yamada.jpg" style="background: transparent; border: none; box-shadow: rgba(0, 0, 0, 0.1) 0px 0px 0px; padding: 0px; position: relative;" width="640" /></span></a></td></tr>
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<span style="font-size: xx-small;">Hajime Yamada arrived in Tomé-Açu on September 22, 1929, he learned from the indigenous the technology of agroforestry system, “we always look at the forest as weeds, not as a farm” (photo: documentary Eternal Amazon</span>)</div>
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">This group of Japanese immigrants arrived to the municipality of Tomé-Açu-PA, (Pará), at the end of the 1920s with the proposal of planting of black pepper, In the 70s with falling prices and epidemics in ‘pimentais’ (pepper farms) made them rethink their business.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">Based on ancient Indigenous knowledge, they began to cultivate pimenta do reino (black pepper) in the same space of cocoa and with cupuaçu, papaya, açai, coconut, passion fruit, Brazilian-nut, natural rubber and paricá. The plague of ‘pimentais’ was countered by locals predators, brought by other plants in balance with nature.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">Since then, the system has been improved by trial and error in choosing the best species combinations. Today, Tomé-Açu is a reference in this type of planting and the cooperative accumulated several awards related to entrepreneurship and sustainability.</span><br />
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<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">In addition, the CAMTA promotes and guides the adoption of agroforestry systems for family farmers in neighboring municipalities and conducts the commercialization of this production, a project that serves about a thousand families in the region.</span><br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh1UWkRTJvXdzL-rSwP72V6O3TOZSxjRDfVAMVjVz18q7wApPuwRbBpigRk-I17ctpT5pX-gkUZ7tfiisvWhLz_7BL7lij0oADACpSGeAQL0lLQZuq5MwZ9EPsZ6CRBvmihFg8_DHfdoiu/s1600/latex+extractor+from+rubber+tree.jpg" imageanchor="1" style="color: #838383; margin-left: auto; margin-right: auto; text-decoration-line: none;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh1UWkRTJvXdzL-rSwP72V6O3TOZSxjRDfVAMVjVz18q7wApPuwRbBpigRk-I17ctpT5pX-gkUZ7tfiisvWhLz_7BL7lij0oADACpSGeAQL0lLQZuq5MwZ9EPsZ6CRBvmihFg8_DHfdoiu/s640/latex+extractor+from+rubber+tree.jpg" style="background: transparent; border: none; box-shadow: rgba(0, 0, 0, 0.1) 0px 0px 0px; padding: 0px; position: relative;" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px;">Latex extraction robots operate autonomously, supplied with sunlight. The 'estradas de seringa' (the slashes in the bark of the rubber tree) are accurate, as have sophisticated sensors that make precise calculations to take better advantage of extraction.</td></tr>
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<br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;" />
<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The basic idea of this agroforestry system is to achieve the integrated planting of different plant species, of different sizes together in the same area, forming several 'floors' - the process just gets its name from agriculture floors.</span><br />
<br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;" />
<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">The agroforestry system, long-known by indigenous peoples, offers a number of advantages such as:</span><br />
<br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;" />
<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">- As it generates large amount of organic matter in soil from various crops, there is less need for fertilizers and pesticides;</span><br />
<br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;" />
<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">- This variety of nutrients generates healthier food;</span><br />
<br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;" />
<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">- The abundant vegetation cover also retains the moisture of the ground, protects the crops from the sun and provides a more pleasant environment to work in the field;</span><br />
<br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px;" />
<span style="background-color: white; font-family: "arial" , "tahoma" , "helvetica" , "freesans" , sans-serif; font-size: 13.2px;">- The planting of several crops at the same time allows continued production and generates income during the whole year.</span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="background: rgb(255, 255, 255); border: 1px solid rgb(236, 236, 236); box-shadow: rgba(0, 0, 0, 0.1) 1px 1px 5px; color: black; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13.2px; margin-left: auto; margin-right: auto; padding: 5px; position: relative; text-align: center;"><tbody>
<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrRiKKWih2rUO0U9iazCJ0dYEuIRg3Zy1oa6mh4yQ08aEn4wiWhZiCLY499zvCFJJUeAZOOe5R1JAwcRL6WD4zYaV5pE26rJLp66ubMAduBtdKC_Hs6HDt8ngfVdMoCa_g3_7mBcfzjyYR/s1600/Recycling+unit.jpg" imageanchor="1" style="color: #838383; margin-left: auto; margin-right: auto; text-decoration-line: none;"><img border="0" height="532" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrRiKKWih2rUO0U9iazCJ0dYEuIRg3Zy1oa6mh4yQ08aEn4wiWhZiCLY499zvCFJJUeAZOOe5R1JAwcRL6WD4zYaV5pE26rJLp66ubMAduBtdKC_Hs6HDt8ngfVdMoCa_g3_7mBcfzjyYR/s640/Recycling+unit.jpg" style="background: transparent; border: none; box-shadow: rgba(0, 0, 0, 0.1) 0px 0px 0px; padding: 0px; position: relative;" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px;">An important part of the YANOMAMI THËPË philosophy is that 'garbage does not exist', we cannot throw anything away (out of where? The world?). That being said, all devices are 100% recycled to produce new equipment, substances that cannot be used on other equipment are reintegrated into nature by composting. All facilities have huge skylights as 80% of the equipment is solar powered.</td></tr>
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<br />
After so long catechizing our Indians according to European cultural heritage, now it's time to being catechized by the people of forest, perhaps this way, we can save our souls and our lives.</div>
Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-64127099278497964492018-07-06T14:03:00.010-03:002022-11-13T11:47:18.735-03:00Faith of Prosperity and a better Brazil<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjC7H24T3uxCC_XN3ZyRhThc2-NI5FmltcTgrUC9k3HGFikLbTc-pz9e9gDFGR7jJR-XPQatL-euhiP_P-DEKDYUcF97WSSQV85cUXZHV_0l1cqtCAcO0CgtMa-771Sx1upN76Kz0GdggxP/s1600/Legendary+Hi+Tech+Japanese+Brazilian+Civilization+Hidden+in+the+Amazon+Rainforest.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1120" data-original-width="1600" height="448" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjC7H24T3uxCC_XN3ZyRhThc2-NI5FmltcTgrUC9k3HGFikLbTc-pz9e9gDFGR7jJR-XPQatL-euhiP_P-DEKDYUcF97WSSQV85cUXZHV_0l1cqtCAcO0CgtMa-771Sx1upN76Kz0GdggxP/s640/Legendary+Hi+Tech+Japanese+Brazilian+Civilization+Hidden+in+the+Amazon+Rainforest.jpg" width="640" /></a></div>
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There is this legend, that I’ve heard many times when I as a little kid, about a very advanced culture hidden in the middle of the Amazon Rainforest, pretty much like the Black Panther city of Wakanda, which was conceived and built by a very beautiful and intelligent Japanese woman surrounded by wisdom and magic. This legend haunted me for a long time, I even drew it in my first grade school notebook, I remember that when I was doing the drawing, my father was watching a Soccer game of the World Cup, (possibly in the year of 1974), and every year that there are Brazilian games in the cup, this woman come back to my mind together with the whole story.<br />
<br />
<span style="font-size: x-small;"><a href="http://ameobrasil.blogspot.com/2018/07/lendaria-civilizacao-hi-tech-nipo.html">leia esse artigo em Português</a></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrEBn0f80EpsayOCpWCwiTr8t-Cx7Ag2JlrUUgmgcBgnJ_-vFq7kzqZfvVeAj09qnPbnjtzvYiY2V8Es1wcV_7jEvA6YXiOtJkVqFP7a-lkhBK2SneQQg1KKcC41-jW8mk0haJ9DreyDxR/s1600/Teruko+Sato+1975+e+2018.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1120" data-original-width="1600" height="448" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrEBn0f80EpsayOCpWCwiTr8t-Cx7Ag2JlrUUgmgcBgnJ_-vFq7kzqZfvVeAj09qnPbnjtzvYiY2V8Es1wcV_7jEvA6YXiOtJkVqFP7a-lkhBK2SneQQg1KKcC41-jW8mk0haJ9DreyDxR/s640/Teruko+Sato+1975+e+2018.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;">To the left, the drawing I made of Teruko Sato when I was a child - to the right, the drawing I made on the day of Brazil's victory over Mexico - a day of great happiness for Brazilian people</td></tr>
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I don’t know exactly how this all started, as I lived in a house with more than four grandmother’s brothers and sisters, all of them from my paternal side, I never found out exactly who told that story, whether it was true or not. It is a fact that from this point onwards I may have been so interested in Japanese culture and believed that if we used Japanese elements, we might have had a better Brazil ( it is important to mention that here in Brazil we have the second largest colony o Japanese people outside of Japan).<br />
<br />
Now, as it is the time of Brazilian games in the World Cup, I decided to put an end to the mystery and I started to investigate this wise Japanese lady in the Amazon Rainforests - I must say that it started as a frustrating investigation, nobody knew about her, not even Google.<br />
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I have tried other aproaches in my research, maybe this incident has something to do with the Soccer World Cup. The only thing I found was the incredible story about the death of Chico Xavier (Xavier was a very respected religious leader – <a href="https://www.theguardian.com/news/2002/jul/11/guardianobituaries.booksobituaries1">read more about this day </a> ), with Euripides Higino, his adopted son. "Chico Xavier always said he would disincarnate (‘to die’ as regard to Spiritist point of view) on the day that Brazil would partying and that I would not have time to think about his death. " That was exactly what happened, Chico "disembodied" on the very day that Brazil was on the party of the conquest of the fifth WC Championship, on June 30, 2002.<br />
<br />
Ok, but what does this have to do with the Japanese Lady from the Amazon Rainforest?<br />
<br />
Actually, I do not know, but I like the idea of seeing Brazil as a uniform mass of minds in a single, happy spirit.<br />
<br />
If we look at this crowd of happy Brazilians from a kardecist spiritist point of view, this seems to be a good energy, of a great volume - and it was with this thought, that I’ve decided to take a ‘energizing pass’ at a spiritist center, at exactly this time of year, this would make me receive a huge vibratory charge of good energy) - that's where the big coincidence comes in!<br />
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Since I had no spiritist center near where I was working and the match of Brazil was about to start, I decided to stop at the Johrei Center in Vila Mariana (a neighborhood in São Paulo) while I was waiting for the pass, or rather to receive Johrei, I heard some ministers talking about one lady named Teruko Sato, the first woman to bring the culture of the Meishu-Sama’s enlightenment to Brazil.<br />
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At that time I even shivered with such a coincidence, but the coolest was yet to come. Meishu-Sama believed in the construction of earth paradises, beautiful and inspiring gardens that increase the well being and spiritual energy of humanity - with that, the place chosen for her to start her work... wow! It was in a city called Manacapuru in the middle of the Amazon rainforest.<br />
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At that time I interrupted the ministers and students who were talking to each other and then told them about the legend I had heard, about the secret civilization in the Amazon rainforest and the coincidence, "there is no such thing as coincidence," said the young man, “as like in spiritism, we believe that all this event had already been architected in more evolved plans, as happened with the passage of Chico Xavier”.<br />
<br />
As the explanation went on, he smiled and disappointed me a bit when he said that ther was not a Wakanda-type nation of Messianic church in the middle of the Amazon rainforest, "however, Mokiti Okada (岡田茂吉), the church's founder, who bears the honorific title of Meishu-Sama - 明主様, (Lord of Light), idealized rather a more evolved society, which builds teh so called ‘Holy Grounds’ around the world - beautiful places with nice architecture, clean technology and a great degree of development and harmony with the environment, as if they were islands of happiness and elegance amidst the chaos of the planet. The Mokiti Okada Foundation develops research in agriculture, environmental recovery, healthy and affordable individual agriculture, healing and education and also encompasses the Ikebana Sanguetsu school which teaches the pragmatic principles of Mokiti Okada's philosophy through the ancient art of floral arrangement.<br />
<br />
For me, Teruko Sato (佐藤輝子 who adopted the married name of Yoniyama 米山) is a living legend, the little information I had as a child made me create a fantastic story, with miscegenations of Brazilian and Japanese ethnicities, with extraordinary and sustainable technology , which may well have been true, but Teruko Sato's real life, which is also very little known by the IMM's own devotees, has attributes that surpass fantasy.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWR_UTGVNOrc6EboMsrmjB3sPEFYdhPig7IaXAPD5NSIOrTBZLTY7X5CFA3VOk4xTzdLKB-AOeTm8TzjIAwlpJHhGtWJeo1JB_5-AQsxhZ1lnO8ZT8dQMULlGHtDTbO1Noh1A255WiBxvz/s1600/Meishu-Sama++%25E6%2598%258E%25E4%25B8%25BB%25E6%25A7%2598.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1120" data-original-width="1600" height="448" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWR_UTGVNOrc6EboMsrmjB3sPEFYdhPig7IaXAPD5NSIOrTBZLTY7X5CFA3VOk4xTzdLKB-AOeTm8TzjIAwlpJHhGtWJeo1JB_5-AQsxhZ1lnO8ZT8dQMULlGHtDTbO1Noh1A255WiBxvz/s640/Meishu-Sama++%25E6%2598%258E%25E4%25B8%25BB%25E6%25A7%2598.jpg" width="640" /></a></div>
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Sato's story was revealed in an issue of the Japanese newspaper Izunome No. 72, written in Japanese, and I'll post the original text in Japanese and my translation - please feel free to correct me in any translation errors.<br />
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南米開拓布教事始め<br />
<br />
<br />
開移民として新たな人生の船出<br />
<br />
前編<br />
<br />
私は、瀬戸内海に面した岡山県南部にある小さな町で昭和十一年二月四日に生を享けました。<br />
昭和ニ十年半ば頃、世間で呼ばれていました。その「おひかりさん」と呼ばれていました。その出張所がちょうど私の実家のすぐ向かいにあり、信者さん家族が住んでおりました。その家には、私より一つ年上の友達がおり、よく遊んだり勉強したりと仲良しでした。病弱だった私の母は、真っ先にそこで浄霊を受け始めました。<br />
そして「おひかりさんの先生が知らん話をしてくれる」とその友達が冒うので、私も話を聞きに行くようになりました。<br />
毎月1回ほど岡山から出向される瑞雲教会長の山根幸一先生は、霊界のこと、先祖様のことなど、学校では習わないことをたくさんと教えてくださり、やがて、母に次いで昭和二十七年に私も入信に至りました。<br />
<br />
運命の決別<br />
<br />
明主様から米国開拓布教を命ぜられた樋口喜代子先生、安食晴彦先生がハワイや米国本土で輝かしい成果をあげられていた昭和二十九年頃は、私の教会でもいつもその話で持ちきりで、月次祭でも山根先生は海外布教ー歩を印された樋口先生の業績を讃えられて<br />
<br />
いました。私も知らず知らずのうちに、〃樋口先生のように外国に出て布教したい〃という淡い思いを抱いていました。ちょうどその頃、父からブラジル開拓移民が募集されていること、そして一家で移住する予定であることを聞かされたのです。そのことを山根先生に話すと、先生はすぐ明主様にお尋ねくださいました。すると、明主様即座に「御神体と、「おひかり」を持たせて行かせなさい」とおっしゃったのです。先生はすぐ明主様のその御言葉を租に伝えてくださり、私のブラジル行きが確定したのでした。<br />
しかし、移民手続きの過程で、母が眼の病の治療のため、出発が勢カ月遅れるという事態が発生しました。しかし、父の友人の家族が、f現地で一人でも多くの衛き手が欲しいとのことで、私はその家族の一員として自分の家族よりー船早くブラジルルへ渡ることになったのです。<br />
それが、家族との長い別れになろうとは、神様しか御存知なかったのです。<br />
<br />
御光と希望を胸に<br />
<br />
昭和二十九年九月二十五日、弱冠十八歳の私は神戸港より大阪商船「アメリカ丸」に乗って、地球の反対側のブラジルへと旅立ちました。明主様のお役に立ちたいという熱い思<br />
いでいっぱいで、父母と別れて淋しいとか、こわいとか、ー人でどうとかいう悲観的な考えは一切浮かんできませんでした 。しかし、船の上から見えるのは毎日海だけ、激しい船酔いのため数日間梅干しとお粥のみで過ごしたこともありました。途中米国ロサンゼルスに寄港して燃料食糧その他を補紿し、南米へ向けて出航。パナマ運河を抜け、一路大西洋へと向かいます。<br />
いよいよ赤道下ブラジル北東部パラ州ベレン港に到着しました。そこで私達ブラジルの船に乗り換え、さらにアマゾン川を上っていきました。<br />
<br />
そして、日本を出て実に二カ月ぶりに、アマゾン川河口から千四百キロのところにある目的地、アマゾナス州マナカプル|郡べラ・ビスタ植民地に到着したのです。<br />
配耕される土地へは、そこからさらに半日程歩いて行かなければなりませんでした。着いた所は人がようやく歩けるほどの原生林に覆われたところでした。道の両側には、先に入った十数家族の入植者達の住まいである、伐採した原生林を無造作に組み上げた丸木小屋が数百メ|トルおきにー軒ずつあり、さらにその奥に私達に配耕される土地がありました。家も水も電気も生活必需品は何一つなく、岡山県庁の広報とはまったく逆の現実でした。<br />
さっそく男の人達はジャングルの木々を伐探して小屋造りに追われました。女の人達は食事を作るのに必要なものを集めたり、水をる汲みに行ったり、土を捏ねて釜戸を造ったりという生活から始まりました。熟蒂特有の風土から、小虫や蚊がたくさんいて、昼夜を問わるず、ところかまわず刺されます。<br />
数カ月分の食糧は船を降りたところにある小さな村の売店に預けてあり、一週間分ずつを歩いて取りに行きました。大きな袋を持って一往復するのにー日がかりです。女も子供もみな汗だくになりながら働きました。手には水豆ができて破れ、その上に手ぬぐいを捲いて痛さをこらえながら働きました。夜になると原生林の丸木を並べた上に寝ました。いろんな動物の鳴き声が聞こえ主す。夜通し焚火は絶やせません。<br />
いつどんな動物が出てくるか分からず、緊張の毎日が続きました。<br />
<br />
失意のどん底からの脱出<br />
<br />
そんな生活の中、みんなが寝静まった夜、私は一人蚊帳の中から星空を見上げ、 "どうしてこんな所に来てしまったのだろう......。<br />
<br />
明主様のお役に立とうとやって来たブラジルがこんな原生林の山奥。家も電気も水もない原始的な生活。明主様はもう私を見離されたのかしら。なぜこんなつらい思いを、苦労をさせられるのかしら。<br />
このお月様、お父さん、お母さんは見ているかしら。どうして私ー人で来てしまったのかしら。明主様はこんなところと御存知なかったのかしら……“なと思い巡らしては毎日のように泣いていまた。<br />
しかし、”こんなことばかりしていてはいけない。せめて入植者達に御浄霊を広めねは"と思い直し、風邪を引いた人、皮膚に湿疹のできた人に浄霊の話をしてみることにしました。ところが誰も受けつけてくれませしまいには「手をかざして病気が治るわけがない。<br />
あの娘は親から離れてー人で来もて、もう頭がどうかしているのだ」などと噂されるようになりました。そして、その周囲の視線の冷たさに耐えきれなくなった私は、"もう宗教のことも浄霊の話も口にすまい"と決め、ひたすら働き始めました。<br />
また私はー緒にブラジルに来た家族と別れ、独り立ちすることを決意しました。人の手が足りない家は、私を容易に住み込みで雇ってくれます。あちこち他人の家で草取りをしたり、寄せ焼きをしたり、さつま芋を土手に植えたり、毎曰毎曰働きました。そして、私は考えました。"こんな不便な山奥にもし私の母が来たら病に倒れるかも知れない。鍬ー鍬本握ったことのない町育ちの幼い弟、妹達はこんな過酷な労働には耐えられない。<br />
こんな所に来たら一家は破滅だ。私は意を決して日本の父母に「もうブラジルには来たい方がいい、こんな苦労は私ー人でたくさん、来てはいけない」と手紙に書きました。<br />
何ヵ月か経って母からの手紙が届きました。手紙が無事に日本に届き、無事返事が来ることさえ。ここでの生活では奇跡に近い出来事でした。急いで封を開けてみると、そこには私の身を案じる父母の気持ちと共に、思いもかけない事実が認めてありました。<br />
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明主様の御昇天の知らせでした。私は立っていられない程のショックで涙も出ませんでした。しかし、"必ず明主様は霊界から見守ってくださっている。私を見ていてくださる。<br />
泣いたら明主様が悲しまれる"と、思い直しましたが、それでも心の整理がつくまでに二、三日を要しました。<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitadT_7pHJZq5XfkNYbFjrFsMXGceplkt6MGyEc_MBmOHp6aQdv1Gwe94B2BGe_EqGNa-BfzmR5UR0YoOcEX0MuIb6sPNRnewr6Ii6TugM3RCnh3lfYnGQ3HTp6KQY-uHBzcymq6_2E-Ak/s1600/Manacapuru.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1120" data-original-width="1600" height="448" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitadT_7pHJZq5XfkNYbFjrFsMXGceplkt6MGyEc_MBmOHp6aQdv1Gwe94B2BGe_EqGNa-BfzmR5UR0YoOcEX0MuIb6sPNRnewr6Ii6TugM3RCnh3lfYnGQ3HTp6KQY-uHBzcymq6_2E-Ak/s640/Manacapuru.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption">Manacapurú - 62miles from Manaus in the state of Amazonas<br />
<span style="font-size: 12.8px;">The left is Mrs. Yoneyama (Teruko Sato with married name) and the right</span><br />
<span style="font-size: 12.8px;">Michiko Yamande, leader of the Zuiun district - May 1953</span><br />
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瑞雲教会奉仕の頃の米山さん(左)と故・山根道子教会長夫人(昭和28年5月)</div>
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運命の転機<br />
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ある日、真っ黒になって働いていた私に、「人が欲しい、来てくれないか」と、内藤さんという方が尋ねて来たのです。私は恩い切ってその方とー-緒に、私を雇ってくださるという方がいる、アマゾナス州バレンチンスに近いイタコアチャラ郡のモンテ・レアルに行くことにしました。<br />
内藤さんに連れられて、再び船の旅です。私は、御神体と御尊影、そして「おひかり」十体に数枚の着替えを持ち、ベラ・ビスタを後にしました。着いたところは、御園さんという方が経営する食料雑貨店でした。<br />
私はこの店で、昼間働きながら、夜はランブの明かりを頼りにポルトガル語を勉強しました。初めは、原地住民との挨拶から日常のこと料理のこと、見るもの、聞くものすべて、日本と違った生活習慣でした。<br />
しかし、それまでの植民地生活からすると、天と地の違いがありました。脚園さん鐔夫妻は、私を娘のように扱ってくださいました。仕事も覚え、言葉も片言でしたが何とか話が通じるようになりました。<br />
心機一転、私は与えられた新しい環境の中で何とか布教しうと思い、つたない言葉で浄霊の話をしてみることにしました。<br />
何日も何回も話すうち、私があまりに一生懸命言うので頭をかしげながらも話を聞いてくれる人が出始めました。もちろん、浄霊の意味などをしっかりと説明するまでには至りませんでしたが、徐々に浄霊のぉ取次ぎが次々とできるようになです。<br />
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日本からの使節団<br />
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ある日、母から再び便りが届きました。手紙には、「明主様御昇天後、小田信彦先生という方がブラジル布教のためクリチーバに行とれたので、その先生と一緒に布教したらどうか」との、山根先生からの言付けが書いてありました。<br />
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First mission in South America, the beginning of a new life as an immigrant<br />
Translation of the first part.<br />
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I was born in a small town south of Okayama on February 4th , 1936 (Showa / 昭和 - 11 is the year 1936). In mid-1945, at a time when the Messianic Church and its members had the nickname "Ohikari-san". In front of my house there was a family of Messianic Church follower, as my mother was sick, they use to come to give her Johrei, in 1952, we became members. Every month, the minister in charge of the Church use to give us lectures about the Spiritual World and the ancestors, the kind of stuff that we don’t learn in school, and then, I’ve reached the age of majority.<br />
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Towards departure<br />
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It was the year of 1945, the minister of this religious unit told us the reports of the missionaries Yamane the reports of the minister Kiyoko Higuti and Haruhiko Ajiki in Hawaii and the United States. Listening to these stories, little by little, I began to cultivate the desire to dedicate myself to the diffusion of these teachings abroad, following the example of Minister Higuti. At that time, I learned that my family planned to immigrate to Brazil.<br />
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Aware of this possibility, Minister Yamane made a request to the Meishu-Sama, who immediately said, "Give her the image of God and Ohikari to take with her." In response to this response from Meishu-Sama, my certainty of going to Brazil was strengthened even more. However, during the immigration application process, my mother was afflicted with a vision problem that delayed our departure.<br />
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As a well-known family wanted to migrate to Brazil and needed to increase the number of people for the job in hand, I opted to board before my relatives. Only God knew at the time that the separation from my family would be longer than I had imagined...<br />
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Light and hope in my heart<br />
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On September 25th , 1954 (Showa / 昭和-29), at age 18, I embarked on the ship America Maru that left the port of Kobe, I left Japan to Brazil, taking with me the strong desire to serve Meishu-Sama .<br />
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I’ve never felt pessimistic, fear or sadness to depart alone. During the trip, the time I spent on the high seas was not easy, for long days I had to eat umeboshi (梅干 し - Chinese preserved plum) and Kayu (お 粥 also called congee, it is a cooked rice soup with meat) daily because of the seasickness caused by the sea voyage. After a break in Los Angeles to get some supply, fuel and groceries, we crossed the Panama Canal, arriving to the north of Brazil, in the port of Belém. We were transferred to a Brazilian ship and we went up the Amazon River. Since leaving Japan, two months had passed. We arrived at the colony of Bela Vista, located in the state of Amazonas, district of Manacapuru, after a trip of 1,400 km. Until we got to the farm, it was necessary to walk about half a day. The place was in the middle of the forest, on either side of the clumsy road lived some families of settlers who sought to establish themselves there. There was no housing, water, electricity or facilities needed for everyday life, the reality there was quite different from the one I had in Okayama.<br />
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Immediately, the men began to tear down trees to build settlements, and the women dedicated themselves to preparing food. Due to the tropical climate insects and mosquitoes use bit us day and night. We face many challenges in this age of adaptation. Groceries arrived regularly in a shop, located in a village that could only be accessed by boat, it take one day to carry everything in huge bags, women and children worked and were always sweaty, bubbles formed in my hands and then burst, we put towels to mitigate the pain, we slept at night in the middle of the logs, we heard several noises of animals, it was imperative that the fire never go out during the night, we did not know when and by what animal we could be attacked, we lived in days of inexhaustible fear and tension.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPgMH-q_8o1CnfAhecq-JJvE64M_AYJgrO1FNQo-KagC3q_KCGmTNZOq3rRXbQAi2wWH4cUU6LeIcrO3jjo4TcpUVlitgyAoZfJ9blEXm8mS_4XtZLHrrFhnxbw8RW9j8OeuG-CJA4zY9a/s1600/Teruko+Sato++-+Akiko+Yoneyama.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1120" data-original-width="1600" height="448" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPgMH-q_8o1CnfAhecq-JJvE64M_AYJgrO1FNQo-KagC3q_KCGmTNZOq3rRXbQAi2wWH4cUU6LeIcrO3jjo4TcpUVlitgyAoZfJ9blEXm8mS_4XtZLHrrFhnxbw8RW9j8OeuG-CJA4zY9a/s640/Teruko+Sato++-+Akiko+Yoneyama.jpg" width="640" /></a></td></tr>
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<tr><td class="tr-caption" style="font-size: 12.8px;"><span style="font-size: 12.8px;">習志野浄霊センター - 米山晃子</span></td><td class="tr-caption" style="font-size: 12.8px;"><span style="font-size: 12.8px;">Narashino Johrey Center - Akiko Yoneyama - Teruko Sato</span><br />
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Moving away from deep depression<br />
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In the midst of this harsh reality, at night, while everyone was asleep, I used to look at the stars through mosquito nets and cry, wondering, "What have I come to do in this place?" ... I wanted to serve Meishu Sama and came to the middle of the forest, to live a primitive life, without light or water. Did Meishu Sama abandon me? Why do I have to go through so much suffering? Are my parents looking at these same stars? Why did I come alone? Does Meishu Sama know about me here?<br />
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On the other hand, I was thinking about my mission. "Perhaps I can minister Johrei to the settlers ..." I began to minister Johrei to those who had the flu or with eczemas. However, they did not believe that I could heal illnesses, simply by putting my hands up towards them.<br />
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The daughter of the family I was with start to spread rumors that I had mental problems, or something like that. Faced with such contempt, I decided not to talk about on Johrei or religion anymore; I began to work even more and chose to move away from the family with whom I came to Brazil. I lived with families who were in need of labor, skimmed the backyards of the houses, planted and made roasted sweet potatoes to serve them.<br />
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Facing that, I thought, "If my mother comes, she will surely be sick with so much discomfort, the delicate hands of the brothers and sisters who grew up with the books, could not stand the hoes, if they come here, my family will be ruined.<br />
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So, I wrote to my parents asking them to "give up coming to Brazil because I go through so many difficulties here." A few months later, after my letter arrived safe and sound in Japan, I received a letter back with my mother's reply, it sounded like a miracle, taking into consideration the reality in hand.<br />
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I rapidly ripped the envelope, I was taken with emotion, it was so good to know that my parents had not forgotten me there; but the letter also brought me the sad news of Meishu Sama's ascent to the Spiritual World. Then I felt that he was looking at me, I cried a lot in mourning, it took too long for the sadness to pass.<br />
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The Turn of Destiny<br />
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One day, in the middle of my work at the farm, Mr. Naito told me that he needed people to work with him. So, again by boat, I left for Monte Real in the district of Itacoatiara, near Parintins AM, taking with me the image of God and some Ohikari, he said that someone wanted to hire me.<br />
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I went on another boat trip, carrying imperial clothes for Mr. Naito, and I chugged at a deserve, managed by Misuno-san.<br />
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I worked during the day and during the night I tried to study Portuguese, under the precarious light of a lantern. Initially, I had many difficulties with customs, language and food compared to life in Japan. However, that place was for me the paradise on earth, comparing to the life I had in the previous colony, in Bela Vista, everything had changed for the better.<br />
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Mr. Shigaru's sweet wife treated me like a daughter. I learned the service and, in the midst of a new environment, again I endeavored to spread the Johrei, and to my delight, my stories began to be heard.<br />
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This time I had changed my mind, now I could talk about Johrei, I tried hard to explain, although people often scratched their heads without understanding very well, but even so, little by little, more purified, people would better understand the proposal of all that.<br />
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Mission from Japan<br />
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Some time later, more news arrived, I received a correspondence from my mother telling that after the rise of Meishu Sama, Mr. Yamane, a minister named Nobuhiko Shoda asked me to go to Curitiba ( a urban metropolis in the south region of Brazil) with him.. .<br />
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Translated by Luiz Pagano<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5xWJycDh0L6R2vYidYGfxfDbbvTkPrQ8ivITS0NRQnV_BcG1pYhDW06kyVYjvRDyvxPUpI73LwTsEXCOow9CrayoYuCBXv53GeRvTg__xv9H5hWS4kVKS-YvEOIZp1pvPGecEZAAjUxm7/s1600/Casa+de+Chico+Xavier.jpg" style="clear: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1120" data-original-width="1600" height="448" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5xWJycDh0L6R2vYidYGfxfDbbvTkPrQ8ivITS0NRQnV_BcG1pYhDW06kyVYjvRDyvxPUpI73LwTsEXCOow9CrayoYuCBXv53GeRvTg__xv9H5hWS4kVKS-YvEOIZp1pvPGecEZAAjUxm7/s640/Casa+de+Chico+Xavier.jpg" width="640" /></a><br />
<br /><div><b> Inspiration and joys of faith by Chico Xavier</b></div><div><br /></div><div> As you may know, dear reader, I consider myself an Omni Religious, I believe, study and respect all religions and I value the good in all of them, I should start by saying that I had already been to Uberaba and personally met Eurípedes, adopted son of Chico Xavier.</div><div><br /></div><div>Chico Xavier or Francisco Cândido Xavier, born Francisco de Paula Cândido on April 2, 1910 was a holy figure from Brazil, of the highest religious and cultural importance, a philanthropist and spirit medium who changed the doctrine of faith in Brazil and in the world.</div><div><br /></div><div>It was December 8, 2011, I had coffee and some pão de queijos (brazilian style cheese bread) with him, who kindly showed me all the rooms, told me stories about Chico, showed me the tree that he (Chico Xavier) had planted himself in the backyard, as well as the whole complex, very simple but perfectly functional, that he had built to help as many people as possible, with him and another group of ten people, I went to help cook and serve the more than a thousand needy people in a huge dinning room.</div><div><br /></div><div>The fact is that, after that day, my life has changed a lot, especially when it comes to my goals and how to reach them with joy.</div><div><br /></div><div>I truly believe that the best way to create an evolved society in every way is by proactively mobilizing ourselves in this, we should start by being inspired by the examples of people like Mokiti Okada, Teruko Sato and Chico Xavier - to promote the moral improvement of people at the same time. around us and at the same time, in addition to providing conditions of dignity, we promote the physical and structural development of the group, considering each member as universes in themselves, as well as important, reliable and talented links, part of a society that gives pleasure to work for the common good and for each individual, separately.</div><div><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqSUDrTBBI7nISpUszE-FKyGBxCU4xnm9OZiBM6jpBHIqlokkUOfyvbjcwZOKsYcIS2a1IZAMD6a9S8hGdlGVuuWoUnx1eA6m0gIqoVS4NoYLFsu1LlSRZoncJnoQlSGxc-Bm87g58VWGPppFICd_j3Gjhp7JoufnGwMDrnGL_ELhL7vWn-Qz7w3UXvA/s960/Luiz%20Pagano%20ajudando%20na%20cozinha%20do%20centro%20espirita%20Prece%20de%20Chico%20Xavier.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="960" data-original-width="717" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqSUDrTBBI7nISpUszE-FKyGBxCU4xnm9OZiBM6jpBHIqlokkUOfyvbjcwZOKsYcIS2a1IZAMD6a9S8hGdlGVuuWoUnx1eA6m0gIqoVS4NoYLFsu1LlSRZoncJnoQlSGxc-Bm87g58VWGPppFICd_j3Gjhp7JoufnGwMDrnGL_ELhL7vWn-Qz7w3UXvA/w478-h640/Luiz%20Pagano%20ajudando%20na%20cozinha%20do%20centro%20espirita%20Prece%20de%20Chico%20Xavier.jpg" width="478" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Luiz Pagano and other volunteers helping in the kitchen of the Spiritist Center Prece, by Chico Xavier in Uberaba - the happiness of helping those in need is unparalleled.</span></td></tr></tbody></table><div><br /></div><div><div>Chico used to say to his closest friends "I want to die in a day of great happiness of Brazilian people" which actually happened!</div><div><br /></div><div>The first book psychographed by Chico Cahvier was Parnassus Beyond the Tomb (Paraíso de Alem Túmulo - SOUTO MAIOR, 1995:31) from 1931, the book brought together 203 poems dictated by 38 deceased poets. Anticipating a very difficult journey, he wrote in the preface "I know I will be the object of commiseration or laughter, but some will find solace in my book" - and many people did so!! Chico left his terrestial life leaving 412 psychographed books in 54 years of mediumship and 92 years of life, the cause of death was cardiac arrest, without pain and suffering around 7:30 pm on June 30, 2002, at the very end of the International Soccer World Cup, ten hours after Scolari's team brought the fifth victory to Brazil - on that day, because he may have anticipated the future or because the future had graced him with his wish, the whole of Brazil was celebrating in great joy at the moment of Chico Xavier's death.</div><div><br /></div><div> With that in mind, I took advantage of the energy of today's victory, when people are celebrating with the glory in a great and plural spiritual vibration, the size of our country, and I decided to redo the drawing by Teruko Sato (illustration below)... my Teruko Sato.</div><div><br /></div><div><div>In my art, she is the Japanese woman who adopted the indigenous culture in her paintings and clothes. In my personal universe, this evolved culture, Nipo-Tupiniquim even has a name, it's called yvyturokai (pronounced something like "wovo churo kui" - the first two 'Ys' have a sound similar to the ~ of the word 'SAO' - and means PARADISE in Guarani –, a place where people are well educated and well educated).</div></div></div><div><br /></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgymcHk0NJmBC7mhGlrLDL_sZ0TYHr5emkMMSZPVcm7UBJAkEfs2dr4FDXXS0KpSXMRfynGHF87gAl1lC9fjOOzyt8niqff2Py7ZrkAZJbsVy_fHeK4o3QqrVT2RWFBTKm-4HzRaZvkt2mo/s1600/Teruko+Sato+final.jpg" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="1100" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgymcHk0NJmBC7mhGlrLDL_sZ0TYHr5emkMMSZPVcm7UBJAkEfs2dr4FDXXS0KpSXMRfynGHF87gAl1lC9fjOOzyt8niqff2Py7ZrkAZJbsVy_fHeK4o3QqrVT2RWFBTKm-4HzRaZvkt2mo/s640/Teruko+Sato+final.jpg" width="438" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;">In my drawing, Teruko Sato (佐藤輝子) from my personal universe, dances gently on the cut trunk, as I drew in my childhood, in harmony with the forces of the forest, has a pink Amazon river dolphin to his left and a Tucuxi (grey Amazon river dolphin) on her right - she looks pretty much like an Avatar: the last air bender anime character.</td></tr>
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<br />Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-20486289737358239292017-02-19T21:37:00.003-03:002017-02-19T21:41:35.433-03:00The Py'araku Movement<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgcfbqe74k8FdTrUWu59DGCZhn7llWRhQXalPlIPfS7XO_1RIHTMvZhO6WELf-XdMF8jWdwmgWUU5iwCmO_LwgqHsoyLUvKP15nyOxYWd10W1DK_7e_HAzWmvNJQ5LH2k6yyuJC2NUfluk/s1600/py%2527aruku.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgcfbqe74k8FdTrUWu59DGCZhn7llWRhQXalPlIPfS7XO_1RIHTMvZhO6WELf-XdMF8jWdwmgWUU5iwCmO_LwgqHsoyLUvKP15nyOxYWd10W1DK_7e_HAzWmvNJQ5LH2k6yyuJC2NUfluk/s640/py%2527aruku.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;">Py'Aruku movement - plataform Angatú</td></tr>
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<span style="font-size: x-small;"><a href="http://ameobrasil.blogspot.com.br/2017/02/o-movimento-pyaraku.html">leia esse artigo em Português</a></span><br />
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One of the things I most enjoy when I interact with Japanese people, is the way they express admiration when exposed to new things, with a pronounced surprising expression in the face, followed by followed by a long exclamation, "Ehhh".<br />
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During the Heian period in Japan (794 to 1185 AD), the Chinese who visited the country, criticized everything there, they used to say that they were indigenous people, backward and uncivilized. The constant criticism made the Japanese take ownership of various traits of Chinese culture. It was during this time that the term 'Mono no aware' (物の哀れ) was copiously used in one of the oldest Japanese literary works, the Genji monogatari, and the Japanese experienced the emergence of a new culture.<br />
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The phrase 'Mono no aware' is derived from the Japanese word mono (物), 'thing', and aware (哀れ), a surprise expression, commonly used in the Heian period, similar to 'ah' or 'oh', "Pugence," "deep feeling," "sensitivity," or "consciousness." It could be translated as the 'ahh' of things, the life of things, the inner god of things.<br />
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This incorporation arose in their hearts as a God of great beauty, who grew up in the midst of their best essences, few cultures know how to appropriate the benefits of other cultures without losing their own essence as Japanese people.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK6xctBfYPha3VF94tfGVy1jaXyc357vznKz5Mx_Rf8xWgNgIad1fLfUyb0eXkk15h5ThyphenhyphenRMeV7sYqCjZP5hBXx78i0TRRC7P2A25T6hXn880zcmQRsBu_PNeL19o37emXIT9k2IwVGCUc/s1600/Benguela+12.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="432" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK6xctBfYPha3VF94tfGVy1jaXyc357vznKz5Mx_Rf8xWgNgIad1fLfUyb0eXkk15h5ThyphenhyphenRMeV7sYqCjZP5hBXx78i0TRRC7P2A25T6hXn880zcmQRsBu_PNeL19o37emXIT9k2IwVGCUc/s640/Benguela+12.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;">Benguela 12</td></tr>
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With that thought in mind that I present here the Py'araku movement, rather than a philosophy of life, is a Brazilian cultural and artistic manifesto, which arose from the conjectures of a blog article published in December 2012, in which I wonder <a href="http://www.blemya.com/2012/12/how-would-brazil-be-different-if.html">"what if the culture of the Brazilian natives had stood out to that of the Portuguese colonizers in Brazil".</a><br />
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Since then, I have been reflecting on daily basis on what to do in order to valorize the good elements of Brazilian indigenous culture, as well as black and Portuguese culture, with potential for improvement, and how it could be subjected to the frame of Japanese culture (both of descendents of indigenous ancestors) Cauim, the Brazilian native booze, like sake – is the great catalyst - Cauim is undoubtedly the driving force behind this movement.<br />
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<a href="http://www.blemya.com/2016/05/similarities-between-cauim-and-sake.html">Cauim has so many similarities to sake that it goes far beyond coincidence</a>. Since the immigration of ancient peoples by the Bering Strait - the alcoholic drink in my conception, is together with the gastronomy, the main vehicle of cultural manifestation of a civilization.<br />
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If we want a better Brazil, we should focus our efforts on reversing negative points, which are many, but mainly emphasize the positive points, which are also many. The Blog 'Ame o Brasil’, actively works the activating platform called Angatú (literally, a good soul, well being, with happiness), whose purpose is to promote love towards Brazil and Brazilian people, valuing and encouraging good stimuli, In order to make us grow and overcome the bad stimuli, until its virtual extinction.<br />
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If we want it to work, we need to have a long-term conscience and it is also fundamental that we have a 'pro' attitude, never 'against' - once asked why she did not participate in anti-war demonstrations, Mother Teresa of Calcutta said she would never do it, It is a position of unquestionable logic - while the 'anti-something' movement is characterized by resistance to natural forces, a passive strategy that depends on commitment to protection, which however good it may be, are always at risk of being defeated, the 'pro-good cause' movement, in turn, is a proactive strategy to promote a good idea, increasing the potential for success to statistically greater levels.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4bJh5oExW4UzeUd7Te20WMfgzlpK0tOnw3awfrs88HgwK9Qr9HXd82FwE2wtMc6nCF5N3F0St4s3ZI4Tgr8otc37bp4sqn3h9Ji15lU7uio7QXgje_q2QQvynbEXoFkGLN-LtaTCq-Fkb/s1600/Moc%25CC%25A7ambique+25.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4bJh5oExW4UzeUd7Te20WMfgzlpK0tOnw3awfrs88HgwK9Qr9HXd82FwE2wtMc6nCF5N3F0St4s3ZI4Tgr8otc37bp4sqn3h9Ji15lU7uio7QXgje_q2QQvynbEXoFkGLN-LtaTCq-Fkb/s640/Moc%25CC%25A7ambique+25.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;">Moçmbique 25</td></tr>
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Since I started this blog, I have worked on activations of limited scope, but of great intentions. With <a href="http://ameobrasil.blogspot.com.br/2015/04/projeto-tembi-u.html">'Projeto Tembi-u'</a>, held in April 2015, we were pioneers in bringing ingredients from the Amazon to which awardees Brazilian bartenders create drinks, exploring the vast universe of unusual Brazilian ingredients par excellence, in detriment of the excessive appreciation of the American / European cocktail ingredientes. In May 2016, we promoted the first 'Capivara Parade' (http://capivaraparade.blogspot.com.br/) , on the same spirit of Cow Parade by Pascal Knapp, in partnership with Shopping Paladium, with the purpose of using capybara as an ambassador of nature in an urban environment, to raise funds for the Curitiba's clothing campaign, and the launch of the comic book Heroes da Buzundanga, bringing the <a href="http://www.blemya.com/2016/12/heroes-of-bruzundanga-first-comic.html">Tupi-Pop culture in its essence</a> - The logical path of these serial works leads us to launch the Py'araku Movement for the year 2017.<br />
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Py'araku aims to make an enthusiastic transformation agent grow in the heart of every individual who loves Brazil, native or foreign, multiplier of good practices, that enables anyone to be an ambassador of a better Brazil. In Tupi, the word Py'araku (Py, broad + Araku, Enthusiasm), literally means to make grow our inner God, to grow a warm soul, with a warm heart - a word that brings to our hearts and minds the divine force that has the power to magnify our nation through love. Even the English word 'enthusiasm', which comes from the Greek, ἐνθουσιασμός (where ἐν - interior and θεός - God and οὐσία - possessed), brings in its essence the power to promote possession by the divine, "possessed by God”).<br />
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I have more than 20 years of experience with the introduction of new products in the market, I'm specialized in 'acculturation', a complex process designed to incorporate a particular product into a culture, in which the product is studied in depth, with Their habits of consumption and then, taught to this new culture, to the point of achieving total incorporation outside their place of origin, to the point of fully integrating local culture;<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT_HgImHnbKMm1f4brlsogeIaJOzBB6x7iQrERLvIraokRJAZadmRXOwOl7fBbDbjyEh6NEJRFfr0L5rdmz3wIcsiuChSD_F-GJPw7pngogiEx6Ed-aj-VLLBtX3Iq-pWWyPYkNEupV4Jb/s1600/Luiz+Pagano+Cunhanbebe+10+2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT_HgImHnbKMm1f4brlsogeIaJOzBB6x7iQrERLvIraokRJAZadmRXOwOl7fBbDbjyEh6NEJRFfr0L5rdmz3wIcsiuChSD_F-GJPw7pngogiEx6Ed-aj-VLLBtX3Iq-pWWyPYkNEupV4Jb/s640/Luiz+Pagano+Cunhanbebe+10+2.jpg" width="480" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;">Cunhanbebe 10</td></tr>
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"In order to have the ideal Brazil, 'acculturation' must go hand in hand with our efforts for 'enculturation', a process of self-knowledge, in which we understand our own good practices, study them to exhaustion and then, Incentives to become common practice in our society.<br />
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If we can do this with foreign wines, food and equipment in Brazil, why not do the same with prosperous native attitudes, bringing the best practices of social conduct to change our Brazil".<br />
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Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0tag:blogger.com,1999:blog-428678397406421753.post-52069019217177081262016-12-30T15:59:00.000-02:002016-12-30T16:39:46.393-02:00Heroes of Bruzundanga - the first Tupi-Pop Comic<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieKrRCCkykfUdf7t26D2IE_o3SYWOOSBefaSI7Jd0bsJRPZETE-b3prG-KsHIaqUzfWldpdWviRfV65R9bIwjKWr1GHGRX1S9E_9HHSQ3sYYwbMzAs6cqtueVMrtfQrAqxsNuq91LI2fO5/s1600/Hero%25CC%2581is+da+Bruzundanga+002.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieKrRCCkykfUdf7t26D2IE_o3SYWOOSBefaSI7Jd0bsJRPZETE-b3prG-KsHIaqUzfWldpdWviRfV65R9bIwjKWr1GHGRX1S9E_9HHSQ3sYYwbMzAs6cqtueVMrtfQrAqxsNuq91LI2fO5/s640/Hero%25CC%2581is+da+Bruzundanga+002.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;">Comic Launch party took place last December 17, at the Monkix bookstore in Vila Madalena, São Paulo - Brazil.</td></tr>
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Tupi-Pop culture leaves the virtual field to be prototyped in its first edition of a comic book 'The Heroes of Bruzundanga', in which the Brazilian heroes, based on Brazilian writer Lima Barreto, to fight against crime in the turbulent land of Bruzundanga. The plot takes place in the year 2093, in an alternate time line when, Brazilian antihero Policarpo Quaresma did not die, and President Floriano Peixoto adopted the reforms presented by him, two hundred years ago, Brazil is a land of great prosperity and its culture is worshiped worldwide.<br />
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<span style="font-size: x-small;"><a href="http://blemya.blogspot.com.br/2016/12/herois-da-bruzundanga-primeira-hq-tupi.html">leia esse artigo em Português</a></span><br />
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The launch of the comic took place last December 17, at Iconic Monkix bookstore in Vila Madalena, São Paulo - Brazil.<br />
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The literary works of Lima Barreto perfectly serve as a backdrop to the Heroes of Bruzundanga saga, Barreto's genius is timeless, presenting love for the things of Brazil, Who reluctantly engages their force in the conflict against the impunity of twisted character villains, present in Brazilian daily lives.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSsxcRKOZTA1Vt2AkD45nHEv8tqORu7PryvZagRmxd-ffZ-oDOyzuA7nLdRwa2zeTrXDxqQw-2fjUnzBZ786dH5nZf6LGjS1vt1Wa_ydJXR54YFrxYhDQOLjf92Ym-ktFZVwpZFGhGcwky/s1600/Hero%25CC%2581is+da+Bruzundanga+001.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="512" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSsxcRKOZTA1Vt2AkD45nHEv8tqORu7PryvZagRmxd-ffZ-oDOyzuA7nLdRwa2zeTrXDxqQw-2fjUnzBZ786dH5nZf6LGjS1vt1Wa_ydJXR54YFrxYhDQOLjf92Ym-ktFZVwpZFGhGcwky/s640/Hero%25CC%2581is+da+Bruzundanga+001.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;">Autographs afternoon at the Monkix bookstore in São Paulo - Brazil. To the right, articulated Hot Toys representing the ‘cangaceiro’ Assum Preto, the Indian Mani and descendant of Policarpo, Viscount Quaresma.</td></tr>
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The Heroes of Bruzundanga came to the already extensive pantheon of deities of the world comics, they arrive with the unusual and almost impossible task of rescuing the dignity of its people. As written in the book ‘The Bruzundangas’ in 1923, by Lima Barreto, Brazil is the perfect country, an enviable economy whose infrastructure is copied by the main nations of the world, very different from the poor and backward country of Bruzundanga, with its serious problems - this one, clearly Based on real life Brazil.<br />
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Besides Lima Barretos’ stories, Bruzundnaga Heroes adventures is also based on oral tradition of more than 300 Brazilian indigenous peoples, translated into amazing situations. Pagano narrates in his own style the saga of this charming heroes, against powerful and mysterious villains, viciously malicious and of unsurpassed practicing powers. The academic lines of Pagano’s drawings, perfectly mastered, appears here in the form of loose, simple, trembling hand lines, as a mere refined expedient of this great storyteller.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJS861OyCAYWknR9OqMtrITdFWj-Umwpw0d8oK0G9scuNF4ew5a2CJ2l5QsHHZyIqzO_O2MdoiNnaVRRQL9lBn8BYTS8nNFKDHgdvLBJvbecXEqx54SizoUTHnZUAETKAgnBTHB5b3ryG8/s1600/Herois+da+Bruzundanga+xx.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJS861OyCAYWknR9OqMtrITdFWj-Umwpw0d8oK0G9scuNF4ew5a2CJ2l5QsHHZyIqzO_O2MdoiNnaVRRQL9lBn8BYTS8nNFKDHgdvLBJvbecXEqx54SizoUTHnZUAETKAgnBTHB5b3ryG8/s640/Herois+da+Bruzundanga+xx.jpg" width="640" /></a></div>
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Besides Monkix, the comic, so far written (only in Portuguese) could still be found in the geek bookstores of of São Paulo city, as well as in the virtual store <a href="http://www.popupdraw.com.br/">PopUp Draw</a><br />
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Have a good time<br />
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Luiz Paganohttp://www.blogger.com/profile/08268156299973205226noreply@blogger.com0